Developing a process of concept generation for new product-service systems: a QFD and TRIZ-based approach

This research aims at suggesting a novel approach to creating promising product-service system (PSS) concepts by resolving contradictions between product and service components. In order to resolve these interference problems, theory of inventive problem solving (TRIZ) method is applied and the suitability of this method for PSS is evaluated by applying the 40 inventive principles in TRIZ method to PSS cases among Fortune Global 500 companies. In addition, quality function deployment is adopted to identify the critical features of products and services. By applying the suggested approach to a car sharing service, a representative automobile PSS, its practicability and utility are verified.     

When are strategic orientations beneficial for collaborative service innovation?

Despite the importance of collaborative innovation, the existing literature tends to be somewhat vague in identifying when strategic orientations are beneficial for service innovation between a focal firm and its business partners. The purpose of this study is to examine the relative effects of four strategic orientations (market, service, interaction, and learning) on collaborative service innovation performance, while considering the contextual factor of service offerings (basic installed base, maintenance, operational, and professional). Results based on survey data from 362 paired B2B firms show that learning orientation has the strongest effect on collaborative service innovation performance, and is the most effective for basic installed base services and maintenance services. In contrast, interaction orientation best supports those firms with operational services, while market and service orientations are more effective for professional services. Managers are advised to consider alternative strategic orientations individually aligned with service offerings to achieve desired collaborative service innovation outcomes.     

An evaluation scheme for product–service system models: development of evaluation criteria and case studies

A product–service system (PSS) integrates products and services to fulfill customer needs and create sustainability. PSS evaluation requires the use of diverse criteria because PSSs are complex systems with multiple stakeholders and perspectives. This paper proposes an evaluation scheme for PSS models that consists of a set of 94 evaluation criteria and an evaluation procedure. The proposed set of criteria encompasses both provider and customer perspectives, all of the 3P (profitability, planet, and people) values and various PSS lifecycle phases, whereas existing studies only partially cover these aspects of PSS. The proposed set serves as an evaluation criterion repository, and users can easily identify the criteria relevant to the evaluation targets. Using the proposed set is more efficient than starting from scratch. The proposed evaluation scheme can be used either to compare different PSS models or to evaluate a single model. Case studies show that the proposed scheme can sufficiently evaluate both existing and newly launched PSS models as well as models under development. The proposed scheme is expected to serve as an efficient and effective aid for practitioners in PSS development.     

Framework for the classification of service standardisation

Literature on services refers to standardised services without describing what a standardised service is. This becomes problematic when attempting to apply a practice suited to standardised services to services that may not be standardised. A framework is developed to assess if a service is standardised or not. The methodology used is to use literature and apply examples to each dimension of the framework to give guidelines in assessing the level of standardisation of the individual dimensions and thus the overall service. The outcome is a qualitative framework with guidelines related to each dimension in improving the assessment of a service’s level of standardisation. This framework is applied to a case study to illustrate the application of the dimensions. The dimensions used as the basis of the framework are shown to be relevant as dimensions that describe the level of service standardisation.     

Perception value of product-service systems: Neural effects of service experience and customer knowledge

Digital trends in product-service system (PSS) development focus on developing win-win solutions for both companies and customers, particularly when considering human behavior issues. It is useful for the PSS provider to know the PSS value creation mechanism when customers are buying and utilizing a PSS, particularly in the service-dominant logic (SDL) and cognitive neuroscience perspective. This study solved the PSS implementation that satisfied the demands of both customers and manufacturers and the value cocreation mechanism during product and service configuration with the impacts of consumer learning and the service experience. The proposed neuroscience methodology is based on an ERP (event-related potential) experiment using PSS stimuli, representing the perception value creation process during customer decision making and the PSS configuration process. The effectiveness of the service experience is more important than customer knowledge during PSS value perception due to positive emotions with pleasant memories for the service experience and the conflicting cognition process of customer learning. The combination of service science and neurology may measure and observe human behavior and psychology through the brain science method and effectively solve the human factors in service science. The findings suggest a more objective and personalized understanding of PSS value perception, particularly the practical requirements of a resulted-oriented PSS and an application-oriented PSS.     

