Alternative Econometric Estimates of the Effect of Advertising on the Demand for Alcoholic Beverages in the United Kingdom

Using, for the first time, a system-wide approach to analysing the impact of brand advertising on generic demand and applying this new technique to the UK market for alcoholic beverages, the author finds that wine advertising has a significant impact but that spirits advertising has none.     

An Econometric Study of Advertising and Cigarette Demand in the United Kingdom

This article reports the results of an empirical investigation of the effect of total cigarette advertising on aggregate demand for cigarettes in the United Kingdom. The research is conducted within the framework of the Becker-Murphy model of rational addictive behaviour, using time series spanning the period 1963–1992. No evidence is found in this research to back up the view that aggregate cigarette advertising has the effect of expanding total market demand for cigarettes.     

An Econometric Study of the Demand for Various Types of Wines and Spirits in the United Kingdom

The purpose of this study is to investigate by econometric methods the influence of changes in prices, advertising and consumer tastes upon the pattern of demand for eight different types of wines and spirits during the 1970s in the United Kingdom.

Relative prices are found to play possibly an important role in the determination of wine products' market shares, but to have been insignificant in the spirits sector.

Relative levels of advertising may affect the pattern of demand between products in the way suggested by Galbraith, but the influence appears to be weak.

Product market shares may be invariant with respect to the size of the total spirits market, although this conclusion is held with least confidence for brandy which appears to grow at a relatively slow rate on average. However, wine product shares do fluctuate with the size of the total demand for wine products.

The disaggregated wine equations would appear to provide a potentially useful framework for detailed demand forecasting. However, the advantages of disaggregated analysis for this purpose are not as pronounced in the case of the spirits sector.     

Finding the Right Shade of Green: The Effect of Advertising Appeal Type on Environmentally Friendly Consumption

There are two forms of advertising appeals for environmentally friendly products and policies: those that provide consumer benefit (e.g., cost savings) and those that provide societal benefit (e.g., lower emissions). This research examines the role of decision-making and consumption contexts on the efficacy of each appeal. The results of three studies indicate that in contexts where consumers experience heightened public accountability they are more responsive to other-benefit appeals, and in more private settings they favor self-benefit appeals. We replicate this finding across multiple samples, product categories, and consumption and decision-making contexts. Our findings reconcile previously conflicting research on the efficacy of either appeal type and provide guidance for marketers seeking to promote environmentally friendly consumption.     

英国居家照料服务及其对我国的启示

从政府职责、服务供给和服务使用等三方面阐述英国的居家照料服务,以及我国可从中得到的启示.     

Responsibility and Brand Advertising in the Alcoholic Beverage Market: The Modeling of Normative Drinking Behavior

This review compares alcoholic beverage advertising, responsibility advertising, and media advocacy; considers their actual and desired impacts; describes and evaluates the controversy surrounding industry-sponsored responsibility campaigns; and identifies a number of issues that would benefit from additional research. Results indicate that alcoholic beverage advertising does not exert a material influence on total consumption or abuse, but models normative drinking behavior, and thus may actually inhibit alcohol misuse. Industry-sponsored responsibility efforts, like those sponsored by government and nonprofits, appear to affect desired changes, are perceived to be similar to government and nonprofit efforts, model desired drinking behaviors, and may be more effective with heavier drinkers.     

消费社会语境下的广告文化批判

消费社会是以商品的大规模消费为特征的社会,从消费社会的角度来看,广告文化具备符号化、视觉化、时尚化和鼓励炫耀性消费的特征。在消费社会,广告通过建构商品符号意义,强化、误导目标受众的身份认同,刺激消费者的欲望,来助推消费心理,夸大其对心理满足的功能。它深深地受到商品逻辑的制约,反过来以商品逻辑瓦解原有的社会价值结构和秩序,并在与媒介的同谋中,广泛而持续地干扰媒介传播,刺激着消费社会以及社会文化的负面发展。     

The Size of the Informal Venture Capital Market in the United Kingdom

Despite its undoubted importance to the financing of entrepreneurial ventures, there are few reliable measures of the size of the informal venture capital market. This paper reviews three methods used to generate such estimates – market-based approaches, firm-based approaches and the capture-recapture approach – and develops an alternative approach that is based on scaling up from the visible segment of this market represented by business angel networks. This methodology is applied to provide the first formal estimate of the size of the informal venture capital market in the United Kingdom. Informal venture capital investment is shown to broadly equate to the amount of institutional venture capital provided to start-up and early stage ventures. Reflecting the smaller average size of investments in the informal venture capital market, however, eight times as many businesses raise finance from business angels than from institutional venture capital funds.     

