Tuija Mikkonen. Corporate Architecture in Finland in the 1940s and 1950s: Factory Building as Architecture, Investment and Image. Helsinki, Finland: Bookstore Tiedekirja, 2005. 269 pp. ISBN 951-41-0982-1, {euro}30.00.

As Alfred Chandler has shown in his writings, particularly thethree monographs Strategy and Structure (1962), The VisibleHand (1977), and Scale and Scope (1990), the development oflarge industrial corporations has been an important featureof society from the nineteenth century onwards. These organizationsbecame not only significant employers but also important providersof goods to consumers and to other industrial firms. Furthermore,their development has had considerable consequences for thelandscape in     

Jari Eloranta and Jari Ojala, eds. East-West Trade and the Cold War. Jyvaskyla, Finland: Jyvaskyla University Printing House, 2005. 237 pp. ISBN 951-39-2088-7, {euro}26.00 (paper).

The fall of the Berlin Wall opened not only Eastern Europeanborders but also archives previously inaccessible to westernscholars. The result is a growing body of revisionist literatureon the origin, evolution, and end of the Cold War (e.g., JohnLewis Gaddis, We Now Know, 1997). Most literature on the ColdWar era still concerns political and military history. Broaderperspectives include social relations, and art and culture,although only touching economic relations (e.g., Toy     

Walter A. Friedman. Birth of a Salesman: The Transformation of Selling in America. Cambridge, Mass.: Harvard University Press, 2004. 356 pp. ISBN 0-674-01298-4, $27.95.

Given the centrality of selling to the emergence of the modernbusiness corporation, it is surprising that there has been nofull-length study of the subject before. Walter A. Friedman’spathbreaking Birth of a Salesman is a truly welcome attemptto fill this void. While he begins with earlier developmentsin selling techniques, Friedman’s real focus is on theemergence of "modern" selling, when the selling process becamesystematically organized and managed. Friedman maintains thatthis came about in the United States, not in Europe,     

Stuart B. Schwartz. Tropical Babylons: Sugar and the Making of the Atlantic World, 1450-1680. Chapel Hill: University of North Carolina Press, 2004. xiii + 347 pp. ISBN 0-8078-2875-0, $59.95 (cloth); ISBN 0-8078-5538-3, $22.50 (paper).

This volume examines the surprisingly complex history of thewestward shift in sugar production from the Mediterranean toAmerica in the fifteenth to seventeenth centuries. Many factorsinfluenced this shift, including those most often studied: therise and growth of merchant capital, slavery, and technologicalchange. The local-level studies aggregated here reexamine thisdevelopment and thereby reveal the complex evolution and thegreat     

Lisa Jacobson. Raising Consumers: Children and the American Mass Market in the Early Twentieth Century. New York: Columbia University Press, 2004. xvi + 299 pp. ISBN 0-231-11388-9, $35.00 (cloth).

Ever since the publication of Thorstein Veblen’s Theoryof the Leisure Class (1899), economists and other social scientistshave studied the importance of consumption to the economy ofthe United States. There are numerous studies of patterns ofconsumption, but, Jacobson argues, the role of children hasbeen seriously neglected. The children Jacobson studies werenot just miniature shoppers; they were "cultural icons" whohelped to establish the legitimacy of consumption in Americansociety (p. 2). Early in the twentieth century     

Marina Moskowitz. Standard of Living: The Measure of the Middle Class in Modern America. Baltimore, Md.: Johns Hopkins University Press, 2004. xii + 300 pp. ISBN 0-8018-7947-7, $45.00.

In Standard of Living: The Measure of the Middle Class in ModernAmerica, Marina Moskowitz seeks to elucidate a term that cameinto broad usage at the turn of the twentieth century but seemedto have no clear definition. Sociologists, journalists, novelists,and government officials alike all referred to the "standardof living," yet they did not necessarily agree on just whatthat standard was. Moskowitz argues that the standard of livingwas a measure not of how     

Robert G. Angevine. The Railroad and the State: War, Politics, and Technology in Nineteenth-Century America. Stanford, Calif.: Stanford University Press, 2004. xvii + 351 pp. ISBN 0-8047-4239-1, $65.00 (cloth).

Robert Angevine’s excellent monograph offers valuableinsights for historians of technology, business, and the military.This book details the "symbiotic" relationship of railroadsand the military, showing how the relationship evolved duringthe nineteenth century. Angevine lays out his story chronologically. The fact that theUnited States was going to need some sort of transportationinfrastructure in order to move troops in a timely manner wasfirst realized after the War of 1812. As a result,     

Sean Patrick Adams. Old Dominion, Industrial Commonwealth: Coal, Politics, and Economy in Antebellum America. Baltimore, Md.: Johns Hopkins University Press, 2004. xiv + 305 pp. ISBN 0-8018-7968-X, $45.00.

In this superbly crafted study Sean Adams compares the developmentof the coal industry in Virginia and Pennsylvania before theCivil War. The comparative method allows Adams to focus hisanalysis around a seemingly simple question: Did Pennsylvania’smore open and democratic state government create a more efficientinstitutional framework than Virginia’s planter-dominatedlegislature? Posing this question allows Adams to avoid somewhatstale debates about whether large numbers of slaves could workin manufacturing, or if anticapitalist planters opposed industrialization.     

Kenneth Lipartito and David B. Sicilia, eds. Constructing Corporate America: History, Politics, and Culture. New York: Oxford University Press, 2004. xii + 369 pp. ISBN 0-19-925189-4, $99.50 (cloth); 0-19-925190-8, $29.95 (paper).

Rationality, efficiency, meritocracy, productivity, innovation,professionalism: the people who have built, operated, and championedAmerican corporations have claimed these goals and means inorder to explain how and why limited liability firms evolvedin the United States. Such powerful constructions of ideas—noless than of steel—have seduced generations of analystsand citizens into accepting once contested corporate forms asthe inevitable outcomes of irresistible economic processes. The great achievements of Constructing Corporate America liein its compelling demonstrations that U.S. corporations’forms, functions, and discourses evolved—and still change—asproducts of their