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百思买是北美最大的家电零售商,是全球最大的零售企业之一。它区别于其他家电零售商的特点是坚持走高端路线,侧重特殊人群,同其他家电零售商形成差异化竞争。百思买的高端策略给我国零售企业的启示:加强品牌意识,适当走高端路线;树立以客户为中心的指导思想;注重体验式营销模式。 相似文献
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百思买(bestbuy)是全球最大的家电零售商,总部设在美国明尼苏达州首府明尼阿布利斯。明尼苏达大学商学院中国研究生顾天平在2011年1月利用寒假回国期间,以百思买(中国)为案例做了一个中美商业的比较研究(这一案例研究正在美国教授的指导之下试图做成该院的MBA教学案例),这一研究非常有助于中国的零售业者认识中美之间商业与消费者消费行为的差异,更有助于理解百思买(中国)最近宣布关闭在中国的所有门店和在上海零售总部后面的原因。 相似文献
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目前,中国是全球最大最有潜力的家电消费市场之一,吸引众多国外家电企业进入中国市场。全球零售商都想在中国庞大的家电消费市场中占一席之地,但面对激烈的竞争这并非容易。百思买作为全球最大的家电零售商最终以失败告终。百思买败因可归结为:复制关式经营模式、竞争激烈、管理僵化等。百思买的失败不仅给自身重返中国市场调整战略提供依据,而且对在华外资家电商和本国家电经营商都有深刻的启示。 相似文献
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我国便利店的发展趋势分析 总被引:1,自引:0,他引:1
加入WTO后,为提高零售业的竞争力,我国连锁商业在业态选择上把便利店当作重点来发展,这样便利店必将成为我国零售业态中最具竞争力的业态之一。在我国便利店发展现状的基础上,分析了我国便利店的发展趋势。 相似文献
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《中国对外贸易(英文版)》2007,(14):28-28
Air China has signed a deal to buy 23 Airbus A320 passenger planes.[第一段] 相似文献
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对我国电子商务C2C网店模式的纳税建立研究 总被引:2,自引:0,他引:2
近年,我国电子商务快速发展,网络购物交易额越来越大,对C2C电子商务模式征税受到各方关注。事实上,税法为C2C电子商务征税提供了法律依据;税收公平原则也要求对C2C网店进行征税;为了规范网购市场,促进电子商务健康发展,对C2C网店征税亦是必然发展结果。我国建立C2C网店的纳税模式,宜减免小微网店税负;科学制定C2C网络交易税征收法规和方法;规范网络发票流程,实行委托网络交易平台代扣代缴税款制度。 相似文献
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The Australian Federal Government introduced in 1994 the Trade Practices Amendment (Origin Labelling) Bill in the House of Representatives, Parliament of Australia, to establish a scheme to govern representations about the origin of consumer goods. This amendment to the Trade Practices Act (1974) applies only to Australian products, and provides two labelling alternatives, that is Product of Australia (no imported components and processing has been done completely in Australia) and Made in Australia (with some imported components). The Origin Labelling Bill 1994 is currently pending in the Senate, Parliament of Australia, for various reasons.Apart from the investigation into legal matters, a major aim of the research to be reported here was to question the impact of country of origin on the consumers' buying decision process, and in particular the impact of the Australian Made logo on sales of consumer goods. This logo is provided by the Advance Australia Foundation as a part of the Buy Australian Made campaign, started in 1986 to reduce the Australian import penetration.A Townsville-based consumer survey, conducted as a part of the research, showed that price, quality, and value for money were the over-riding factors in purchasing decisions. The survey sampled 647 interviewed consumers, and included an experiment in which business shirts and tea bags were used to determine reactions to country of manufacture information. It was found, for example, that the addition of a logo to a shirt had no positive influence on the Australian shirt's propensity to be selected as the preferred shirt when compared to the imported shirts. 相似文献
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