Transforming Australian business attitudes to competition: Responses to the Trade Practices Act 1965

When the Australian Trade Practices Act 1965 came into force on 1 September 1967 it was vehemently opposed by business as it threatened to reveal the extent of their anti-competitive arrangements. Yet by the time the Act was replaced by stronger legislation in 1974, most firms had accepted that collusion and price fixing were undesirable and that they had to compete. Using newspapers, parliamentary debates, archival records, and the Secret Register of trade agreements introduced by the 1965 Act, this paper examines the transformation of attitudes to competition in the Australian business community.     

Assessing the application of cognitive moral development theory to business ethics

Cognitive moral development (CMD) theory has been accepted as a construct to help explain business ethics, social responsibility and other organizational phenomena. This article critically assesses CMD as a construct in business ethics by presenting the history and criticisms of CMD. The value of CMD is evaluated and problems with using CMD as one predictor of ethical decisions are addressed. Researchers are made aware of the major criticisms of CMD theory including disguised value judgments, invariance of stages, and gender bias in the initial scale development. Implications for business ethics research are discussed and opportunities for future research delineated.John Fraedrich is an Assistant Professor of Marketing at Southern Illinois University of Carbondale. His areas of interest include ethical decision making and international marketing. He has published inJournal of Macromarketing, Journal of Business Ethics, Journal of Academy of Marketing Science, Journal of Business Research, Journal of Marketing Management, International Journal of Value Based Management, andJournal of International Consumer Marketing. Dr. Fraedrich is co-author of a textbookBusiness Ethics: Ethical Decision Making and Cases, Second Edition.Debbie M. Thorne is an Assistant Professor of Marketing at the University of Tampa. Her areas of interest include business ethics, social network analysis, and cultural issues in organizations. She received a Ph.D. in 1993 and has published in theJournal of Teaching in International Business and numerous conference proceedings.O. C. Ferrell is Interim Dean and Distinguished Professor of Marketing and Business Ethics in the Fogelman College of Business and Economics at Memphis State University. Dr. Ferrell was chairman of the American Marketing Association Ethics Committee that developed the current AMA Code of Ethics. He has published articles on business ethics in theJournal of Marketing, Journal of Marketing Research, Journal of Business Research, Journal of Macromarketing, Human Relations, Journal of Business Ethics, as well as others. He has co-authored ten textbooks includingBusiness Ethics: Ethical Decision Making and Cases, Second Edition, and a tradebook,In Pursuit of Ethics.     

The Exercise and Acceptance of Power in an Industrial Channel Dyad

ABSTRACT

Purpose: Power is an adaptive process in which power exercised by one firm could be less than, equal to, or greater than that accepted by another over the course of different periods. This study incorporates previous research on power asymmetry to examine the process of power exercise and acceptance over three stages: power exploration, power balance and power idleness.

Design/methodology/approach: Semistructured interviews were conducted with 4 powerful suppliers (the source firms) and their distributors (the target firms) in different industries.

Findings: The exercise and acceptance of power are influenced by expected rewards and expected costs in the power exploration stage and are impacted by dependence and trust in the power idleness stage; in the stage of power balance, power exercise and acceptance will not be altered. Under power shortage, the source firm will attempt to use less power and/or to enhance the levels of power accepted by the target; under power surplus, the source firm will transform the surplus into company performance and/or personal interests.

Research limitations/implications: The findings deepen our understanding of how power is exercised and accepted in a channel dyad over time, and of how firms behave in dealing with power shortage and power surplus.

Practical implications: The findings also provide some guidance for practitioners, so that they may apply power more appropriately based on different power stages in marketing channels.

Originality/value: This study extends our knowledge on power evolution over three stages from both a power holder and an acceptor viewpoint.     

Expensive Living: The Greek Experience under the Euro

Apart from its widely accepted direct advantages, the introduction of the euro has been widely perceived as causing a surge of inflation in most of the EU member states. Particularly in Greece there has been a decided shift in sentiment concerning EMU membership. Is the common perception among Greeks that the euro has been the primary cause of recent price hikes correct? The authors wish to thank Y. Stournaras and P. Kazakos for their helpful comments and suggestions. The usual disclaimer applies.     

Virtue Is Good Business: Confucianism as a Practical Business Ethics

This paper argues Confucianism is a compelling managerial ethic for several reasons: 1) Confucianism is compatible with accepted managerial practices. 2) It requires individuals and organizations to make a positive contribution to society. 3) Recognizes hierarchy as an important organizational principle and demands managerial moral leadership. 4) The Confucian "golden Rule" and virtues provide a moral basis for the hierarchical and cooperative relationships critical to organizational success. The paper applies Confucianism to the H. B. Fuller in Honduras: Street Children and Substance Abuse case.     

