The Impact of Article Method Type and Subject Area on Article Citations and Reference Diversity in JM,JMR, and JCR

It has been argued that the scientific status of the marketing discipline is reflected in both the ability of its articles to be cited and the degree to which its articles draw from a diverse set of reference sources. We combine a content analysis of a sample of 561 JM, JMR, and JCR articles with a citation analysis and reference analysis of those same articles to investigate the impact of article method type and subject area on article citation rates and reference diversity. Our results reveal that verbal-theory and field study papers are both more likely to be cited and more likely to draw from a wide variety of journal and disciplinary reference sources. The results also reveal that services/customer satisfaction and general theory and philosophy of science articles are generally more likely to be cited than other subject areas, although services/customer satisfaction articles are also less likely to rely on a diverse set of references.     

What Makes for a Contribution? Elaborating on Our Publication Expectations at JBL

This editorial elaborates on the expectations for research destined for publication in the Journal of Business Logistics (JBL). We explore the dimensions of topical coverage, theory, methods, and research implications. The purpose of expounding these expectations is twofold: (1) to inform prospective authors on how to best position their work for submission, and (2) to initiate our reviewers and associate editors (AEs) of the expectations for the evaluation of research. By better illuminating our expectations, authors will have a better experience with the journal, associated with higher levels of success. Also, reviewers and AEs will be better prepared to express their opinions in a constructive fashion, helping to nurture more impactful papers. The editorial concludes by introducing the articles appearing in the current issue of the journal.     

A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984-2020

Psychology & Marketing (P&M), an internationally reputed journal, publishes original, peer-reviewed, empirical research on the application of psychological theories and techniques to marketing. The aim of this essay is to provide a bibliometric overview of the leading trends in the special issues of P&M over its history (1984–2020). Using bibliometric techniques, we analyze the impact of the special issues via their most cited papers, most productive authors, affiliated institutions and countries, as well as the best guest editors who contributed to the selection of the most cited special issue articles. Using network analysis VOSviewer software, we also group the special issues into four clusters to identify common themes. Further, we develop graphical visualization of coauthorships, bibliographic coupling, and cocitations. Results show that the most productive contributors are from American institutions and that P&M remains well connected to other leading journals in the marketing and psychology discipline, such as the Journal of Marketing Research, the Journal of Personality and Social Psychology, the Journal of Consumer Research, the Journal of Marketing, and the Journal of Business Research.     

Construct Measurement in Advertising Research

This article presents an initial inquiry into measurement practices in advertising research based on a review of all research articles published in the Journal of Advertising (JA), the Journal of Advertising Research (JAR), and the International Journal of Advertising (IJA) between 2012 and 2014. The analysis focused on the measurement of attitude toward the ad (A_Ad), attitude toward the brand (A_Brand), and brand purchase intention (PI_Brand) because these are the most frequently studied constructs in advertising research. The results show there are weaknesses with the theoretical foundation of measures, in that constructs are often not defined and the measures are not taken from measure development studies. Moreover, there is great diversity in the items included in measures, the number of items in the measures, and in the answer scales used to capture responses, which casts doubts on the comparability of results from different studies. The implications of current measurement practice for advertising research are discussed and suggestions are made for how authors, editors, and reviewers can contribute to improved measurement practice.     

A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing

Purpose: As part of the recognition of the 25th anniversary of the Journal of Business-to-Business Marketing (JBBM), this paper presents an overview of the JBBM through a bibliometric analysis (BA) of its content from 1992 to 2016. The analysis focuses on the most cited articles and authors, h-index, publications per year, among others that typically are conducted for BAs.

Design/Methodology/Approach: This paper begins with an introduction to the JBBM, showing its characteristics, its history as well as the editorial development and subsequent journal positioning. This information is followed by an analysis based on bibliometric methodology (BM) which considers the h-index, total citations (TCs), total papers (TPs), TC/TP ratio and other similar measures. To display this information, investigation was done to determine the most cited journals, articles, authors, universities and countries, ergo with the greatest incidence within JBBM. Analyzed are 329 articles, reviews and notes taken from the Scopus database for the periods between 1992 and 2016 for the JBBM.

Findings: At the time of this work, the completion of the 25th anniversary of this journal, there is a rising trend in the number of JBBM publications per year. The researchers from the United States were most frequent contributors to the journal, while researchers from Germany, Australia, Norway and the United Kingdom were well represented. Multiple coauthors were more frequent while topics across the general model of business-to-business (B-to-B) marketing were typically found. Special issues on all three university-level education, technology in the classroom as well as Internet in effect B-to-B tactical marketing.

Practical Implications: After observing the different perspectives of the journal’s production, we gain another objective view on the evolution of the JBBM in prior 25 years. This approach is useful for the readers of this journal in order to obtain a quick snapshot of the leading trends occurring in the journal and is similar as performed for many cognate titles. The many titles within marketing and the business disciplines may find such an exercise revelatory.

