Towards an Ethical Research Agenda for International HRM: The Possibilities of a Plural Cosmopolitan Framework

In this conceptual paper, we aim to develop a much needed ethical research agenda for international Human Resource Management (HRM), given that the changing geopolitical dynamics interrogate the political role of multinational companies and the ethical stance they take in their HRM practices. To theoretically ground this agenda, we turn to cosmopolitanism and distinguish three main perspectives??political, cultural, and social??each of which implies a different understanding of the self?Cother relation in the context of the global world. We translate the core and ethical stance of each perspective to the field of international HRM, presenting three different foci of an ethical research agenda in terms of the ethical implications for multinational companies, research focus, methodological suggestions, and inherent limitations.     

Responsible Practices are Culturally Embedded: Theoretical Considerations on Industry-Specific Corporate Social Responsibility

In this introduction to the special issue of industry-specific corporate social responsibility (CSR), we develop our argument in three steps: Firstly, we elaborate on some theoretical perspectives for industry-specific CSR by referring to cultural business ethics, a theoretical approach which is located between purely business perspectives and purely normative perspectives on CSR. Secondly, we briefly introduce the papers of this special issue, which covers a wide range of theoretical approaches and empirical studies in the field of industry-specific CSR. Thirdly, we draw attention to shortcomings of an industry-specific approach and sketch some theoretical—but also empirically applicable—perspectives for further research that stress cross-sectoral perspectives based on societal needs.     

本地化视角下的企业网页简介英译策略刍议

随着经济全球化、信息化进程的加快,国内企业为树立良好的国际形象,拓展海外业务而纷纷建立自己的英文网站。然而,多数网站在公司概况的英译上都存在无视文化差异等不足。革除这一弊端的关键在于本地化翻译策略,即译者需综合考虑目的语所包含的意识形态、文化传统与受众心理等要素,积极发挥译者主体性,从而顺应目的语的生态环境。     

Developing strategies for global markets: An evolutionary perspective

As the global landscape becomes populated by an increasingly diverse array of companies of different sizes, from different industries and of varied national origins, developing a strategy to compete effectively in global markets becomes ever more complex. How can companies of all kinds compete effectively in an increasingly diverse global landscape? The authors suggest that the appropriate response depends on a firm's level of involvement in international markets: whether a firm is just entering international markets, is aggressively expanding its international presence or is attempting to rationalize far-flung global operations. Focusing on three different industries, processed foods, automobiles and motor scooters, the authors identify appropriate strategies for leveraging competitive advantage at each phase of international involvement. They show how three paramount tasks, learning, building and leading, must evolve through each phase.     

Exploring sources of value destruction in international acquisitions: A synthesized theoretical lens

By synthesizing two complementary theoretical perspectives ? resource dependence theory (RDT) and the resource-based view (RBV) ? this study explores why acquirers destroy the acquisition value in international acquisitions in high-technology industries. Using a multiple case study approach, we develop a two by three matrix to present the sources of value destruction from two dimensions: environment dynamics and strategic resources, which are drawn from the RDT and RBV, respectively. Our study contributes to the acquisition literature in three respects. First, it answers the call to integrate several theoretical perspectives to examine sources of value destruction, particularly in international acquisitions. Second, it attempts to unlock the black box of why value destruction exists in post-acquisition integration. Third, it advances understanding of the basis of value destruction in terms of non-financial measures.     

Clio in the business school: Historical approaches in strategy,international business and entrepreneurship

On the back of recent and significant new debates on the use of history within business and management studies, we consider the perception of historians as being anti-theory and of having methodological shortcomings; and business and management scholars displaying insufficient attention to historical context and privileging of certain social science methods over others. These are explored through an examination of three subjects: strategy, international business and entrepreneurship. We propose a framework for advancing the use of history within business and management studies more generally through greater understanding of historical perspectives and methodologies.     

以另一种方式来思考运动：切沃维罗纳足球俱乐部

全球化正影响着我们的日常生活.工作中,当地的企业越来越需要和外国企业一起合作;在学校里,学生至少需要学习一门外语;在城市中,来自不同国家的人们生活在一起.这些都是全球化的产物,而在体育界我们也容易找到同样的例子：比赛越来越国际化,大众的参与度也越来越强烈.     

Strategic orientations of born globals—Do they really matter?

This paper contributes to the literature on born globals by introducing the concept of strategic orientations into this domain. Only few empirical studies have investigated them in this context. The study extends the existing knowledge on born globals and responds to complaints about lacking empirical research in this as yet infant field. The literature on strategic orientations and born globals was used as a basis for drawing up the hypotheses, which were tested with data from 299 Finnish companies representing several different industrial sectors. The findings indicate that strategic orientations are related to a firm's international performance. This relationship is moderated by its international growth strategy.     