Productivity and the economic pastoral: Implications for growth

This paper identifies the fundamental principles and ethical norms presented in the first draft of the U.S. Bishops' Pastoral Letter on Catholic Social Teaching and the U.S. Economy which apply to the issue of economic productivity. These principles are compared with accepted managerial principles for improving productivity and the similarities noted. Finally, the new challenge of the Economic Pastoral is identified as extending the scope of application of these principles beyond those persons who are working in an enterprise to those persons who are affected by the enterprise. Robert L. Armacost is Assistant Professor of Management Science at Marquette University, and chairperson of the planning committee for Archdiocesan-wide hearings on the Economic Pastoral. He is published in Operations Research and Mathematical Programming.     

Public interest reports as a medium for corporate disclosure: The case of General Motors

We examined the public interest reports of General Motors from 1971 to 1990 and presented the contents thereof herein. The principal areas disclosed by GM during those years that are discussed in this paper were minorities, women, and employment issues, energy and the environment, international operations, automotive safety, and philanthropic activity. The purpose of this study was to examine the public interest report as a vehicle through which a firm might disclose information in the public interest. We concluded that there were at least three principal forces driving GM's disclosures. They included public attention focused on, potential costs associated with, and the relative subjectivity of an issue.In reading their public interest reports, it became clear that GM is socially responsive in matters of public interest. Whether they are socially responsible is a judgment not within the scope of this study. However, we do not preclude the possibility that the report may serve as a vehicle which would build a certain momentum in public responsibility, and thus partially drive decisions made by management in social issues. David Malone is an Associate Professor of Accounting at the University of Idaho. Dr. Malone's research interests are primarily in corporate social responsibility and public interest accounting. His research has been accepted for publication in journals which include Business & Professional Ethics Journal, Journal of Accounting, Auditing & Finance, Kent/Bently Journal of Accounting and Computers, Journal of Computer Information Systems, Oil and Gas Tax Quarterly, Petroleum Accounting and Financial Management Journal, and Journal of Education for Business. Robin W. Roberts is the union Pacific/Charles B. Handy Professor of Accounting at Iowa State University. Dr. Roberts' research include public sector and public interest accounting and auditing. His research has been accepted for publication in such journals as Accounting, Organizations, & Society, Advances in Accounting, Business & Professional Ethics Journal, Journal of Accounting Research, and Research in Governmental and Nonprofit Accounting.     

Customer Orientation of Service Employees—Toward a Conceptual Framework of a Key Relationship Marketing Construct

Abstract

Although customer orientation is a core element of the marketing concept and is especially crucial to the concept of relationship marketing, no widely accepted conceptualization of the construct exists. In the context of service organizations, the fulfillment of customer needs and wishes by customer-contact employeescan be seen as crucial for gaining a high degree of customer orientation. This paper develops a conceptualization of service employee customer orientation which is presented as a three-dimensional construct, the interrelated dimensions being the employee's motivation to serve customers, his or her customer-oriented skills, and his or her self-perceived decision-making authority. Implications are drawn out for relationship marketing of services organizations and relationship marketing theory.     

Can compliance restart integrity? Toward a harmonized approach. The example of the audit committee

The compliance‐based approach and the integrity approach have been the mainstream responses to corporate scandals. This paper proposes that, despite each approach comprising necessary elements, neither offers a comprehensive solution. Compliance and integrity, far from being mutually exclusive, reinforce each other. Working together, in a correct relationship, they build a harmonized system that yields positive synergies and which also advocates prudence (phrónesis). It enables the generation of a culture of compliance that tends to minimize the technical and ethical errors in decision making. In order to explore an applied harmonized approach, we analyze the audit committee, a specific and broadly accepted regulatory instrument. Formed by non‐executive members, regulation requires these members to be dedicated, qualified, and independent as a guarantee of efficiency. We show how the compound of those elements produces positive effects in a context of solid governance. We conclude that it is the strong relationship between efficiency and prudence, in the creation of a culture of compliance, which enables the minimization of errors.     

