Identifying the strategic implications of service attributes of wedding banquet halls for market competition and risk management

This study aims to identify the strategic implications of service attributes of wedding banquet halls by developing a “competitive service quality and risk early warning (CSQ-REW) model” based on the service gap, competitive quality gap and failure mode and effects analysis. There are eight strategy patterns in the CSQ-REW model. This study uses two major wedding banquet halls in Taiwan as the cases to verify the CSQ-REW model. For Wedding Banquet Hall A (i.e. the benchmarking company), most service attributes of the “venue styles and layouts” and “dining delivery” factors are competitive advantages with a lower risk of service failure. Most service attributes of the “reassurance” factor are false advantages with a higher risk of service failure. This study expects that the strategic implications of service attributes of the wedding banquet halls can be evaluated and identified more specifically and effectively using the CSQ-REW model to improve the service quality.     

UK Conference Delegates' Cognizance of the Importance of Venue Selection Attributes

Abstract

The UK meetings industry has grown dramatically over the last ten years. Interest in the industry and competition is increasing and the move towards using venues other than hotels for meetings is growing. The pattern of growth experienced by the industry brings with it the question whether the quality of provision is becoming increasingly important to customers when differentiating between venues.

The research forms part of a larger study, which proposes to establish whether gaps exist between conference organizers' and conference delegates' needs when selecting and assessing the quality of a conference venue. This paper presents the findings of a quantitative study of 547 conference delegates. Conference delegates' perceptions of service quality attributes were compared and contrasted by importance of attributes and attribute subsets. The results provide a unique perspective and will be extremely valuable to venue managers.     

Visibility,power and exclusion: The (un)shifting constructions of normativity in wedding tourism brochures

This article examines the trends in dominant representations of couples and places in wedding tourism promotional materials. It applies an eleven-category visibility framework to analyse 671 images from 16 years (2004–2019) of brochures from a UK-based tour operator. Content analysis shows that majority-centric imagery remains dominant throughout, with minority groups significantly under-represented, despite wider societal changes. Drawing on an intersectional approach, the article makes visible power asymmetries, omissions and inequalities in tourism representations. It argues that such exclusions and narrow portrayals of couples perpetuate not only the hegemonic messages of heteronormativity but also reinforce whiteness, age and body normativity, while maintaining gender stereotypes and intertwining traditional wedding ideals with consumerist desires for secular consumption.     

Introduction

ABSTRACT

The U.K. meetings industry has grown dramatically over the last 10 years. Interest in the industry and competition is increasing, and the move toward using venues other than hotels for meetings is growing. The pattern of expansion experienced by the industry brings with it the question of the quality of provision, which is becoming increasingly important to customers when differentiating between venues. Therefore, the aim of the research is to determine whether gaps exist, first, between the attributes employed to assess the quality and desirability of a U.K. conference venue by conference organizers and conference delegates and, second, between their perceptions and the characteristics of the product provided. This paper presents a qualitative approach to the development of the research instrument. This paper was originally presented at the Ninth Annual CHME Hospitality Research Conference.     

Convention center facilities,attributes and services: The delegates' perspective

Convention centers are among the key players in the convention industry, make a critical economic contribution to the destination and present an important consideration in meeting planners' site selection process. Given the substantial investment in convention centers in recent years and the increased competition among them for business, an understanding of critical facilities, attributes and services is vital. This article assesses convention delegates' perceptions of the importance of select venue facilities, attributes and services. Furthermore, the performance of one of the top convention centers in Asia is assessed, identifying its strengths and weaknesses on the basis of an importance-performance analysis.     

Developing a Novel Hybrid Model for Industrial Environment Analysis: A Study of the Gourmet and Tourism Industry in Taiwan

This study applies fuzzy set theory in attempting to evaluate important attributes of the tourism and gourmet business environment in Taiwan. This business environment is composed of various attributes that are difficult to measure. To overcome these challenges, we integrated the fuzzy Delphi method, the decision-making trial and evaluation laboratory method, and the analytic network process to evaluate the business environment. We found that the most significant aspect of the tourism and gourmet business environment is human resources and that the least significant aspect of this industry is market development. The most significant criteria are enhanced industry competitiveness and opportunities to develop the industry.     