Interactions,innovation, and services

Although research has acknowledged the importance of supplier–buyer relationships for goods innovation, empirical evidence on the extent and nature of the effects of original equipment manufacturing (OEM) supplier–buyer relationships on service innovation remains scarce. Based on a survey of 152 suppliers in Taiwan, this study concludes that the interaction orientation of OEM suppliers is a key factor influencing the development of two competencies: joint innovation competence and cross-functional information dissemination competence. These two competencies contribute to OEM suppliers’ exploitative service innovation and explorative service innovation, respectively. In other words, applying a resource-based view, this study provides clarity regarding the linkages shown below (an organization’s strategic orientation influences its development of organizational capabilities and results in organizational performance) for the purpose of exploring the relationship between interaction orientation and service innovation.     

Requirements Engineering for Product Service Systems

In recent years, manufacturing companies and service providers have moved towards offering customer-specific problem solutions. These integrated bundles usually consist of hardware, software, and service components and are called product service systems (PSS) or hybrid products. Since the success of the resulting solution depends on the understanding of all requirements, requirements engineering (RE) has become a key factor. The article analyzes the state of the art of RE for PSS based on an extensive literature review in the domains of product-, software-, and service engineering. For this, criteria are derived from the characteristics of PSS and from the task area of RE in the life cycle of PSS. Based on these criteria we analyze the most established RE approaches for their suitability for PSS. An important finding is that integrated/interdisciplinary approaches for RE are missing. Moreover, the maturity of RE approaches in the three domains varies significantly. All analyzed approaches heavily rely on concepts and solution characteristics of their own domain so that a transfer to other domains is hardly possible. This literature review lays the foundation for successful RE for PSS and especially for future research aiming at combining and integrating RE approaches and models of product-, software-, and service engineering. Such requirement models could connect concepts of single domains and enable an integrated and seamless RE for PSS.     

Unintended Consequences: How Suppliers Compensate for Price Concessions and the Role of Organizational Justice in Buyer‐Supplier Relations

“You get what you pay for” is one of life's lessons that predominates in purchasing decisions individuals make in their personal lives. The results of this study suggest this lesson should also prevail among management when price‐related purchasing decisions in businesses are being made. An evaluation of over 1,700 purchasing instances across seven years of a longitudinal panel data set collected from Tier 1 production suppliers to the six major North American automotive Original Equipment Manufacturers (OEMs), Chrysler, Ford, General Motors, Honda, Nissan, and Toyota, found that suppliers compensate for price concessions and price reduction pressure from the OEM in the year following the concession, by reducing product quality, service support, and R&D expenditures associated with goods provided to the OEM. This industry is particularly relevant because it is highly adversarial, yet at the same time reliant on interdependence. The results show that supplier price concessions granted to an OEM led to compensatory supplier behaviors of reduced quality and R&D expenditures toward that OEM. Further, the results suggest that the organizational justice dimensions of distributive justice, procedural justice, interpersonal justice, and informational justice can ameliorate negative supplier compensatory activities. A buyer–supplier relational environment that engenders organizational justice tactics such as open and honest communication with suppliers provides suppliers the expectation of an acceptable return on business over the long term, provides help to suppliers to reduce costs, and builds supplier trust of the OEM had generally positive effects on quality, service, and R&D expenditures. From a management perspective, these results indicate there is a very real risk versus reward issue associated with pressuring suppliers for price reductions.     

国外碳金融业务发展新趋向及其启示

国外碳金融业务已由早期的基于碳交易所的业务向碳银行业务等方向拓展,以迎合后金融危机时期世界对低碳经济发展的要求。碳金融业务的拓展使其正在向更具有操作性和流动性的碳金融衍生品发展,如碳货币证券化及碳套利工具的开发是基于产业链角度及生态链角度对碳金融业务的拓展,也是对碳金融业务的进一步延伸。由于我国碳金融发展较缓慢,通过对国外碳金融业务发展的考察,可以为我国开展碳金融业务提供相关参考。     

A pragmatic service typology: capturing the distinctive dynamics of services in time and space

Many service classifications have provided helpful yet partial perspectives on the heterogeneity of services. This paper reconciles and integrates different earlier classifications into a new holistic typology of the service economy which is based on detailed statistical service sectors. Moreover, the paper assesses the empirical value of this taxonomy to capture the diversity of services development in time and space. A regional analysis of employment data in Germany provides evidence that knowledge intensive as well as business services follow very different sectoral and spatial dynamics than operational and consumer services. This typology yields differential insights in longitudinal and comparative regional analysis of the service economy.     

