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现代酒店新型营销策略浅析 总被引:2,自引:0,他引:2
唐晓鸥 《吉林省经济管理干部学院学报》2011,(5):50-53
随着社会经济的发展,酒店业正面临着前所未有的发展机遇和日趋激烈的市场竞争。酒店业营销策略的创新和转变是时代的需要。我国酒店营销存在理念相对落后、行业网络化和信息化程度低等问题,这需要从业人员要对现代酒店网络营销、绿色营销等新型营销策略进行研究,根据国内酒店的自身特点,设计出具有针对性的营销策略创新方案以及实施的步骤和实施过程,为我国的酒店营销发展提供参考。 相似文献
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市场营销学是高职院校市场营销专业的必修课程,也是各个经济管理类专业开设的重课程。这门学科主培养学生成为适应社会营销需的高级应用型人才。然而,传统的教学内容和教学模式在许多方面上还达不到该门学科培养目标的求。为了使高职院校培养更多更加优秀的营销人才,笔者根据自身的教学经验,查阅相关资料,走访相关的高职院校,针对高职院校市场营销学课程教学过程中的现状,提出教学内容、教学方法、课堂形式等教学改革思路。 相似文献
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电力商品的技术经济特征是电力企业市场营销的起点,电力经济的运营模式是电力企业市场营销的基础,电力市场的新特征是电力企业确定市场营销策略的依据,电力企业在市场营销的过程中,要结合电力经济的技术经济特征,系统应用市场营销的思想和方法,注意管理学和经济学提供的合作营销、博弈论和期权期货等新思想和新方法的运用。 相似文献
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国有银行在营销理念的执行、营销环境的认识、营销策略的应用等方面存在诸多问题。文章总结了国有银行在营销管理中取得的成绩,对存在的问题进行了较深入的分析,并提出了解决问题的对策及建议。 相似文献
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Reflections on relationship marketing in consumer markets 总被引:1,自引:0,他引:1
Richard P. Bagozzi 《Journal of the Academy of Marketing Science》1995,23(4):272-277
Conclusion The article by S&P is a landmark in the evolution of relationship marketing concepts. Much of what has been done in the past
has addressed narrow aspects of relationship marketing or else has taken for granted the meaning of marketing relationships.
S&P set the agenda for future work and give us many provocative ideas for pursuing relationship marketing topics. Their synthesis
and integration of ideas from disparate literatures and their proposal for the underlying motivation for entering marketing
relationships do much to delineate the direction researchers should take in the future. Before we go too far down any one
path, however, we should redouble our efforts to specify exactly what is a marketing relationship. Then we would have the
foundation to follow the path so eloquently forged by Jagdish Sheth and Atul Parvatiyar.
He was formerly on the faculties of Stanford University, Massachusetts Institute of Technology, and the University of California,
Berkeley. His Ph.D. is from Northwestern University. He is currently doing research on the theory of action, volitional processes,
and emotional behavior in marketing. 相似文献
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面对洋快餐的进入以及多种新型餐饮业态的迅速发展,重庆中餐企业应树立战略发展意识,实现可持续发展;应以现代营销观念指导营销实践;应明确市场定位,提供个性化的特色服务;应实施品牌战略,谋求长远发展;还应积极发展连锁经营。 相似文献
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左小川 《保险职业学院学报》2011,(4)
文章分析了《保险营销学》和项目教学法的特点,阐述了项目教学法在《保险营销学》中的应用,对教改实践做了经验性总结,旨在为职业院校的营销课程教学提供有意义的参考。 相似文献
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Gene R. Laczniak Ph.D. Donald A. Michie Ph.D. 《Journal of the Academy of Marketing Science》1979,7(3):214-232
The concept of “social order” is fundamental to the stability of most social systems. In this paper, three dimensions of social order—drawn predominantly from the writings of Talcott Parsons—are analyzed in terms of how they are influenced by broadened marketing. The authors maintain that the widespread acceptance and application of broadened marketing,defined as marketing, is inconsistant with social order and could ultimately erode the reputation of all marketing practioners. Furthermore, such a series of events could lead to the severe regulation of marketing practices and the development of inhibitions by bright young students regarding the formal study of marketing. 相似文献
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Pravat K. Choudhury 《Journal of the Academy of Marketing Science》1974,2(1):213-222
The emphasis of marketing over the years has continuously shifted to meet the changes in the environment. The most recent
emphasis of marketing seems to be on social responsibility. Although academicians and practitioners alike have been advocating
implementation of social responsibility in marketing planning only a few scattered cases in which social responsibility has
been put into practice are available to this date. The author, in discussing the social responsibility of marketing, examines
its present status and suggests that marketers should not view the demand of social responsibility as a liability to them,
but rather see it as a useful strategy to improve one's competitive condition and image in the market place. 相似文献
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Avraham Shama Ph.D. 《Journal of the Academy of Marketing Science》1976,4(4):764-777
While the controversy concerning the validity and purpose of broadening the concept of marketing is still an ongoing one,
the present article focuses on the field of political marketing and compares its historical development with that of American
business. In doing so, it is shown that political marketing, viz., the process by which political candidates and ideas are
targeted at the voters in order to satisfy their political needs and thus gain their support, has gone through the stages
of (1) candidate orientation. (2) sales-management orientation, and is presently experiencing a transition to a (3) marketing
concept orientation. These orientations parallel the development in the orientation of American business from product to sales
to marketing focus. In addition, the article also suggests that marketing and political marketing share many basic concepts
and tools. Consequently, it is concluded that political marketing should be included within the boundaries of the existing
marketing theory.
