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1.
Destination image plays an important role in how tourists make their travel and purchase decisions. This study examines the perceived image of Taiwan as a travel destination from the perspective of Hong Kong residents. The Hong Kong outbound tourism market is important for Taiwan. Using a self-completed questionnaire, this research examines the destination image of Taiwan among 213 Hong Kong residents. The results indicate that affective image is a stronger predictor of travel intention than cognitive image. Affective image also plays a mediating role in the relationship between cognitive image and behavioral intention. Hence, affective image is an important intangible quality for today’s destinations.  相似文献   

2.
    
Cinematic nostalgia can influence visitors in choosing destinations where particular films have been made or shot. Focusing on the case of Hong Kong this study investigated the incidence of nostalgia amongst Taiwanese filmgoers, and whether this generates feelings of familiarity that induce subsequent travel intentions. As an input to potentially wide-ranging destination experiences, it is found that nostalgia film tourism provides tourists with psychological benefits and constitutes a destination experience that is responsive to the ambient surroundings. The researchers identified five film nostalgia domains, namely: memories of backdrops, stories and movie stars, mimicking, envy, and culture and history. Memories of backdrops and mimicking were found to be the best predictors of perceived familiarity with the films’ origin territory and of future travel intentions. Given the continuing preference for “blockbusters” amongst contemporary filmgoers and the faddishness of audience preferences, there is some risk that fading memories may cause film destinations to lose their appeal. Film nostalgia nevertheless provides a potential medium to maintain the profile of destinations which have served as film locations.  相似文献   

3.
琼达  赵宏杰 《旅游学刊》2016,(10):108-115
旅游目的地选择模型建构的研究多数以微观经济学、认知心理学与市场营销学等为基础理论,较少从个体与地方感情连结的视角探讨游客旅游目的地选择决策行为。文章以旅游目的地选择为研究主轴概念,结合地方情感概念中的旅游目的地意象和地方依恋,根据研究文献梳理结果、基础理论界定模型建构的路径变量与逻辑框架,进而提出基于地方情感的旅游目的地选择模型及模型过程步骤。文章建构模型表明,游客旅游目的地选择始于旅游目的地意象的形成,随着整体认知意象的深化,游客对旅游目的地将产生地方认同感,再通过选择决策行为选择意向的旅游目的地从事旅游活动,通过对旅游目的地旅游体验的功能满足产生依赖感,最终形成对旅游目的地的地方依恋感。研究成果对于旅游目的地选择具有交叉研究的创新价值,对于旅游目的地市场战略规划实践活动而言具有参照价值。  相似文献   

4.
    
The South Pacific has a long history of being portrayed as a tropical paradise. Similar imagery is depicted for different destinations in the region, creating one homogeneous place. The issue for destination marketing organizations is how to attract tourists to their particular destination. This study surveys Australian travelers' awareness, visitation history, and perceptions of destination image for a range of South Pacific destinations. The study examines the extent to which Australians perceive these South Pacific destinations as similar or different to each other on a range of attributes. The findings reveal there are many common features of the destinations; hence, there is a large degree of substitutability between destinations.  相似文献   

5.
    
ABSTRACT

This article investigates the effect of cultural distance on pleasure visitors, mainly vacation overnight visitors, in Hong Kong. Secondary data on 10 source markets are extracted from the annual report of visitor profile 2014 published by Hong Kong Tourism Board (HKTB). The data are compared to recognize the influence cultural distance can have on visitor profiles and trip characteristics, including travel patterns, expenditure, and satisfaction levels. Deteriorating effects ascribed to cultural distance are clearly observed in the following three important aspects: repeated visit, length of stay, and expenditure; however, these effects do not extend to all aspects. Therefore, cultural distance may be used to complement physical distance in order to explain the tourist flow, and it should be further studied.  相似文献   

6.
The previous studies about destination image measurement mainly focused on measuring tourists’ explicit cognitive processes without measuring their implicit cognitive processes. This study introduces the Implicit Association Test (IAT) into the domain of destination image measurement, and utilizes a traditional questionnaire to measure Chinese tourists’ perceived image of Japan and Hong Kong both at explicit and implicit level. Results show that Chinese tourists’ explicit preference between Japan and Hong Kong is insignificant, but there is significant implicit preference for their perceived image of Hong Kong over that of Japan. This study advances the research on destination image and enriches the method on the measurement of destination image.  相似文献   

7.
    
This study examines whether food is a special interest or mainstream tourism product. Much of the research on special interest tourism examines the activity in isolation of the broader suite of products available in the destination mix. Such a myopic approach may produce impressive looking numbers, but may not define viable market segments. Instead, based on their research findings, the authors argue that a more holistic approach is required to examine food tourism within the context of other products in the destination to determine its value. Overall, this study suggests that consuming food may be a ubiquitous activity for most visitors to sophisticated urban destinations and may not be representative of a specialist segment.  相似文献   

8.
    
