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1.
Customers' self-congruity has been verified to be an important antecedent of their satisfaction or loyalty in terms of brand consumption. In the era of the experience economy, effects of customers' self-congruity as well as subject norm on their attitude and behavioral intention concerning the special form of accommodation, that is, B&Bs have been seldomly studied. Therefore, this study applied self-congruity theory with subjective norm to explain the phenomenon of increasing interests of B&Bs. As a result, first, self-image congruity was insignificantly associated with B&B customer attitude. Second, B&B customers' functional congruity positively impacts customers' attitude and subsequential their behavioral intention. Third, customers' behavioral intention was influenced by subjective norm, that is, others' recommendation or suggestion could affect customers' behavioral intention. Collectively, the business operators and investors could develop and establish relative marketing strategies from the angles of subjective norm and functional congruity between customers and B&Bs. 相似文献
2.
Previous studies of the potential market for battery electric vehicles (BEVs) from different research streams have failed to converge on a single, robust estimate. What these previous research streams share are untested or implausible assumptions about consumer response to new transportation technology. We frame the BEV purchase decision in terms of a household's entire stock of vehicles, car purchase behavior and travel behavior. Within this framework, households which own both electric vehicles and gasoline vehicles are called ‘hybrid households’. Because nearly all consumers are unfamiliar with the characteristics of BEVs, we designed an interactive interview based on week-long travel diaries, which we call Purchase Intentions and Range Estimation Games (PIREG) to explore hypothetical hybrid household vehicle use. Our primary finding is that consumers' perceived driving range needs are substantially lower than previous hypothetical stated preference studies conclude. We find evidence of a viable market for BEVs with 60 to 100 miles driving range. 相似文献
3.
This study explores the factors affecting tea tourism, including the action mechanisms and the impact level of each factor influencing consumer behavior intentions, to contribute to predicting tea tourism consumer behavior. This study surveyed 377 potential tea tourists and constructed a theoretical model of tea tourism consumers' planned behavior using SPSS and AMOS. The results show that: (a) The experiential perception and opportunity perception of tea tourists can significantly affect their attitudes, (b) The self-efficacy perception and convenience perception of tea tourists can significantly affect their perceptual control, and (c) The attitude of tea tourists can significantly positively influence their behavioral intention. This study not only broadens the applications boundary of the theory of planned behavior, but it also provides a new perspective for research on the behavioral awareness of tea tourism consumers. The findings have implications for predicting and promoting future tea tourism in China and beyond. 相似文献
4.
Due to the tremendous expansion of Chinese outbound travel market, it is of great significance to identify the characteristics of potential Chinese outbound tourists so as to develop targeted marketing strategies. As both extrinsic and intrinsic characteristics of individuals are important in influencing their decision-making process, this study explores potential Chinese outbound tourists from these two aspects. Demographic and psychographic factors, as the proxy of extrinsic and intrinsic characteristics, respectively, are incorporated into this study to construct the relationship between tourists' characteristics and their intentions of outbound travel. An advanced machine learning approach, called twice-learning, is employed for modelling in this study. As an intelligent data analysis tool, this method is able to construct models that can provide insight into the ground-truth relationships hidden beneath the data in an essentially comprehensible way, without being limited by the typical assumptions held by the traditional data analysis methods. By applying this method, the important personal factors that influence Chinese citizens' intentions of outbound travel are detected, and the typical groups of potential Chinese outbound tourists are characterised. The findings would be beneficial for destination marketers to develop marketing strategies on positioning and advertising which are tailored to potential Chinese outbound travel market. 相似文献
5.
Electric Vehicles (EVs) and Plug-in Hybrid Electric Vehicles (PHEVs) can reduce gasoline consumption, but increase vehicle acquisition costs and introduce operational constraints. We develop a comprehensive approach to EV/PHEV deployment and utilization in round-trip carsharing systems. First, we formulate and solve the tactical problem of utilizing a mix of gasoline vehicles and EVs/PHEVs to serve trip demand, using Mixed Integer Programming optimization to estimate the minimal gasoline consumption in a computationally efficient manner, and simulation to assess the effect of reservation order on realized gasoline consumption. Second, we use these results to inform the strategic deployment of EVs/PHEVs in the carsharing fleet, using meta-optimization. We implement our approach using data from a large carsharing provider. From the perspective of a carsharing operator, our results suggest that replacing some portion of existing gasoline fleets by EVs/PHEVs would result in gasoline savings likely to outweigh upfront investments and the constraints on vehicle utilization that it creates. Moreover, we find that easily implementable heuristics can capture some of these benefits, and that the integration of vehicle utilization patterns into the design of EV/PHEV deployment strategies can result in added benefits. 相似文献
6.
