Locating leisure as the route to well-being: challenges of researching women’s leisure in Turkey

ABSTRACT

This article interrogates the relation of leisure to subjective well-being by focusing on the language-based challenges during empirical research, which deeply impact upon both the substance of the data collected and its interpretation, thereby the knowledge that is produced on leisure. Drawing upon the empirical data collected via qualitative methods, the article seizes on the relationship between women’s free-time, labour, leisure and subjective well-being. The findings of the research suggest that the translation of leisure as ‘free time activities’ in Turkish creates serious challenges in researching women’s leisure. Women in this research understand leisure in multiple ways, such as an escape from boredom, a sphere of recuperation, pleasure and self-fulfilment which altogether represent their understanding of leisure as a route to their subjective well-being. Building on these findings, the article aims to highlight the importance of ethnographically guided qualitative research in uncovering both the meanings of and the interdependence between leisure and subjective well-being in both Turkey, the focus of the study, and other comparable societies around the world.     

Farewell to the intelligentsia: political transformation and changing forms of leisure consumption in the former communist countries of eastern Europe

This paper refers to evidence from studies of young adults conducted in eight different ex‐communist countries from 1993 onwards, but it is based primarily on data gathered in Ukraine, Georgia and Armenia in 2002. The evidence is used to chart the disintegration of the intelligentsia strata that were consolidated under communism. Members were highly educated and were unified by an intelligentsia lifestyle that included the consumption of state‐subsidized high culture and typically involved interest and participation in public affairs. The evidence that is presented shows that under post‐communism higher education graduates continue to be distinguished by their consumption of high culture. However, their occupations are more diverse in terms of work and market situations. Many, especially those in the more intellectual occupations, have been impoverished, state subsidies for their lifestyles having been withdrawn or reduced, making their lifestyles more expensive. The better‐off are now even more exposed to and involved in the new consumer cultures. This paper explains how the cessation of the intelligentsia’s reproduction as a lifestyle group, and the spread of commercial leisure, will have contributed to the post‐1989/91 decline in political interest and activity among young people in the former communist countries of eastern Europe.     

The antecedents of memorable tourism experiences: The development of a scale to measure the destination attributes associated with memorable experiences

Providing visitors with memorable tourism experiences (MTEs) is important for achieving success in the highly competitive tourism marketplace. To support destination managers, this paper developed a scale instrument that conceptualizes the attributes of destinations associated with MTEs. Following a rigorous scale development procedure, this study identified a 10-dimensional construct that affects MTEs. The data support this dimensional structure of the attributes of destinations affecting MTEs and the internal consistency and the validity (i.e., content, construct, convergent, and discriminant) of the scale. The theoretical and managerial implications of the study's results are discussed.     

Resident intention to invite friends,relatives, and acquaintances: The dynamic process of place identity as a motivator

The effects of destination resource evaluation and place identity, conceptualised as a dynamic process, on destination ambassadorship, expressed in intention to invite friends, relatives and acquaintances, from the resident perspective were examined in this study. The heterogeneity of residents, defined by length of residence, and its moderating effects on the aforementioned relationships were also investigated. Analyses of data from 545 respondents living in the post-industrial city of Newcastle, Australia revealed a partial mediation of place identity process on how resource evaluation affected resident intention to invite friends, relatives and acquaintances to their home city, which varied between residents with different lengths of residence in the city. These findings offer insights into the dynamic process of place identity and related effects on resident destination ambassadorship, as well as destination planning and management in the context of VFR (Visiting Friends and Relatives) tourism.     

The effects of push and pull travel motivations,personal values,and destination familiarity on tourist loyalty: a study of Chinese cigar tourists to Cuba

This study examined Chinese cigar tourists’ motivations for visiting Cuba. Six push factors and five pull factors were identified using a push–pull factor framework. The effects of travel motivations, personal values, and destination familiarity on tourist loyalty were examined using a sample of 348 Chinese cigar tourists. Hierarchical regression analysis revealed that unique experience seeking (a push factor) and destination-specific attractions and socialistic nostalgia (pull factors) predicted revisit intention; socialistic nostalgia also predicted willingness to recommend. Destination familiarity was found to influence revisit intention but not willingness to recommend. Personal values appeared unrelated to tourist loyalty.     

