Application of cultural tourist typology in a gaming destination – Macao

The aim of the paper is to study how cultural tourist typologies apply in an urban gaming destination and how such typologies could aid in the segmentation and profiling of this niche tourist market. Results showed that there exists a certain demand for cultural tourism in Macao and there are different ways to distinguish between cultural and non-cultural tourists, as well as to identify sub-groups of cultural tourists. The three approaches used to distinguish between the two cohorts came up with different percentages of cultural tourists within the total tourist sample. Other findings showed significant differences in trip characteristics and information search behaviour between the two cohorts and among sub-groups of cultural tourists. Such information could be used for profiling purposes. The resulting profiles have implications on marketing and promotion strategies which should not focus only on tourists' primary motives but should attempt to induce or arouse their secondary interests. The methodology could be applied to other destinations hoping to develop cultural tourism.     

Tourism as a Tool for Poverty Alleviation: A Critical Analysis of ‘Pro-Poor Tourism’ and Implications for Sustainability

Forecasts of high tourism growth in developing nations, where widespread poverty exists, has led to considerable interest in tourism as a tool for poverty alleviation. Powerful bureaucratic and business alliances have been forged to expand this programme. International development agencies are also turning to tourism as a way of alleviating poverty. This is sometimes termed ‘pro-poor tourism’ (PPT). Distinguished from other forms of ‘alternative tourisms’ such as ecotourism and community-based tourism, the stakeholders involved in this enterprise are no less divided. Ideological divisions manifest themselves in the political struggle over how tourism in developing countries should unfold. This paper identifies the different sustainability positions of prominent pro-poor tourism stakeholders and considers the implications for meeting pro-poor and sustainability objectives. Generally, tourism is too often regarded a panacea without an attendant recognition that, like any other industrial activity, tourism is highly political. As a global industry, tourism operates within a neo-liberal market economy which presents severe challenges to meeting pro-poor and sustainable development objectives. This paper therefore recommends a fundamental re-evaluation of tourism's pro-poor potential in the absence of significant commitment to directly address structural inequities which exacerbate poverty and constrain pro-poor attempts.     

Historic Landscapes,Cultural Capital and Sustainability: Interpreting Ancient Woodlands

This paper is concerned with some aspects of the cultural capital embodied in historic landscapes and how this may be mobilised in the pursuit of sustainable patterns of development through tourist encounters with those landscapes. The principal concern is not with the sustainability of any particular landscape used as a tourist resource, but rather with the role that suitably interpreted landscapes can play in the general establishment of a sustainable relationship with nature by increasing environmental awareness and building motivations for policy and lifestyle changes. Although these general sustainability issues provide the main focus of this paper, they are discussed through the vehicle of a particular set of landscapes and their interpretation: ancient woodlands constituted as leisure and tourism venues. The perspective from which this paper is written is that of the designer of interpretative materials; in particular, materials delivered via the ‘new media’ – web sites, computer-based kiosks, etc – with their characteristics of high information volume, small physical footprint and high engagement. However, since realising the potential of such communication strategies is not a matter of the blind accumulation of computer-based materials, this paper is concerned solely with the cultural milieu of, and the strategic environmental context of, the interpretation of historic landscapes for tourists – squarely with the ‘what’ rather than the ‘how’ of communication.     

Tourism as sustainable development? The Albanian experience of ‘transition’

Despite significant increases in international tourist arrivals and tourism receipts since the fall of communism in central and eastern europe as a whole, in the rural southeastern corner of the continent, a region well‐endowed with a range of natural and cultural tourism resources, instability and uncertainty have constrained international tourism development in the 1990s. This regional context for tourism development and the specific issues which surround a tourism‐led development model in a small developing country are addressed with particular reference to the recent experience of Albania. As part of a sustainable rural development programme, rural tourism's role as a counterbalance to rejuvenated mass coastal tourism is evaluated. Potentially an important vehicle for cultural expression and employment regeneration, the adoption of rural tourism as a development vehicle is faced with a number of obstacles, which national, and perhaps international, development programmes need to address. Copyright © 2000 John Wiley & Sons, Ltd.