Corporations,minors, and other innocents — A reply to R. E. Ewin

R. E. Ewin has argued that corporations are moral persons, but Ewin describes them as being unable to think or to act in virtuous and vicious ways. Ewin thinks that their impoverished emotional life would not allow them to act in these ways. In this brief essay I want to challenge the idea that corporations cannot act virtuously. I begin by examining deficiencies in Ewin's notion of corporate personhood. I argue that he effectively reduces corporations to the status of incompetent patients. I shall make use of a richer notion of corporate personhood as I explore the logical relationship between corporate action and the quality of the corporate emotional life. After discussing an alternate methodology for making moral assessments of action I consider briefly two corporate disasters: the crash on Mt. Erebus, the Imperial Foods plant fire. These cases are used to show the inadequacy of Ewin's thesis that only corporate managers are capable of displaying vice.P. Eddy Wilson taught philosophy full time for two years after graduation at the University of the South and he was a participant in Peter French's 1990 NEH Summer Seminar. He is currently employed as a member of the Department of Philosophy and Religion of Shaw University to teach philosophy at their High Point CAPE Center in High Point, North Carolina. He is interested in philosophy of religion, process philosophy, and ethics. Two of his articles have been accepted for publication by theJournal of Social Philosophy.     

Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products

While customer orientation is accepted as a core marketing principle, this research suggests that an opposing orientation—product orientation—may offer an advantage. Managers who follow a product orientation focus on products that interest and inspire them rather than on products that fulfill consumers’ desires. This research suggests that a consumer's perception that managers follow a product orientation is consistent with prior conceptualizations of brand authenticity. That research suggests that brands perceived as authentic are evaluated more positively, yet that research does not empirically assess brand authenticity's effects nor suggest its antecedents. To fill this gap, the authors develop a conceptualization and model of brand authenticity grounded in self‐determination theory, attribution theory, and extant authentic human brand research. Brand authenticity is defined as the extent to which consumers perceive that a brand's managers are intrinsically motivated in that they are passionate about and devoted to providing their products. The model proposes four antecedents of brand authenticity—two related to rare brand behaviors (uniqueness and scarcity), and two related to stable brand behaviors (longevity and longitudinal consistency). It also proposes two perceptual outcomes of brand authenticity—expected quality and trust. Two 2 × 2 experiments (n = 136 for Study 1; n = 155 for Study 2) demonstrate a positive impact of the antecedents on brand authenticity and of brand authenticity on the outcomes. Brand authenticity mediates these effects.     

The ethics of lottery advertising: Issues and evidence

After a discussion of the evolution and criticisms of state run lotteries, this article examines the ethics of lottery advertising. A discussion of the appeals used by lottery advertisers is followed by evidence concerning the impact of expected value information on lottery purchase intentions. Findings point toward less emphasis on the lottery as a solution to financial and job problems and more emphasis on information about the actual value of a lottery bet. Using accepted standards from the marketing literature, lottery advertising is found to be deceptive.Shaheen Borna is Professor of Marketing at Ball State University. He has a DBA. His articles have appeared in theJournal of Business Ethics, Journal of Health Care Marketing, British Journal of Criminology, Journal of Accountancy, Akron Business and Economic Review, andProceedings of the American Marketing Associations.James M. Stearns is Associate Professor of Marketing at Miami University, Oxford, Ohio. Dr. Stearns is co-author ofThe Integration of Ethics into the Marketing Curriculum: An Educator's Guide andMarketing Ethics: An Annotated Bibliography. He is co-editor ofReadings in Marketing Ethics. Dr. Stearns' current research interests are the use and portrayal of the elderly in advertising, ethical and unethical behavior in academe, and the impact of technology on marketing curriculum.     

The role of ethics in global corporate culture

Whatever ethnic, religious, or other cultural boundaries may have evolved through history, a global corporate culture is increasingly subsuming these traditional divisions. Multinational corporations, internationally linked securities markets, and omnipresent communication networks characterize this global corporate culture. The dynamics of corporate culture centres on the intricate web of contractual relations between stakeholders. This study addresses the question of how these stakeholder contracts can be most efficiently enforced. Three alternative contractual enforcement mechanisms are identified: the legal system, a generally accepted moral code, and stakeholders' desire to build and maintain reputations. Each alternative is critically evaluated and conclusions are drawn as to the relative feasibility and desirability of each enforcement mechanism. John Dobson is an Assistant Professor of Finance at The University of Mississippi. As a member of The Centre for Industrial Planning and Strategy (CIPS), he co-authored a study on the global man-made fibre industry. He has recently presented papers on reputation effects at the Southern Finance Association annual meeting, and has had articles and letters published in various academic journals including Business and Society and Financial Management. He is currently developing a curriculum for a course in Financial Contracting at the University of Mississippi. An earlier version of this paper was presented at the 1988 Southern Finance Association meetings in San Antonio.     

