Transforming Business Models in Fast-Emerging Markets–Lessons from India

There is a need for understanding the entrepreneurship and business models in the emerging economies, especially the fast-expanding ones, from a different perspective as compared to the developed economies. The consistent gross domestic product (GDP) growth rate, significant socioeconomic potential, untapped needs of the population, and economic growth potential in the fast-expanding emerging economies like the BRIC nations (Brazil, Russia, India, and China) have changed the paradigm for investment, thereby creating a new economic development reality and focus for the global companies. However, achieving success in these emerging markets has its own unique mix of challenges. This requires a transformative and innovative mind-set toward conceptualization of a working business model that can fit into the reality of the socioeconomic and cultural challenges of these emerging markets. Further, the business model changes and alignment in these emerging markets require closer analysis and understanding of the global trends as well as ability to leverage the emerging technologies and linkages. The objective of this article is to explore the magnitude of opportunities and emerging business models transforming the socioeconomic landscape in fast-expanding emerging markets. In doing so, the article attempts to provide an overview of the emerging business model typologies and patterns that will enable the global companies to make better-informed decisions and build their presence in the fast-expanding emerging markets. © 2015 Wiley Periodicals, Inc.     

实体零售全渠道商业模式创新对经营绩效的影响——基于双重差分法的研究

文章运用实体零售的上市公司数据,对全渠道商业模式创新如何影响实体零售经营绩效进行理论分析,运用实体零售开展全渠道商业模式创新时间的差异构建双重差分模型,实证分析实体零售全渠道商业模式创新对经营绩效的影响。研究结果表明,全渠道商业模式创新显著促进实体零售经营绩效的提升。进一步的微观作用机制分析表明,全渠道商业模式创新对实体零售的市场价值、盈利能力和运营效率均产生显著的影响。     

SUPPLY CHAIN STRATEGY FOR NASCENT FIRMS IN EMERGING TECHNOLOGY MARKETS

The extant literature provides sound guidance for applying appropriate supply chain strategies to address conventional market structures and supply chain objectives. However, our knowledge of the unique objectives, characteristics, and elements of supply chain development by nascent technology firms in new markets they have helped create is more limited. We outline the strategy for this “emergent” phase of a firm's development of their supply chain. This strategy emphasizes establishing market legitimacy and a basic structural foundation through a core of strong collaborative relationships. The strategy also maximizes organizational flexibility and iterative market intelligence gathering through continuous experimentation with potential markets and through potential partners. The strategy is contrasted with extant supply chain strategies and implications and directions for future research are offered.     

全球价值链中零售企业创新战略研究

经济全球化时代零售企业竞争力的提高,取决于零售企业的全球价值链创新能力、整合全球客户资源和供应链资源的能力。7-11、宜家、沃尔玛、巴黎春天等跨国零售企业制定和实施了不同的全球价值链创新战略,吸引一流供应商和客户进入自身价值链,进而掌握了全球价值链主导权和控制权。     

浅论我国零售企业服务创新策略

随着中国经济的快速发展,外资零售企业大规模地进入,我国零售业市场环境发生了深刻变化,竞争变得日趋激烈。本文在分析近年来我国零售市场状况的基础上,提出了新形势下国内零售业服务创新的策略。     

虚拟市场中介的比较分析--以医药流通市场运营商为例

虚拟市场是电子商务发展的一个重要方向,虚拟市场运营商作为新生的市场中介,在所属类型、商业模式、交易机制等方面各有区别,但它们又都是适合于本地区的市场环境而产生,因而市场效率和与环境的适应程度、发展前景等方面又有相似性。本文以美国和中国医药流通市场的两种虚拟市场运营中介商为例进行对比,得到了一些有启示的结论。     

Launching reverse-innovated product from emerging markets to MNC’s home market: A theoretical framework for MNC’s decisions

A reverse-innovated product is a new product that is originally developed for an emerging market by MNCs. The increasing number of MNCs engaging in reverse innovation and the criticality of new products to an MNC’s performance and competitive advantage make reverse innovation an important area for academic research and managerial practices. This paper integrates relevant literature and proposes a theoretical framework to understand the mechanisms by which the characteristics of a reverse-innovated product affect management’s decision to launch that product in a developed market (e.g., the MNC’s home market). By means of literature review, the paper identifies two underlying evaluation mechanisms through which the reverse-innovated product characteristics are linked to management’s reverse launch decision: the perceived degree of needed adaptation and the perceived risk of cannibalization. The authors also derive several propositions for future empirical research and discuss implications for future research.     

时尚产业商业模式创新路径

本文在界定时尚产业的基础上．研究了时尚产业的商业模式及其创新路径。依据商业模式架构,分别从定位、业务系统、关键资源能力、现金流结构、盈利模式和企业价值等六个方面分析了时尚产业商业模式创新的路径。     

创新我国移动互联网商业模式的探析

移动互联网是各种移动终端通过移动通信网络与互联网结合的产物,在我国有着广阔的发展前景。我国目前在该领域处于领先地位,但鉴于缺少可借鉴的成功经验,其商业模式更多的来自于桌面互联网的移植。本文从我国移动互联网现状出发,阐述了广告、游戏、移动电商、入口、硬件平台结合内容服务等几种商业模式,并在分析制约创新移动互联网商业模式的障碍的基础上提出相关对策,力图为我国移动互联网从业者提供参考,以促进我国移动互联网产业的发展。     

