专业挚诚 口碑载道——与亢挺谈办公家具的销售之道

近年来,在国内办公家具行业销售人才逐年缺乏。在国内一线城市,办公家具企业的老总纷纷表示急需销售人才,但是招聘效果又不理想。中国的办公家具企业曾经以做代工为主,随着国内经济的发展,现在国内办公家具企业也转向做自己的品牌。因此,有经验的办公家具销售人员十分抢手,许多企业只能自己培养销售人才。近日,记者访问了办公家具行业的专家——亢挺（KerryKang）先生,请他为我们谈谈办公家具销售的一些技巧与方法,希望以此能给家具行业的销售人员一些启迪。     

体育用品：逐鹿渠道谁称霸

随着2008北京奥运会的临近,各大体育用品品牌将会加大争夺零售渠道的力度。由于商业资源的有限性,这场新的渠道争夺战将会越演越烈。对于体育用品品牌来说,拥有畅通、可靠的销售渠道,已成为决胜市场的关键所在。     

逐鹿快递

在我国快递版图上,看似繁荣无限的业绩背后,是充满变数的战局。逐鹿者不断涌现,战事接连升温。铁路企业来了,航空企业来了,公路货运企业来了,港口企业也来了。没有人能准确预言,大战之后,谁会欢喜谁会愁。但可以肯定的是,能在这场快递之战中成为赢家的,必定是绕开了矛头所指,找准了自己竞争优势的企业,而这也是成功收官的先决条件。     

富美莱家具：以创新求发展

一个正在发展的家具企业——深圳富美莱家具有限公司除了追求家具品质、售后服务、销售业绩,更注重家具企业未来的发展方向和未来走势。     

意大利风情家具赏析之Magic

Magic家具是意大利久负盛名的大型家具制造企业。十二年前,北京麦吉克公司将Magic家具引入到中国。作为纯正的意大利家具,Magic的每件作品均由名师设计。Magic家具以其优选天然木材入料,结合传统与现代工艺,制作精湛,富有艺术魅力,而且绝大部分款型都是极富民族特色的纯手工制品。充分展示出意大利悠久的手工业传统。Magic家具以其风格多标的艺术取向,精益求精的研磨技术,卓尔不群的个性品味让她的拥有者引以为荣。 Magic家具在世界家艺要换多姿的今天,把握现代家具发展趋势,着力倡导家具文化与环境艺术相结合的     

家具美容市场有点乱

家住北京高碑店的王大爷最近有些头疼,家里一把较昂贵的实木凳子断了条腿,找家具美容师维修时,却被告知没有300块钱修不好。60元左右、100元左右、200元左右,记者近日就维修断腿木凳费用问题,咨询了不同公司的家具美容师,也得到了迥然不同的答案。王大爷的郁闷不是个例。近年来,随着家具行业的快速发展和实木类等中高档家具愈受欢迎,家具美容市场开始火爆起来,催生了家具美容师这一新兴职业。但记者在走访中发现,服务水平参差不齐、收费标准不     

求新求变成功今天逐鹿明天

历年来公司始终强调：企业的发展必须是求新求变,只有不断创新,发展企业的核心竞争力,才能变化出更多崭新的亮点。     

逐鹿《三国》

中年以上女性历来是电视的主流观众群,而《三国》实际上是个男人戏,购买首播权的卫视台实际上也正经历着过五关斩六将式的冒险。     

大型家具建材商场人员荷载研究

一、家具建材商场火灾特点1．燃烧猛烈。蔓延迅速。由于家具建材城经营性质的需要,在其内部存有大量的家具成品、塑料成品、油漆类及照明设备．多为易燃易爆和可燃物品．这在火灾情况下,往往会使燃烧异常猛烈,火势迅速蔓延。     

家具企业如何开拓三四线城市市场

近两年随着我国国家城镇化长期国策的确定,家具消费市场迎来前所未有的机遇。三四线城市已成为新型城镇化的桥头堡,未来可预见的10到20年间,这将是一个既可靠又稳定的巨大市场。但是各家具企业要想取得成功,并不能简单的将过去一二级城市市场比较有效的做法直接挪到三四级市场上,必须根据三四级城市市场的特点,制定有针对性的营销策略,才能真正成功开拓三四线城市市场。     

市场竞争新思路

本文从市场、盈利、竞争、机会、技术、质量、成本、营销等方面 ,力求站在全新的视角上 ,阐述其中的变化规律 ,为市场竞争中的企业、企业中的生意人提供一种全新的思路 ,从而使企业认识竞争的真谛 ,在竞争中始终把握主动权。     

绿色高端农业市场的出现和发展

随着市场经济的发展,市场细分不仅存在于商业运营中,传统的农业也逐步从低端向差异化发展,特别是近期绿色高端农业市场的出现及对生产和消费产生的影响趋势愈加明显,而这一市场的出现将对农业种植(养殖)、中间商和消费者带来新的观念冲击,并呈现出勃勃生机。     

