微信上的生意——微信平台开发者：桥梁上的运动员

作为高频应用及用户停留时长几乎最长（大部分人全天在线）的手机入口,微信平台对于微信平台上的营销行为十分谨慎。微信平台最近出台了新的政策,严格限制朋友圈集赞活动。不过不久前微信平台也推出了微信小店功能。开通了微信支付功能的认证服务号,可以在公众平台自助申请“微信小店”功能,从而实现批量添加商品、快速开店。     

Hello,微信小招君!

作为微信公众平台目前所最推崇的"成功案例",招商银行是如何进行微信智能服务平台的尝试和探索的?招行信用卡需要重新考虑下它们的微信营销计划了。微信5.0内测版本中,微信将公众账号分为了订阅号和服务号两种类型,这些账号推送的内容将不会直接出现在用户的微信消息界面首页,而是被收拢成一叠。同时,服务号的信息被限定成每月一次,在此之前所有公众账户的营销频率是每天一次。     

微信平台开发者:桥梁上的运动员

正微信平台上的开发者来来去去,和平台方达成必要的默契,是他们生存与发展的前提。作为高频应用及用户停留时长几乎最长(大部分人全天在线)的手机入口,微信平台对于微信平台上的营销行为十分谨慎。微信平台最近出台了新的政策,严格限制朋友圈集赞活动。不过不久前微信平台也推出了微信小店功能。开通了微信支付功能的认证服务号,可以在公众平台自助申请"微信小店"功能,从而实现批量添加商品、快速开店。"微信小店"的上线,     

利用高科技创新服务模式,让企业享用“指尖上”的招投标——丹阳市公共资源交易中心开通微信平台

正近日,丹阳市公共资源交易中心开通了招投标微信平台与招投标手机版网站,提供"指尖上"的服务,以信息手段打通服务企业的"最后一公里"。该微信平台是由中心信息部自主研发,同时整合了中心手机版网站,实现了中心网站、手机版网站、微信公众服务号的有机统一(三个平台内容同步更新;自动跳转到相应的方式,电脑访问网站、手机访问手机版网站,微信可发送关键字得到相应回复)。目前该平台微信端共设置有"招标信息"、"重要通知"和"咨询投诉"等三个栏目。其中,     

企业微信正经历致命伤

让微信公众号的功能“更丰满”,这几乎是当前企业微信最爱做的事情,至少看上去会觉得“高大上”。不过企业主们似乎忽略了一个最大的问题——内容。 记得在微信公众号推出早期,曾有企业主对我说过,要做每天都发的那种号,不要一个月只能发一条的,限制太大。2014年4月15日,微信公众平台官方调整策略,宣布服务号可以每月发布4条信息,服务号一片欢腾,颇有一股“欣欣向荣”风。     

南航:重塑连接与平台进化

正通过微信,南航重塑了与用户及内部的连接方式。在微信生态圈中,企业行为也参与了平台的进化。2013年1月30日,南航微信发布第一个版本,并在国内首创推出微信值机服务。不到半年时间,这家公司在微信平台上的表现就使其成为行业标杆。在2013年6月5日的腾讯"把脉"沙龙上,微信产品总监曾鸣向大家介绍了腾讯眼中微信公众平台的7个精品案例,南航微信就是其中之一,并被称为"整个行业的样本"。     

微信的归微信,微博的归微博

微信不是纯粹的营销工具,但微博是;微博也做社交,但其意在大数据。随着微信5.0改版传言的落地,一些在微信公众平台上试图将自媒体账号经营得热热闹闹的自媒体人开始倒吸一口凉气。按照某位不愿透露姓名的自媒体人的说法:微信果然不带我们玩了。在不久前举办的腾讯合作伙伴大会上,微信5.0版本的部分传言得到证实。"微信新版公众账号将分成订阅号和服务号,     

微信去哪儿?

