Social-Centric Development of Multi-Agent Architectures

In the past few years, software applications have increased in complexity and in stakeholders' expectations principally due to new Internet-centric application areas, such as e-business, web services, ubiquitous computing, and peer-to-peer networks. Multi-agent systems (MAS) architectures have gained popularity for developing such software. Unfortunately, despite considerable work in software architecture during the past decade, few research efforts have aimed at truly defining frameworks for agent-based architectural design. Considering that MAS architecture is conceived as a society of software agents, this article overviews a social-driven design approach dedicated to build up agent-based systems. The approach is based on organizational structures and social patterns to define agent architectures notably in the context of e-business system design.     

基于PKI的电子商务安全支付平台的研究

电子支付的安全是电子商务发展和应用的技术保障。作者研究了PKI的体系结构,介绍了基于PKI技术的SSL和SET协议在电子商务中的应用,探讨了基于PKI的电子现金系统实现,提出了一个安全的电子商务支付平台实现方案（SEPP）,并对系统架构进行了设计。     

基于无线PKI的移动支付认证鉴权服务平台研究

移动电子商务已经成为市场发展的趋势,但移动支付的安全问题也日益突显。为了保证移动支付的安全,在分析了无线PKI系统的结构和实现流程的基础上,设计了基于无线PKI的移动支付认证鉴权服务平台的框架和体系结构,进而设计了了移动支付认证鉴权服务平台的构建过程,用以指导移动支付认证鉴权服务平台的开发和实现。     

Service-selecting approach based on domain-specified 'Quality of Service' model and its application in logistics

With the rapid growth of modern service economics and the popular adoption of web services, more and more service industries are beginning to deliver services with web service technology. One of the key issues is how the service consumer should search for services within the plentiful service repositories, and especially select a suitable and optimal service from candidates with similar features. However, most of the researches on service selection focus on the general criteria of web service, but ignore the domain-specified needs. This paper proposes a domain-specified quality of service model and an analytic hierarchy process-based service-selecting approach by integrating hierarchical clustering algorithms and fuzzy comprehensive evaluation methods. An application in logistics is given to validate the effectiveness of this approach.     

中国电子商务20年演进

在第五次信息技术革命、全球信息化浪潮和中国国家信息化战略的推动下,中国电子商务的理论研究和实践运作随之兴起。1993年至今,国内外学者对电子商务概念的研究,形成了范围说、内容说、流程说、和技术说。本研究认为,中国电子商务经历了探索期、雏形期、成长期和普及期四个演进阶段。探索期的发展重点：互联网基础设施建设、从概念引入进入理论思考、从广泛关注迈进实际应用;雏形期的主要特征：以门户网站为代表的网络公司开始出现、短时间内快速吸引风险投资和包装上市、网络公司经历“倒闭潮”;成长期的主要成就：宽带网接入取代电话拨号上网、多元化的商业新应用、网商崛起;普及期的本质内涵：规模庞大、企业电子商务应用升级、移动互联网成为中国扩大内需的新引擎。进入新世纪,随着移动互联网、云计算、物联网、数据挖掘等新技术以及商务国际化的演进,中国电子商务出现移动化、云电子商务、大平台全网营销、融合化和智能化五大新趋势。     

什么样的电子商务环境产生高电子商务采纳率？——基于71个国家的fsQCA分析

全球电子商务发展不均衡，尤其国家间电子商务采纳率存在明显差异。如何激活电子商务市场已成为各国特别是电子商务采纳率较低的国家亟须解决的重要问题。文章基于信息生态理论，整合了国家信息生态四类核心要素，采用基于组态视角的模糊集定性比较分析方法(fsQCA)，以全球71个国家为样本，探索国家信息生态要素驱动高电子商务采纳率的因果复杂机制。研究发现：(1)单个国家信息生态要素不构成高电子商务采纳率的必要条件，但较高的经济发展水平、兼容的社会文化基础设施环境和政府强有力的政策支持在产生高电子商务采纳率方面起着更普遍的作用；(2)产生高电子商务采纳率的国家信息生态有2类，即政府扶持下依托社会文化基础设施的法律驱动型和政府扶持下依托社会文化基础设施的技术驱动型；(3)优越的技术环境和有效的法律环境在实现高电子商务采纳率的过程中互为替代关系；(4)产生非高电子商务采纳率的国家信息生态有3类，且与产生高电子商务采纳率的国家信息生态存在非对称关系。     