Existing literature of festival tourism emphasises on heritage festival in rural place and seldom addresses the effect of urban festival as a potent force that contributes to place making. This study examines the missing conceptual link between urban festival and notions of place from a place theory approach. In-depth interviews with urban food-themed festival goers were conducted to understand their perceived meanings of the festival and place connotation. The results disclose three dimensions of meanings: festival as place, festival as locale and festival as imaginary identity. The study confirms that urban festival enriches a unique sense of place, whilst its intrinsic value to manipulate the competing ideologies of a place should not be slighted.  相似文献   

9.
态度理论为地区形象(PI)和旅游目的地形象(TDI)的联合研究提供了一个平台。本文构建了一个理论上的地区形象背景下的旅游目的地形象结构方程模型。模型是一个具有因果关系的结构方程模型,包括8个潜变量和28个观测变量。以徐州为例,在运用SPSS15.0软件对数据进行信度检验的基础上,利用LISREL8.70软件对模型进行了验证性因子分析和路径分析。研究发现:(1)结构模型中各潜变量之间的路径与假定基本符合,模型的整体拟合性能良好;(2)旅游资源认知和旅游服务认知会对旅游意愿产生作用,这符合我们的传统理念;(3)地区特征和居民素质对旅游服务感知、目的地评价和旅游意愿三者均有效应,而地区竞争力和居民竞争力仅对旅游服务感知产生影响。  相似文献   

10.
    
Tourism development is officially recognized by the Chinese central government as one of the strategic pillars of the country's economy. Hence, regional authorities are responsible for developing positioning strategies for their tourism destinations. This study investigates the following: (1) the variety of planned image positions among sub-provincial prefectures in China; (2) the commonalities of these image propositions across China and (3) the differences within and across the regions and provinces. This research is based on a representative sample of tourism development plans of 77 prefectural administrations. The texts (in Chinese language) were content analyzed and condensed in two steps into semantically similar terms and concepts. The results show that image-positioning objectives are generally lean in the planning documents lacking sophistication and creativity. The variety of used image terms tempts to believe in quite different positioning goals. Yet, from a compound perspective, this does not yield very distinct overall image positions.  相似文献   

11.
The spa market has been growing tremendously in the Asia-Pacific region. Besides its growth potential in the tourism industry, spas are becoming important revenue centers for hotels and resorts. Despite the enormous growth and potential of the spa market, the preferences of spa-goers are overlooked. The aim of this research is thus to fill this gap in theory and practice by spa-goers’ preferences based on their preferred combination of spa attributes. The study is exploratory in nature and adopts a conjoint approach to analyze the preferences of the spa-goers. The findings reveal that mid-level prices, a high level of therapist qualifications, a high level of privacy, a full range of spa facilities, and branded spa products are preferred by customers. Moreover, therapist qualifications, price, and level of privacy are found to be the most important attributes in making spa bookings. Paper also examines the relative importance of different spa attributes to spa-goers of different sociodemographic backgrounds and spa visit characteristics.  相似文献   

12.
    
Focus groups were employed to identify Mainland Chinese residents' perceptions, motivations and perceived behavioral inhibitors of visiting Hong Kong. Three group discussions were conducted in Beijing and two groups in Guangzhou, with a total of 36 participants. Results showed that Mainland Chinese residents perceived Hong Kong mainly as a shopping destination. Accordingly, their most prominent visitation motivation to Hong Kong was shopping. Other motivations identified from the group interviews were knowledge enhancement, curiosity, family togetherness and kinship enhancement, sightseeing, experiencing different culture and lifestyle, and visiting friends and relatives. In addition to time and money as the most salient perceived behavioral inhibitors, language, complexity of getting travel documents, and improper accommodation supplies were perceived as inhibiting factors for Mainland Chinese residents to visit Hong Kong. Based on the results, implications on destination management and marketing were discussed.  相似文献   

13.
    
Ever since the introduction of Internet technology to general business, websites have played an important role in the business and promotional efforts of hotels. However, the existing tourism and hospitality literature contains only a limited number of articles that examine the perceived importance of the different attributes of a hotel website. This paper reports a study that analyzed the different perceptions of specific hotel website attributes between online purchasers and browsers and between Western and Asian users. The empirical findings reveal a set of attributes that are the most important in developing effective hotel websites. The findings also indicate the necessity of designing English- and Chinese-language hotel websites differently, based on the significant differences in the responses obtained from these two groups of online users.  相似文献   

14.
    
