日本出境旅游现状及我国拓展日本客源市场对策

我国国际旅游业的发展与日本客源市场有着非常密切的关系。日本旅游者主要前往亚洲国家旅游,目前韩国是接待日本旅游者最多的国家。我国可以采取改善旅游基础设施,提高服务质量,培养精通日语的服务人才,开发温泉旅游和滑雪旅游等措施拓展日本客源市场。     

Measurement of Tourism Market Potential of Croatia by Use of Delphi Qualitative Research Technique

Abstract

The Delphi survey as an effective qualitative marketing research tool was designed to project the future Croatian tourism scenario from 2001 through the year 2020. It is predicted that Croatian tourism industry will grow and prosper substantially over the next decade due to increased tourist demand for non-traditional holiday destinations. There will also be a high demand for activity-based tourism and eco-tourism. Although the tourism demand projections predict positive trends in the coming term, it is subject to a host of uncontrollable factors which make long-term projections difficult and cumbersome. In view of the developments and changes, tourism industry operators and public sector planners need scientifically accepted projection bases for tourism investment and effective operational tourism decisions. In this vein, this research qualitatively forecasts the tourism market potential and identifies the most significant future trends in Croatian tourism and hospitality.     

MONOPOLISTIC COMPETITION AND SEARCH UNEMPLOYMENT

In this paper the monopolistic competition model of Dixit and Stiglitz for the goods market and the search unemployment model of Pissarides are combined. The Pissarides part loses its Walrasian goods market and the Dixit–Stiglitz part loses its Walrasian labour market. Pissarides’ results now depend on the degree of competition. In the Dixit–Stiglitz part the size and number of firms as well as aggregate output now depend on aggregate hiring costs, tightness and unemployment, while real wages are not fixed. Some partial results of comparative static properties of the original models survive. New results concerning the effects of changes in labour (goods) market parameters on goods markets (the labour market) variables are obtained and related to the literature on macroeconomic theory with endogenous unemployment and imperfect competition, empirical results and policy issues.     

我国旅游服务贸易竞争力的国际比较

本文采取出口市场占有率指数、贸易竞争力优势指数和显示性比较优势指数,比较分析了我国与其他9个旅游服务贸易强国彼此的旅游服务贸易竞争力的状况。结果表明,我国旅游服务贸易有一定的竞争力,但与先进国家相比还有距离,需要进一步采取有效政策措施,加快提升我国旅游服务贸易的国际竞争力。     

New directions in Mediterranean tourism: Restructuring and cooperative marketing in the era of globalization

At a time when tourism is the preeminent global industry, the Mediterranean is one of the most important tourist regions in the world, accounting for approximately a third of total tourism revenues and half of international arrivals. Because the traditional sun, sand, and sea tourist product of the Mediterranean is experiencing a crisis with subsequent market shifts toward other regions and alternative tourist products, the region has begun to lose its share of the international travel market. The time is ripe for the 21 Mediterranean countries to evaluate their tourist industries in the context of sustainable development strategies, begin to consider restructuring their industries to increase efficiency and competitiveness, and form strategic alliances for cooperative marketing efforts in order to maintain a competitive edge in the global tourist market at the threshold of the third millennium. © 2000 John Wiley & Sons. Inc.     

Omnichannel retailing operations with coupon promotions

This paper explores an omnichannel retail system under which the retailer offers coupons via online channels for market share and profit. It investigates the action mechanism of coupon promotion on omnichannel price and operational decisions by employing a theoretical model. Three coupon distribution modes are investigated; a scenario in which the omnichannel retailer does not offer coupons, offers coupons with a common face value, or offers coupons with a different face value. The results show that the distribution of coupons does not always lead to increased market share. Rather, market volume may be reduced if the competition between different channels is intense. When conducting a coupon promotion, the retailer always charges a higher price, but if the negative effects of coupon promotion for the competitive channel are relatively large, the retailer will reduce their price. Larger cross-selling revenue comes from ‘Buy Online, Pick Up in Store’ channel, indicating a stronger willingness to offer coupons and higher profits for the retailer. If the retailer takes the channel characteristics and consumers' channel preferences into consideration and offers different coupon face values across channels, they will derive higher profits.     