The relationship between involvement with travelling to Islamic destinations and Islamic brand equity: a case of Muslim tourists in Malaysia

The growing number of Muslim tourists in the world has urged many destinations to embrace the concept of Islamic tourism. Malaysia as an Islamic country has been serious on establishing a halal hub for tourism products, however, activities such as drinking alcohol, wearing scanty clothing, sun bathing naked, and serving pork in restaurants are found in this country. Therefore, it is vital to explore on how Muslims who are involved with travelling to Islamic destinations evaluate the country’s Islamic brand equity. A number of 384 Middle Eastern tourists were surveyed in Malaysia. Using structural equation modelling, the relationships between Muslims’ involvement with travelling to Islamic destinations and dimensions of brand equity (awareness, image, quality, value, and loyalty) were explored. Results showed that involvement positively influences all five dimensions of brand equity. The strongest relationship was found between involvement and awareness followed by involvement-quality, involvement-image, involvement-value, and involvement-loyalty.     

Outlying Islands as a Tourist Destination for Local Residents: The Case of Cheung Chau in Hong Kong

Cheung Chau is an outlying island in Hong Kong, which is relatively untouched by the region's rapid economic development. The island provides a dramatic contrast to the cosmopolitan city center, one of the most popular travel destinations in Asia and a major business hub. This makes Cheung Chau a special attraction for local residents seeking to get away from their routine lives. However, no published studies have examined the opinions of residents on sustainable tourism development on Hong Kong's outlying islands and the motivating factors that drive residents to visit those islands. Hence, an exploratory qualitative study was undertaken to develop an understanding of the public's motivation for visiting Cheung Chau. The results of in-depth interviews with 15 residents who had visited the island are presented, along with an examination of the future direction of tourism development in Cheung Chau.     

The contribution of social tourism to sustainable tourism: a case study of seasonally adjusted programmes in Spain

Recent policy from the European Union has attempted to justify social tourism initiatives on the basis that they lead to a more sustainable tourism industry. However, the majority of latest research in the field has been focused on the benefits for participants, with the addition of some evidence on the economic impacts of such programmes on destinations, which have pointed towards sustainability outcomes including: a longer tourism season, more even spread of demand, and longer periods of employment for tourism workers. Yet there is a lack of direct evidence linking such programme to these outcomes. This paper aimed to explore this important disconnect between policy assumptions and evidence-based outcomes through an analysis of the deseasonalising effects of the Spanish social tourism programme for older people. The research found that this programme does have an effect on the seasonal nature of employment and economic activity in most regions studied, but that the huge volume of demand from international tourists in the high seasons masks the quantitative effects in the regions with the highest seasonal concentration of international tourists. Recommendations for policy and practice in sustainable tourism are made that are transferable to many countries and regions that adopt social tourism programmes.     

Overcoming information asymmetry in tourism carbon management: The application of a new reporting architecture to Aotearoa New Zealand

Responding to the United Nations Sustainable Development Goals and Paris Climate commitments are urgent priorities facing many governments. Meeting these commitments will require new industry management architectures that align measures of progress (economic, environmental, human and social) with government structures, datasets, and reporting. Comprehensive emissions quantification and reduction targets for tourism must be a part of this new architecture. In this paper we propose a comprehensive Tourism Carbon Information System (TCIS), comprising four essential information components: national tourism carbon footprint, the carbon-economic linkage, drivers and decarbonization progress, and benchmarking. The TCIS is then tested and applied to Aotearoa New Zealand (2007–2013) to track tourism carbon performance and its decarbonization speed, compared to the national average across sectors. This critical information sheds light on future growth in tourism relative to the national greenhouse gas inventory and establishes the required mitigation trajectory for destinations to move onto a sustainable emissions pathway.