The increasing demand for dive tourism activities has resulted in concerns over scuba divers' incremental impacts on the underwater marine environment. Hence, there is a need to better understand the antecedents of scuba divers' underwater behaviour. This study applied theory of planned behaviour (TPB) and norm activation theory (NAT) of altruistic behaviour in examining the relationship between diving attitude, perceived behavioural control, subjective norms and personal norms (PNs) with responsible underwater behaviour among scuba divers. Using the combination of purposeful and convenience samplings, data were collected from divers ( N?=?413) who visited the top five most attractive islands in Malaysia. The results supported the use of TPB as a basis for explaining the underwater behaviour of divers. Among the four constructs examined, attitude and PNs were found to be of paramount importance in influencing pro-environmental behaviour. This study also validated the exploratory dimensions that constitute the measurement constructs for scuba diving attitude and responsible underwater behaviour. Scuba diving stakeholders should emphasise continuous education and an integrated programme of marine conservation to enhance divers' attitude and personal commitment towards pro-environmental behaviour. These are crucial for the sustainability of the scuba diving industry. 相似文献
7.
The recent growth of new mobility services such as car-sharing (ZipCar, Car2Go) and ride-hailing (Uber, Lyft) has interesting implications for new vehicle technologies. We explore the users of the services and their relation to electric vehicles preferences by analyzing two large-scale mobility service surveys. A number of categories (car-share usage, ride-hail usage, commute mode, demographics, current vehicle attributes, environmental attitudes, technology attitudes, and life-stage information) are examined in order to determine the likelihood a respondent considers purchasing an electric vehicle in the future. Survey respondents explicitly expressed that exposure to ride-hailing did not increase their propensity for wanting to purchase an electric vehicle in the future. However, we run a full suite of cross-validation models and find that in addition to the typical factors used in modeling preferences, the use of new mobility services statistically increases the predictive power of our model to identify preferences for electric vehicles. 相似文献
8.
Consumer willingness to pay for electric vehicles (EVs) is severely limited by their driving range. The expansion of a charging network could alleviate this dilemma. This paper focuses on determining whether the manufacturer or the dealer is more suitable to extend charging network. In scenario 1 (wholesale price is exogenous), M-Investing (the manufacturer invests on charging stations) better facilitates EV adoption at the early stage of EV market. By contrast, D-Investing (the dealer invests on charging stations) better facilitates the EV adoption when the market becomes mature. However, neither of the two investors have an incentive to offer building investment. In scenario 2 (wholesale price is a decision made by the manufacturer), M-Investing is consistently better than D-Investing in terms of facilitating EV adoption. The manufacturer is voluntary even with high building costs. In addition, we address two subsidy policies: producer subsidy and consumer subsidy, to determine which is more effective in facilitating EV adoption in M-Investing and D-Investing, respectively. Moreover, we extend our model by allowing cost sharing between the manufacturer and the dealer. We observe some cases in which the profit and the EV adoption level are improved. 相似文献
9.
The emissions and human exposure impacts of electric vehicle (EV) adoption, especially in comparison to conventional gasoline- or diesel-powered engines, depend on numerous factors including geography, electricity generation, and fuel mix. Results of any analysis also vary depending on the nature of data collected and their level of aggregation by time or location. This paper combines several approaches to develop a robust estimate of these impacts specific to the state of Texas by considering marginal emissions by time of day, as well as location of vehicle and power plant emissions. The authors estimate health and other external costs of operating an EV in the state at approximately $62 per year, compared with an average of $136 for a passenger car powered by gasoline. 相似文献
10.
The possibility of upgrading conventional vehicles to hybrid electric vehicles has recently gained considerable interest. Among the diverse options for hybridization, researchers of the Energy and Propulsion Laboratory at the University of Salerno (Italy) have patented a system based on the electrification of the rear wheels in front-wheel-drive vehicles by adopting in-wheel motors and adding a lithium-ion battery, which is rechargeable via plug-in and solar mode. The technology integrates various components, in-vehicle Intelligent Transportation Systems and advanced on-line management algorithms. With respect to the proposed technological context, this paper uses a real case study to investigate the potential market penetration, the achievable environmental benefits and relevant policy issues. To this aim, the paper first analyses the main behavioral determinants that may affect users' perception of this new technology, then specifies and calibrates an installation choice model, and finally develops bottom-up methodology to estimate the environmental benefits to be obtained from different commercialization scenarios. The proposed methodology was applied to the city of Salerno and the achievable benefits were compared to those obtainable through the implementation of traditional transport policies. 相似文献
11.
