Understanding relationship quality and online purchase intention in e-tourism: A qualitative application

This study explores the formation of relationship quality and online purchase intention in the service context of tourism, and a model is also introduced. This study tries to conceptualize a model based on a mediating mechanism of relationship quality that may be applied to understand online purchase intention in tourism. Learning the critical role of relationship quality in e-tourism can guide tour service providers to design different strategies for different online customers, and consequently achieve high customer online purchase to tourist service and product. In the proposed model of this study, the perceived incentive, perceived service quality, perceived ease of purchasing and perceived usefulness influence customer online purchase intention indirectly via the mediation of relationship quality. Additionally, five propositions are derived accordingly based on the proposed model and literature review. Finally, discussion, limitation and future research are also provided.     

Nursing staff intentions to continuously use a blended e-learning system from an integrative perspective

The blended e-learning system (BELS), combining face-to-face classes with e-learning modules, is now widely used in education. The primary purpose of this research was to investigate the factors affecting nurses’ behavioral intentions of using the BELS. We synthesized the technology acceptance model, the information system (IS) success model, and perceived enjoyment (PE) into a hypothesized model to discuss and predict nurses’ intentions of using the BELS continuously. Self-reporting questionnaires were distributed to district hospitals and regional hospitals in central Taiwan. From the 800 distributed questionnaires, we received 557 completed questionnaires, yielding a response rate of 69.6%. Structural equation modeling was used to show that information quality, system quality, and service quality significantly affect perceived usefulness (PU) and the perceived ease of use (PEOU). The effect of service quality on PU, however, was not significant. PU, PEOU, and PE were significantly related to the attitude, and indirectly, to the behavioral intention of using the BELS. This research contributed to the literature by (1) identifying the IS success model (information quality, system quality, and service quality) and PE as antecedents of BELS usage; (2) advancing the theoretical development of behavioral intention regarding nurses’ use of the BELS; (3) providing empirical support for the effects of external factors on the PU and PEOU, which lead to attitude and behavioral intention of usage; and (4) providing hospital managers with a reference for assessing future developments and approaches to promote the BELS.     

The effects of technological turbulence and breadth on supply chain technology acceptance and adoption

The current empirical study examines the intention to use and subsequent implementation of a supply chain technology. Specifically, the authors extend the technology acceptance model (TAM) to incorporate the state of the technology environment (technological turbulence) and the extent to which other supply chain technologies have already been adopted by the firm (technological breadth). A series of seemingly unrelated regressions (SUR) were used to analyze survey data from 195 respondents. The results show that in technologically turbulent environments, the relationships between the firm's perceived usefulness and ease of use and the firm's intention to use a supply chain technology are stronger. The study also finds that the relationship between the firm's intention to use a supply chain technology and the implementation of the technology is weaker in firms with greater technological breadth.     

Public Employee Acceptance of New Technological Processes: The case of an internal call centre

Abstract

The present work explores employee acceptance of process innovation in a public administration from a complementary three-fold theoretical perspective, the Technology Acceptance Model (TAM), the Cognitive Model of Satisfaction (CMS) and the Satisfaction-loyalty Model (SLM). The proposed model integrates these approaches, and considers the moderating effect of employees' perceived experience with the new process. Although findings support that behavioural intentions are determined by perceived usefulness, satisfaction and attitude towards the new technology, we find that as employees' perceived experience increases, use intention becomes a routine, and the evaluation of the new process proves irrelevant in terms of usefulness or quality.     

The Impact of Managers’ Participation in Costing System Design on Their Perceived Contributions to Process Improvement

The aim of this paper is to investigate the impact of managers’ participation in costing system design on their perceived contributions to process improvement. Drawing on the literature on business process management, participative decision-making and self-determination theory, we propose that participation in costing system design fosters managers’ perceived contributions to process improvement through their autonomous motivation for cost management and their perceived usefulness of cost information. Questionnaire data obtained from 170 Belgian managers were used to test the proposed model. The results suggest that participation in costing system design increases managers’ autonomous motivation for cost management and enhances their perceived usefulness of cost information. Managers’ perceived usefulness of cost information is, in turn, positively associated with their perceived contributions to process improvement. The effect of managers’ autonomous motivation for cost management on their perceived contributions to process improvement is, however, not significant. Taken together, our findings imply that contributions to process improvement mainly emerge through informational mechanisms rather than motivational mechanisms triggered by the participation process.     

