Why Do We Buy Traditional Foods?

Consumer behavior toward traditional specialties varies according to the cultural context of consumption. It thus becomes crucial to develop marketing strategies that target segments with different levels of familiarity with food. Our article purposes to analyze the purchase drivers of traditional foods known to consumers because of their reiterated consumption. The importance of the product’s attributes, the purchasing motivations, and the information channels are studied by applying the CUB model, which utilizes a probabilistic structure that simulates the individual’s psychological mechanism in adopting a choice of preference. The case study is that of extra-virgin olive oil in Italy, where this product is a fundamental element of the culinary tradition. The results show that in the ambit of traditional specialties, in contexts of elevated familiarity, the traditional information channels of marketing are less effective and call for strategies based on a more direct connection between consumer and producer.     

Do We Have Real Estate Foams？

"The Real Estate industry in Beijing has kept an aver-age 16.3% level of growth over the past 5 years. Additionally, the investment in real estate makes up more than 60% of the annual investment in non-liquid assets. In the first season of 2007, Beijing's housing price had increased by 9.8%. From the time when Beijing     

We Must De It,Do It Persistently,and Do It Well

The start of the sixth session of the China Auto Inter- national Exhibition Tour brings a Chinese wind that sweeps across auto markets both at home and abroad.To strike while the iron is hot,China's Foreign Trade in-     

Do We Really Need a European Agency for Market Regulation?

In November 2007, the European Commission suggested that an EC regulatory agency should be set up for the telecommunications markets. The following paper examines the key tasks and structure of the proposed agency and identifies the limits to the delegation of powers involved by reflecting on the relevant case law and the existing doctrine. It compares the concept with a recently published rapporteur report to the European Parliament and an alternative model of a joint body of national regulatory authorities. The authors wish to thank Martin Busch, Student of Law and Politics at the University of Bonn, for his valuable assistance.     

What Do We Conclude from the Success and Failure of Mergers?

Tichy's review of the evidence presents at best a very mixed picture of the success of mergers as a corporate strategy. However, care should be taken not to interpret this as a case for crudely prohibitive competition policy. A simple framework is developed to show that mergers anticipating market changes might not be inappropriate, even when ex post results will appear disappointing. We argue that the competition authorities should protect consumers, and not provide management consultancy on behalf of shareholders. We suggest a more limited reform of the EC Merger Regulation than that proposed by Tichy.     

(Un)Ethical Leadership and Identity: What Did We Learn and Where Do We Go from Here?

The purpose of this article is to highlight and comment on the key findings emerging from the collective efforts of the special issue on leadership, ethics, and identity. Highlights include definitional advancements, processes comprising ethical leadership, as well as outcomes and moderating factors. In addition, I attempt to synthesize work across authors by identifying common themes as well as conflicting elements in the article. I conclude with a discussion on emerging areas in need of future research investigation in the leadership and ethics arena.     

What Do We Know about Success and Failure of Mergers?—Rejoinder

Responding to the comments of Coscelli, Lyons and Weston, I argue: (1) The aim of my paper was not primarily to discuss recent competition policy, but to extract stylized facts and compare them to theory; (2) utilizing all empirical merger studies published in refereed journals, instead of only the sound ones, does not appear to influence the results; (3) economies to scale—and consequently endogenous merger motives—are of less importance for mergers dealt with by the competition authorities; (4) a post-merger number of competitors of less than four to five steeply raises the likelihood of tacit collusion and conscious parallelism; (5) concentration is already high and still increasing in quite a number of markets; (6) mergers in network sectors are more dangerous than in manufacturing, as the number of potential competitors is small in most cases; (7) I agree with my critics that strictly banning the critical categories of mergers may be too harsh; I still hold, however, that competition authorities should take account of these critical types in a more formal way (e.g. by merger rules).     

On the Effectiveness of Social Marketing—What Do We Really Know?

Social marketing continues to play an important role, as societies are facing diverse social problems. Therefore, scientific findings on the effectiveness of social marketing are particularly interesting. A rigorously elaborated, structured, state of the art covering two aspects—not only the currently observed restricted focus on health campaigns, but also the whole spectrum of topics and the diversity of applied methodologies—is needed. Accordingly, this article aims to identify and categorize relevant findings on the effectiveness of social marketing in a tentative holistic model, with a main focus on framing determinants. A research agenda, which includes research propositions on framing determinants in social marketing effectiveness, to enhance scientific progress in the field, is deduced from this state of the art.     

The Relative Impact of Market Orientation and Entrepreneurship on Export Performance: Do We Really Know Enough?

ABSTRACT

The impact of international corporate entrepreneurship and market orientation on firm performance is well acknowledged in the literature, but their relative influence on the performance of exporting firms remains inconclusive. This study seeks to help clarify the influence of these organizational resources by introducing a third complementary resource, namely commitment to learning. The results, based on data obtained from a survey of exporters in China, show that commitment to learning mediates the relationship between market orientation and entrepreneurship. It was also found that market orientation could be a double-edged sword for exporters in that it can enhance export satisfaction through entrepreneurship, but it can also have negative impact on profit.     

