How to Arouse the Poor Students＇ Interest in English Learning

As we all know, English plays an important role in the morden society. In the future, a person who knows nothing about English will be a new ＂blindman＂ o However, English learning is a complex process. Some poor students we often called can＇ t speak a little standard English. They always also make lots of mistakes in both homework and written English. This paper finds out that one of the most important factors influcening poor students is their low interest in English learning after an investigation in junior school. Then, this paper focuses on the importance of English learning interest, and analyzes the causes of the poor students＇ low interest in English learning. Lastly. the author suggests some ways of arousing poor English learners＇ interest in the teaching process, and believe that the poor students must be changed into good students as long as the English teachers arouse their interest in English learning.     

Intercultural Competency Development in Conjunction With a Short Term Study Away Experience： Changes in Undergraduate Students

The purpose of this research was to examine whether undergraduate business students who participated in a short term study abroad course and intercultural competence building coursework demonstrated a significant increase in intercultural competence over those who only enrolled in the study abroad course. The 20 participants attended a small liberal arts College in Midwestern United States. The Intercultural Development Inventory （IDI） was administered to the participating students before and after their study away experience. The IDI （v.3） is based on the theoretical framework of the Developmental Model of Intercultural Sensitivity （DMIS） introduced by Milton Bennett. The DMIS is based on the assumption that intercultural competence can be strengthen through the development of intercultural knowledge and experience with people from other cultures. The IDI has been used in numerous scholarly studies and has demonstrated valid and reliable results. It is a self-administered 50-item series of statements in which participants are asked to rate the level of their agreement with statements that address their relationship to and evaluation of cultural difference. In the model, people progress in a linear developmental fashion through six stages： defense, denial, polarization, minimization, acceptance, and adaptation. This study was designed to determine if students who studied away and completed intercultural coursework （prior intercultural knowledge and an intercultural experience） would increase their level of intercultural competency more than those students who just studied away （intercultural experience only） as measured by the change in their IDI scores. The results of this small sample show that intercultural coursework in conjunction with a short term study away experience can have a positive impact on individual intercultural development.     

Antecedents of Customer E-loyalty With the Effect of Trustworthiness in Malaysia Context

The rapid growth of online shopping has led to inspire customer e-loyalty among Malaysians, especially living in this digital environment. Commitment-trust theory is applied as the theoretical base to explain the factors influencing customer e-loyalty. The primary objective of this study is to investigate the direct impact of customer interface quality, service quality （SERVQUAL）, website quality, technology acceptance factors, and technology trust on customer e-loyalty. This study also aims to examine the indirect effect of independence variables on customer e-loyalty through the effects of trustworthiness. SmartPLS 2.0 （M3） is applied as analytical tool to study the impact. A survey is conducted with 395 respondents who had online purchase experience. The findings indicated that customer interface quality, SERVQUAL, website quality, technology acceptance factors, and technology trust have positive impact on customer e-loyalty. Additionally, trustworthiness is used as mediator exclusive of SERVQUAL. Several implications of the findings, limitations of the study, and recommendations for future research are highlighted.     

Qualities needed in the workplace： Views of college of business undergraduate students

The problem of this study was to determine the views of undergraduate college of business students concerning skill and competencies needed for employment. A questionnaire was developed and administered to junior and senior level students enrolled in the college of business. 360 students completed the questionnaire. Students ranked ＂Integrity/Honesty＂ and ＂Good Work Ethic＂ as the two most important qualities needed for employment. Students believed that ＂Knowledge of a Second Language＂ was the least important quality needed for employment.     

Marketing and Territorial Factors： An Integrated Study of the Accommodation Choice in the Island of La Palma

The literature has highlighted the relevance of segmenting the tourism market as a start point for developing the right tourism policy recommendations. The present study examines the rural tourism market on the island of La Palma （Canary Islands） and its relationship with territorial factors. Specifically, it attempts to establish the role played in tourists＇ accommodation location choice by territorial and related factors （for instance, the area of the island, proximity to the beach, hours of sunshine, etc.） compared to other factors. A sample of 316 tourists who holidayed in rural tourism accommodation in La Palma during the period from July to September in 2007 was selected for this purpose. The methodology consisted of a preliminary analysis of the associations between the variables and their modalities, followed by a multiple correspondence analysis （MCA）. The results of the study allow to conclude that the weight of territorial variables in the choice of destination and accommodation location can vary substantially depending on the market segment considered.     