We investigate the economic and technological potential for adoption of Electric Vehicles (EVs) in Abu Dhabi through a parametric assessment, a public attitude survey, and a diffusion model. Abu Dhabi, similar to fossil-fuel-rich countries in its region, features a car-dependent society and energy subsidies while being situated in hot, desert environment challenging to EVs. We compare conventional vehicles and EVs in the region accounting for the higher use of air-conditioning (AC) in the actual climatic and driving pattern conditions of Abu Dhabi developing an EV AC consumption penalty model. Average annual AC penalty in fuel consumption over normal testing conditions is 16% for conventional vehicles and 25% for EVs based on hourly weather and vehicle utilization patterns. For 250 days per year, the expected EV range is higher than 75% of the nominal value. During the five hottest days of the recorded year, it can drop to 60% but still covering the average daily driving of the majority of users with a single charge with a 25kWh battery. With partial subsidies offered for both fuel and electricity, EV adoption impacts the state in terms of opportunity costs for these fuels in addition to environmental externalities. We calculate the state and user benefits in a parametric analysis dependent on driving distance and battery costs. If the battery cost is $325/kWh, direct and internalized benefits and costs are balanced when the EV is driven 60 km/day. A diffusion scenario of 5% by 2030 results in cumulative net savings of 6.4 million barrels of oil, a reduction of 517.000 tonnes of CO 2, and a cumulative net benefit of $127 million. 相似文献
12.
This paper presents results from a segmentation analysis of the emerging market for Electric Vehicles (EVs). Data has been sourced through the application of a self-completion household questionnaire distributed over two cities in the United Kingdom (UK). A two stage cluster analysis methodology has been followed to identify market segments in a dataset of UK drivers. Five unique segments have been identified in the analysis and are characterised by their preferences for EVs, socio-economic characteristics, current car details, and psychographic profiles. These segments hold a range of different EV preference levels, from those who appear unwilling to adopt an EV to those which are clearly attracted to EVs. Moreover, the features of these segments suggest that segments might be attracted to or repelled from EVs for different reasons. These results demonstrate that a significant degree of consumer stratification is present in the emerging market for EVs, with the possible implication being that policy interventions at the segment as opposed to market, level may prove more effective due to their ability to cater for the nuances of important segments. 相似文献
13.
In this study, a framework is proposed for minimizing the societal cost of replacing gas-powered household passenger cars with battery electric ones (BEVs). The societal cost consists of operational costs of heterogeneous driving patterns' cars, government investments for charging deployment, and monetized environmental externalities. The optimization framework determines the timeframe needed for conventional vehicles to be replaced with BEVs. It also determines the BEVs driving range during the planning timeframe, as well as the density of public chargers deployed on a linear transportation network over time. We leverage data sets that represent US household driving patterns, as well as the automobile and the energy markets, to apply the model. Results indicate that it takes 8 years for 80% of our conventional vehicle sample to be replaced with electric vehicles, under the base case scenario. The socially optimal all-electric driving range is 204 miles, with chargers placed every 172 miles on a linear corridor. All public chargers should be deployed at the beginning of the planning horizon to achieve greater savings over the years. Sensitivity analysis reveals that the timeframe for the socially optimal conversion of 80% of the sample varies from 6 to 12 years. The optimal decision variables are sensitive to battery pack and vehicle body cost, gasoline cost, the discount rate, and conventional vehicles' fuel economy. Faster conventional vehicle replacement is achieved when the gasoline cost increases, electricity cost decreases, and battery packs become cheaper over the years. 相似文献
15.
This article aims to examine the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention from travel websites. Built upon the theory of consumers’ perceived risk, a theoretical model was proposed and a questionnaire was developed. The fieldwork utilized responses from 409 participants who purchased travel items from websites of Malaysian travel companies. Partial least square (PLS) path modelling approach, a variance-based structural equation modelling (VB-SEM), was used to assess the overall goodness-of-fit tests, measurement and structural model. The results highlight different aspects related to the effectiveness and attractiveness of travel companies’ websites. Its unique finding highlights the importance of personal value as a user characteristic factor that can strongly affect online purchase intention. In addition, by combining user characteristics and website characteristic and examining them in a single model, this study provides a clear multidimensional picture of causal relationship between latent constructs in an online travel purchase context. Theoretical and practical implications of study results are discussed and suggestions for future research are provided. 相似文献
16.
The promotion of electric vehicles (EVs) is restricted by cruising range limitation and charging station deficiency. Given the mature development of Park and Ride (P&R) mode, which is used in many cities worldwide to attract more travelers to use public transit, a new travel mode, i.e., EV-based P&R is introduced as an alternative for commuters’ daily travel. This seems quite attractive to expand the use of EVs and further increase their market share. This paper aims to investigate the impact of EV-based P&R introduction on travel mode choice along commuting corridor, and further aid in the optimal subsidy policies decision for the government. A bi-level model is proposed to model the presented problem. The lower level describes commuters’ joint mode and transfer choice behavior through a cross-nested logit (CNL) model, while the upper level minimizes the system cost. A genetic algorithm is developed to solve the formulated model with a partial linearization algorithm for solving the lower level model. And a numerical example is then used to demonstrate the effectiveness of the methodology and illustrate how the network flow pattern reshapes due to the introduction of EVs into the P&R mode and the change of corresponding subsidy policies. As the results show, improving the EV hardware, applying the intelligent supporting service system, developing new technologies for EV fast charging, appropriately improving the parking space capacity, and increasing the parking fee of transfer stations near the central business district (CBD) are all helpful to save the social cost and promote the usage of EVs. 相似文献
17.
