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1.
《国际广告杂志》2013,32(5):715-744
This study partially replicates and extends previous research on nudity by examining TV advertising across multiple countries (Brazil, Canada, China, Germany, South Korea, Thailand and the United States) and by incorporating multiple factors (cultural values, advertising regulation and product type). Results show that female (but not male) nudity differed substantially across countries, and females were portrayed in greater states of undress than males. US and Chinese commercials showed the lowest level of nudity, whereas German and Thai ads showed the highest level. Cultural values (masculinity/ femininity) and advertising regulation (pre-clearance policy) explain only minimally the degree of model nudity in ads across the countries. Although each of the three factors offers some value for predicting degrees of male and female nudity, congruent product category appears to be the most significant predictor, supporting a match-up hypothesis and congruency theory. Results are discussed in terms of global advertising strategy.  相似文献   

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Impulse buying and variety seeking seem to emerge from similar personality traits, yet the similarities and differences in the manifestation of these behaviors have not been fully explored. Despite the common origin, research on the two constructs has diverged as definitions of the phenomena have become more elaborate. Previous research on the two constructs shows that they are classifiable as low-effort, feeling-based behaviors with hedonic undertones. A middle-range theory that provides a more comprehensive depiction of how variety seeking and impulse buying are theoretically related is necessary. One way toward such a theory is the addition of a fourth “hidden” socio-normative dimension to the three-dimensional typology of purchase behaviors that Baumgartner (2002) proposes.  相似文献   

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This introduction to the special issue on Multinationals in the Middle East first reviews the historical growth and development of multinational enterprises (MNEs) in the territory extending from Morocco to Turkey alongside the southern and eastern shores of the Mediterranean as far east as Iran, and south to Sudan and Yemen. Then, several opportunities and challenges affecting MNEs in the region are discussed, including economic and social diversity, non-market strategies and entry-mode choices, and animosity toward MNEs. The seven papers featured in the special issue that address these topics are then discussed.  相似文献   

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This study explores similarities and differences in human resource management (HRM) in the European Union (EU). Common factors in the development of European HRM are the importance of consultation, the emergence of flexible work patterns, the role of work and the employer in the life of employees, and the introduction of the Euro. National, company, and regional factors create divergence in European HRM. National factors include societal hierarchy, different cultures and mental models, societal structure, and language. Company factors include size of companies, public versus private, and multinational or local. Regional factors differentiate along north‐south and east‐west axes. The EU had relatively little impact on HRM in terms of harmonization of labor and tax laws but had major impact on the opening up of markets to foreign competition and privatization of public sector companies. While cultural diversity remains strong, the influence of large multinational companies may lead to more regional integration in the practice of HRM. European HRM is much more comfortable operating in a polycentric mode than U.S. HRM, which seeks universality and standardization. © 2003 Wiley Periodicals, Inc.  相似文献   

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Most of the research dealing with consumer–consumer interactions emphasizes the negative consequences of sharing the service experience with other consumers. Crowding, in particular, represents one of the important environmental factors affecting consumers' retail experience. However, recent studies in the context of hedonic services (e.g., amusement parks, concerts, etc.) have mentioned that crowds may potentially enhance consumers' service experience. The present study aims at demonstrating the presence of these positive consumer responses in a crowded hedonic situation, while investigating the influence of cultural differences in crowd‐related issues. With the use of consumers from different cultures (North America and the Middle East), reactions to similarly crowded situations in a hedonic situation are compared. Results suggest that Middle Eastern respondents perceive both a lower level of density and appreciate crowded situations more than their North American counterparts. Potential explanations are discussed. © 2006 Wiley Periodicals, Inc.  相似文献   

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The field of Business Ethics is still underdeveloped and negative stereotypes about the level of business ethics practice are prevalent. The field of Business Ethics is not yet institutionalized in the Academia of most ideastern countries. Most governments in the region have agencies to combat corruption. One of the interesting developments is the Eco-Peace organization for cross national cooperation in the field of ecology. The report concludes with some of the trends expected to impact economic developments and Business Ethics in the Middle East.  相似文献   

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W. Abdallah. 2001. Managing Multinationals in the Middle East: Accounting and Tax Issues. Westport, CT: Quorum Press. 279 pages. ISBN 1‐56720‐267‐5. M. Kavoossi. 2001. The Globalization of Business in the Middle East: Opportunities and Constraints. Westport, CT: Quorum Press. 161 pages. ISBN 1‐56720‐203‐9.  相似文献   

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Can economic interdependence pacify the Middle East? While Middle Eastern countries have, for the most part, avoided the global trend of regionalism, this study provides empirical evidence that Middle Eastern countries with significant trade ties to other countries in the region do cooperate more and fight less. In addition to confirming the liberal notion of peace through trade, this study shows that several conditions outlined by the selectorate theory of political survival must be fulfilled if economic interdependence in the Middle East is to be achieved. A case study outlining Israeli and Turkish economic cooperation is used to show the selectorate model's regional compatibility. The regional applicability of the selectorate theory leads us to conclude that politically liberal countries are more likely to maintain economic relations with one another than with autocratic ones. Since liberal countries will be more economically interdependent with one another they will also be more peaceful towards one another. Ultimately, then, this study concludes that political liberalisation is one way of enhancing regional economic interdependence and consequently the prospects for a more peaceful Middle East.  相似文献   