长江三角洲散客旅游市场整合分析

基于散客旅游市场的较大份额和增长速度,针对长江三角洲地区散客旅游市场的基础优势明显、以城内客源为主的特征和巨大的发展潜力进行分析,讨论了目前长三角存在的区域旅游合作与散客旅游市场特点衔接不够等散客市场开发问题,从政府、市场和服务角度提出了长三角散客旅游市场整合的建议。     

Budget allocation for customer acquisition and retention while balancing market share growth and customer equity

Following the Blattberg and Deighton (BD) model, we incorporate market share growth to explore links between acquisition and retention. We then devise a method for nonlinear programming using a spreadsheet to balance the objectives of market share growth in the short term and customer equity in the long term. The aim of this approach is to determine the optimal spending allocation for customer acquisition and retention and, by applying this allocation to the numerical example used in the original BD model, to balance these objectives. We demonstrate that the differential unit cost of marginal effects, ceiling rate, efficiency, and allocation of spending on acquisition and retention to achieve market share growth can maximize customer equity. We also develop a criterion to help firms decide where to place spending emphasis, that is, on retaining existing customers or on gaining new ones, while keeping the objectives of market share growth and customer equity firmly in mind.     

上海旅游服务贸易国际竞争力及其影响因素实证研究

在对上海旅游服务贸易竞争力水平定量测度的基础上,采用多元回归分析方法,研究上海旅游服务贸易国际竞争力的主要影响因素。研究表明:相对于全国而言,上海旅游服务出口市场占有率和贸易竞争优势指数具有优势,而显示性比较优势指数相对较弱;入境旅游人次、入境过夜旅游人天数和入境旅游外汇收入所受的影响因素不尽相同,但旅游业固定资产原值、从业人员数量、外资星级饭店数量是共同因素。上海可以从更加重视旅游服务贸易、扩大旅游业固定资产投入、推进旅游企业集团化进程、完善从业人员配置等方面进一步提升旅游服务贸易国际竞争力。     

Quality Differentiation Under Mixed Competition in Hospital Markets

We use a Hotelling-type model of two hospitals, one for-profit (FP) and the other not-for-profit (NFP) using quality to compete for patients. In an equilibrium that constrains the NFP to zero profits, the NFP share of the market decreases as fixed costs or patient’s marginal utility of quality increase, or as transportation and marginal quality costs decrease, conditions that make quality a more effective tool for attracting patients, improving the ability of the FP to compete for market share. We show that an NFP hospital cannot take the entire market without significant fundraising ability. The market shares predicted by our model are consistent with what is presently observed in Europe and the US.     

Understanding travel expenditure by means of market segmentation

Consolidated tourism destinations should expand their market share by focusing on tourism spending instead of number of travellers. This strategy emphasises satisfying the preferences and needs of tourists more dynamically in terms of their expenditure patterns. The purpose of this paper consists of evaluating the usefulness of an expenditure-based segmentation as a relevant instrument of tourism policy in order to increase the economic benefits from travellers to Andalusia. More specifically, by means of decision trees and linear regression statistical techniques, heavy spenders are identified as well as exploring which variables might be considered as the best predictors of travel expenditure. Finally, the implications of the results are discussed, as they may provide practical guidance for tourism practitioners at similar destinations.     

Increasing a brand’s competitive clout: the role of market share,consumer preference,and price sensitivity

The market power (or ‘competitive clout’) of a brand is an increasingly important component of modern marketing strategies. However, the factors that enhance a brand’s competitive clout (BCC) are poorly understood. This study therefore suggests an integrated model of BCC and three factors that are proposed to play a role in its formation: (i) consumer price sensitivity; (ii) brand market share; and (iii) consumer brand preferences. These variables are examined both individually and simultaneously to demonstrate the direct effect of each on BCC and how their inter-relationships contribute to BCC. In doing so, a two-step empirical analysis is conducted. First, two multinomial logit models provide an own- and a cross-price response matrix for a chosen set of competitive brands. Secondly, BCC is regressed against the variables of market share, intrinsic preferences, and price sensitivity using an interaction effects regression model. The results of the analysis show that market share is not the only way to increase BCC; in particular, consumer preferences, and especially pricing decisions, are shown to play a key role in developing a strong brand.     

The Marketing of Tourism

The objectives of this article are to present the applications of marketing management in the tourism industry. The article discusses the various factors affecting the tourism market and its major sectors: (i) travel agencies and tour operators; (ii) hotel and catering; and (iii) transport. Any meaningful analysis of tourism marketing, should be based on: (a) market segmentation; (b) tourism marketing mix; and (c) marketing strategies. As the market for tourism services and products is dynamic and accompanied by rapid changes in the environment due to increased competition, technological changes and inflation, increased attention should be giver7 to the ernployme17t of appropriate marketing management methods as this industry, as indicated in the present article.     