Cross-Border Restaurant Patronage

ABSTRACT

This research takes a cross-cultural view of the variables influencing dining consumers' perception of the attractiveness of a neighboring country as a venue for dining, and satisfaction with the cross-border dining experience. Specifically, it studies consumers' attractiveness perceptions of neighboring country restaurants as a venue for dining and satisfaction, with the cross-border dining experience as a function of three key individual-difference variables associated with Western and Asian consumers. In a survey of 636 cross-border diners at United States/Canada and Hong Kong/China borders, perceptions of attractiveness and satisfaction were found to vary as a function of variables associated with the cultural attributes of individualism/collectivism, uncertainty avoidance, and time perspective.     

A cross-cultural comparison of fast food restaurant selection criteria between Korean and Filipino college students

Despite the globalization of the hospitality and tourism industry, present cross-cultural research is limited to examining consumer behaviors or perceptions on the products and services the industry provides. The current exploratory study between Korea and the Philippines investigates college students’ perceptions on the fast food restaurant selection criteria with respect to the attributes they feel are important. A conjoint analysis, proven as a statistical marketing research tool with strong predictive power of consumer choices among multi-attribute product alternatives, was utilized for the analysis of the data for the study, and the analysis revealed that both Koreans and Filipinos viewed Menu Price as the most important attribute. Next important attributes, in Korea, were followed by brand, food-related factors and service- and hygiene-related factors, while in the Philippines, they were food-related factors, service- and hygiene-related factors and brand. This type of study is requisite for globalization of the food service industry in developing effective marketing strategies and establishing operational strategies, by understanding the different components of the Asian food service industry relative to the US market.     

What is professional attire today? A conjoint analysis of personal presentation attributes

Personal presentation attributes have long been understood to affect perceptions of competence and capabilities. To that end, this study investigates seven attributes associated with favorable interview presentation, including overall physical attractiveness, neatness and grooming, clothing color, conservative versus trendy attire, professional versus casual attire, and body modification (including tattoos and piercings). Participants (n = 108), including students, faculty, and hospitality industry professionals, sorted an orthogonal array of 16 full-color, laminated cards that contained photos so that respondents could see levels of clothing color, clothing conservativeness, and degree of professional attire. The remaining attributes and their corresponding levels were shown on respective analog indicators. The conjoint analysis results indicate that grooming and professional attire are the most important attributes in shaping favorable perceptions. Furthermore, faculty perceived conservative clothing to be better while students and industry professionals indicated that trendy clothing creates a more favorable presentation on the part of a job candidate.     

A preliminary assessment of the function and conference service product at a UK stately home

The UK conference market is estimated to be worth £6 billion and is thought to be the fastest growing sector of the hotel industry. An increasing number of less conventional venues are aiming to attract corporate business, though most empirical research focuses on the hotel conference product. A UK stately home is the venue studied in this article. To identify possible areas for improvement, a telephone survey of customers was undertaken to assess the service and facilities. The high average ratings indicate that generally organisers have a favourable impression of the stately home. The research revealed significant differences in the average ratings given for the Main Hall and His Lordship's Apartment, the two rooms available for functions. Event category and organiser experience were not found to influence the ratings. Due to the relatively small sample size, only tentative observations are made about the trends which emerged from the analysis.     

City Image and Perceived Tourism Impact: Evidence from Port Louis,Mauritius

Research suggests that the images residents hold about their community influence the political support for tourism. Yet, few researchers have investigated the image that local residents have of their own area. Borrowing from the existing literature on place image and residents' perceptions of tourism impacts, a theoretical model incorporating these two lines of research is developed and tested using data collected from residents of the city of Port Louis, Mauritius. It proposes four city image attributes as the independent constructs influencing residents' perceptions toward the overall impact of tourism development. These include social attributes, transport attributes, government services attributes, and shopping attributes. Overall impact of tourism development is considered to be a determinant of the level of support for the industry. Results of the structural equation modeling analysis indicate that residents' perceived levels of shopping attributes, transport attributes, and social attributes of the city influence their level of support for the tourism industry. The hypothesis relating transport attributes to overall impacts of tourism was not supported. The study provides some important considerations for local planners attempting to make tourism more supportive in the city.     