International intensity,diversity, and distance: Unpacking the internationalization–performance relationship

Prior research has considered various conceptualizations of internationalization and offered diverse perspectives on its performance implications that, in turn, have generated mixed empirical findings. We advance research on the performance implications of internationalization by uncovering the multifaceted nature of internationalization and developing a generalizable theoretical framework that unbundles internationalization into three main facets: international intensity, international diversity, and international distance. We draw from multiple disciplines to explain the causal mechanisms that underlie the distinctive performance implications of each facet and test our predictions using panel data on Japanese firms. Our findings demonstrate that international intensity and international distance produce sigmoid effects on firm performance, though for different theoretical reasons. In turn, international diversity generates a U-shaped performance effect. Our multidisciplinary perspective contributes to international business research by discerning the distinct facets of internationalization and analyzing the mechanisms that disentangle the complex nature of the internationalization–performance relationship.     

The role of context in SME internationalization – A review

This article reviews how context has been considered in studies on SME internationalization. It examines 333 articles published during the period 2010–2020 in leading international business, entrepreneurship, strategy and international marketing journals. It identifies their key findings, discusses the theoretical perspectives informing this literature, analyzes conceptual and methodological challenges, and suggests paths for theory development and future research. The review also provides a platform from which to address some of the limitations in international business [IB] theories when applied to SMEs, including organizational size as a boundary condition.     

Work hard or play hard: the effect of leisure crafting on opportunity recognition and venture performance

Given the challenges inherent in starting companies, investigation of how entrepreneurs use their time at work to develop ventures has received prominent attention by scholars. We argue that how entrepreneurs use their leisure time has not received commensurate scrutiny. Leisure crafting, the proactive pursuit of particular leisure activities for specific goals, could play an important role in the entrepreneurial process. Herein, we develop and test a theoretical model describing how leisure crafting among entrepreneurs affects opportunity recognition and venture performance. Using three studies we provide strong evidence that leisure crafting positively relates to opportunity recognition and venture performance, which is mediated by thriving at work and moderated by work task focus. These findings provide generative insights into the nature of leisure and the micro-processes that drive entrepreneurship.     

Nongovernmental organizations as institutional actors in international business: theory and implications

Nongovernmental organizations (NGOs) have emerged as major actors in international business. NGOs have assumed a particularly prominent role in influencing the interaction between business and governments over the terms of international business rules, norms, and practices, especially the conditions applied to international investment projects. In this paper, we argue that the rise of NGOs as important institutional actors requires new perspectives on state–firm interactions in an era of increasing globalization. Host governments and multinational corporations (MNCs) must now critically assess the potential impact of nongovernmental actors on investment plans and projects. Drawing from institutional, agency, and stakeholder theory, we develop a model to help organizations evaluate and assess the relative importance of NGOs to the stability and longevity of international investment projects and the emergent impact of NGOs on investment projects at different stages of the investment cycle. We use the specific circumstance of infrastructure privatization and state-owned enterprise restructuring to demonstrate the potential value of this perspective to MNCs and host governments. We suggest this approach is also useful in evaluating classes of other stakeholders, and in examining other situations in which governments, companies, and NGOs negotiate over the terms of international business exchanges.     

Dimensions and Implementation Drivers of Customer Equity Management (CEM)—Conceptual Framework,Qualitative Evidence and Preliminary Results of a Quantitative Study

SUMMARY

Customer equity has become a major marketing goal in many industries. In the existing literature on customer equity, there is a strong emphasis on measuring customer equity (or customer lifetime value), while there is a lack of research on how to manage customer equity and how to implement a systematic Customer Equity Management (CEM). In this paper, based on theoretical considerations as well as on qualitative and quantitative research applying confirmatory factor analysis, we identify three dimensions of Customer Equity Management structuring a firm's CEM activities: analytical CEM, strategic CEM and operational CEM. Further, three types of CEM implementation drivers are identified which represent determinants of the three CEM dimensions. We develop measures for both the three CEM dimensions and the three implementation drivers. These measures help companies evaluating their status regarding CEM and represent the basis for empirical studies regarding the determination and effects of CEM.     

Business model innovation: How the international retailers rebuild their core business logic in a new host country

Although research into the business model has received increasing attention, few studies have so far been conducted on business model innovation in an international context. The purpose of the study is to identify different patterns of business model innovation which enables international retailers to rebuild their core business logic in new host countries. On the basis of comparing and contrasting the business model changes of 15 international retailers from various home countries to one single host country (China), our study provides an in-depth understanding of business model innovation in the context of international business. By looking at the firms’ capabilities in rebuilding their core logic in the setting of a host country, we reveal six routes of retail business model innovation. Utilizing the lens of organizational learning theory and internationalization, we identify three patterns of resource deployment by international companies in the process of developing business model innovations. Our study, therefore, provides insights and guidance for multinational companies in general, international retailers in particular, as for how to successfully adapt their business model from home country to host country.     

Lessons learned from international expansion failures and successes

Many retail and restaurant companies adopt international expansion as a strategy to take advantage of business opportunities presented by target markets. Common objectives include increasing revenue, escaping a hypercompetitive or saturated home market, entering an emerging or lucrative market, and leveraging domestic capabilities in a bordering country. Success in international expansion is not guaranteed, however; the business world is littered with failures. In this article, we examine the international expansion failures of five service companies that opened physical facilities in a foreign country: Target, Tim Hortons, Best Buy, Tesco, and Walmart. While a variety of factors led to these failures, some common causes have been identified. These include a lack of understanding of the purchasing characteristics of consumers, underestimation of the local competition, supply chain issues, and poor strategic decisions regarding facility location and the rate of expansion. Not all international expansions are failures, though, and herein we also present the success stories of Aldo, Carrefour, and Nordstrom. These companies understood customer preferences and focused on location issues and their supply chains. Based on the aforementioned failures and successes, we offer guidance for companies looking to expand their business operations via a physical presence in a foreign country.     

