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1.
企业知识价值链的研究经历了一个不断发展完善的过程,本文在总结前人研究成果的基础上,综合考虑企业内外部知识活动,针对原有研究对企业外部知识流动缺乏考虑的不足,构建了一个修正的知识价值链模型,延伸了原有的企业知识价值链。另外就知识价值的实现问题从理论和实践两个层面进行了具体描述,为企业的知识管理实践提供参考。  相似文献   

2.
企业价值链及知识管理价值链分析与探究   总被引:1,自引:0,他引:1  
崔士民 《中国市场》2008,(32):10-12
企业的生产经营活动是创造价值的经济活动,是一种复杂的动态过程。价值链是企业为客户、股东、企业职员等利益集团创造价值所进行的一系列经济活动的总称。价值链分析与管理就是根据多变的企业外部环境和内部条件进行的价值管理,作为企业战略管理的一部分,关系到企业的生存与发展。知识共享是知识管理价值链中的最重要内容。  相似文献   

3.
A significant game-theoretic literature on the coordination of distribution channels has developed over the past three decades. We provide an extensive analysis of an important subset of this literature, channels without competition. We review four major models that build on the initial work of Jeuland and Shugan (1983) – who developed a quantity-discount schedule that induces channel members to set price and non-price, marketing-mix variables (MM-variables) at channel-coordinating levels. Moorthy (1987) criticized their schedule's complexity, arguing for a simpler wholesale contract that induces coordination by avoiding double marginalization.  相似文献   

4.
以零售业为背景提出一个客户知识挖掘系统框架,运用关联规则和聚类分析方法挖掘客户知识,同时提出一个客户知识管理体系结构,对客户知识进行维护和管理,实现知识共享、创新和增值。  相似文献   

5.
目前,非实体性生产要素的作用在现代经济中日益突出。作为一种非实体的生产要素,管理劳动者具有稀缺性的特点。管理劳动不仅改变了传统的以实体性生产要素为特点的生产关系结构,而且改变了传统的财富分配关系。因此,管理者的收入包括两方面:一方面获取工资,另一方面参与剩余价值的分配。  相似文献   

6.
顾客知识管理的概念与体系   总被引:8,自引:0,他引:8  
知识经济时代的顾客是个性化、多样化的,顾客需求趋于多元化,企业只有有效地进行顾客知识管理,才能认知顾客、管理顾客关系和交付顾客价值。因此,顾客知识管理将会是企业新的竞争优势的重要来源。  相似文献   

7.
知识产权价值管理问题的研究   总被引:2,自引:0,他引:2  
知识产权问题是当前各国科技政策与经济政策界关注的热点,而对知识产权的价值管理则是企业界面临的重要问题,为解决此问题,从知识产权的核算与管理对提高企业竞争力的影响出发,提出知识产权会计的研究和建设问题。通过构建知识产权会计的特殊核算系统、方法体系和会计分析评价系统,可以满足企业特殊的经营管理需要。  相似文献   

8.
ABSTRACT

According to some experts, brand equity is a company's most important asset. In this article, the authors first study the durability of brand equity in the long run. Then they examine the maintenance of that brand equity. The study analyzes the relative position of the top 50 most important global brands. Rank correlations indicate that, in the short run, the top 50 brands maintain strong equity levels, but in the longer run, this equity dissipates. In order to empower global brands in the long run, the authors put together a general global brand strategy model that would achieve and maintain brand equity. The model has three important components: strategic action, generating brand power, and achieving sustained brand equity. Such a model could balance the success in achieving brand equity globally both in the short and long run.  相似文献   

9.
构建关系型营销渠道:一个渠道知识共生网络   总被引:3,自引:0,他引:3  
刘石兰  江若尘 《财贸研究》2006,17(2):128-132
在传统的交易营销理念指导下所形成的交易型营销渠道因现代营销环境的改变和关系营销理念的广泛应用,其地位和作用日益受到挑战和限制。因此,在这样的背景下,改革交易型营销渠道,建立以关系营销理念为指导的关系型营销渠道成为企业界和理论界共同关注的一个重要课题。本文首先综述了西方营销渠道关系理论的研究内容,然后在交易型营销渠道与关系型营销渠道比较的基础上提出了一个构建关系型营销渠道的渠道知识共生网络。  相似文献   

