Completion deadlines,adaptive learning assignments,and student performance

The authors examine effects on student performance, from applying different deadline strategies to online assignments in face-to-face principles of macroeconomics courses. Students in one section were required to complete weekly adaptive learning assignments. Students in the second section were required to complete the adaptive assignments only before each of the three exams administered in the course, thereby giving students more control over when to complete them. The findings show that the presence of rigid deadlines detracted from student participation with the adaptive learning assignments. However, the assignments contributed positively to performance in the traditional assessment categories of homework and exams.     

Would you work abroad? The effect of English proficiency on Chinese employees’ willingness to accept international assignments

The process of globalization has led to a considerable number of expatriates working abroad. In this article, we investigate whether those with a higher level of English proficiency are more willing to accept international assignments. To examine our hypotheses, we conducted a time-lagged survey of 239 employees from Chinese multinational corporations (MNCs). The results reveal that employees’ English language proficiency is positively related to their willingness to accept international assignments, and that their openness to corporate globalization mediates this relationship. In addition, employees’ foreign language anxiety (FLA) moderates the mediating effect of English language proficiency on willingness to accept international assignments via openness to corporate globalization. Implications and future research directions are discussed.     

How host organizations prepare for and learn from expatriate assignments

This article reveals what goes on inside host organizations prior to and during expatriate assignments. On the basis of analyzing organizational documents and conducting 43 interviews with host country nationals (HCNs) and expatriates in 30 Vietnamese organizations that host external foreign assignments, we provide a detailed account of HCNs' experiences and unearth sophisticated preparation and management activities designed to maximize these organizations' learning. We depict what we call “a host organization lifecycle” and extract five lessons: (a) host organizations prepare carefully in advance to learn as much as possible from expatriates; (b) HCNs experience quite dramatic adjustments and burdens during expatriates' placements; (c) mutual trust between expatriates and HCNs is a prerequisite for HCNs' learning; (d) most of HCNs' learning occurs informally via interactions with expatriates or observing how they work; (e) host organization managers actively manage HCN–expatriate relationships. Our findings outline a “wish list” of practices that expatriate‐using organizations could consider deploying for expatriate assignments that focus on the benefit of the host organization' development.     

‘Mum,can I play on the internet?’

Research about the role of parents in children’s consumption of online advertisements is scarce. Parents are viewed as having a responsibility to deter children from invasive marketing, yet with the rise of non-traditional marketing it is unclear whether they have the knowledge and skills necessary to undertake this role. The authors address this research gap and demonstrate that parents have limited understanding of the effectiveness of online advertising and this restricts their ability to protect their children from online marketing endeavours. Parents recognize online persuasive techniques only when they themselves have been exposed to them (e.g. banners, pop-up advertisements) and are often unable to appreciate more subtle marketing techniques in their persuasive capacity (e.g. advergames). In addition, they erroneously believe that children respond to online marketing the same way adults do. Finally, parents display naivety in their conviction that their children would never be taken in by marketers but, paradoxically, this complacency is only limited to online advertising.     

Culture and International Marketing: A Sub-Saharan African Context

ABSTRACT

The authors review and extend the culture literature in international marketing by discussing some of the cultural underpinnings pertaining to the sub-Saharan African context. With the use of inductive reasoning, the authors offer several key normative suggestions for international marketing practices. Marketers should focus not only on the end user but also on those who significantly influence the final decision. Sub-Saharan African culture is characterized by long, drawn-out negotiation processes and by contracts and overall sales targets that likely will be dissimilar to those from countries with a linear view of time. Age is relevant when selecting people for negotiation assignments and hiring sales and managerial staff. Because of the importance of “respect,” messages should focus on an individual's need for belongingness rather than on the individual striving for achievement. The authors advocate that advertising appeals should focus on the society and on the individual as a member of the society and not on individual self-enhancement. Context and nonverbal communications are important in personal selling. It is better to establish social trust first in negotiations, personal selling, and buyer–seller interaction.     

There's an app for that: The impact of reminder apps on student learning and anxiety

Today's students experience increased anxiety around school and have difficulty keeping track of course assignments. The authors conceptually develop and empirically test a model of the impact of a homework reminder mobile application (app) on executive function skills and learning outcomes with undergraduate business students. The findings suggest that perceived usefulness of Homework Suite Planner app positively predicted students' executive functioning by increasing their organization and time management. Increases in executive functioning due to the Homework Suite app led to more completed assignments, lower anxiety about forgetting homework assignments, and greater overall learning satisfaction with the course. Future research and implications for higher education instructors are discussed.     