基于语义分析的用户兴趣演化模型

用户的购物兴趣点具有时效性的特点,即随着时间的推移,产品的更新加快和替代品的出现,用户感兴趣的产品会发生改变。挖掘用户的兴趣并进行有效的产品推荐已经是电商平台研究的重点。本文致力于为电商平台提供一种能够获取用户的兴趣随着时间变化的模型,以自然语言处理为工具,以微博上对产品进行评论的数据为样本。通过词频统计提取样本中的关键词,与事先建立起来的情感词库进行相似度分析,得到用户评论产品时的感情色彩。根据感情色彩来决定是否添加或从原有的模型中淘汰,从而获得兴趣演化模型,为电商平台进行产品推荐提供指导性的建议。最后为了提高模型的精确性,以用户在Web端的动作行为为指令,根据隐式反馈行为的特性,对动作行为赋加权重值,优化兴趣演化模型。     

电子商务信用中介经济功能的实证分析

电子商务信用中介是电子商务市场中的第三方实体机构,其目标是克服电子商务市场的信用障碍与信用风险,提高电子商务市场整体的信用信息与信用意识,形成良好的信用文化.在电子商务实践过程中,第三方信用中介平台扮演了相当重要的角色,它通过制定交易规则、实施交易管理,如实名认证、支付托管、信用评价等手段,构建电子商务市场中的信用机制,从而实现维护公平交易环境、促进交易达成的目标.本文采用调查问卷的方法,通过构建结构方程式模型对第三方信用中介的作用机理进行实证研究.研究结果显示,除实名认证对网站信任的作用未通过验证外,其他研究假设均得到了验证.信用反馈机制的有效性、第三方支付工具的有效性、沟通及互动机制的有效性对交易主体对电子商务网站的信任有正向影响;电子商务网站平台的信任对交易主体的最终购买意向有正向影响.     

E-Commerce Adoption: Perceptions of Managers/Owners of Small- and Medium-Sized Enterprises (SMEs) in Thailand

ABSTRACT

E-commerce can be an important source of competitive advantage for most business organizations, especially small- and medium-sized (SMEs) businesses. Recently, researchers have focused on e-commerce adoption both in the United States and other countries. This study examines the factors that influence e-commerce adoption in Thailand. The results show that the major reason behind e-commerce non-adoption is that the organization is not ready to make that change because of cultural, technological, financial, and/or logistical reasons. Additionally, organizational readiness strongly influences e-commerce implementation, and managerial support and financial, logistical, and technological factors weigh heavily in determining if an SME in Thailand can pursue e-commerce implementation. We believe that the e-commerce adoption model in this study will have both managerial implication for practitioners in Thailand, as well as those in other developing countries, and academic implications for researchers who are interested in e-commerce adoption in developing countries.     

基于Magento电子商务平台的多功能模板设计和实现

Magento是一款新的专业开源电子商务系统平台,其设计灵活、全面,具有模块化架构体系和丰富的功能.本文在简介Magento系统功能上,根据国内外电子商务网站的基本业务需求,设计和实现基于Magento电子商务平台的多功能模板,满足不同类型的电子商务模板设计需求和功能拓展.     

Granularity of Services

Service-oriented architectures are widely discussed as a design principle for application and enterprise architectures. Nevertheless, an adequate granularity of services has not yet been researched sufficiently from an economic perspective. The finer the granularity to realize the functions of a process, the higher the number of services is, and the more effort has to be directed towards composing them. In contrast, very coarse-grained services bear the disadvantages of higher implementation costs and lower reuse potential (e.g., in different processes). The aim of the decision model proposed in this paper is to determine an adequate granularity of services from an economical perspective. Thus, degrees of freedom, which often exist for the choice of granularity after a domain analysis, can be leveraged to realize a cost-efficient solution. We illustrate the applicability and practical benefits of the decision model with an example from the context of a financial services provider.     

Using involvement for segmenting the adoption of e-commerce in travel

While the adoption of e-commerce in the purchasing of leisure travel is gaining momentum, higher levels of adoption can be achieved if greater knowledge of the market for e-commerce is obtained. This research uses two variables, involvement with computers for leisure purposes and purchasing leisure travel over the Internet, as a means of segmenting the market with regard to the adoption of e-commerce in the purchasing of leisure travel. A sample of residents of a suburban borough of Lisbon (Portugal) was surveyed and hierarchical clustering was performed on 225 usable questionnaires. The four resulting clusters of residents that emerged were quite different from one another in relation to the adoption of e-commerce in the purchasing of leisure travel and in supporting the internal and external validity of the clustering procedure. One segment that has not been reported in the literature before was identified, comprising those who have moderate involvement with both innovations (the moderate enthusiasts). Moreover, the results suggest that individuals in this cluster may be stronger candidates for the adoption of e-commerce in the purchasing of leisure travel that computer fanatics.     

