Cross-Border Influences in the International Business Curriculum

International business education has as much value as a component of a liberal arts program as it has in a professional business program. At Bucknell University, resource constraints have demanded that an international business course serve a wide variety of students. This article describes the structure and content of such a course and the role it plays in both business and liberal arts curricula. This expanded concept of international business has implications for larger institutions as well as requiring that new research directions be pursued.     

Internationalization of China’s Shanxi Province New Merchants: Implications and Use in Teaching IB

ABSTRACT

The Jin (Jin refers to Shanxi Province) merchants have a very important position in the history of Chinese business. The Jin merchants is a business course that investigates Shanxi businessmen and their business activities. As a local characteristic of the business curriculum of China, this course is taught in a number of universities. Taking the development of the new Jin merchants in Toronto as a breakthrough point, this article expounds the necessity of teaching the internationalization of the Jin merchants and puts forward the corresponding development strategies from the aspects of teaching objectives, curriculum, and the building of an international cooperation platform of teaching and scientific research. This study can promote teaching the internationalization of the Jin merchants and provide a chance for more people to understand the teaching of the Jin merchants.     

Designing and Delivering Business Ethics Teaching and Learning

The recent corporate scandals in the United States have caused a renewed interest and focus on teaching business ethics. Business schools and their faculties are reexamining the teaching of business ethics and are reassessing their responsibilities to produce honest and truthful managers who live lives of integrity and ethical accountability. The authors recognize that no agreement exists among business schools and their faculties regarding what should be the content and pedagogy of a course in business ethics. However, the authors hold that regardless of one’s biases regarding the content and pedagogy, the effective teaching of business ethics requires that the instructor in designing and delivering a business ethics course needs to focus particular attention on four principal questions: (1) what are the objectives or targeted learning outcomes of the course? (2) what kind of learning environment should be created? (3) what learning processes need to be employed to achieve the goals? and (4) what are the roles of the participants in the learning experience? The answers to these questions provide the foundations for any business ethics course. The answers are major determinants of the impact of a business ethics course on the thinking of students and the views on the ethical and professional accountabilities and responsibilities of managers in the workplace.     

Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum

ABSTRACT

By extending their knowledge of markets beyond the consumer-goods domain, by deepening their understanding of how organizations make buying decisions, by strengthening their grasp of cross-functional processes, and by providing them with decision-making skills in this important area of marketing, the business marketing course makes a special contribution to undergraduates and the undergraduate marketing curriculum. Moreover, the content and focus of the business marketing course are closely tied to important themes that are transforming business practice. This article isolates the distinct contribution of business marketing education and examines important trends that are reshaping this domain. The central knowledge areas that comprise the undergraduate business marketing course are detailed and linked to specific course design strategies that can be pursued to strengthen the skill set of marketing students and respond to the needs of important constituents.     

Variations in University entrepreneurship education: An empirical study of an evolving field

University entrepreneurship education is in the embryonic stage, still a new venture in itself. Recent years have shown unabated growth in the number of universities offering entrepreneurship courses, but the subject is still considered suspect by many faculty and administrators.Effectively meeting university resistance to entrepreneurship course-work first requires an appreciation of the perceptions and misperceptions of the faculty and administration. Once the viewpoints are understood, counteractive communication strategies can be developed. Perceptions may include the following: (a) “small business” (vs. entrepreneurship) is a low-status realm associated with poor-quality research, and small is by connotation less worthwhile than large; (b) sophisticated management practices reside in larger firms and these practices coincide well with the functional organization in business colleges; and (c) entrepreneurship is a fad. More important, however, is the perception that “non-industry, non-stage-of-the-business-life-cycle, non-size truths apply to all,” and that entrepreneurship is therefore too specialized an area for scholarly endeavor. Yet a hard sciences scholar recently pondered, “How could the business discipline ever hope to develop comprehensive theories of business behavior without the equivalent in biology of developmental biology? How do organisms grow and mature into Fortune 500 firms?”With this backdrop an in-depth survey of expert opinion is presented, based on the beliefs and experiences of 15 highly regarded university entrepreneurship educators. These peer-identified respondents reacted to a wide variety of factors that were hypothesized to affect the outcomes of entrepreneurship education efforts. They included (a) educational objectives, (b) administrative and program development issues, and (c) course attributes.Although there were a variety of educational objectives cited by the respondents, most important was to “increase awareness and understanding of the process involving in initiating and managing a new business enterprise.” Other important objectives included attention to entrepreneurship as a career option, contributing to understanding functional business interrelationships, and attention to the characteristics of the entrepreneur. Other objectives concerned building students' selfconfidence, opportunity sensitivity, and analytical skills. Attention to the role of new and smaller firms in the economy was not rated as important.Organizationally, it was viewed as critical to have the support of the college administration. It was not universally agreed that an entrepreneurship major is desirable, with a bimodal response distribution. For universities with multiple courses, there appear to be three conceptual bases, sometimes interspersed, including the business functions, the business plan, and the business life cycle. It was agreed that entrepreneurship coursework should be more experientally oriented than other business school coursework, that the involvement of adjunct faculty should not be minimized, and that faculty research is important to an entrepreneurship education program. There was lukewarm support for business outreach programs and disagreement over the desirability of a student entrepreneurship club.Entrepreneurship course features considered most important were development of a business plan project and entrepreneurs as speakers and role models. Cases ranked next in importance followed by lectures and assigned readings.The future will bring experimentation with various program and course attributes, more research on pedagogy with the measurement of learning outcomes, the increased entree of entrepreneurship Ph.D.'s, and the maturation of this early-stage venture into entrepreneurship education.     