The impact of advertising on patrons’ emotional responses,perceived value,and behavioral intentions in the chain restaurant industry: The moderating role of advertising-induced arousal

The purpose of this study was twofold: to investigate the structural relationships between patrons’ emotional responses induced by advertising, their perceived value, and their behavioral intentions in the chain restaurant industry; and to investigate which attributes of advertising bear the strongest impact on behavioral intentions. Based on the literature review, six evaluative dimensions of advertising were derived: relevant news, brand reinforcement, stimulation, empathy, familiarity, and confusion. Theoretical relationships between these six evaluative dimensions and patrons’ emotional responses, perceived value, and behavioral intentions were derived based on the literature review. Following the collection and analysis of data obtained from chain restaurant patrons, it was found that four dimensions of advertising in particular (relevant news, stimulation, empathy, and familiarity) have a significant impact on inducing emotional responses in patrons. Among the four dimensions, stimulation was found to bear the most significant effect on patrons’ emotional responses. It can thus be stated that advertising-induced emotional responses positively influence patrons’ perceived value. During this study, it was found that the level of arousal induced by advertising plays a moderating function in the relationship between patrons’ emotional responses and hedonic value. The possible interpretations of these findings and their managerial implications are discussed in the latter part of this article.     

Measuring spa-goers’ preferences: A conjoint analysis approach

The spa market has been growing tremendously in the Asia-Pacific region. Besides its growth potential in the tourism industry, spas are becoming important revenue centers for hotels and resorts. Despite the enormous growth and potential of the spa market, the preferences of spa-goers are overlooked. The aim of this research is thus to fill this gap in theory and practice by spa-goers’ preferences based on their preferred combination of spa attributes. The study is exploratory in nature and adopts a conjoint approach to analyze the preferences of the spa-goers. The findings reveal that mid-level prices, a high level of therapist qualifications, a high level of privacy, a full range of spa facilities, and branded spa products are preferred by customers. Moreover, therapist qualifications, price, and level of privacy are found to be the most important attributes in making spa bookings. Paper also examines the relative importance of different spa attributes to spa-goers of different sociodemographic backgrounds and spa visit characteristics.     

Meeting planners’ experiences of multiple service failures: A dynamic model of organizational justice

This article investigates service failures in the meeting industry, with a particular focus on multiple failures. Drawing on an integrative model of organizational justice, this research developed a framework to study meeting planners’ responses following multiple service failures. In-depth interviews with meeting planners assessed their experiences with repeated service failures in which a meeting venue was at fault. The study revealed several findings, including distinctive characteristics of multiple service failures, a new escalation evaluation process, and meeting planners’ distinctive responses to failures as a result of their intermediary role. Study implications are discussed, and future research directions are offered.     

The Hospitality Culture Scale: A measure organizational culture and personal attributes

The hospitality industry has a unique and specific culture when compared to other industries. Because of this, not everyone will want to make this industry a career, as evidenced by the high turnover. Yet, the hospitality industry needs to attract and keep motivated and dedicated employees. This study set out to discover attributes that are unique to hospitality organizations as well as the characteristics and values of a person who would be successful in a work environment that exhibited this culture. This includes determining if a person is a match to the culture of the hospitality industry. In order to identify the variables of hospitality culture, an extensive review of the literature and a panel of industry experts were consulted. The items identified from both groups were used to establish the constructs for a scale, which is called the Hospitality Culture Scale. Seven hundred and forty one hospitality professionals rated the attributes. Principal component analysis determined the final factors for the organizational culture and personal attributes. These constructs included: management principles, customer relationships, job variety, job satisfaction, principles, propitiousness, leadership, risk taker, accuracy, and composure.     