Is “proof” the Eighth “P” of Service? A Conceptual Model and Propositions

The article aims at making a conceptual contribution to services marketing literature by proposing an eighth “P” called “proof.” Proof is a simple operational measure or an intuitive indicator that helps the customer quickly assess the efficacy of a service. The article discusses services marketing literature and develops propositions that underscore the importance of proof as the eighth P. When proof is provided about a service to the customer, it affects all service outcomes (i.e., service evaluation, purchase intent, customer satisfaction, and repurchase intent). Though conceptual, the article provides practical implications as well.     

Service Quality Perceptions of Customers About Mobile Telecommunication Services: A Case of India

ABSTRACT

 Because of the intangible nature of services, there is always a challenge in front of service providers to find out which dimensions of service quality are more important for customers. The author presents the results of a study in India that assesses the service quality perceptions of customers about mobile telecommunication services. EFA explained 69.694% of variance and extracted eight service quality dimensions. The results of a multiple regression analysis show that customers attributed the highest importance to employee performance followed by transmission quality, competitiveness, support attributes, reliability, credibility, operational efficiency, and convenience. The sample consisted of 411 respondents.     

高端服务业发展运行机制构建

加快高端服务业发展是产业结构变化规律和经济发展规律的必然要求。企业是服务业产业价值链上最基本的"价值点",是高端服务业发展的基础;产业融合是加快高端服务业发展的有效途径;产业聚集是推进高端服务业发展的高效平台;管理创新和政府职能转变是高端服务业快速发展的必要条件;技术创新是高端服务业发展的先导和根本。必须建立以产业融合为路径、以产业聚集为载体、以技术创新为先导、以管理创新和政府转型为支撑的全方位、多层次、立体化的高端服务业高速发展运行机制。     

Bottom-up framework for cost allocation to services in telecommunication networks

Communications service providers (CSP) supply information, transport and passive infrastructure services that rely on the deployment of multiservice networks. To attain service cost reductions, the planning and design of those networks is essential, so that the total cost of the network ownership (TCO) is minimized. In this paper, we propose a bottom-up calculation framework for the allocation of the TCO cost components (i.e. capital and operational expenditures) to the services supplied by a CSP. For this, the framework is formulated within the context of the network life-cycle. Our method provides the level of abstraction required for the calculation of the three basic service cost contributors, namely, direct, shared and common costs. Moreover, it outlines the role of network planning in the design of an efficient network infrastucture, and in the calculation of the TCO. Based on this, we show how the stand alone, fully allocated and long-run incremental costs of a service can be calculated. Besides the determination of service cost drivers, the framework is useful to evaluate the cost-efficiency of competing technologies. To illustrate this, we study the allocation of the infrastructure costs for a CSP offering transport services with an optical network. By designing the infrastructure with fixed-grid and flex-grid technologies, it is shown that in both cases the main service cost driver is determined by the transponders installed. The results show that fixed-grid fits well for the provisioning of high speed constant bit-rate transport services, whereas flex-grid is a good candidate for transport services with bursty traffic patterns.     

A novel framework for customer complaint management

Complaining is one option available to customers to express their dissatisfaction with inadequate services. Their complaints contain valuable information for service providers to improve customer relationships and operational quality, which can ultimately enhance business profitability. Customer complaints are frequently handled at the individual level, however, which addresses the symptoms rather than the causes of customer dissatisfaction. This paper presents a framework integrating a decision tree approach, a common data mining tool, into Six Sigma methodology to analyze customer complaints in aggregate and improve service quality by identifying and addressing the underlying causes of failed service. A case study of a restaurant chain was used to demonstrate the effectiveness of the proposed framework. The results indicated a significant (60%) decrease in the number of customer complaints received. Subsequent long-term benefits can be expected.     

