国内社会政策领域的研究方法考察:基于2007-2010年核心期刊论文的内容分析

采用定量与定性相结合的方法,对近三年发表于核心期刊的389篇社会政策研究文章所使用的研究方法进行了内容分析。在我国的社会政策研究中,规范性研究较多,实证性研究较少,实证研究中主要使用的是调查研究、实地研究、文献研究与制度分析等研究方法,其中也确实涌现出了一批较为规范的实证研究,但是还远未能形成与国际接轨的研究方法体系,这也阻止了我国社会政策学科的专业化和本土化。应该加强社会政策研究方法体系的建设,促进社会政策学科的成熟,为社会政策的理论与实践提供研究工具上的支撑。     

市场营销行为的决策技术研究与应用——购物篮分析

目前,市场营销决策技术已成为商家获得成功的关键因素之一。数据挖掘是一种新的商业信息处理技术,其主要特点是对商业数据库中的大量业务数据进行抽取、转换、分析和其它模型化处理。结合数据挖掘技术,一种称之为购物篮分析方法,对市场营销行为决策具有重要的意义,已越来越受到零售企业的重视。     

A Model of Ethical Decision Making: The Integration of Process and Content

We develop a model of ethical decision making that integrates the decision-making process and the content variables considered by individuals facing ethical dilemmas. The process described in the model is drawn from Janis and Mann’s [1977, Decision Making: A Psychological Analysis of Conflict Choice and Commitment (The Free Press, New York)] work describing the decision process in an environment of conflict, choice and commitment. The model is enhanced by the inclusion of content variables derived from the ethics literature. The resulting integrated model aids in understanding the complexity of the decision process used by individuals facing ethical dilemmas and suggests variable interactions that could be field-tested. A better understanding of the process will help managers develop policies that enhance the likelihood of ethical behavior in their organizations. Roselie McDevitt Sc.D. is Assistant Professor of Accounting at␣the Charles F. Dolan School of Business at Fairfield University in Fairfield, Connecticut. Dr. McDevitt teaches financial and managerial accounting. Her Primary areas of research are accounting education and accounting ethics. Catherine Giapponi is an Assistant Professor of Management at the Charles F. Dolan School of Business at Fairfield University in Fairfield, Connecticut. Dr. Giapponi teaches courses in management, organizational behavior, and strategy. Her primary areas of research are corporate governance and business ethics. Cheryl Tromley, Ph.D., is a Professor of Management at␣Fairfield University where she has taught management, organizational behavior, organizational communication, organizational␣culture, organization development, and diversity for 19 years. She has co-authored two editions of the text ``Developing Managerial Skills in Organizational Behavior'␣as well authored or co-authored a significant number of professional articles and presentations related to management and management education.     

Integrating Ethical Issues with Managerial Decision Making in the Classroom: Product Support Program Decisions

Literature on the teaching of ethics points to the need for realistic business problems in which students deal with ethical dilemmas. This paper presents the results of an experiment in which students take on the role of a Brand Manager who must decide on the level of support to allocate to four distinct business problems. The problems were presented as business problems including realistic profit and cost considerations, rather than being posed as "ethics cases". Students were able to select from a range of product support levels for each problem. The experiment isolated the factor effects which included level of realism, degree of competition, company situation in terms of fault and profit level, and problem type relative to damage and visibility. Company fault was the most important factor in determining the level of product support allocations. Allocations generally increased when there was an increase in profit level from low to medium. However, there was no additional increase in allocations above the medium profit level. The paper concludes with suggestions on how the results can be used as a springboard for discussion of the integration of ethical considerations in managerial decision making.     

Ethics and Performance: A Simulation Analysis of Team Decision Making

The interrelationships among a number of variables and their effect on ethical decision making was explored. Teams of students and managers participated in a competitive management simulation. Based on prior research, the effects of performance, environmental change, team age, and type of team on the level of ethical behavior were hypothesized. The findings indicate that multiple variables may interact in such a fashion that significance is lost.     

The Role of the Internet in the Delivery of Export Promotion Services: A Web Site Content Analysis

ABSTRACT

This article examines the role of the Internet in the delivery of export promotion services. Based on a content analysis of the Web sites of 250 export promotion organizations (EPOs) representing over 130 countries, it is concluded that the majority of these organizations have not fully exploited the potentials of this technology in the delivery of support services to national exporters. Use of the Internet is primarily limited to dissemination of basic information with little effort made to utilize the interactive and customization features of the technology. The managerial and policy implications of this failure in terms of increased cost of market entry, lost export revenues, and exporter attrition are discussed.     