10.
SUMMARY

There is general agreement with the notion of public relations as the management of relationships between interacting organizations and key publics. The news media are a key public for organizations seeking to deliver information to viewers and readers of the media. The relationship between press relations practitioners and news media members, thus, is an important element in the practice of press relations. However, a review of relevant literature finds little to assist those charged with responsibility for managing that relationship. In this study, the authors advance the notion of a media audit as a means of identifying opportunities and issues and to serve as a tool for providing insight into ways to enhance the practitioner—media member relationship. The theoretical framework for the study is that of relationship management, and the research contributes to a growing body of research in that area.  相似文献   

11.
营销渠道中的人际关系与跨组织合作关系:概念与模型   总被引:2,自引:0,他引:2  
关于营销渠道中的跨组织管理行为和中国的关系,各自已有相当数量的学术论文发表。也有人将二者结合起来,探讨人际关系对中国企业进行渠道跨组织合作与管理的影响。然而,由于关系这一概念有丰富的内涵,大家的认识不统一,所以造成了相关的研究存在概念不清、测量工具混乱、讨论难以深入的问题。为了弥补这一缺陷,文章首先讨论了关系这一概念的基本内涵,然后将营销渠道中企业间的人际关系与跨组织合作关系相结合,提出一个理论模型,作为今后在理论上对相关问题进行进一步探讨的基础。  相似文献   

12.
With cross-border channel partnerships increasingly being forged in global markets, manifest conflict between international partners has become a serious problem leading to potentially deleterious effects on overall channel performance. Using data drawn from a cross-national study of distribution practices in three countries, we investigate whether national culture moderates the relationship between leadership style and channel partner conflict, which, in turn, may impact overall channel performance. Based on the empirical results, a standardized “one size fits all” leadership strategy for conflict management in international channels is unlikely to be successful. Cross-cultural channel management implications are discussed, study limitations are described, avenues for future research are identified, and recommendations are offered for managing cross-national channel partner relationships.  相似文献   

13.
The purpose of this paper is to carry out an empirical examination of the antecedents of cooperation between manufacturer and distributor. A further objective is to study the levels of satisfaction with the strategic outcomes of such cooperation. We analyze the extent to which cooperation requires not only complementary resources and capabilities of the partners but also goal congruence, trust and relational norms. Cooperation between manufacturer and distributor also involves reciprocal commitment and joint investment in specific assets. Finally, manufacturers and distributors should not only gain satisfaction from the economic, psychological or social benefits of cooperation, but should also gain competitive advantage, profits and strategic outcomes that help to compete in the market more efficiently.  相似文献   

14.
企业价值网络竞争优势的内生性阐释:知识管理   总被引:2,自引:0,他引:2  
企业价值网络是核心能力和异质资源的强化平台、调整平台和保护平台。通过达到以认同为基础的信任,减少网络的交易成本,这是价值网络提高客户价值让渡效率的重要原因。在组织学习的社会化、外在化、组合化和内在化过程中,价值网络具备良好的沟通结构,能够从战略高度对整个网络的知识分配加以规划、管理,提高了学习效率。价值网络竞争优势源于其内生的知识管理优势。  相似文献   

15.
Although the topic of conflict has been extensively studied in the distribution channels literature from a domestic perspective, there is relatively little published research examining the construct within the international distribution channels context. This is of particular concern because cross-national channel partnerships are on the rise, and divergent cultures may engender heightened conflict, which has a deleterious effect on channel performance. This article explores the extent to which different channel leadership styles, predicated on Hofstede's dimensions of national culture, can be effective strategies to manage conflict in international distribution channels. Specifically, the article examines whether the relationship between leadership style and conflict in international distribution channels is moderated by national culture. Additionally, the impact of manifest conflict on international channel partner performance is investigated. A conceptual model and research propositions are developed. The use of leadership styles to manage disagreements among international channel partners is argued to be culturally specific. International channel management implications and directions for future research are suggested.  相似文献   