Developing industrial heritage tourism: A case study of the proposed jeep museum in Toledo, Ohio

There are a growing number of industrial cities in which promoting tourism maybe a helpful tool for urban restructuring and economic development. This paper identifies six key attributes of developing industry heritage tourism from the previous literature. These attributes have been used to evaluate a proposal for the National Historic Jeep Museum by the city of Toledo, Ohio. The investigation revealed that although the potentials for conserving and interpreting the museum are valued highly, there exist conflicting views by various stakeholders. Problems are attributed to poor community perceptions, a lack of strong support from the Jeep industry, the controversial reuse of existing facilities, ill-informed economic benefits and the issue of authenticity. The implications of the study provide suggestions for future improvements in the development of industry heritage tourism.     

Passengers’ perceptions of airline lounges: Importance of attributes that determine usage and service quality measurement

The current exploratory study investigates passengers’ perceptions of airline lounges by measuring the importance of attributes that determine usage and service quality in those facilities. Data collection was the result of a survey of airline lounge users at the Incheon International Airport, South Korea. The attributes that determine airline lounge usage categorize as: image and accessibility, atmosphere, food and beverage (F&B) service, and facility’s dimensions. Atmosphere and F&B service prove to be the most important dimensions affecting passengers’ use of the airline lounge. Service quality variables determining passengers’ perceptions of the airline lounge categorize as: atmosphere, F&B service, employee service, and facility’s dimensions. Among the service quality dimensions, F&B service was the strongest predictor of overall satisfaction and lounge revisit intention. Furthermore, the study considers the relationship of overall satisfaction and lounge revisit intention according to airline selection.     

Change in Consumer Patronage and Willingness to Pay at Different Levels of Service Attributes in Restaurants: A Study in India

Consumer patronage and consumer willingness to pay are the two most important criteria for business development. The current study investigates the changing preferences of consumers in a developing economy with respect to three major service attributes from the restaurant industry: food quality, service, and ambiance. Results indicated that consumers give greater preference to quality over service in high-end restaurants and prefer service compared with ambiance in quick-service restaurants. Food quality was found to have strong interaction effect with two other variables. When food quality was improved from low to high, consumer preferences for ambiance and service tended to change accordingly in the same direction, but not necessarily at the same level. Thus, restaurateurs have a strategic advantage when they choose high quality food and an appropriate level of service or ambiance. Consumer expectations are significantly different for high-end, full-service restaurants and quick-service restaurants in service attributes.     

Tourism strategy development and facilitation of integrative processes among brand equity,marketing and motivation

With the absence of heavy industry and pollution from intense commercial development, Kinmen is a significant source of additional value for tourism in Taiwan. This calls for in-depth studies on tourism marketing, brand equity and travel motivation in Kinmen. This study attempts to identify the important attributes of Kinmen tourism and extend the related literature on marketing strategy, brand equity and travel motivation by employing a combination of the fuzzy Delphi method (FDM), decision-making trial and evaluation laboratory (DEMATEL) and analytic network process (ANP) approaches to demonstrate the interactions and relations among critical criteria. The FDM identified the critical attributes, which were used in DEMATEL analysis to demonstrate that brand equity has direct and indirect influences on marketing strategy and travel motivation. The use of the ANP with global weighting further reveals that travel intention is the most critical element of Kinmen tourism.     

The U.K. Conference and Meetings Industry

Abstract

During the last ten years, the U.K. meetings industry has developed rapidly. Regard for the industry and competition amongst venues is growing. The industry is attracting increasing levels of attention, while an intensified incidence of venues other than hotels are competing within this sector. This progressive expansion of demand experienced by the industry heightens the importance of the quality provision for customers when differentiating between venues. The ultimate aim of the research is to determine whether gaps exist between the attributes employed to assess the quality and desirability of a U.K. conference venue-firstly by conference organizers and conference delegates and secondly between their perceptions and the characteristics of the product provided. This paper presents an approach to the development of a research instrument to measure and compare an inventory of service quality attributes as perceived by meetings organizers and delegates.