企业新进员工培训决策的博弈分析

在企业新进员工的培训决策中,双方行动策略的结果直接影响着双方期望收益的大小,在这种情况下,企业新进员工培训决策的博弈分析就显得很有必要。通过对企业和新进员工之间在三个阶段的博弈分析,只有当企业选择培训,而新进员工在受训后能力见长而选择留任原企业时,企业和受训后的新进员工的期望收益同时达到最大。新进员工在经过系统的培训后其市场价值相对过去已得到大幅度提升,自然希望得到比接受培训前的更多的收益。企业可以采取增加新进员工受训后的期望收益,增加新进员工受训后的离职成本,留住受训后的新进员工。     

区域发展总体规划的主要内容与分析逻辑研究

区域规划是地理学中理论与实践重要的结合点与应用领域。它对生产要素优化配置,区域经济合理有序发展,人与自然和谐相处有着巨大影响。阐释规划概念与作用,总结规划主要内容与分析逻辑研究,有助于深化理解规划现实意义。     

管理者过度自信研究最新进展

行为经济学家和心理学家将认知心理学的理论及研究范式引入到企业财务经济学研究领域,提出了管理者过度自信的命题,并围绕这一命题从理论与实证角度展开了大量富有成效的研究。本文从管理者过度自信的内涵、影响因素及其度量三个角度对国内外学者的相关成果进行了梳理①,在评析现有研究成果的基础上,对该领域未来的研究方向进行了展望。     

Negotiation via the World Wide Web: A Cross-cultural Study of Decision Making

INSPIRE is a Web-based system for the support and conduct of negotiations. The primary uses of the system are training and research. Between July 1996 and April 1997, 281 bilateral negotiations were conducted through the system by managers, engineers and students from over 50 countries. INSPIRE has been used at eight universities and training centers. In research it is being used to study cross-cultural differences in decision making and the use of computer support in negotiation. This paper outlines the system, the negotiation methodology embedded in it, and reports the initial results of the experimental study of the impact of culture on Web-based bilateral negotiation.     

Teasing Ethical Decision Making Dilemmas: A Case Study of Land Rights Issues

The purpose of this paper is to highlightthe complexities in making decisions in an ethical wayevidenced by the current dispute over native landrights in contemporary Australia. The caseillustrates an example of a moral issue that involvesmaking a management choice. One approach which givespractice in four questions that the managementpractitioner can ask when faced with a moral dilemmais described. The case involves an on-going situationin which the Australian Government was faced withsupporting the land claims of either indigenousgroups or land holding pastoralists. TheGovernment, therefore, was on the horns of a classicdilemma, having to decide between two groups eachseeking `justice' and `fairness'.The paper refers to contemporary authorities such asRawls, De George, Paine and Badaracco (Jnr). In thecontext of ethical decision making, the main eventsleading to the present dilemma are presented. Thecase study includes a summary outlining the AustralianGovernment's Ten Point Plan response to thedilemma and a summary of the perceived problems forbusiness development where native title is recognised. These can be used to provide students in businessethics classes with an opportunity to recognise anddebate the rights, wrongs and complexities of moralissues as well as appropriate managerial decisionmaking.     

Environmental Reporting of Global Corporations: A Content Analysis based on Website Disclosures

Today, more corporations disclose information about their environmental performance in response to stakeholder demands of environmental responsibility and accountability. What information do corporations disclose on their websites? This paper investigates the environmental management policies and practices of the 200 largest corporations in the world. Based on a content analysis of the environmental reports of Fortune’s Global 200 companies, this research analyzes the content of corporate environmental disclosures with respect to the following seven areas: environmental planning considerations, top management support to the institutionalization of environmental concerns, environmental structures and organizing specifics, environmental leadership activities, environmental control, external validations or certifications of environmental programs, and forms of corporate environmental disclosures.     