正微信的用户流量能够成就微店吗?腾讯微信的微店,终于在众人期盼和瞩目中闪亮登场了!微信的微店,就是微信公众服务账号推送的微信信息是商品信息,点击进去可以通过微信的支付功能直接下单购买。微信拥有众多忠实的用户,不但人数众多,而且粘度极高,有说平均每三分钟就要打开一次微信。加上强大的支付功能,微信微店的出现使原本就难解难分的电商平台大战又多了几分险恶和几分悬念。     

基层站所应用微信公众平台潜力巨大

正当前,开通微信公众平台的绝大多数是省级、市级供电公司,而处在供电服务最前线的基层供电所则开通得较少。由于乡镇供电所直接面对的是广大用电客户,结合乡镇供电所的工作特性,微信公众平台可以在以下几个方面,最大限度地发挥作用。停电信息发布方面对于农村来说,停电对于居民的生产、生活将造成很大的影响,所以及时准确地将停电信息告知用户十分重要。目前,乡镇供电所是通过村电工来向用户发布停电信息,利用村广播的     

国内动态

微信将建"110"品牌维权平台微信团队表示,将于4月上线品牌维权平台,打击在微信上售假的行为。用户发现售假的公众账号或者个人账号,可提交售假线索,由品牌方来验货,针对确实有售卖假货的公众号或个人帐号,微信将进行封号处理,以示惩戒。承载用户线索提交入口的在线平台,将在微信"110"(http://weixin110.qq.com/)上推出,到时将同步开放商标权利人接入品牌维权流程的申请入口。第一批在接洽中的商标权利人包括路易·威登(Louis Vuitton)、阿迪达     

物流信息系统在呼铁伊东公司中的构建与应用

本文通过构建煤炭物流行业信息系统,分析了煤炭行业物流信息系统建设的必要性及可行性,介绍了物流信息系统及其国内外发展状况。根据分析古城湾装车基地企业信息化需求以及物流业务流程,将古城湾基地管理信息系统分为内部管理、生产运营及外部服务三个子系统。通过应用信息共享的管理信息系统,形成了一个具有网上竞价、仓储管理、个性化服务、客户管理等功能的信息平台,使煤炭物流信息资源得到最大程度共享,有效地提高了资源利用率。     

Bundling digitized logistics activities and its performance implications

Bundling information technology (IT) applications to support logistics activities provides a means for firms to improve their logistics performance. Grounded in the logistics management and management information systems literature, as well as the resource-based view (RBV) of the firm, this study empirically: (i) investigates if there exist digitized logistics activities bundles in firms; and if so, (ii) explores the association between digitized logistics activities bundles and logistics performance of firms in terms of logistics cost and logistics service improvements. We surveyed 227 trading firms in Hong Kong and performed a factor analysis of the survey data, from which we identified three digitized logistics activities bundles and found the sample firms were clustered into four types based on the patterns of their digitized logistics activities. We then carried out a MANOVA on the data, the results of which show that different patterns of digitizing logistics activities are associated with different logistics performance outcomes. Specifically, firms with more extensive digitized logistics activities bundles and utilizing them more intensively achieve better logistics performance. Academic and managerial implications for digitizing logistics activities to improve logistics performance are discussed.     

基于企业竞争力视角的物流金融服务研究

作为顺应市场发展、实现多方共赢的创新型物流服务,物流金融不仅有利于中小企业融资和银行金融业务的创新,也是提高物流企业竞争力的重要方式。本文以我国物流企业的未来竞争力为视角,对发展物流金融服务的具体策略和路径进行深入探讨,指出物流金融服务必将推动物流企业的管理创新和业务发展,成为我国物流企业决胜未来和物流产业迅猛发展的重要手段。     

财务信息技术与现代物流的融合创新与思考

大型煤炭企业现代物流正由传统物流向现代物流转变,财务管理作为大型煤炭企业现代物流不可缺少的管理系统,也在物流转型期间不断更新。现代物流是企业最后也是最有希望降低成本、提高利润的环节,同时也需要企业财务管理部门提供更强有力的支撑。指出了财务信息技术与大型煤炭企业现代物流业融合发展的必要性,提出了以财务信息技术推进大型煤炭企业现代物流发展的3项措施,即建立统一的物流财务信息平台、发展第三方物流企业和加强物流专门人才的培养与培训。     

Managing international supply: The balance between total costs and customer service