The Image Realism Effect: The Effect of Unrealistic Product Images in Advertising

Many advertisements use unrealistic images of products (e.g., hand drawings, digital illustrations, rotoscoped animation) instead of actual product images. However, while unrealistic product images are widely used in advertisements, little is known about their possible impact on product evaluation. We propose that because products in unrealistic images look unconsumable or unusable, unrealistic product images (1) suppress consumers’ mental simulation of consuming or using those products and (2) increase uncertainty in the judgment of these products’ characteristics. As a result, unrealistic images attenuate the judgment of a product’s characteristics (both benefits and drawbacks). That is, the same characteristics are judged less intensely when a product is presented as an unrealistic image instead of a realistic image. Through seven studies, we demonstrate this effect for food items (e.g., bread, cupcakes, hamburgers, and chips) and durable goods (e.g., automobiles), finding support for the underlying processes. We further demonstrate that the impact of unrealistic images is not restricted to product evaluation but also extends to actual consumption.     

Charity Retailing in the United Kingdom: A Managerial Capabilities Perspective

Nonprofit organizations are venturing into commercial activities due to the intense competition for the limited government funds and declining availability of donor funds for third‐sector organizations that address social problems. Charity retailing, a popular choice of commercial activity for nonprofit organization, has filled vacant premises in the high streets of the small towns and suburbs of large cities in the United Kingdom. Successful charity retail operation requires distinctive capabilities necessary to manage organizations' resources in commercial environment. Using 60 in‐depth elite interviews, we introduce the concept of managerial capabilities for charity retailing. Research propositions and management implications are discussed.     

Controls on Advertising: an Examination of Some Economic Arguments

There is increasing pressure to regulate advertising in Britain, and economic concepts are often advanced to support such a policy. One argument is that advertising is wasteful, but this depends upon a quite arbitrary view of what kinds of product differences are considered important. A second argument is that advertising distorts consumer tastes. This claim reflects a particular psychological view (behaviourism) which is not widely accepted nowadays. Other psychological theories, reflected in the writings of modern economists, see advertising as playing a constructive role in helping to reveal tastes, with consumers playing an active rather than passive role in choice. The proposals to limit advertising thus depend upon particular value judgements or psychological theories for which economics provides no justification.     

A Dual-Step and Dual-Process Model of Advertising Effects: Implications for Reducing the Negative Impact of Advertising on Children's Consumption Behaviour

Children are important targets of advertising campaigns from companies. However, children have been found to be particularly vulnerable to negative effects of advertising, and protecting children from these effects is an important task of consumer policy. Two important aspects have to be considered in this task. First, advertising affects judgements and behaviour not only during ad exposure but also in delayed consumption and purchase contexts. Second, advertising operates largely at an implicit level—during ad exposure as well as in consumption decisions. The current article introduces a dual-step (ad exposure vs. purchase/consumption) and dual-process (implicit vs. explicit) model of advertising effects on children. The model is based on a review of implicit advertising effects and implicit mechanisms of self-control. It implies that consumer policies intending to prevent undesired advertising effects should support interventions that strengthen advertising and purchasing literacy and, in addition, implicit self-control mechanisms in children. As self-control in consumption decisions is largely relevant for, and learned during, shopping and consumption, such interventions should focus on educating parents or other primary caregivers because they are the most likely persons to accompany children in such situations and have a great influence on children's implicit learning.     

Firm growth in industrial clusters of the United Kingdom

This article examines how firm growth is influenced by the strength of the industrial cluster in which the firm is located. It presents econometric estimates of firm growth for 56 two-digit industries in the UK. In about half of these industries, there is a positive and statistically significant association between firm growth and own-sector employment. Significant associations between firm growth and other-sector employment are less common, but where these arise they are generally negative. We find that a weak rule of thumb applies in most industries: own-sector effects are positive or insignificant, while other-sector effects are negative or insignificant. Cluster effects are strongest in manufacturing, manufacturing-related, and infrastructure, but weaker in services.