The author would like to thank Professor Philip Kotler for his insightful comments on an earlier version of this paper, and
for his encouragement. 相似文献
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Building on social capital theory, we view the marketing and sales interface as a set of inter-group ties and investigate how cross-functional relationships may facilitate the development of social capital associated with value creation. Our findings suggest that social capital embedded in marketing and sales relationships can inhibit a firm’s performance depending on the characteristics of its customers. Our results also demonstrate that managing the marketing and sales interface at different levels of customer concentration is critical to the success of a firm’s performance. 相似文献
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贾俊远 《河北经贸大学学报》2003,24(4):57-61
随着网络时代的到来,企业要充分考虑新时期的各种具体因素,更新旧的思想认识,通过对旧理念的扩充和新概念的学习认识,树立起适合新时代需要的营销思想。由此能够建立新的经营理念、采取相应的措施,开辟网络时代市场营销的新局面。 相似文献
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Naresh K. Malhotra 《Journal of the Academy of Marketing Science》1992,20(4):379-387
Conclusion Professor Perreault is to be applauded for bringing to our attention, in such a forceful manner, some of the changes taking
place and those that are to come in marketing research. He has more than achieved his objective of fostering debate and dialogue
concerning these changes. We have attempted to interpret the issues raised by Perreault (1992) in a more balanced way in the
context of a new paradigm for marketing research and make some predictions of our own as to where marketing research is headed.
We hope that readers find our ideas thought-provoking. 相似文献
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王大悟 《桂林旅游高等专科学校学报》2006,17(4):463-465
从营销理论的核心思想——满足顾客、吸引顾客、留住顾客、创造顾客出发,对马来西亚导游员自我营销的理念和技巧进行了实证分析,提出了我国旅游业在经营中所需强化的诚信营销、情感营销和需求营销。 相似文献
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吴波虹 《贵州商业高等专科学校学报》2008,21(4):39-41
第三方物流企业作为最具活力和发展潜力的物流市场行为主体,在当今社会生产中发挥着越来越重要的作用。面对国内外的激烈竞争,我国第三方物流企业应通过深度营销创新,以解决营销理念滞后而影响企业发展的问题,为第三方物流企业营销的选择带来了新的突破。 相似文献
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The social, cultural, and economic climate of the 1980's present real pressure on social program administrators to evaluate
their marketing efforts. Evaluation of social programs presents an array of problems or obstacles about which the social marketer
must be aware. This paper identifies and categorizes these problems within a meaningful framework. The typology presented
classifies social marketing program evaluation problems as being conceptual, macro- and micropolitical, and methodological.
An understanding of the nature of these problems should assist the social marketer in overcoming their effects. 相似文献
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澹台伟亚 《山西经济管理干部学院学报》2005,13(3):16-17,93
我国旅游事业蓬勃发展,现在进入到营销主导时代的中国旅游业必须用科学、先进的旅游市场营销来武装自己.中国加入WTO使中国的旅游市场融入世界旅游市场竞争当中,这就要求我们更要积极研究旅游市场营销,把现代先进的旅游市场营销理念引进中国旅游事业. 相似文献
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绿色营销观念是衡量一个企业是否有持续竞争力的重要标志,是企业实现可持续发展的必然要求。本文就如何实施绿色营销,提高企业集团持续竞争力提供了参考思路。 相似文献