Innovation attributes and pedagogical quality: a concretization of joint theories on course management systems acceptance

The utilization of information and communication technologies in support of teaching and learning is still on its way to expand its potentials in higher education. Facing different venues of course delivery, computer-mediated communication technologies seem to be the most efficient and cost-effective. Since the mid-1990s, course management systems (CMSs) have gradually evolved, and taken an irreplaceable important role in higher education. From the perspectives of pedagogical impact and instructional resource consumption, Morgan (2003) considered that CMSs form the academic system equivalent of enterprise resource planning systems. Based on an extensive review on the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) at the outset, this study bridges the TAM and IDT, and proposes a conceptual model of the acceptance of CMSs to acknowledge antecedents (i.e., innovation attributes, self-efficacy (SE), pedagogical quality (PQ) and perceived evaluation of function (EF)). Theoretically, the perceived innovation attributes of CMSs impact users’ perceived usefulness (PU) and actual use (AU). The antecedents, such as SE, PQ, and EFs, are also anticipated to have impacts on the AU and use of perception. PU is influenced by perceived ease of use (PEOU), while behavioral intention (BI) is concurrently influenced by PEOU and PU. Moreover, AU is influenced by BI. Finally, discussion and suggestions for future research of the proposed model are also provided.     

Integration of the Kano and QFD model in health food development: using black beans as examples

This study applied the Kano two-dimensional quality model and quality function deployment (QFD) to develop the black bean’s reputation as a health food and identify quality attributes of consumers’ needs in order to effectively control the attributes. This study first conducted a literature review and summarized the product’s quality attributes and then carried out expert interviews to determine health food quality attributes and consumer need quality attributes. A questionnaire survey was conducted to discuss which quality attributes of black beans consumers perceived to be important when they were presented as a health food and classify their answers using the quality attributes in the Kano model in order to effectively control consumers’ needs. Consumers’ demand for quality attributes was transformed into a technique of product quality development. In a matrix of the two constructs, quality classification of health food in the Kano model and order of consumers’ satisfaction with eating types of health food products, quality factors were transformed into technical specifications of product development for QFD and the construction of the first-stage of the House of Quality matrix. The results serve as references for companies to effectively distribute resources and establish strategies of product development, enhance product quality and consumer satisfaction, reduce product development time, and increase the success rate of products in the market. The results contribute to the health food enterprises are not only can make profit of product but also meet customers’ need.     

The intention of continued web-enabled phone service usage: A quality perspective

The cell phone industry is in a unique position that lies in the intersection of high technology and service industry. There is exponential growth in the mobile phone service market with new innovation and modern technology serving as the catalyst to this growth. The aim of this study is to provide insight into the importance of quality attributes to behavioral intentions. In this work we posit a research model based on the quality literature. The proposed model is compared with the predictive level of the Technology Acceptance Model (TAM). Using Partial Least Squares (PLS) our findings suggest that, as hypothesized, perceived service quality and perceived satisfaction in web access quality are essential in consumers?? intent of continued service usage (ICU). Also, our parsimonious model is a more highly predictive model than TAM in explaining an internet-enabled mobile phone user??s continued service usage intention.     

目标越精确越不愿意从线上转换到线下? ——目标精确性,产品信息强度与渠道转换意愿

重点探讨了目标精确性对消费者线上转线下渠道意愿影响的心理机制,以及使用线上渠道态度的中介机制。同时,研究产品信息强度对这种影响关系所产生的调节作用。研究采用240份问卷数据,发现目标精确性和线上向线下渠道转换意愿呈负相关,态度在目标精确性与线上向线下渠道转换意愿的关系中起中介作用。目标精确性与线上向线下渠道转换意愿的关系受到产品信息强度的负向调节,即在产品信息强度低时,消费者目标精确性越高,线上向线下渠道转换的意愿越低;在产品信息强度高时,消费者目标精确性高和低时线上向线下渠道转换意愿无差异。态度在产品信息强度调节目标精确性与线上向线下渠道转换意愿的关系中起中介作用。     