Reconceptualizing CSR in the Media Industry as Relational Accountability

In this paper, we reconceptualize CSR in the media industries by combining empirical data with theoretical perspectives emerging from the communication studies and business ethics literature. We develop a new conception of what corporate responsibility in media organizations may mean in real terms by bringing Bardoel and d’Haenens’ (European Journal of Communication 19 165--194 2004) discussion of the different dimensions of media accountability into conversation with the empirical results from three international focus group studies, conducted in France, the USA and South Africa. To enable a critical perspective on our findings, we perform a philosophical analysis of its implications for professional, public, market, and political accountability in the media, drawing on the insights of Paul Virilio. We come to the conclusion that though some serious challenges to media accountability exist, the battle for responsible media industries is not lost. In fact, the speed characterizing the contemporary media environment may hold some promise for fostering the kind of relational accountability that could underpin a new understanding of CSR in the media.     

Unpacking the “skill – cross-cultural competence” mechanisms: Empirical evidence from Chinese expatriate managers

International management (IM) literature identifies several important skill sets (namely, self-maintenance, perceptual, interpersonal, language and communication skills) that are important for expatriates’ cross-cultural management. However, how skills influence each other and work synergistically towards expatriate competence has not been well examined. Based on the theoretical perspectives of learning, social dynamics and the IM stream, we develop an integrative model to investigate the joint effects of skills on cross-cultural competence (CCC), by surveying and interviewing Chinese expatriate managers. We find that self-maintenance skills, interpersonal skills, and language skills do not relate to CCC directly, while perceptual skills contribute to CCC mainly through communication skills. Our study demonstrates that competence goes beyond understanding local culture and lies in the ability to effectively interact and communicate within the host context. This study contributes to expatriate literature not only by revealing the skill – CCC mechanisms, but also by extending knowledge into an emerging market context which provides theoretical and practical guidance for competence-building of expatriates from China.     

The Interface Between FDI and the Development of Natural-Resource-Rich Regions

Abstract

The purpose of this paper is to develop a theoretical framework for analysing the connections between foreign direct investments (FDI) and the development of the natural-resource-rich regions. In order to understand the link between FDI and regional development, we need to consider two perspectives at least: those of the investor companies and the developing region. The theoretical framework is built up from a combination of the eclectic paradigm (OLI framework) from international business and the Canadian Staple Theory (CST) from the discipline of economic geography. As it stands, the framework is encouraging in terms of promoting a better understanding of the context and content of inward and outward FDIs in resource-rich regions. This will be illustrated by means of two cases, the Ukrainian/Swiss investment (Donbass-Duferco) in the Hungarian iron and steel company Dunaferr in 2004 and the much-criticized Sakhalin-2 project of the Sakhalin Energy Investment Company (SEIC) in the oil and gas industry.     

我国保险业与互联网保险融合动因、困难与策略

发展互联网保险是现阶段中国保险行业发展的必然选择。互联网保险具备的明显优势使其对传统保险构成了颠覆性改造。保险机构与互联网企业将位居同一起跑线并互相融合,保险企业必须具备强大的互联网＂基因＂方能在互联网保险领域占据一席之地。保险企业与互联网保险融合策略就是保险企业为适应互联网保险带来的巨大的外部经营环境变化,应对市场竞争,在分析、评价自身经营和发展所面临的环境基础上,对未来一定时期内经营发展所要达到的目标及为实现这一目标而采取的一系列策划与谋略。     

Optimal image mix cues and their impacts on consumers’ purchase intention

This study strives to find the different possible combinations of three relevant image cues (i.e., country-of-origin image, corporate image, and brand image) which optimally predict the purchase intention of a foreign-made product. A sample of 314 Canadian participants was used to assess their image perceptions and purchase intention of a Chinese product. Data were analysed using the fuzzy-set qualitative comparative analysis (fsQCA). The results reveal that there are two configurations. The first one represents consumers whose purchase intention is shaped by the country-of-origin-image, the corporate image, but excluding the brand image. The second configuration combines the country-of-origin image and the brand image, but excludes the corporate image. Because the country-of-origin image continues to play an important role in influencing consumers' behavioural intention, international marketers need to meticulously assess consumers’ perceptions of countries from which the product originates. Also, companies should consider the hybrid approach with respect to their branding strategy. Accordingly, they can consider a branded house strategy in some cases, while considering a house of brands strategy in other cases. This study contributes to the literature by attempting to close the debate on the relationships among the three image cues (i.e., which variable is the precursor of the other), but opens new perspectives for marketing scholars and invites them to delve into the topic by investigating the possible combinations of different marketing information cues (e.g., image cues) that may lead to an optimal outcome for the consumer and the firm.