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China produced and sold approxi- mately 7.05 million vehicles in 2006,a number that makes it seem that Chinese auto manufacturers have never been worried about how to sell such a large number of autos.While completely satisfying the domestic market,most Chinese automakers such as Chery,Geely and Hafei,have also extended their sales networks to other developing countries.The Middle East  相似文献   

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This paper provides new theoretical insights into the interconnections and relationships between women, management and globalization in the Middle East (ME). The discussion is positioned within broader globalization debates about women’s social status in ME economies. Based on case study evidence and the UN datasets, the article critiques social, cultural and economic reasons for women’s limited advancement in the public sphere. These include the prevalence of the patriarchal work contract within public and private institutions, as well as cultural and ethical values which create strongly defined gender roles. The discussion examines the complexities of conceptualizing women’s equality and empowerment in Islamic states. The paper reveals that there have been significant achievements in advancing women in leadership and political roles, but that there are still institutional and cultural barriers embedded in business systems. Linking feminist, development and management theoretical strands a development framework is proposed which is sensitive to the Islamic Shar’ia encompassing government, organization and individual level strategies. It is suggested that scholars should integrate literatures from gender and management, development and Middle East studies, and in particular that critical scholars of gender and organization should consider the interrelations of the national and transnational in critiques of contemporary global capitalism to understand the complexity of women and social change in the ME.  相似文献   

14.
This paper reports on the use of managerial commpetency assessment method to appraise 1436 managers from four East Asian countries and 3193 managers from the United States. The results of this research suggest that the assessed competencies of managers from the different nationalities are subject to cultural factors that shape personality and behavioural choices. Outcomes of assessed managerial competencies are likely to be influenced by perceptions of status, the need for consultation and the degree of openness of communication between managers and their subordinates. The study also points to the need for organisations to distinguish the more stable technical skills from the culturally-sensitive people skills when assessing and developing managers of different nationalities and cultures.  相似文献   

15.
Export diversification has become a priority goal for the development of the Middle East and North African (MENA) countries. In this article, we aim at measuring both the effects of exports' diversification on growth in MENA countries and the way new exports and foreign direct investment (FDI) interact with each others in the process of growth. Although the effects of FDI on growth have been scrutinized by numerous studies up to now, the effects of diversification and discoveries in export have only very recently been assessed. But no one has made explicit the way FDI and export discoveries interact in the growth process. A model is estimated by the system-generalized method of moments and we provide robust evidence that export discovery and FDI stimulate gross domestic product (GDP) growth in our sample of countries, and that FDI does not necessarily have the same effect on growth according to the level of discovery of the country. We also show that the joint positive effect of new exports and of imports suggest that technological spillover from import but also from the integration to global value chains are likely to occur in our sample of countries.  相似文献   

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The paper examines the long run and causal relationship between stock market development and economic growth for seven countries in sub-Saharan Africa. Using the autoregressive distributed lag (ARDL) bounds test, the study finds that the stock market development is cointegrated with economic growth in Egypt and South Africa. Moreover, this test suggests that stock market development has a significant positive long run impact on economic growth. Granger causality test based on vector error correction model (VECM) further shows that stock market development Granger causes economic growth in Egypt and South Africa. However, Granger causality in the context of VAR shows evidence of bidirectional relationship between stock market development and economic growth for Cote D’Ivoire, Kenya, Morocco and Zimbabwe. In Nigeria, there is a weak evidence of growth-led finance using market size as indicator of stock market development. Based on these results, the paper argues that stock markets could help promote growth in Africa. However, to achieve this goal, African stock markets need to be further developed through appropriate regulatory and macroeconomic policies.  相似文献   

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吴刚 《国际市场》2001,(9):18-18
阿拉伯联合酋长国总人口237.74万人,位于阿拉伯半岛东部的波斯湾南岸.西北面与卡塔尔为邻,西南面与沙特阿拉伯为邻,东和东北与阿曼交界,海岸线长643公里.在阿联酋,阿拉伯人仅占1/3,其了为外籍人,来自35个国家.阿拉伯语为官方语言,通用英语,沿海地区使用波斯语.  相似文献   

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We present the risk spillover effect of 2178 banks in 63 countries along the Belt and Road from 2006 to 2020 with the VAR-BEKK-GARCH model. We find that Chinese banking has two-way risk contagion with banks in East Asia and Association of Southeast Asian Nations, South Asia, West Asia, and Central Asia. Furthermore, Chinese banking keeps a positive correlation with banks in Thailand, Turkey, and Saudi Arabia, and its relationship with Indonesia and Kazakhstan shows seasonal characteristics, whereas with India, there is no obvious spillover effect.  相似文献   

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Higher education institutes are facing increasing pressure to ensure that graduates are equipped with the right set of attributes that will make them desirable to potential employers. To deal with this pressure, universities have for some time been embedding employability attributes into their curriculum through classroom-based teaching and external programs. Yet, little research exists into examining academics' perception of graduate attributes and the potential challenges they face in delivering these attributes. The authors examine graduate attributes that are perceived as most important by academics. The findings suggest that communication, teamwork, problem solving, creativity, critical thinking, time management, and research skills were all seen as important for the employability.  相似文献   

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