Workplace isolation and job performance： A study on carpet weaving women

Workplace isolation has been recognized as a critical issue in organizational theory. Studies have found that employees who felt isolated might also show low performance in their organizations. However, there is very little empirical research about the relationship between perceived isolation and job performance, and most of the studies were conducted on salespeople working in the virtual offices. In this study, it is aimed to investigate the relationship between workplace isolation and job performance in terms of productivity and emotional outcomes of carpet weaver women. In order to do this, job performance of a sample of 238 employees who were exposed to a radical workplace change was analyzed. The means of the performance variables before and after five years of the workplace change were statistically compared via paired sample t-tests and the results indicated significant differences between pre and post means of the performance variables. A qualitative research was also carried out through a number of in-depth interviews with the carpet weavers to enrich the breadth and depth of the findings. Findings of the qualitative study replicated the results of the quantitative study that monotonous and unsocial working conditions lowered the job performance of the employees.     

Clusters Pulled by FDI in China and the Development of the SMEs： Theory and Typical Cases Study

In China, clusters are divided into two categories according to their initial power. One category is the spontaneous and endogenous industrial cluster represented by clusters of a range of small and medium-sized private enterprises such as those in Zhejiang. The other represents those attracted by the foreign direct investment （FDI） such as those in Guangdong and Jiangsu. This paper focuses on the second type. It is an attempt to analyze the role of FDI in the development of industry clusters. It also tries to explain how existing clusters attract new FDI. The factors that constrain the promotion and development of SME clusters are also examined in this research. The countermeasures of promoting the healthy development of clusters and SMEs further are put forward.     

A Lesson Learned from the Comparison of Bank Interest Rate in US and UK

According to the interest board, the current account interest and the loan interest rate vary from banks to countries. Both the current account interest and loan interest of US banks are lower than those of UK banks. And the spread between the two interest rates is greater in UK than that in US. Why is that？ The central banks base rates are always the reference interest rates for other banks when setting up the interest rates of their own. And the economy situation in that country may be a factor that affects the spread. Moreover, these two aspects link to each other. In this paper, we will look deeply into the economic situation and the pattern of change in the central bank interest rates in US and UK, hopefully we can bum a light to figure out the trend of change in bank interest rates.     

An Investigation and Analysis of Undergraduate Sports Consumption Status and Comparison

The paper provided questionnaire survey, statistical analysis, comparison, documentation Information and interviews methods, made exploration to sports consumption status of undergraduate in Chongqing, and made comparison to their sporting object type consumption and services type consumption. The results show that the external impact factors are the main reason on students＇ sports consumption, and the author made the corresponding recommendations.     

Relationship marketing in health organizations and its effect on customer loyalty

This study was carried out to determine the role of relationship marketing in health organizations with regard to providing customer loyalty and to evaluate the views of patients related to relationship marketing activities. In this study, a questionnaire was applied to 371 patients in Kadlk0y Universal Hospital, which is a private hospital in Istanbul. As a result of the correlation analysis between the satisfaction level from hospital and customer loyalty, it was seen that there is a medium level positive relation between customer satisfaction and customer loyalty. The important implications of this study can be stated as follows： Keeping existing patient is significant as much as gaining new patient, the variables being effective for providing customer loyalty can show difference from one patient to another, the image of health organization is significant for providing customer loyalty, and customer loyalty can be acquired by making continuous communication with patients.     