网络零售业服务补救效果的实证研究

本文探讨网络零售业中,服务补救如何通过感知公平的不同维度对顾客补救后满意度和行为意向产生作用。以前人研究的理论成果为基础,本文建立了感知公平、补救满意度、重购意向、口碑传播之间的关系模型,通过问卷调查法获取数据,采用结构方程对假设进行了验证。本研究表明,感知公平的三个维度对顾客满意都有正向影响,而感知程序公平对顾客的重购意向和口碑传播有显著的正向影响。     

The effects of information sharing and interactivity on the intention to use social networking websites

Social networking sites (SNSs), which satisfy the primary demands of making friends, learning, and shopping, and are inseparable from human life, have been booming in recent years that domestic or international websites have endeavored to have users access to their websites. This study proposed relational model to examine the intention to use SNSs, and also applied a questionnaire survey to examine differences in this intention among various user groups. The findings indicated that that, in order to promote the intention to use social networking sites, managers should work to enhance interactivity and information sharing, and should also consider the feelings and attitudes of users. Different user groups lead to different outcomes with regard to the intention to use model developed in this work. However, the intention to use of most users in the sample groups was enhanced by the SNSs characteristics of information sharing and perceived playfulness.     

The relationship between perceived training and development and employee retention: the mediating role of work attitudes

Abstract

This paper considers how utilizing a model of job-related affect can be used to explain the processes through which perceived training and development influence employee retention. We applied Russell’s model of core affect to categorize four different forms of work attitude, and positioned these as mediators of the relationship between perceived training and development and intention to stay. Using data from 1191 employees across seven organizations, multilevel analyses found that job satisfaction, employee engagement and change-related anxiety were significantly associated with intention to stay, and fully mediated the relationship between perceived training and development and intention to stay. Contrary to our hypotheses, emotional exhaustion was not significantly associated with intention to stay nor acted as a mediator when the other attitudes were included. These findings show the usefulness of Russell’s model of core affect in explaining the link between training and development and employee retention. Moreover, the findings collectively suggest that studies examining employee retention should include a wider range of work attitudes that highlight pleasant forms of affect.     

Elderly and technology tools: a fuzzyset qualitative comparative analysis

The number of senior citizens is growing globally and governments are striving to find innovative solutions to deal with complex care demands of this part of the population. Technology has been an answer to this situation; however, it is very important that the elderly accept and actually use the technology. This paper empirically tests the senior technology acceptance model using the fsQCA method to analyse data with a sample of 811 seniors aged 60 and over living in Sweden. The results revealed that the necessary conditions for high “perceived ease of use” and “perceived usefulness” are gerontechnology self-efficacy, gerontechnology anxiety, and cognitive abilities; however, each of these is not sufficient on its own. Self-reported health conditions and physical function also play a peripheral role in achieving the desired outcome. Theoretical and managerial implications are discussed at the end of the paper.     

餐饮企业菜品质量管理的问题及对策分析

餐饮服务的质量主要由环境质量、设施质量、产品质量和服务水平等构成。其中产品质量的重要性不言而喻。菜品作为产品的重要组成部分,其质量的稳定与提高一直深受广大餐饮企业管理者和餐饮消费者的关注。通过对菜品质量重要性以及影响菜品环节的阐述,分析我国现在餐饮企业菜品质量管理中存在的问题,提出相应的有效对策,以提升菜品质量管理水平。     

顾客感知风险对网络零售商惠顾意愿影响实证研究

感知风险是影响顾客对网络零售商惠顾意愿的重要因素。在研究文献和访谈基础上,通过问卷调查,量化分析了顾客感知风险对网络零售商惠顾意愿的影响机理。研究结果表明:网站因素、顾客因素和网络零售商因素对网购感知风险具有差异化影响;产品风险、隐私风险、经济风险、配送风险、服务风险和心理风险对网络零售商惠顾意愿具有显著影响,呈负相关关系。     