中国社交网络商业模式发展及影响因素分析

在将社交网络划分为以博客为代表的社交网络萌芽阶段,以人人网为代表的社交网络娱乐化阶段,以微博、微信为代表的微信息社交网络阶段,以及代表未来主流发展方向的垂直社交网络应用阶段的基础上,本文以“六要素商业模式”模型为研究视角,并将平台战略中的付费方、被补贴方、同边网络效应、跨边网络效应、转换成本、平台覆盖等概念引入到分析框架中,针对博客、人人网、新浪微博、微信进行定位、业务系统、关键资源和能力、盈利模式、现金流结构、企业价值六个要素的对比,揭示中国社交网络在不同发展阶段商业模式的发展变化,并对可能的影响因素进行分析,对未来发展进行展望。     

关于家电流通企业商业模式的探讨

本文立足于家电行业的流通环节,从商业模式的概念入手,给出了商业模式的三层体系结构模型,对家电行业的价值链诸角色及相互博弈状况进行了分析,并研究了在时间尺度上家电行业的业态转化、核心能力变化及商业模式创新等方面的发展状况,根据这些新的形势变化,提出新的商业模式环境下家电流通企业所应该采取的对策。     

业务-IT战略匹配成熟度模型的框架与内容

在文献法研究的基础上,拟将在国内首次介绍美国Jerry Luftman 2000年提出的业务-IT战略匹配成熟度模型(Business-IT Strategic Alignment Maturity Model)的起因、研究过程及其框架与内容,并对模型进行了分析。分析结论认为业务-IT战略匹配是一个共同适应和共同演化的匹配过程,是基于关系和过程的,其成熟度模型是组织评估匹配成熟度和获取匹配的方法和工具。     

制造业的下游战略及其商业运营模式探讨

分析了近年来制造业发展滞后于其它商业的主要原因,从战略角度提出了制造业新的经营战略——下 游战略,在阐述其核心理念的基础上,针对下游战略应采取的商业运营模式进行了探讨。     

轻资产运营模式下海尔智家财务战略经验借鉴

轻资产运营模式的出现较晚.对轻资产运营模式的研究,大多与财务绩效、财务风险结合.与企业战略结合的研究,有待进一步尝试.本文以家电行业知名品牌海尔智家为例,将轻资产运营模式与财务战略相结合,对财务战略进行分析,并对实施的效果进行评价,以此为其他企业提供经验借鉴.     

Corporate Governance and Institutional Transparency in Emerging Markets

This paper posits that differences in corporate governance structure partly result from differences in institutional arrangements linked to business systems. We developed a new international triad of business systems: the Anglo-American, the Communitarian and the Emerging system, building on the frameworks of Choi et al. (British Academy of Management (Kynoch Birmingham) 1996, Management International Review 39, 257–279, 1999). A common factor determining the success of a corporate governance structure is the extent to which it is transparent to market forces. Such transparency is more than pure financial transparency; as it can also be based on factors such as governmental, banking and other types of institutional transparency mechanism. There may also be a choice for firms to adopt voluntary corporate disclosure in situations where mandatory disclosure is not established. The Asian financial crisis of 1997–1999 and the more recent corporate governance scandals such as Enron, Andersen and Worldcom in the United States and Ahold and Parmalat in Europe show that corporate governance and business ethics issues exist throughout the world. As an illustration we focus on Asia’s emerging¹ markets, as, both in view of the pressure of globalization and taking into account the institutional arrangements peculiar to the emerging business system, these issues are important there. Particularly for those who have to find an accommodation between the corporate governance structures and disclosure standards of the Emerging system and those of the Anglo-American and Communitarian systems.     

Corporate Social Capital and Business Model Innovation： The Mediating Role of Organizational Learning

Existing studies demonstrate that corporate social capital can not only enable a firm to gain access to heterogeneous information and resources, but may also facilitate the establishment of behavioral norms, communication models and mutual-trust platforms with stakeholders in its social network. As a result, corporate social capital drives organizational changes and has the potential to boost business model innovation. This paper recognizes organizational learning as a mediating mechanism that transforms corporate social capital into business model innovation. Using survey data collected from 164 Chinese firms, we tested the relationship between corporate social capital and business model innovation, as well as the mediating effect of organizational learning. Our findings clearly show how corporate social capital flows through organizational leaming efforts to business model innovation.     

横向同质型企业网络形成动因的博弈分析

企业网络是一种新型组织结构形式和制度安排。根据企业网络的形成动因,运用博弈论建立模型论证了横向同质型企业网络得以形成的动因在于网络成员自身的利益最大化。     

我国ASP新型运营模式探讨及案例分析

如何在我国成功地实施ASP模式,带动更多的中小企业实现信息化一直是当前我国政府与IT供应商关注的重点.本文通过对ASP内涵的分析,提出了ASP运营需要有多方参与的基本模型,并通过上海某ASP中心运营模式成功变迁过程的分析,具体探讨一个新型的ASP运营模式,并且在案例分析的基础上总结了我国ASP运营模式取得成功的关键要素.     

创业板中小企业商业模式创新效率评价

随着网络经济的飞速发展,有关商业模式的研究成为企业家和学者共同关注的焦点,特别是商业模式创新在全球商界已经引起前所未有的重视。作为高成长中小企业的代表,创业板中小企业在商业模式创新方面有明显的特点,同时商业模式的创新性也成为中小企业保持高成长性的基础和保障。