Advantages of the social stamp for the biodiesel producer companies： The BSBIOS and OLEOPLAN cases

Biofuel has become an alternative source of energy in response to the change of the world＇s energy matrix. In Brazil, biodiesel has a highlighted status because it is obtained from different raw materials including animal or vegetable origins. In this context, trying to stimulate the social inclusion and the regional development, the federal government has been allowing some tax benefits through the Social Fuel Stamp （SCS） to the producer companies of biodiesel, since the purchasing of the raw material is from small farmers. Taking this into account, this article aims at the identification of the advantages perceived between the BSBIOS and the OLEOPLAN-two producer companies of biodiesel, located, respectively, in Rio Grande do Sul, in relation to the use of the social fuel stamp. In this case study, classified as a qualitative and of exploratory style, the data collection was done through the observation of informal conversations, visits in the companies named above, through interviews made with a pre-determined guide that allowed the application of the subject analysis technical. The analysis of the results is organized through the profile of these companies and by the identification of the advantages provided by the social fuel stamp. The results of this study show that the companies consider the social fuel stamp as fundamental and that it provides four advantages： the access to better financial conditions through the BNDES and other financial institutions; the right to compete in auctions for the biodiesel purchasing by the Petroleum National Agency, Natural Gas and Biofuel （ANP）; the exemption of taxes; and, the use of the logo of the stamp showing the social role of the company that does not represent a differentiated factor concerning the marketing strategy.     

The proposal and validity of the Customer Science Dual System--The key to corporate management innovation

A future successful global marketer must develop an excellent quality marketing system that impresses users and continuously provides excellent, quality products in a timely manner through corporate management. In this study, the authors proposed the Customer Science Dual System, CS-TMNS ＆ CS-SDSM. For the purpose of innovating strategic product development systems so called Customer Value Creative System, the Total Marketing Network System, CS-TMNS is established. In addition, for intelligent utilization of the established CS-TMNS, statistical science is incorporated so as to create the Strategic Designing Support Methods, CS-SDSM, as a new approach to the creation of wants that are vital to product planning and designing. Concretely, the author will also introduce the effectiveness of this system that reflects latent customer needs through scientific marketing application examples via Automobile Design Profile for the Younger Generation.     

Factors Influencing FDI Location Choice in China＇s Inland Areas

Since 1978, the bulk of foreign direct investment （FDI） has gone to the south-eastern coastal areas in China, with only a small portion received inland. With the launch of the Western Development Strategy in 2000 and the Central China Rising Strategy in 2004, the choice of investment locations has expanded to inland areas. Based on panel data covering 98 inland cities from 1999 to 2005, this study identifies location preference variables for FDI invested in China＇s inland areas, and finds that well-established factors such as natural resources and low labor costs are not important factors in determining FDI locations within China＇s inland. Instead, policy incentives and industrial agglomeration are the most important factors. The findings of the present study have policy implications for both host country authorities and multinational corporations.     

Large Family Card as an Instrument of Supporting Families With Many Children

The aim of the article is to assess the efficacy of the large family card and its relevance to the real needs of families with many children, using the example of Poland. The large family card is a general term standing for locally implemented programmes that are aimed at families with many children. The idea behind the programme is to create a positive image of a large family. The very name of the programme serves the purpose of combating negative stereotypes and presenting large families as active and resourceful. The paper presents the results of empirical research conducted with cardholders and implementers of programs in selected Polish cities （questionnaire survey and focus group interviews with participants and interviews with program coordinators from 15 programs）. Empirical research was conducted in the period from December 2013 to April 2014, and was funded by the National Science Centre. The study included all programs started by the end of2011. The conclusions enable a number of anomalies and weaknesses of the programs to be seen and indicate directions for further development of this promising initiative. The program is perceived very positively by large families, although it has little influence on family situation. Apart from its positive impact on the diversification of sports and recreation activities, it does not basically play any role in supporting the condition of the family. Neither healthcare nor the educational aspect is attractive enough to interest the family. The basic reason for the low quality of programs is primarily the lack of proper communication and knowledge about the real problems affecting large families.     