Ethics and corporate governance: The issues raised by the Cadbury report in the United Kingdom

In the late 1980s there was a series of sensational business scandals in the United Kingdom. There was particular public outrage at the plundering of pension funds by Robert Maxwell, at the failure of auditors to expose the impending bankruptcy of the Bank of Credit and Commerce International, and at the apparently undeserved high pay raises received by senior business executives. The City of London responded by creating a special committee to examine the financial aspects of corporate governance. This paper describes the resulting Code of Best Practice produced by the Cadbury Committee. To reduce the power of executive directors in the boardroom the Code recommends a greater role for non-executive directors, changes in board operations, and a more active role for auditors. The paper reviews the various published reactions to the Cadbury Report, and concludes that the Code is unlikely to halt the incidence of business scandals in the United Kingdom.Colin Boyd teaches at the College of Commerce, University of Saskatchewan. His study of the Zeebrugge Car Ferry Disaster is published in a number of strategy and ethics case-books. In 1993/94 he was a Visiting Research Fellow at the Centre for Applied Ethics, University of British Columbia, which provided financial support for the production of this paper.     

Some European Attitudes on the Advertising Transference Question: A Research Note

This article reports a portion of the findings of research conducted to determine the attitudes of select French and Dutch advertising agency leaders and German marketing executives regarding specific standardized advertising issues. These findings are compared with results obtained in earlier studies of U.S. advertising agency and corporate executives and the differences are highlighted.     

Board diversity in the United Kingdom and Norway: an exploratory analysis

This paper examines the evolving pattern of gender diversity of the boards of directors of leading Norwegian and British companies on a longitudinal basis. The period covered by the study covers the run up to proposed affirmative action legislation in Norway and, as such, affords an insight into corporate actions in this emerging institutional context. The findings demonstrate that, while board diversity has grown substantially in both countries in recent years, it has done so considerably more rapidly in Norway than in the United Kingdom. The analysis highlights the sectoral variation between the countries in the pattern and growth of board diversity and suggests that the vast majority of the overall growth in board diversity is the result of changing firm behaviour rather than sectoral shift in the United Kingdom or Norwegian economies. It is also shown that as diversity has increased there has been no fall in how experienced female directors are; neither is there evidence of a rise in the number of boards that female directors sit on. This suggests that the rapid growth in board diversity has been achieved without any fall in the quality of female directors.     

Top Executive Pay in the United Kingdom: A Corporate Governance Dilemma

This study represents a first attempt in the UK literature to split total pay into salary, annual bonus and share options for the purpose of empirically verifying how each is related to executive performance. As predicted from earlier studies on total pay, salaries were found primarily determined by firm size. Contarary to prior research, however, our findings suggest a pronounced link does exist between performance and pay over both the short- and long-term. This is manifested particularly by the magnitude of the coefficient estimates found between changes in shareholders return and changes in executive share options. This finding strongly suggests that the leverage executives achieve, on average, in their rewards as share prices increase may well be substantial; a finding that has not been captured in previous research on executive remuneration and which is of considerable relevance to the current corporate governance debates.     

英国农业生产趋势分析

英国农业总利用面积为1753.2万公顷,其中,耕地613.2万公顷、草地975.5万公顷,具有得天独厚的农业发展自然条件。英国是欧盟最大的绵羊和山羊肉的生产国,占欧盟总产量的2/5,是欧盟第三大小麦、牛奶、牛肉和小牛肉生产国。其农业生产模式、农业生产趋势对我国农业发展具有重要的参考价值。对英国2010—2019年期间农业产值规模及构成、农林牧渔生产规模以及农业区域布局进行数据统计,分析英国农业的优势与潜力,以期为我国农业发展及两国农业合作提供依据。     

The Effect of Provision Points on Generic Advertising Funding

Marketing Letters - Generic advertising promotes the general qualities of a product category and, therefore, benefits all firms in the category. Recent examples of such campaigns organized through...