Constant improvement of vehicle technologies towards more efficient powertrains and reduced pollutant emissions, frequently leads to the increase of the vehicle or fuel costs, compromising its viability. Multi-objective optimization methods are commonly used to solve such problems, finding optimal trade-off solutions relatively conflicting objectives. Nevertheless, vehicle driving performance, is often disregarded from the optimization process or considered only as a fixed constraint. This may raise some issues, which are discussed in this paper: (a) vehicle dynamics are not improved, (b) trade-off optimal solutions are not distinguishable, (c) interesting solutions near constraints limits won´t be considered if constraints are not marginally relaxed. This paper proposes a method to optimize three electric-drive vehicle options for an urban bus, a battery electric (BEV), a fuel cell hybrid (FC-HEV) and a plug-in hybrid (FC-PHEV), aiming minimum carbon footprint, maximum financial indicator and simultaneously improved driving performance (speed, acceleration, and electric range). The carbon footprint is assessed by a life cycle (LC) approach, considering the impact of the fuel production and use, and vehicle embodied materials; while the financial assessment considers the vehicle and fuel costs. The spherical pruning multi-objective differential evolution algorithm (spMODE-II) is used in the optimization, considering different preference regions within the problem constraints and objectives. The vehicle solutions optimality and suitability are compared with other multi-objective algorithm, NSGA-II. The FC-HEV achieved the lowest LC emissions (547 g/km), and the FC-PHEV the maximum financial gain (0.19 $/km), while the BEV achieved the best trade-off of solutions. 相似文献
18.
Plug-in electric vehicles (PEVs) are widely regarded as an important component of the technology portfolio designed to accomplish policy goals in sustainability and energy security. However, the market acceptance of PEVs in the future remains largely uncertain from today's perspective. By integrating a consumer choice model based on nested multinomial logit and Monte Carlo simulation, this study analyzes the uncertainty of PEV market penetration using Monte Carlo simulation. Results suggest that the future market for PEVs is highly uncertain and there is a substantial risk of low penetration in the early and midterm market. Top factors contributing to market share variability are price sensitivities, energy cost, range limitation, and charging availability. The results also illustrate the potential effect of public policies in promoting PEVs through investment in battery technology and infrastructure deployment. Continued improvement of battery technologies and deployment of charging infrastructure alone do not necessarily reduce the spread of market share distributions, but may shift distributions toward right, i.e., increase the probability of having great market success. 相似文献
19.
This study analyzes, from an experiential marketing perspective, the showcasing of duty-free products onboard the A380 aircraft, a service area that Korean Air introduced for the first time in the industry. Through the analysis the study seeks to identify the effects that customers' experience of the duty free showcase area has on their emotional response, impulse buying intention and word-of-mouth intention. For this testing, structural equation modeling was applied to data collected from passengers who had used the duty free exhibition space on Korean Air's A380. The results revealed that FEEL and ACT marketing experience in the duty free area were each found to have a positive effect on emotional response, and this factor was found to have a positive effect on impulse buying intention and word-of-mouth intention. 相似文献
20.
The Brazilian cities as well as many of the large urban centers in the world continue to expand, increasing the demand for mobility and transport, while, at the same time, the same cities are investing in greenhouse gas (GHG) mitigation to avoid climate change. Brazil's urbanization rate increased from 26% in 1940 to almost 70% in 1980. During this period, the Brazilian population tripled and the urban population multiplied by seven. In 2010, the transport sector in São Paulo accounted for 71% of the total emissions released by the energy sector. Ethanol has been considered a fuel with less greenhouse gas emissions, when compared with fossil fuels. However, ethanol production would have to double to meet the expected demand. Electric vehicles (EVs) market is expanding around the world, and is also an option to reduce the transport emissions, if powered by clean electricity. To assess whether the adoption of EVs might bring more benefits than the current ethanol, we develop prospective scenarios supported by the Long-range Energy Alternatives Planning (LEAP) simulation tool, taking a bottom-up tank-to-wheel approach to consider the CO 2 emissions of car in São Paulo. The scenario considering a substitution of 25% of gasoline-powered cars by EV in 2030 showed a reduction in energy consumption and CO 2 emissions, around 15% and 26% respectively in that year in comparison with 2015. We discuss the interplay between ethanol and EV, also considering emission coefficients from life cycle analysis conducted in Brazil, and concluded EV will have higher positive impact on climate change mitigation than ethanol. 相似文献
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