Research continuum on consumer education and brand knowledge: A critical analysis

Consumer education and brand knowledge have emerged as the dynamic tool in the complex marketplace today that actively stimulate the cognitive behavior of consumers toward developing purchase intentions and buying decisions. The general objective of this study is to critically review the previous studies on the role of brand literacy, transfer and perceptions of knowledge, purchase intention, shopping ambiance and customer satisfaction, and illustrate the consumer decision making process induced by the above factors. The literature review reveals that brand education plays significant role as a driver of decision making among consumers, which not only empowers consumers in developing perceptions on the brand but also helps the companies on brand co-designing and knowledge dissemination process. Consumer literacy and brand knowledge helps the consumers in assessing the brand value, competitive advantage, and operational efficiency of the brand toward building purchase intentions. The effects of the increasing levels of customer expertise in the marketplace today is seen as the outcome of consumer education and perceived brand knowledge.     

Online customer experience in e-retailing: implications for web entrepreneurship

Providing consumers with unique experiences and immersing them in original contexts are the goals of web entrepreneurs. Researchers and web entrepreneurs have expressed a particular interest in the online customer experience, agreeing on its importance in creating satisfaction, revisiting intention, e-trust and e-loyalty. This paper explores customer experience in the online retail context. The online customer experience is central in forming customers’ perceptions of expectations of online retailers because this experience is highly personal. However, empirical research on the online customer experience remains scarce. The objectives of this unique study are twofold. The first is to compare the effect of online customer experience on the responses of Romanian and Tunisian customers. The comparative analysis is based on two dimensions of the online customer experience assessment tool. These dimensions are cognitive experiential state (flow) and affective experiential state. The second objective is to examine the contribution of each of these two dimensions in explaining overall perceived value, e-satisfaction, e-trust and repurchase intention in the online context, as well as their effects on web entrepreneurial initiatives. The findings reveal the impact of cultural influences on the constructs embedded in the research framework. The implications for practice relate to the increasing importance of online customer experience in tailoring online marketing campaigns. The implications for web entrepreneurship are clearly emphasised by the pathways from online customer experience to entrepreneurial initiatives. These pathways capture the value of customer-generated content in designing innovative business models.

     

移动支付使用意向影响因素的实证研究

本文基于用户的角度,以科技接受模型理论(TAM)为基础,通过对部分用户使用体验的访谈结果以及有效问卷的数据分析,探讨了用户对于移动支付的使用意向及其影响因素,并对如何更好推动移动支付服务发展提出了建议。     

A mediated model of the effects of human resource management policies and practices on the intention to promote women: An investigation of the theory of planned behaviour

This study investigates the role of supportive human resource management policies and practices in senior HR managers’ intention to promote women to senior management positions. Based on the theory of planned behaviour, we argue a model in which supportive HR policies and practices affect managers’ attitudes towards the promotion of women to senior positions and their perception of organisational norms and control over the decision. We employ partial least squares based structural equation modelling to investigate data from a sample of 183 firms in Bangladesh. Our results support the utility of the theory of planned behaviour in understanding the positive effects of HR practices on the intent of senior managers to promote women. Our findings suggest that the role of HR policies and practices is not only to eliminate opportunity for discrimination but also to encourage the development of deeper attitudinal and normative acceptance of women’s role in senior management.     

The intranet's role in newcomer socialization in the hotel industry in Taiwan – technology acceptance model analysis

This study examined a research model for explaining the relationships of intranet adoption and newcomers' organizational socialization in the hotel industry. Data were gathered for a structural equation model (SEM) analysis, from 298 individual participants, who had only worked in a hotel for 6 months to 1 year. The research results demonstrated the mediation role of the perceived usefulness (PU) and perceived ease of use of the intranet. The SEM results also revealed that usage of the intranet did increase the extent of an employee's socialization into the organization. Moreover, PU has direct and indirect effects on socialization. Tests on gender and age differences were conducted. The invariance analysis of the theory model showed that both males and females demonstrated the same patterns in performing technology acceptance factors and socialization, whereas different age groups demonstrated significantly different paths. The direct effect of PU was not significant for the newcomers aged over 35.