The effect of buyer feedback scores on internet auction prices

One of the major roles of Internet intermediaries is to help build trust between buyers and sellers for efficient and safe transactions. The buyer feedback system started in online auctions as one of the trust‐building mechanisms on the Internet. As the buyer feedback system is becoming a standard trust‐building mechanism in other e‐commerce sites as well as in online auction, there is an increasing interest about the impact of the buyer feedback system. On the top of recent studies investigating the effects of buyer feedback scores on auction prices, we provide empirical validations using more sophisticated methods. In this study, we tested the relationship between buyer feedback scores and bidding prices using an empirical data set from a leading consumer‐to‐consumer (C2C) Internet auction site. Data analysis results show a strong empirical validation of previous studies. Negative feedback is a significant price discount factor in the final auction price on the C2C Internet auction market. The results also show that potential buyers are more sensitive to negative feedback when they are considering buying inherently risky products such as used or refurbished products.     

Consumers’ Protection of Online Privacy and Identity

This article examines online behaviors that increase or reduce risk of online identity theft. The authors report results from three consumer surveys that indicate the propensity to protect oneself from online identity theft varies by population. The authors then examine attitudinal, behavioral, and demographic antecedents that predict the tendency to protect one's privacy and identity online. Implications and suggestions for managers, public policy makers, and consumers related to protecting online privacy and identity theft are provided.     

The effect of class session length on student performance,homework, and instructor evaluations in an introductory accounting course

The author examines the effect of class format on student performance, time spent on homework, and instructor evaluations. The findings are unique and add to a limited body of literature. Each group comprised similar undergraduate students who received the same number of instructional hours, same assignments and were taught by the same instructor. Students in the one-day-a-week class performed significantly better than students in the two-days-a-week class. Students in the one-day-a-week class spent more time on online homework, although the difference was not statistically significant. Differences in instructor evaluation ratings were nominal.     

Comparing the generalizability of online and mail surveys in cross-national service quality research

To compare the generalizability of online and mail surveys in a cross-national service quality study, the authors use G-theory and find a comparable level of generalizability, though online surveys benefited from considerably lower costs. This article contributes to the current comparison of the response quality between online and mail surveys. Furthermore, the authors illustrate how G-theory can be used to compare online and mail surveys and take data collection costs into account. Important implications include the process and results of comparing two survey modes and the effects for service research. Martin Wetzels now also works at Maastricht University     

Beyond buying: Motivations behind consumers' online shopping cart use

The authors investigate consumers' motivations for placing items in an online shopping cart with or without buying, termed virtual cart use. While retailers offer virtual carts as a functional holding space for intended online purchases, this study, based on a national online sample, reveals other powerful utilitarian and hedonic motivations that explain the frequency of consumers' online cart use. Beyond current purchase intentions, the investigated reasons for why consumers place items in their carts include: securing online price promotions, obtaining more information on certain products, organizing shopping items, and entertainment. Based on empirical findings, the authors offer managerial suggestions for enhancing online shopping-to-buying conversion rates.     

A model of adolescents' online consumer self-efficacy (OCSE)

This paper investigates adolescent online shopping and self-efficacy development in the virtual setting. The authors present and test a model of antecedents and mediators to two dimensions of online consumer self-efficacy. Additionally, a discriminant analysis finds that more involved adolescent online shoppers can be differentiated from less involved online shoppers on key variables of interest-shopping motivations, self-efficacies, shopping behaviors, and relative influence in household decision-making.     

Need for cognitive closure and information search strategy

The authors investigated whether need for cognitive closure (NFCC) affected one's style of information search (attribute‐based search vs. alternative‐based search) in consumer choice. There has been growing interest in NFCC in marketing and its relationship to consumer information processing. However, no study to date has examined the different information search strategies that consumers employ when they (1) possess different levels of NFCC or (2) are exposed to situations that evoke more or less NFCC. Across two studies where Study 1 measured NFCC while Study 2 manipulated NFCC, the authors commonly found that higher NFCC compared to lower NFCC resulted in (1) a greater preference for the attribute‐based search over the alternative‐based search and (2) a consideration of a smaller amount of information to make a final choice. Implications for consumer information processing and sales strategies are discussed along with future research directions. © 2008 Wiley Periodicals, Inc.     