Conflicts and Conflict Resolution in International Anti‐trust: Do We Need International Competition Rules?

Anti‐trust issues increasingly reach beyond national borders. This paper addresses the question whether such issues can reasonably be solved by an extraterritorial application of national competition law or whether they call for an international competition policy of its own. The analysis is based upon 20 case studies which are examined with regard to the suitability of the effects doctrine and the principles of comity as conflict resolution mechanisms. The case studies demonstrate that conflicts in international anti‐trust are more likely to arise where national competition laws differ from each other or where national authorities are pursuing selfish national policy objectives.     

Swissair: We Care

SwissairandChinaSwissair'sfirstofficialscheduledservicetoChinatoucheddownhereinBeijingsome25yearsago.ThepassengersfromZurichhadbeentravelingforover32hours,andhadlandedinGeneva,AthensandBombayalongtheway.ThelongjourneytoChinahasbecomefar,farswifterovertheinterveningyears.Swissair'sBoeing747scurrentlytakeunderathirdofthebine,completingtheflightinjusttenhours.SwissairwasonlythesecondEuropeanairlinetostartservicestothePeople'sRepublicofChina,followingAirFrance.Itmayhavebeenabolddecisionatth…     

We Need Your Feedbacks!

Dear Readers, Thank you very much for your interest in and support for China's Foreign Trade.From the first day the Magazine was launched,we have been so happy to see suggestions,comments,encouragement and even complaints from you,dear readers.Over this more than half century,we have been thriving for changes and improvements to be the best.Every word from you is important to us and any feedback will be regarded by us as a chance to improve the Magazine.     

We Need Your Feedbacks !

Dear Readers, Thank you very much for your interest in and support for China's Foreign Trade.From the first day the Magazine launched,we have been so happy to see suggestions,comments,encouragement and even complaints from you,dear readers.Over this more than half century,we have been thriv- ing for changes and improvements to be the best.Every word from you is important to us and any feedback will be regarded by us as a chance to improve the Magazine.     

元培翻译:We are ready

北京元培世纪翻译有限公司于2005年3月从元培教育分离成为独立法人,是一家专门从事翻译服务、翻译培训和教育产品研发的服务机构。2006年12月30日,元培翻译作为中国翻译服务企业的代表成功加盟奥运会,首度亮相国际奥林匹克舞台,成为北京2008年奥运会笔译和口译     

2008 Olympics,We Are Ready!

Stepping into August 2007,the Beijing Olympic Games is already being counted down for just one year.Chinese people are making every effort to prepare for the great ceremony in full swing. So,how is the process going now?Let's hear the voice of authorities from Beijing Organizing Com- mittee for the Games(BOCOG)of the XXIX Olympiad released on the press conference of the State Council Information Office on August 6,to get the lastest news.     

A Tale of Two Crises: One We Missed and One We Can’t Afford To

The current economic crisis seems to be waning, largely due to effective federal government and Federal Reserve responses. Economists deserve credit for helping to avoid the abyss, but we failed to predict the crisis and warn policymakers so that the crisis could have been mitigated or avoided. We must not miss predicting the next crisis, however, as it is staring us in the face. We can see clearly that federal debt will severely damage the U.S. economy within several decades under current policy. Moreover, simulations that take into account the effect of debt on interest rates indicate that the depressing effect on the U.S. economy will be even worse than official projections suggest.     

“We Are Friends to Enterprises”

Old name,new born As a matter of fact,Shanghai Pudong Chamber of International Commerce(Shanghai Pudong CCOIC) is very young,as young as we could call it a new born. In the aim of serving for member enterprises,Pudong CCOIC was founded on April 28 last year.However,the name of Pudong CCOIC is as long as Pudong CCPIT."In the past years,the Pudong CCOIC was just a name. We mixed the function of CCOIC and CCPIT together. But the world develops so rapidly that it requires us to head for a professional servic...     

Corporate Social Responsibility in Global Value Chains: Where Are We Now and Where Are We Going?

We outline the drivers, main features, and conceptual underpinnings of the compliance paradigm. We then use a similar structure to investigate the drivers, main features, and conceptual underpinnings of the cooperative paradigm for working with CSR in global value chains. We argue that the measures proposed in the new cooperation paradigm are unlikely to alter power relationships in global value chains and bring about sustained improvements in workers’ conditions in developing country export industries. After that, we provide a critical appraisal of the potential and limits of the cooperative paradigm, we summarize our findings, and we outline avenues for research: purchasing practices and labor standard noncompliance, CSR capacity building among local suppliers, and improved CSR monitoring by local resources in the developing world.