With the growing influence of media on tourism destination marketing, this research proposes a possible psychological process of music effect on place attachment, using the narrative transportation theory. Data were collected through an online survey in China (n?=?531) and analyzed using SEM. Results indicate that (1) music transportation positively affects individuals’ attachment; (2) attitude plays a partial mediating role in the relationship between music transportation and place attachment; (3) previous visits have significant moderate effects on the attitude-attachment path rather than on the transportation-attachment path or the transportation-attitude path. Theoretical and practical implications for destination marketing are provided.  相似文献   

15.
ABSTRACT

Hong Kong and Singapore have been the leading cities for hosting MICE in Asia. Every year, thousands of events are held, both by local and international organizers, in Singapore and Hong Kong. Despite the significant economic contributions of MICE to a local economy, hospitality and tourism literature seldom analyzes Hong Kong and Singapore in terms of MICE promotion. The absence of published articles is particularly true in the context of virtual promotion. This paper reports on a study examining events promotion in the Web sites of the Hong Kong Tourism Board and the Singapore Tourism Board. The paper also analyzes the performance of the official Web sites in providing useful site selection information to event organizers and meeting planners. Empirical results of a content-based analysis indicate that the information provided by the Singaporean Web site is more comprehensive than its Hong Kong counterpart.  相似文献   

16.
This article investigates the constructs of tourists’ place attachment to a traditional Chinese urban destination as well as the differences of these constructs across tourists with different cultural backgrounds. Results of a confirmatory factor analysis show that place attachment consists of four major factors: place identity, place dependence, affective attachment, and social bonding. Estimation results also reveal differences in the importance of place attachment constructs between Chinese and Western tourists. In addition, tourists’ socio-demographic and travel characteristics are found to be associated with their attachment to places in the urban destination. Based on the empirical results, policy implications are provided.  相似文献   

17.
文章综合旅游地意象、地方依恋及环境责任行为理论,将旅游地意象分为5个要素,将地方依恋分为2个要素,并构建了旅游地意象、地方依恋与旅游者环境责任行为之间的关系模型。研究发现:(1)景观意象、设施意象、服务意象及安全意象均直接影响情感意象。设施意象与服务意象不仅直接影响地方依赖,且通过情感意象来实现。安全意象和景观意象间接影响地方依赖。安全意象、服务意象及景观意象不仅直接影响地方认同,且通过地方依赖来实现。设施意象间接影响地方认同。服务意象不仅直接影响旅游者环境责任行为,且通过地方依恋来实现。景观意象、设施意象及安全意象间接影响旅游者环境责任行为。(2)情感意象直接影响地方依赖,间接影响地方认同与旅游者环境责任行为。(3)地方依赖直接影响地方认同和旅游者环境责任行为,且通过地方认同间接影响旅游者环境责任行为。  相似文献   

18.
    
ABSTRACT

While servicescapes have been studied in a variety of travel and tourism domains, the phenomenon has been largely ignored at the destination level. This is especially true when it comes to considerations of the social servicescape, which is reflective of the extent to which the mere presence of other destination visitors can influence affective responses to the destination experience. Accordingly, the purpose of this research is to propose and empirically test a model of the destination social servicescape that explores perceived psychographic similarity within the social servicescape and the effects of this construct on affective evaluations and behavior.  相似文献   

19.
It is generally agreed that knowledge is the most valuable asset to an organization. Knowledge enables a business to effectively compete with its competitors. In the tourism context, an in-depth knowledge of the profile of international travelers to a destination has become a crucial factor for decision makers to formulate their business strategies and better serve their customers. In this research, a self-organizing map (SOM) network was used for segmenting international travelers to Hong Kong, a major travel destination in Asia. An association rules discovery algorithm is then utilized to automatically characterize the profile of each segment. The resulting maps serve as a visual analysis tool for tourism managers to better understand the characteristics, motivations, and behaviors of international travelers.  相似文献   

20.
    

The Hong Kong Disneyland will be open in 2005 and the theme park is very likely to have an official web site. In order to determine the nature of a model/ideal official web site that would serve the promotional purpose, this study is conducted with two objectives. First, the study makes an attempt to understand the information types that the target markets, namely local Hong Kong residents, Western visitors and Chinese visitors, would like to have on the future Hong Kong Disney web site. Secondly, this research examines whether e‐ticketing is feasible for the web site. Using a questionnaire and a convenience sampling method, 198 responses were received. Empirical results indicate that the respondents all agreed that the suggested attributes should be listed in the web site. In addition, no significant difference was found among different groups of respondents on homepage information. However, significant differences were found among the interviewees’ views regarding products/services information, and ticketing information. To communicate effectively, the adoption of EDI (Electronic Data Interchange) is recommended in a value‐chain system for achieving successful e‐commerce.  相似文献   

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