Teaching Business Strategy for an Emerging Economy

Abstract

An Internet-based simulation about a business in an emerging economy is presented and described as a crucial ingredient for a business strategy course dealing with emerging economies. The development of the course took place in three separate classes where experiments were conducted regarding the key ingredients necessary for a course designed to teach Business Strategies for an Emerging Economy. The simulation, when coupled with today's dominant strategy paradigm, the Resource Based View, appears to yield a course design that attracts students while emphasizing the actual substance which is crucial in such a course.     

Can social awareness be increased through business school curricula?

The study was prompted by (a) Frederick and Vogel's debate concerning future research in “business and society”, (b) such recently reported managerial excesses as golden parachutes, “greenmail”, and fraud, (c) the increasing emphasis on coursework in the area. It appears that there is a need to assess how students, our future business leaders, perceive social issues and if a “business and society” course can help them define and understand the importance of these issues. Three questions provided the focal point: (1) Which issues do students perceive as most important before and after completing the course? (2) How much importance do students place on issues? (3) Does completing a “business and society” course make a significant difference in how students perceive the importance of the issues presented? Students appeared to have already clearly defined priorities before entering the course as there was very little post-course reordering of priorities. However, they did display an increased perception of the importance of social issues. The study also indicated that a “business and society” course can contribute to an increased student awareness of the importance of social issues. Therefore, it was concluded that a “business and society” course can help students define and evaluate the importance of social issues.     

Strategically Assessing International Business Course-Specific Learning Aims

Abstract

During the past 30 years, there have been calls for universities and business schools to internationalize curriculum, students and faculty. As most U.S. business schools have added international components to their respective programs, the assessment of these programs was subsequently recommended from accreditation and competitive perspectives. To sustain competitiveness, business schools must expand their program assessment activities and rigorously conduct assessment at the course level as well. We propose a model of international business course assessment that links learning aims to delivery methods and reviews two separate approaches based on that model.     

Achieving Synergy from Synergogy

In face of growing public disaffection with American business and American business schools, business faculty need techniques to improve student learning and performance. Unfortunately, most of the new teaching techniques designed to improve student learning are detrimental to student-teacher relationships. This study applied two Synergogy teaching methodologies to an International Business course, and the results were improved student performance as well as improved student evaluations of teacher performance.     

基于粤港澳大湾区人才需求的国际商务专业课程教学改革研究 ——以国际商务概论为例

国际商务概论作为学生进入国际商务专业学习的第一门专业课,同时也是国际商务专业课的先修课程与基础课程,对于国际商务专业的重要性不言而喻,但国际商务概论存在着教材内容更新慢等不足,从优化师资团队、丰富教学内容、加强校企合作等三个方面提出了相应的改革方案。     

Integrating Ethics Content into the Core Business Curriculum: Do Core Teaching Materials Do the Job?

Some business schools have integrated business ethics issues into their core functional courses rather than simply offering a separate ethics course. To accommodate such a strategy, functional faculty members usually teach ethical issues, a task for which they are rarely trained. However, learning materials are available: some core course textbooks provide additional coverage of ethics, and case studies (and accompanying teaching notes for instructors) are also available which cover ethical issues. This paper reports on an analysis of these materials. We find that a sample of the leading textbooks provides only very superficial coverage of ethical issues. Cases provide a wide range of issues suitable for class discussion, but their teaching notes in many cases provide little guidance for instructors unfamiliar with teaching ethics. Thus there remains a need for teaching resources for business faculty new to teaching ethics.     