The ‘Smee Report’ as a Contribution to The Tobacco Advertising Debate

The UK Department of Health's consultative document on tobacco advertising (informally known as the ‘Smee Report’) occupies a curious position with respect to debates on public policy about advertising. While its conclusions have not been accepted by the UK government, they continue to be used, uncritically, elsewhere in the world as part of the ‘justification’ for bans on tobacco advertising. This article examines the basis of the Smee Report's key conclusions concerning the UK, Canada, Norway, and Finland, and argues that its claims with respect to the effectiveness of advertising bans are untrue.     

The Impact of Technological Turbulence on Entrepreneurial Behavior, Social Norms and Ethics: Three Internet-based Cases

We investigate the entrepreneurial opportunities and ethical dilemmas presented by technological turbulence. More specifically we investigate the line between Baumol’s [J. Polit. Econ. 98 (1990) 893] productive (e.g. innovation), unproductive (e.g. rent seeking) and destructive (e.g. criminal) entrepreneurship through three examples of Internet innovation – spam (destructive), music file sharing (unproductive), and Internet pharmacies (potentially productive). The emergence of accessible Internet technologies, under present norms, has created the potential for all three entrepreneurial activities. Because of the propensity for self-serving biases and for bending the rules, the need for creativity in overcoming obstacles and overall liabilities of newness, entrepreneurs are likely to challenge established industrial morals and laws. Unlike new entrants, incumbents must abide by the currently accepted norms, and thus suffer from “liabilities of oldness”. The challenge for new entrants is to change sociopolitical legitimacy, whereas incumbents need to defend the established norms. We discuss competitive and other issues that result from technological turbulence and innovation.     

Why "Business's Nastier Friends" Should Not Be Libertarians

In this paper I address the issue of how far libertarianism can serve as the theoretical framework for a political morality excluding serious obligations to the needy. This issue has been raised recently by Gillian Brock who argues that even those adopting a thoroughgoing libertarianism, such as that of Robert Nozick, must recognise significant obligations to the needy as a condition of claiming exclusive property rights. I argue that Brock fails to demonstrate this. After briefly describing Brock's main argument I discuss the acquisition of libertarian property rights, and try to show there are sufficient resources in Nozick's account for him to accept her main conclusion in principle without recognising significant obligations. Then, after some supplementary discussion, I sketch two different lines of argument. One uses the issue of corporate liability. The other focusses on problems with Nozick's "entitlement" principle of rectification. I try to show that even if the libertarian entitlement theory of property rights, their acquisition and transfer, is accepted, this gives no grounds for resisting claims for redistribution based on others' needs.     

Informatics and society: Will there be an ‘information revolution’?

The claim that an information revolution is underway is scrutinized in this paper. Particular attention is given to the notions that new information technology will radically increase human choice and rationality in decision-making. The literature on informatics and technology is selectively reviewed in order to determine whether (1) the present use of technology seems to predict an increased choice and rationality in the future; (2) earlier technologies have had this effect; and (3) past social predictions of this type have proven generally correct. We reach a mixed or negative conclusion in every case. Although the possibility of an information revolution cannot be dismissed, neither can it be readily accepted at this point unless we significantly diminish what is normally meant by a ‘revolution’. Lorne Tepperman is Professor of Sociology at the University of Toronto. His most important publications are:Social Mobility in Canada (1975);Crime Control: The Urge Toward Authority (1977);The Roots of Disunity (1979), with David Ball. Originally presented at a symposium on “Computers and Society”, held at Ryerson Polytechnical Institute, Toronto, on January 30, 1984.     

The Perceived Fairness of Layoffs in Germany: Participation,Compensation, or Avoidance?

This study analyses to what extend and under what circumstances layoffs are accepted in Germany. Principles of distributive justice and rules of procedural justice form the theoretical framework of the analysis. Based on this, hypotheses are generated, which are tested empirically in a telephone survey conducted between East and West Germans in 2004 (n = 3036). The empirical analysis accounts for the different points of views of implicated stakeholders and impartial spectators. Key findings are: (1) The management of a company can increase the acceptance of layoffs if the employees get some participation rights. (2) For impartial spectators generous compensation for those made redundant leads to a higher degree of perceived fairness. But job alliances are not even preferred to layoffs without measures to soften the blow of job loss. (3) Implicated stakeholders accept job alliances and perceive wage cuts as more fair than layoffs. However, compensation does not have the expected impact. Christian Pfeifer is resarch assistant at the Institute of Labour Economics, Leibniz University Hannover.