Input Market Competition and the Make-or-Buy Decision

Recent theories of vertical integration based on incomplete contracts assume perfect competition on at least one side of the market. As a result, the make-or-buy choice has no redistributive effect and will reflect efficiency considerations only. This paper introduces imperfect competition into an otherwise standard model of a vertical relationship with noncontractable specific investments. We assume that there are a finite number of potential input suppliers with private information about their costs. We first show that a monopoly buyer of such inputs will often prefer to own the seller's assets even though it would be more efficient for the seller's assets not to be so owned. We then show that an increase in the number of potential partners on either side of the market reduces this inclination towards vertical integration. With perfect competition on either side of the market, the make-buy decision will reflect only efficiency considerations.     

中铁快运市场竞争状况研究

中铁快运自从重新组建后,对其业务进行了重组,发展迅速,但同时面对快递业激烈的竞争状况也出现了一系列的问题。本文采用对比分析,数据示例等研究方法,按照提出问题、分析问题、解决问题的研究思路对中铁快运所面对的竞争格局进行探讨并提出建议,希望对中铁快运今后的发展提供帮助。     

Reference Dependence and Market Competition

This paper examines the implications of consumer reference dependence for market competition. If consumers take some product (e.g., the first product they consider) as the reference point when evaluating others and they exhibit loss aversion, then the more “prominent” firm whose product is taken as the reference point by more consumers will randomize between a high and a low price. We also find that consumer loss aversion in the price dimension intensifies competition while that in the product dimension softens competition. With consumer reference dependence, asymmetric prominence can arise as an equilibrium outcome when firms advertise before engaging in price competition.     

Job Securityand Product Market Competition

In the present paper, we relate the extent of job security offered to incumbent managers to the extent of competition among firms in the product market, where the extent of job security is measured by the probability that an incumbent manager continues to be employed by his current firm and the extent of competition is measured by the degree of differentiation between competing brands. We demonstrate that when competition between firms intensifies and "on-the-job training" is relatively more conducive to reducing the variable costs of production, firms tend to offer reduced (increased) job security to incumbent managers, provided that the degree of differentiation between competing products is sufficiently large (small), respectively. If "on-the-job training" is relatively more conducive to reducing the fixed costs of production, however, the previous result is reversed.     

Competition, Imperfect Competition, and Dynamic Market Processes

Abstract . Contrary to the conventional hypothesis, the structural elements on the supply side of free product markets are not stable. The variability in the structures of free markets is readily apparent in an appropriate analysis of the emergence, growth, and maturity of free product markets. In this analysis, supply-side entrepreneurship plays a prominent role—one which is only imputed to entrepreneurship in the conventional specification of market conditions. In order to correct this deficiency in the conventional specification, an alternative specification is summarized in which are treated explicitly the effects of entrepreneurial activity with respect to the discovery and development of economically feasible new products and processes and the choice of and variations in the quality characteristics of the products of individual firms. This indicates that firms can and do influence the stage of development—and hence the related size—of a market and their relative shares of it by new product and process development and the quality of their output. In this way entrepreneurial activity affects particular product market structures.     

Career Concerns and Product Market Competition

This paper studies the effect of increased competition in the product market on managerial incentives. I propose a simple model of career concerns where firms are willing to pay for managerial talent to reduce production costs, but also to subtract talented executives from competitors. This second effect is privately valuable to firms, but is socially wasteful. As a result, equilibrium pay for talent can be inefficiently high and career concerns too strong. Explicit incentive contracts do not solve the problem, but equilibrium pay is reduced if managerial skills have firm‐specific components, or if firms are heterogeneous. In this second case, managers are efficiently assigned to firms, but equilibrium pay reflects the profitability of talent outside the efficient allocation. The effect of increased competition is ambiguous in general, and depends on the profit sensitivity to cost reductions. This ambiguity is illustrated in two examples of commonly used models of imperfect competition.     

关于社会主文市场经济竞争秩序的若干问题

"计划经济"到"社会主义市场经济"是革命性的制度创新.健全统一、开放、竞争、有序的现代市场体系,是中国经济建设和经济体制改革的一项重要内容.竞争秩序是市场经济秩序的核心.市场经济竞争秩序既具有普遍性也具有民族性.中国市场竞争秩序建设面临特性和共性双重问题.市场竞争秩序建设过程中,政府要"发现"市场经济有效合理的竞争秩序,培育出符合客观规律的市场经济秩序.政府干预市场竞争必须有一定的规则制约,必须增强透明度.中国需要借鉴其他国家的经验,又要考虑国家利益对竞争制度和竞争政策的特殊要求,在参与国际竞争政策协调的过程中要采取慎重的态度.