Originality/Value: There is a trend where several journals (Journal of Marketing, Journal of Public Policy & Marketing, Journal of Marketing Research and Journal of Business Research) have produced special sections to show progress and contributions of these to scientific research using BA and BM. This paper does similarly for the JBBM.     

Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising,Marketing, and Communication Journals, 1980 to 2010

This study provides a longitudinal content analysis of advertising research articles in 17 top-tier advertising, marketing, and communication journals published over the past 30 years (1980–2010, n = 926). The study's purpose is to shed light on the direction and progression of advertising as an academic field by updating and extending Yale and Gilly's (1988) study of advertising research trends. Nine content characteristics of the journal articles were examined: (1) theory presence (theory driven versus not theory driven), (2) names, types (theory versus theoretical framework/model versus construct), and originating disciplines of theory, (3) topic areas, (4) media of interest, (5) research approaches (empirical versus nonempirical and quantitative versus qualitative versus mixed), (6) methods, (7) types of effects, (8) units of analysis, and (9) research implications. Changes in the content characteristics of journal articles were found across the 30 years analyzed in five-year intervals. Implications for the field, scholars, and advertising practitioners are discussed.     

The Journal of Business-to-Business Marketing at 21 and My Perspective on the Field of B to B Marketing

ABSTRACT

Purpose: The author shares his thoughts on the progression of the Journal of Business-to-Business Marketing and the field of business-to-business (B to B) marketing over the last 21 years. The author discusses the field of B to B marketing research and examines the gaps that exist between theory and practice and in the quality of papers among the top-tier marketing journals and the three journals that are dedicated to B to B marketing research.

Methodology[#x0002F]approach: Because the article represents both the author[#x02019]s perspective on the current state of B to B research and his views on how well the Journal of Business-to-Business Marketing has contributed to and influenced the field, the approach taken is primarily conceptual. Also, the approach allowed the author to opine as to the future direction of the field.

Findings: Although much progress has been made in improving the quality and relevance of B to B research, there still exists a relative gap in the number of submitted papers, the quality of these papers, and the impact, with some exceptions, that B to B scholars have on marketing theory and practice. Much of the gap can be attributed to the lack of adequate doctoral training. The gap is more a relative comparison to those who would follow a business-to-consumer (B to C) research path.

Research implications: Doctoral training for those interested in B to B marketing need to explore other fields of study (e.g., political science, sociology) as well as to be better equipped in more rigorous methods by which to examine the phenomenon that they select to study. The quality of the research in the domain referred to as B to B marketing has improved over the years. The belief that it is more difficult to conduct B to B research than it might be in the B to C world is no longer an excuse for a poorly conceived and executed study. The journal gives a voice to those who wish to study and conduct research in B to B marketing.

Practical implications: The implications for practice are immediate and would result in an increase in the dialogue between academics and practicing managers. Given the importance of B to B marketing to the world[#x02019]s economy, B to B scholars ought to pursue problems that are relevant to the world of practice.

Originality[#x0002F]value[#x0002F]contribution: In light of the fact that this is the 21^st anniversary of the journal, I was asked by Editor-in-Chief David Lichtenthal to present my

opinions as to the state of both the journal and the state of the field. I believe that the article builds on the work of others and hopefully sets a direction for future B to B scholars.     

Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective

Knowledge flows between advertising and other academic disciplines are examined to identify the structure of scientific knowledge, the extent of social exchange and the scientific status of the field. Bibliometric analysis is used to identify who is citing our research and who we cited. Cocitation patterns for the leading advertising journals (Journal of Advertising [JA], Journal of Advertising Research [JAR], International Journal of Advertising [IJA], Journal of Interactive Advertising [JIA], and Journal of Current Issues and Research in Advertising [JCIRA]) and the top 50 citing and cited journals with citation relationships from 2005 to 2014 were examined. Findings revealed that advertising is citing advertising scholarship the most, followed by marketing, consumer research, psychology, and communication. This suggests a “maturing field” where scholars look within the discipline's body of knowledge. In turn, advertising research is cited by advertising, marketing, business (general), communication, and psychology. The overall citing-to-cited ratio suggests that advertising is more a “receiver” than “provider” of knowledge to other disciplines; however, there is variation across the advertising journals. The positioning of advertising journals in the larger disciplinary framework shows close relationships to consumer research and interactive communication. The most common focus among the top-cited articles is digital media, with few articles focusing on traditional advertising. The implications of our findings for the field of advertising are discussed.     