理论劳动收入份额测度及分解——基于时变弹性生产函数模型

劳动收入份额是理解国民收入分配格局的关键。本文基于时变弹性生产函数模型估计得到理论劳动收入份额,并将实际劳动收入份额分解为为理论劳动收入份额和市场扭曲两个因素。定义劳动收入份额实际值和理论值的差值为市场扭曲。实证研究发现,理论劳动收入份额显示与实际劳动收入份额一致的趋势,是劳动收入份额长期趋势的决定因素;市场扭曲显示与实际劳动收入份额一致的波动,是劳动收入份额短期波动的主要原因;实际劳动工资偏离劳动边际产出,是市场价格扭曲的根本体现。本文研究为正确理解中国劳动收入份额时变性提供新的参考。     

后奥运时代北京旅游纪念品市场发展探析

2008年奥运会举办之后,虽然首都旅游市场依然繁荣,但旅游纪念品市场发展不容乐观,甚至有倒退回奥运之前的迹象。本文基于旅游纪念品市场发展的CBPET分析模式,对比研究了目前与奥运时期首都旅游纪念品市场发展状况,阐述了后奥运时代北京旅游纪念品市场存在的问题,并借鉴北京奥运旅游纪念品成功经验,提出了解决对策。     

Biased Technical Change in Agriculture and Industrial Growth

This paper presents a two‐sector growth model in which industrial accumulation is sensitive to the factor‐saving bias of technical change in agriculture. Agriculture features low factor substitutability and hidden unemployment and, in the baseline scenario, industrial growth is constrained by aggregate demand. Land‐saving innovations are then shown to raise rural employment, enlarge the domestic market for manufactures, and bolster industrial accumulation, in contrast to labor‐saving innovations. The baseline model and its extensions illuminate recent empirical studies which established that higher land yields boost industrial growth in developing countries, as well as accounts of the role of agricultural innovations in the industrialization of Japan, East Asia, and Latin America.     

The Economic Impacts of Turkish Accession to the European Union

Half a century has passed and Turkey is no further toward achieving EU membership. Under the mandate of the Barcelona Declaration, EU–Turkish industrial tariffs will be abolished, whilst agro‐food protectionism remains largely intact. Consequently, the direct impacts from a hypothetical EU accession scenario will be concentrated in agro‐food sectors, whilst their share of economic output in Turkey implies ‘secondary’ macro impacts. To this end, a computable general equilibrium (CGE) framework is employed to quantitatively reassess full Turkish accession. Unlike previous CGE studies, agriculture, fishing and food sectors are disaggregated, whilst significant advancements to the ‘standard’ model code are incorporated to capture the vagaries of agricultural factor, input and product markets. In addition, a realistic ‘baseline’ scenario is constructed including ‘up to date’ trade and domestic agricultural policy reforms prior to Turkish entry to the EU. The results show that trade‐led gains in Turkey are moderated due to tariff liberalisation prior to EU entry, whilst Turkey receives significant budgetary transfers from the CAP budget, which are ‘mirrored’ as EU‐27 costs. With additional migration effects, Turkish (EU‐27) production possibilities fall (rise), whilst real income per capita rises (falls).     

A mediation model between dimensions of social capital

Our paper contributes to the growing research by examining the interrelations between the dimensions of capital and their effects on the international market share of multinational companies in the global contractors industry. Previous works on social capital have failed to study the interrelationships between its dimensions or have proposed models with direct relationships. The current study proposes a multiple mediating model and tests the mediation. In particular, we posit that the relational and resource dimensions play a mediating role in the structural dimension-international market share relationship. A variance-based structural equation modeling (Partial Least Squares) has been applied to a sample made up of 225 global contractors. Our analysis lends support to the importance of the central positions of a firm and their influence on international market share. Moreover, mediation hypotheses posit how the relational and resource dimensions play a critical mediating role in the structural dimension – international market share relationship. Analysis of the data suggest that the dimensions of social capital are interrelated in such a way that the relational and resource dimensions: (a) fully mediate the effect of centrality (structural dimension) on the international share market and (b) exert significant influence on the international market share of each company.     

市场潜能、聚集密度与旅游业空间聚集——基于2000-2009年省际面板数据的实证研究

改革开放以来,中国旅游业获得了快速发展,产业聚集逐渐成为旅游业发展的关键驱动力,并造成了旅游业发展的区域差异。本文使用2000-2009年间省际旅游企业层面的面板数据,结合新经济地理学的有关理论,在考虑空间距离的情况下,构建了市场潜能和聚集密度变量,从市场潜能的角度解析了我国旅游产业聚集及地区差距的形成机制,并从旅游经济活动密度角度考察了旅游产业聚集对旅游企业发展的影响效应。本文实证结果表明,旅游市场潜能和产业聚集密度对旅游企业收入水平均有显著为正的影响,并且,要素密度也有效地促进了旅游企业收入水平的提升。本文的研究为中国旅游业空间集聚提供了新的解释视角,也为新经济地理学理论研究提供了一个基于发展中国家数据的实证支持。