The Team Teaching of Business Ethics in a Weekly Semester Long Format

This article describes our team teaching of asemester long course in business ethics taught oneevening a week to mostly part-time MBA students. Wediscuss the differences and similarities in ourbackgrounds, disciplines, and preferred teachingstrategies. Our team teaching approach, thesubject matter, and teaching strategies are alsodiscussed. A typical session of the course is brieflydescribed. We discuss how student performance isevaluated. Finally, we provide some thoughts on teamteaching a business ethics course and briefly commenton our redesign of this business ethics course in afour Saturday schedule.     

The Influence of Ethics Instruction,Religiosity, and Intelligence on Cheating Behavior

This study examines the influence of ethics instruction, religiosity, and intelligence on cheating behavior. A sample of 230 upper level, undergraduate business students had the opportunity to increase their chances of winning money in an experimental situation by falsely reporting their task performance. In general, the results indicate that students who attended worship services more frequently were less likely to cheat than those who attended worship services less frequently, but that students who had taken a course in business ethics were no less likely to cheat than students who had not taken such a course. However, the results do indicate that the extent to which taking a business ethics course influenced cheating behavior was moderated by the religiosity and intelligence of the individual student. In particular, while students who were highly religious were unlikely to cheat whether or not they had taken a business ethics course, students who were not highly religious demonstrated less cheating if they had taken a business ethics course. In addition, the extent of cheating among highly intelligent students was significantly reduced if such students had taken a course in business ethics. Likewise, individuals who were highly intelligent displayed significantly less cheating if they were also highly religious. The implications of these findings are discussed.     

The Influence of Business Ethics Education on Moral Efficacy,Moral Meaningfulness,and Moral Courage: A Quasi-experimental Study

The research described here contributes to the extant empirical research on business ethics education by examining outcomes drawn from the literature on positive organizational scholarship (POS). The general research question explored is whether a course on ethical decision-making in business could positively influence students’ confidence in their abilities to handle ethical problems at work (i.e., moral efficacy), boost the relative importance of ethics in their work lives (i.e., moral meaningfulness), and encourage them to be more courageous in raising ethical problems at work even if it is unpopular (i.e., moral courage). Specifically, the study used a rigorous quasi-experimental pretest–posttest research design with a treatment (N = 30) and control group (N = 30) to investigate whether a graduate-level course in business ethics could influence students’ levels of moral efficacy, meaningfulness, and courage. Findings revealed that participants in the business ethics treatment course experienced significant positive increases in each of the three outcome variables as compared to the control group. The largest increase was in moral efficacy, followed by moral courage, and finally, moral meaningfulness. These findings are discussed in the context of the current research on business ethics education and POS. Implications for future research are discussed.     

Without a Care in the World: The Business Ethics Course and Its Exclusion of a Care Perspective

This article analyzes the impact of the rights-oriented business ethics course on student's ethical orientation. This approach, which is predominant in business schools, excludes the care-oriented approach used by a majority of women as well as some men and minorities. The results of this study showed that although students did not shift significantly in their ethical orientation, a majority of the men and an even greater majority of the women were care-oriented before and after a course in business ethics. If business schools are to address society's increasing diversity then the perspective of women and others who are care-oriented must be assimilated into the curriculum. This can only be done by rethinking how the business ethics course (and the entire business curriculum) are taught to include a care-oriented approach.     

The Domains of Undergraduate International Business and International Management Courses in Accredited Schools of Business

ABSTRACT

This study compared undergraduate international business and international management course syllabi from 190 management departments at accredited U.S. business schools. Comparisons revealed considerable overlap in topic areas in the two courses. The findings indicate the need for greater domain clarity and differentiation in objectives, topic areas covered, and textbooks used. Domain clarification could lead to more truthful representation of the two courses, better training and disciplinary grounding of course instructors, more appropriate hosting of the courses in business school departments, and enhanced skill-sets among students in these courses. Finally, clear domain definitions are necessary for reliability and validity in international business research.     

Internationalising the Business Student

SUMMARY

This paper reviews approaches to internationalising business education and describes an alternative approach to designing an international business degree program. The paper goes on to describe two competing paradigms of international business education. The paper recommends that rather than develop strategies to internationalise the business curriculum, course designers attempt instead to internationalise the business student.     

Ethical Cognition of Business Students Individually and in Groups

This study provides evidence regarding the level of ethical cognition of business students at the entry to college as compared to a national norm. It also provides comparative evidence on the effects of group versus individual ethical cognition upon completion of a business ethics course. The Principled Score (P-score) from the Defining Issues Test (DIT) was used to measure the ethical cognition of a total sample of 301 business students (273 entering students plus 28 students in a business ethics course). The results indicate that (1) business students are not significantly different from the national norms at entry to college and (2) group reasoning helps male students improve their P-scores significantly in the business ethics course at a loss of P-score (albeit not statistically significant) for female students.