Research in information systems in China (1999–2005) and international comparisons

The purpose of this study is to review the research activities in information systems (IS) in the mainland of China. We reviewed and analyzed a total of 859 research papers in information systems published in 18 leading academic journals in business and management in the mainland from 1999 to 2005. Applying the content analysis method, we first categorized the papers by their reference disciplines, research topics, research methods, and the units of analysis. The data were then compared with the results of similar Western studies. Results show that, among the published IS research papers in the mainland of China, IS research itself represents the primary theoretical reference discipline; organizational and system/software issues are the main topics of the focus; non-empirical studies were the dominant research method; and the majority of studies were conducted at the organizational and/or system level. Compared with the West, IS research in China demonstrates its own characteristics in theoretical foundations, research focuses, and research methods, and there are a number of areas that need to be improved. Translated from Guanli Kexue Xuebao 맜理科学学报 (Journal of Management Sciences in China), 2006, 9(2): 76–85 The original published paper was based on the data from 1999 to 2003. The current paper is based on the data from 1999 to 2005     

Consumer Behavior,Robertson, Thomas S., Joan Zielinski and Scott Ward. Glenview,IL: Scott,Foresman and Company, 1984. 640 pp. $24.95

Abstract

Attempts to fund a JOURNAL OF ADVERTISING began in the early 1960s, largely through the efforts of C.H. Sandage. Although not successful in getting foundation funds, Sandage was instrumental in publishing Occasional Papers in Advertising as a forerunner of a journal. Other individuals became involved with the quest for a journal, eventually securing sufficient funds to start, and Volume 1, Number 1 of the Journal of Advertising appeared in 1972. Governance of the Journal was in the hands of a self-perpetuating Board of Directors, with loose ties to the American Academy of Advertising. This arrangement was due to philosophical differences between those desirous of establishing a journal and the then Executive Committee of the Academy. Monetary problems and differences in viewpoint of journal content plagued those responsible for the Journal in its earlier years. By 1979, efforts were underway to merge the autonomous Journal Board of Directors into a Publications Committee within the Academy proper. The consolidation occurred in 1981 through the re-writing of Academy Bylaws.     

Editorial introduction

This special issue brings to a close a series of three issue of this journal that have sought to expand the philosophical vocabulary of those concerned with business ethics. Previous issues treated the work of Emmanuel Levinas (Business Ethics: A European Review 2007, 16:3) and Jacques Derrida (Business Ethics: A European Review 2010, 19:3), whereas this issue is organised around engagements with the work of Alain Badiou. The three issues together seek to show ways in which the idea of the ethical, in all of its variety, poses grave challenges to the continued practice of capitalist business enterprise. The editorial introduction to this issue introduces the work of Alain Badiou, some of the specific challenges his thought poses for business and business ethics and the papers included in the special issue.     

Editorial: On submitting economics articles to JBV

This editorial provides guidance to authors considering submitting papers with economics content to Journal of Business Venturing. The aim of the journal is to publish high-impact articles on entrepreneurship which combine methodological rigor with comprehensibility (‘accessibility’). Since many economics articles are technically demanding, accessibility to non-technical readers can be a major challenge for authors. This editorial provides some advice for authors of such articles to make their articles more closely targeted on the core interests of the journal's readership and more accessible to non-technical readers. To this end, the editorial suggests that potential authors might benefit from adopting one of the following ‘3R’ strategies: ‘Remove’, ‘Reduce’ or ‘Relate’. It is hoped that this editorial provides useful and actionable guidance for economics researchers submitting theoretical and empirical papers to Journal of Business Venturing.     

The morality of software piracy: A cross-cultural analysis

Software piracy is a damaging and important moral issue, which is widely believed to be unchecked in particular areas of the globe. This cross-cultural study examines differences in morality and behavior toward software piracy in Singapore versus the United States, and reviews the cultural histories of Asia versus the United States to explore why these differences occur. The paper is based upon pilot data collected in the U.S. and Singapore, using a tradeoff analysis methodology and analysis. The data reveal some fascinating interactions between the level of ethical transgression and the rewards or consequences which they produce.William R. Swinyard is a Professor of Business Management and holder of the Fred G. Meyer Chair of Retailing at Brigham Young University. Professor Swinyard publishes widely in many top marketing journals, and his work has appeared previously in this journal. Heikki Rinne is an Associate Professor of Business Management at Brigham Young University. He has published in numerous academic journals including the Journal of Marketing Research, the Journal of Retailing, the European Journal of Operational Research, the Journal of Retailing, etc. Ah Keng KAU is an Associate Professor with the Department of Marketing, National University of Singapore, and was previously Director of the School of Postgraduate Management Studies and Head of the Department of Marketing there. Dr. Kau has published papers in many western and international journals.     

Twenty Years of the Journal of African Business: A Bibliometric Analysis

ABSTRACT

This article presents a bibliometric analysis of the Journal of African Business on its twentieth anniversary. The article focuses on the journal’s intellectual development by objectively examining the evolution of its 20 years of publication, including citations, co-citations, and major researched themes with visualization maps. The findings show that JAB is a young journal in the field of African business. It appears as a collection of articles, keywords, and themes that gathers knowledge. Some of these have well-defined relatedness, while others are loosely clustered together and connected by the simple fact of being published in this journal. This looseness should not be interpreted as a sign of softness but rather as an opportunity for creativity and constructive discourse and as a challenge for the next 20 years of JAB. This study is useful for contributors, readers, and editorial board members who form the journal’s community of knowledge creation.