Service strategy to improve operational capabilities in the public sector

ABSTRACT

Public institutions, such as emergency services, face unique operational challenges because they do not have a clear profit motive, operate in a political system as opposed to a market system, and have a fragmented authority structure. This study applies traditional operations and service strategy theory to the not-for-profit, public sector context. Synthesizing research from these theoretical domains, a contingency framework is developed to determine the effect of environmental uncertainty and strategic choices on operational capabilities in emergency services under different governance structures. Operations strategy research traditionally uses survey-based measures, while emergency services research focuses on mathematical modeling techniques. In contrast, this study analyzes archival data with 9800 emergency incidents using hierarchical regression. The results support that in the public not-for-profit context, strategic choices mediate the impact of environmental uncertainty on operational capability. Furthermore, governance structure moderates the impact of environmental uncertainty and strategic choices.     

Process completeness: Strategies for aligning service systems with customers’ service needs

Increasingly, customers are expecting more and better service. As such, enterprises need guidelines and frameworks for addressing these expanding requirements. The concept of process completeness helps us to consider service from the customer's viewpoint; arguably, the only perspective to take. Process completeness is achieved when a firm's service delivery system matches the typical customer's breadth of expectations. While customers think in sets of services (e.g., I need a flight, a hotel, airport parking, wireless Internet), firms think in terms of single services (e.g., we can provide a flight). There are four basic service systems: (1) transaction—execute a basic request and nothing else, (2) process—handling all firm-related service requests through one touch point, (3) alliance—handling service requests through a single touch point via stitching together a static firm-selected alliance of service partners, and (4) agility—handling service requests through a single touch point via stitching together a dynamic customer-selected alliance of service partners. In addition to exploring the four service systems, this article guides executives regarding the selection and implementation of the appropriate service strategy that meets their typical customer's process completeness expectations.     

Pricing of Services: An Interdisciplinary Review

Basic theories and widely held beliefs about pricing in the fields of economics and cost accounting are reviewed, but found not to have total relevance to the pricing of services. Marketing principles reviewed offer some guidelines to the pricing problem, which is rooted in service characteristics. A pricing procedure is suggested. The purpose of this article is to show how the service price decision is uniquely constrained by environmental and product characteristics, and to review the price-related literature of several disciplines.     

Trajectories for Driving the Diffusion of e-Negotiation Service Providers in Supply Chains: An Action Research Approach

ABSTRACT

The recent proliferation of online-based trade makes negotiations with service providers for global supply networks evermore challenging. The Internet is believed to be a viable means for enabling and facilitating these supply chain interactions. As such, commercial web-based services that support negotiation processes have emerged (i.e., e-negotiation services). Even though these services have promising benefits for supply chain participants, they have not been accepted by most business users. Current e-negotiation studies fail to capture the substantive reasons of this low acceptance as they typically ignore real-world aspects of commercial negotiations. As such, this study argues that an action research approach is a plausible means to study this issue, and to drive changes in the e-negotiations services market. Accordingly, a research plan is outlined with guidelines and recommendations for future action research projects.     

An intersectionality framework for transformative services research

The authors introduce the theory of intersectionality which refers to the interactivity of social identities such as race, class, and gender in shaping individuals’ experiences. Intersectionality is explored using cases and examples from healthcare services, which involve high contact encounters with consumers who may possess multiple disadvantages (e.g. low income, illness, immigrant status) and therefore make for interesting contexts for intersectional analyses. Intersectionality is proposed as a framework that can shed light on the experiences of consumers who belong to multiple disadvantaged social groups, such as being black and low income, immigrant, and in poor health. Detailed guidelines for conducting intersectionality-driven services research are provided, which take into account the interconnected nature of multiple disadvantages. The authors emphasize that intersectionality offers a holistic look at the co-created nature of services and it can be instrumental in designing tailored and fair services to improve consumer and societal well-being.