Many trading companies have taken a global approach to their supply markets, sourcing from low-cost foreign countries in order to achieve cost reductions. There remains, however, a lack of evidence that sourcing internationally actually leads to improved economic performance. This can be explained by two key challenges in terms of how to achieve a balance between: (1) purchasing and logistics costs, and (2) customer service. The purpose of this paper is to examine the organisation and management of international supply from a total cost perspective, taking into account both purchasing and logistics costs, as well as customer service and agility. Previous research into a number of Norwegian companies that have sourced from China has identified four configurations for managing international supply. This paper utilises the supply management literature and an example of a Norwegian retail and wholesale company to analyse and discuss these configurations and their effects on total costs and customer service. The paper's theoretical contribution is the conceptualisation of a total cost perspective on international supply management and the discussion of such costs in relation to customer service. This contribution may, in turn, aid companies that source from foreign, low-cost countries.     

Outsourcing reverse logistics of high-tech manufacturing firms by using a systematic decision-making approach: TFT-LCD sector in Taiwan

Reverse logistics are increasingly crucial for the supply chain strategy of global high-tech manufacturing firms. As reverse logistics operations are significantly more complex than traditional manufacturing supply chains, many high-tech manufacturers are examining the feasibility of outsourcing reverse logistics activities to third party logistics providers (3PLs) from a strategic planning perspective. Internal resources and capabilities are thus examined from a resource-based perspective to identify which reverse logistics service requirements could be fulfilled in-house or outsourced. Therefore, this work presents a systematic approach using the analytical network process (ANP) not only to investigate the relative importance of reverse logistics service requirements, but also to select an appropriate 3PL. Empirical results based on the case of the TFT-LCD sector in Taiwan indicate that information technology management is of priority concern in reverse logistics services. In addition to providing a valuable reference for manufacturers concerned with service requirements for outsourcing, results of this study significantly contribute to the efforts of 3PLs in evaluating whether they comply with potential customer requirements based on their service capabilities.     

我国石油石化行业物流发展模式探讨

在我国石油石化物流快速发展的今天,对现代物流进行研究,了解第三方物流及第三方物流的运营方式,分析现代物流管理模式的特点,指出物流服务企业必须不断改进和优化企业的经营模式,拓展新型物流服务形式,对于探讨我国石油石化行业的物流发展模式有着非常重要的意义。同时指出,物流服务企业必须不断改进和优化企业的经营模式,拓展新型物流形式,以促进石油石化行业的快速发展。     

物流云服务下动态设施选址问题研究

基于云计算的物流云服务平台利用云中的资源,可以实现供应链上资源的优化组合,进而改变了供应链节点间的服务映射关系,真正实现节点间的"多对多"映射,从而一定程度上改变动态设施选址的模式。在物流云服务环境下研究动态选址问题,结合云服务环境下"多对多"映射关系的特性,以动态P中值选址为例,提出了一种新的基于云服务的动态选址模型,并结合具体算例,运用Cplex求解,证明在物流云服务环境下,可以明显降低选址总成本,同时增加供应链的服务柔性。     

高校后勤满意度测评系统的体系设计及其实现

高校后勤通常包括餐饮、住宿、物业、交通、医疗等多项保障与服务职能,针对所属行业范围广、跨度大的特点和高等教育对后勤服务与保障的全新要求,将顾客满意度指数模型(ACSI)和层次分析法(AHP)引入高校后勤满意度测评指标体系,并基于ASP技术开发满意度测评软件,可有效实施满意度测评,从而提高管理服务质量。     

Assessing the relational benefits of logistics services perceived by manufacturers in supply chain

The growing importance of logistics activities that span the boundaries of supply chain firms has put an emphasis on supply chain relationship management. Based on the existing marketing concept on relational benefits and the supply chain management literature on consumer satisfaction, this research evaluates logistics service performance from the eyes of manufacturers. Using data collected from US manufacturing firms, the study has identified the factors that influence manufacturer's satisfaction, as well as the key to understanding the benefits-satisfaction-loyalty triads in supply chain relationships. The contribution of the paper includes developing a conceptual model, adding new theoretical insights into benefits-satisfaction-loyalty triad that has been applied by manufacturers and LSPs, and providing some meaningful perspective on how to strategically assess the use of logistics providers so as to transform a logistics firm from a tactical service provider to a hand-in-glove strategic partner.