A Sorting Model for Group Decision Making: A Case Study of Water Losses in Brazil

Many water supply systems in Brazil have serious problems related to the high index of water losses, which provokes financial and environmental impacts. This is an immediate consequence of an inadequate maintenance plan, allied to natural and budgetary constraints. In addition, in these types of problems it is commonplace to consider the opinions of many managers, such as those from the operational, environmental and financial sectors of Water Companies. In view of this, a sorting multicriteria model to support group decision making is developed. We proposed an approach which sorts the areas of the system which are located in critical zones of water losses into categories, and which takes into account different points of view and considers uncertainty in criteria weights by using only ordinal information, so as to make it viable to manage the maintenance plan and to use the scant financial resources more efficiently. The SMAA-TRI method is used to tackle the group sorting problematic by categorizing the network into zones where losses are intense and thus to focus the managers’ effort on the most critical regions. A case study in Brazil is presented to demonstrate the efficiency of the approach proposed.     

Expanding Horizons and Deepening Understanding via the Use of Secondary Data Sources

While primary data analysis has been popular in logistics and supply chain research, secondary data methods have been overlooked. These methods, however, have the potential to generate a variety of important opportunities to expand the horizons of logistics and supply chain research. In this article, we emphasize the use of secondary data analysis and how it can address contemporary challenges in logistics and supply chain research. Our review of the logistics and supply chain literature identifies six important methodologies that can be useful for secondary data generation and analysis. We discuss how these methods can help effectively address various logistics research questions.     

产品类别视角企业微博互动内容策略的差异性研究

本文基于产品的实用性和享乐性分类视角,按照内容将企业微博互动策略分为社会性和任务导向型两种类型,并以此为依据对企业微博互动策略进行内容分析,探究不同产品类别的企业微博互动策略效果。研究表明,实用性产品和享乐性产品在企业微博互动内容策略及效果上存在差异,以此为企业有效开展微博营销提供理论依据与实践参考。     

Making Sense of Marketing Data: Some MIS Perspectives on the Analysis of Large Data Sets

Despite the growth in the size and complexity of corporate data, the technology for analyzing it has not kept up with the advances in data collection, in that managers mostly need to rely on marketing research and information systems experts to generate the analysis and reports they need. We review some useful approaches here from the computer science and information systems fields for the analysis of large data sets, viz. good data organization and the use of flexible analysis tools, for making the analysis more tractable and user-friendly. These methods are increasingly being adopted by practitioners who are hard-pressed to generate business intelligence from large corporate databases. However, the benefits of these approaches may not be confined only to practitioners, and may apply to academic researchers working with large data sets, as well.     

Measuring Corporate Social Performance in France: A Critical and Empirical Analysis of ARESE Data

This article studies the idea of Corporate Social Performance (CSP) from a critical perspective using empirical elements derived from analysis of year 2000 ARESE data. ARESE is the French first mover social rating agency providing quantified data about the Social Performance of French companies. The paper starts out by reviewing leading CSP models and discussing problems inherent to the measurement of this construct before going on to present and analyse ARESE data - whose suitability for existing models will be discussed.     

Ethical Decision Making in Marketing: A Synthesis and Evaluation of Scales Measuring the Various Components of Decision Making in Ethical Situations

The authors present a comprehensive synthesis and evaluation of the published scales measuring the components of the decision making process in ethical situations using the Hunt-Vitell (1993) theory of ethics as a framework to guide the research. Suggestions for future scale development are also provided.     

AHP-Group Decision Making: A Bayesian Approach Based on Mixtures for Group Pattern Identification

This paper proposes a Bayesian estimation procedure to determine the priorities of the Analytic Hierarchy Process (AHP) in group decision making when there are a large number of actors and a prior consensus among them is not required. Using a hierarchical Bayesian approach based on mixtures to describe the prior distribution of the priorities in the multiplicative model traditionally used in the stochastic AHP, this methodology allows us to identify homogeneous groups of actors with different patterns of behaviour for the rankings of priorities. The proposed procedure consists of a two-step estimation algorithm: the first step carries out a global exploration of the model space by using birth and death processes, the second concerns a local exploration by means of Gibbs sampling. The methodology has been illustrated by the analysis of a case study adapted from a real experiment on e-democracy developed for the City Council of Zaragoza (Spain). Partially funded under the research project Electronic Government. Internet-based Complex Decision Making: e-democracy and e-cognocracy (Ref. PM2004-052) approved by the Regional Government of Aragon (Spain) as part of the multi-disciplinary projects programme.     

Transparent Practices: Primary and Secondary Data in Business Ethics Dissertations

We explore the availability and use of data (primary and secondary) in the field of business ethics research. Specifically, we examine an international sample of doctoral dissertations since 1998, categorizing research topics, data collection, and availability of data. Findings suggest that use of only primary data pervades the discipline, despite strong methodological reasons to augment business ethics research with secondary data.