Research of public policy-making and marketing effect --Taking Taiwan＇s consumption voucher for example

Public policy-making is usually subject to influence from environmental factors at home and abroad, and ＂crisis＂ is often the key point for public policy to be listed as the important objective of government policy. In order to deal with the global financial tsunami in 2008, Taiwan government puts forward a number of public policies to revitalize the economy, and issuance of consumption voucher is one of the most important plans. It will cost NT$ 82.9 billion to issue consumption voucher, which is a large sum. It is worth evaluation of whether these paying taxes are used properly. Therefore, this research is to test the effectiveness from two levels： public policy-making and marketing management of public policy. The research results indicate that the public policy-making process is very rigorous and the marketing management shows a good effect, people generally think it as a benevolent policy. The high level of exposure makes the consumer confidence index rise and contributes to the positive improve effect of tax revenue. Besides, consumption voucher also promotes other effects, such as enhance Taiwan＇s international visibility, help the needy, replacement of the new identity card, catch the wanted suspect, etc. In a word, Taiwan government made a right decision to issue the consumption voucher and has made brilliant achievements in it.     

The impact of innovation on export behavior： An empirical analysis of Lao garment firms

Research on the role of innovation as important factor for creating and maintaining competitiveness of nations and firms has long been popularized among scholars and policy makers. The impact of innovation on exporting has been investigated in many countries. However, this issue has paucity of research in the Lao PDR. This study empirically investigates whether or not innovation performed by Lao garment firms determines their exporting behaviors. Utilizing the Probit and Tobit regression to analyze the data from the recent survey of industrial cluster development of Lao garment industry in 2007, the empirical results show that innovation as measured directly by “new product” and “new production process” have positive impact not only on export probability but also export intensity in the case of Lao garment firms. This implies that Lao garment finns who become the innovators have high probability to be exporters. Moreover, among exporters who are innovators outperform non-innovators in terms of export intensity. In addition, this study also finds that Lao garment exporters enjoy more competitive advantage due to lower labor cost. The findings from this study have important policy implications regarding how the government can support Lao garment firms to be innovators in order to sustain export performance.     

Collusion and Culture Construction in the Translation of Modest Social Address Terms a case study of ＂Xiao Ren＂ in ShuiHu Zhuan

Bassnett believed that collusion exerts influence between the author, translator as well as target reader, thus providing us with a new perspective for translation studies. Enlightened by Susan Bassnett＇s notion of ＂collusion＂ , the writer makes a contemplative study about the social address terms in Chinese classic novel Shui Hu Zhuan. The research studies the translation of modest social address terms in Outlaws of the Marsh and All Men are Brothers from the perspective of collusion and culture construction. Through the study of the source text and target text, the thesis makes analysis as well as comparison of the two English versions, in order to investigate the possible criteria for the translators to evaluate their choices of words in translating the Chinese specific terms. During the research, the writer discovers that collusion plays an im nortant role in the nroeess of translation. with a notential result of culture construction in the target readers＇ mind.     

Productivity Spillovers from FDI in China： Regional Differences and Threshold Effects

Economic theory posits numerous channels through which FDI might create positive spillovers for domestic firms. However, the results of empirical studies that have sought to document these spillovers have been mixed. One explanation for this variation is that the capacity of domestic firms to absorb spillovers might vary. In the present paper, we explore these issues in the case of China. ,4side from being one of the world＇s leading hosts offoreign direct investment, China makes for an interesting case study because its provinces vary greatly with respect to those factors most commonly held to influence absorptive capacity, such as the initial level of technology in domestic firms. This paper begins by empirically establishing that the spillovers from foreign direct investment do indeed vary across provinces. Threshold values for varioas factors that influence absorptive capacity factors are then estimated and it is found that conditions in many provinces presently fall short of these values. This provides an obvious focus of attention for China＇s policy-makers.     

Agricultural Science ＆ Technology Innovation of China： Imperativeness, Problems and Countermeasures

This article discusses the urgent need of agricultural science and technology innovation for China＇s agriculture development, and analyzes the limiting factors faced to the innovation of agricultural science and technology in several aspects, then puts forward the countermeasures and suggestions of strengthening the innovation ability of agricultural science and technology of China.