Semi-Automatic Identification of Counterfeit Offers in Online Shopping Platforms

Product counterfeiting in online platforms is an increasingly serious problem causing estimated losses of billions of dollars every year. The huge number of online shops and offered products call for largely automated approaches to identify likely counterfeits, although identifying counterfeits is very difficult even for humans. The authors propose the adoption of a semi-automatic workflow to inspect product offers in online platforms and to determine likely counterfeit offers based on different criteria. Such suspicious offers are to be presented to a domain expert for manual verification. The workflow includes steps to match and cluster similar product offers, and to assess the counterfeit suspiciousness based on different criteria. The goal is to support the periodic identification of many counterfeit offers with a limited amount of manual effort. The authors also present a preliminary evaluation of the proposed approach on a case study using the eBay platform.     

Online Shopper Motivations, and e-Store Attributes: An Examination of Online Patronage Behavior and Shopper Typologies

e-Stores and online shopping have become important aspects of a retailer's strategy. Previous research suggests that online shoppers are fundamentally different from traditional offline shoppers. However, based on the Big Middle Theory (Levy et al. 2005), the authors believe that there are segments of online shoppers that are very similar to regular shopper groups. To determine this, online shopping motivations and e-store attribute importance measures are separately used as the basis to develop online shopper typologies. Results reveal that there are more similarities than differences among traditional and online store shoppers. However, there are a few unique shopper types present at online stores, attracted by the distinctive characteristics and attributes of the online retail environment. The findings offer interesting implications for online retail strategy.     

提高网络银行安全的思考与建议

网络交易的便利性吸引了众多的网民开通网上银行服务,但是网络银行的安全性却一直被网民所怀疑。网民在网络交易时往往会担心:网上银行到底安全吗?该怎样安全使用网银?本文根据作者平时使用习惯,分别从电脑系统安全、网址或产品选择以及个人网银使用三个方面来探讨如何提高网络银行安全。     

Going Online for Groceries: Drivers of Category-Level Share of Wallet Expansion

Some grocery product categories may be more successful than others in terms of stimulating consumers to increase their share of wallet (SoW) when they start buying through the online channel of a grocery chain. This study explores the circumstances in which online and multichannel marketing mix instruments determine the extent of category-level SoW expansion. To do so, the authors use U.K. household scanner panel data, covering online and offline purchases by 3,311 households in 59 categories of four multichannel retail chains. The results indicate that the effectiveness of online and multichannel marketing mix instruments for stimulating expansion is moderated by category characteristics, such that a selective approach to making decisions about the online price, online assortment breadth, online/offline assortment integration, and online national brand proliferation, tuned to account for category differences, can increase category-level SoW for the online-visited chain.     

Impact of customers' assessment of website attributes on e-relationship in the securities brokerage industry: A multichannel perspective

The paper focuses on the comparison between pure e-retailers and multichannel retailers' customers and how they differ in their evaluations of functional and relational attributes of the website, as well as how these attributes impact online relationships. An online survey among online securities investors was conducted. Subjects were self-selected from blogs and forums dedicated to personal finance. A total of 326 questionnaires formed the final sample of this study. By using a series of univariate analyses of variance, structural equation modeling, and multi-group analysis, this research empirically demonstrates that the e-service quality evaluation and determinants of online relationship are different in multichannel contexts versus pure online ones. Results show that customers of multichannel retailers are not more loyal than those of pure online retailers. However, multichannel retailers exceed pure online retailers at achieving a higher level of online trust and a higher assessment of website features. The paper concludes with managerial implications that may be useful in multichannel retailing.     

Technology acceptance modeling of augmented reality at the point of sale: Can surveys be replaced by an analysis of online reviews?

Online reviews by users have become an increasingly important source of information. This is true not only for new users of goods or services, but also for their producers. They extend the insight into the acceptance of new goods and services, e.g. at the point of sale, from a mere sales and usage quantity oriented point of view to a cause and effect oriented one. Since online reviews by consumers of many goods and services are nowadays widespread and easily available on the internet, the question arises whether their analysis can replace the more traditional approaches to measure technology acceptance, e.g., using questionnaires with TAM (Technology Acceptance Model) items. This paper tries to answer this question using IKEA׳s mobile catalogue app as an example. For comparisons reasons, data on the acceptance of the current version of this catalogue is collected in four different ways, (1) as answers to batteries of TAM items, (2) as assignments to pre-defined adjective pairs, (3) as textual likes and dislikes of users (simulating online reviews), and (4) as publicly available (real) reviews by users. The source for (1)–(3) is a survey with a sample of respondents, the source for (4) an online forum. The data is analyzed using partial least squares (PLS) for TAM modeling and text mining for pre-processing the textual data. The results are promising: it seems that data collection via surveys can be replaced – with some reservations – by the analysis of publicly available (real) online reviews.