The scope for E-Commerce in central and eastern European countries' services trade

The general attitude on the potential for e-commerce in services trade is rather enthusiastic and emphasises extraordinary opportunities for its expansion. The Internet extends the scope of services, which are tradable and transforms local services into internationally tradable ones. This article argues that countries which rely on high quality e-tradable services are in a better position to take advantage of e-commerce in services trade than those, which rely on location-bound services. It is examined to what extent the characteristics of central and eastern European countries' services export portfolio determine the potential of these countries for the expansion of services exports through e-commerce.     

数字经济平台的有效治理机制——以跨境电商平台监管为例

平台经济是数字经济的基础,数字经济平台有效治理是确保数字经济健康发展的前提。目前我国跨境电商平台存在的线上线下监管脱节、跨国境监管追溯难、不同跨境电商模式缺乏针对性规制等问题,平台经济双边市场对跨境电商平台有效监管提出新的挑战。本文通过构建oLogit模型分析跨境电商平台典型模式的有效监管影响因素,并据此提出以制度设计、规则执行与效果反馈为基础,以技术支撑为主线,以数据驱动为核心,以虚拟与实体治理有效融合为目标的数字经济平台治理机制实现路径。     

校园电子商务网站的研究与实现

本系统基于校园电子商务的发展的现状,采用了J2EE技术和XML技术在校园网络上架设了一个动态的校园商品网上交易平台。文章分析了J2EE和XML各自的优点,并阐述了该网站的具体实现和原理。实践证明系统具有良好性能。     

Structuring the Smartphone Industry: Is the Mobile Internet OS Platform the Key?

With the launch of the original iPhone, Apple redefined the “smartphone” product category and accelerated the convergence of traditional mobile telephony, Internet services, and personal computing into a new industry. As these sectors merge into a single device, formerly separate industry architectures and their constituent firms are being forced into direct competition. We test theories of industry architecture and technological platforms regarding their ability to explain the strategies of key entrants in navigating the transition. We analyze in detail the actions and strategies of four major competitors, including Apple, Google, Microsoft, Nokia, and, more briefly, Research in Motion and HP/Palm, from the framework of technological platform theory. Our analysis suggests that currently some competitors are following traditional platform strategies, but that Google and Apple appear to have adopted strategies at odds with platform literature. We examine how the dynamics of this convergence may lead to a reconsideration of certain tenets of platform theory.     

An Empirical Segmentation of Users of Mobile Banking Apps

Digital technologies have squeezed the entire world into a small frame. Trade and transactions never stop, and they go where the customer is. Marketers must reinvent their strategies and toolkits to win in this hyper-connected world. Companies are creating new and improved ways for engaging and involving their consumers, and one significant tool now used by companies for these purposes is the app. Mobile phones have registered the highest growth among all technological evolutions, and mobile apps are proliferating. Apps are being used across a diverse range of industry verticals, including banking, e-commerce, travel, and tourism. This article studies a set of twenty different banking apps and segments consumers based on their adoption and usage of the apps. This article emphasizes the role of mobile technologies to change established channels and banking services, and also analyzes how the Indian banking sector has benefited from the adoption of mobile apps.     

Development of methodology for classification of user experience (UX) in online customer review

In e-commerce, customer feedback has become an essential source of insight into a product or service's user experience (UX). The study of UX helps to integrate customers' potential needs into the product's design. Because customer reviews in e-commerce are not structured and categorized, it is necessary to analyze UX based on customer opinions systematically. This study tries to structure UX in a product's positive/negative context through a neural network-based self-organizing map (SOM). As a result of analyzing 10,482 reviews on wireless earbuds in BestBuy, an electronic product e-commerce platform, it was confirmed that it is a suitable method for categorizing user experiences between reviews and deriving important factors. In particular, the difference in core UX elements by positive/negative context of the product was verified based on the star rating. The results of this study are expected to contribute to product improvement and business improvement that reflect customer needs by companies or designers who design products for end-users.