16.
电子商务领域信息技术的开放性提高了服务创新的可见性,为适应多维度要素交互的平台竞争环境,需要基于电商平台丰富的数据资源,通过大数据分析提高战略规划的动态性、灵活性和响应敏捷性,形成一种能够快速集合与组织资源的模式,实现业务价值传递的可持续,满足竞争对抗与互动以及时间轴动态演化的需要。鉴于此,基于大数据分析、知识管理、动态能力、业务流程理论和指向性网络调查数据,构建大数据分析价值链战略研究模型,探讨大数据分析、动态能力、流程级创新与核心竞争力及战略绩效之间的关联。研究结果表明,大数据分析能实现有效的内生源和外生源知识管理,帮助企业形成动态能力,构建核心竞争力,进而提高战略绩效;大数据分析能提高企业组织的灵活性,可作为企业在竞争中赖以生存发展的战略投资;外生源知识管理和内生源知识管理均可单独运作产生知识动态能力,但外生源知识管理的作用更显著有效,更值得重视;知识共享是流程级创新的潜在障碍,与合作商进行知识共享需要选择合适的路径;动态能力既可直接影响流程级创新与核心竞争力,也可调节知识资产对竞争力的影响。总之,大数据分析能够通过影响动态能力和流程级创新来提高核心竞争力,且动态能力在知识管理与流程级创新及核心竞争力(战略绩效)间具有中介作用,电商平台应客观认识大数据分析潜在价值,将之纳入信息技术战略,通过梳理大数据分析→动态能力→核心竞争力→战略绩效的价值链过程,形成战略协同,最终提高知识创新的边际绩效。  相似文献   

17.
ABSTRACT

This exploratory study sets out to assess the presence of dominance, conflict and cooperation in channel relationships between grocery suppliers and retailers in Malaysia. There have been extensive studies on these channel issues in markets of developed countries but very little is known in markets of developing countries such as Malaysia. The initial assessment identifies traces of dominance, conflict and cooperation in the Malaysian channel environment. The findings suggest that the retailers perceive the suppliers as being more in control of the grocery distribution channels as indicated by the extent of influence they exert on channel functioning. The suppliers also acknowledged their roles in channel functioning as they felt that most channel issues are within their control. There also appears to be evidence of relationship characteristics identical to aspects of relationship marketing.  相似文献   

18.
代工企业在全球价值链的升级具有战略性和紧迫性,其升级并不是独立自发的,而是受到了全球价值链中各经济主体之间的组织形式和关系安排的统一约束。知识经济的发展也为代工企业的升级创造了新的机遇。全球价值链、知识转移以及代工企业的升级之间存在着密切的关系,文章通过分析全球价值链治理下的全球领先企业与代工企业之间的知识转移模型,从而提出代工企业的升级建议。  相似文献   

19.
Customer reacquisition provides firms with high financial and service improvement benefits. The implications of this research are meant to stimulate a new research stream towards a theory of customer reacquisition management as well as to provide service firms with a framework to regain defected customers. Through two studies, we develop an empirical model that identifies the factors driving win-back offer effectiveness. The findings indicate that, in order for win-back offers to be effective, service providers must consider a customer's reasons for leaving and their relationships with the current service provider. Value determinants (price and service benefits provided in the win-back offer), social capital and service importance play a prominent role in shaping customer switch-back intentions regardless of the level of previous satisfaction, regret, or delight with the new service provider.  相似文献   

20.
外国直接投资、加工贸易利益分配:U形价值链模型   总被引:5,自引:0,他引:5  
文章指出,价值链各环节利益与市场结构和竞争力有关,一个国家在特定行业竞争力越大,就越能占据具有垄断优势的战略环节,提供价值链上越多的价值增加量。文章将企业价值链活动分为上游、中游、下游三个环节,并假定委托方为发达国家的跨国公司,代理人为发展中国家的加工企业,装配加工企业的产品通过加工贸易方式全部出口,加工贸易委托方决策服从收益最大化或成本最小化原则,从而建立了加工贸易U形价值链模型。分析表明,加工贸易利益的分配轨迹呈U形曲线,且会随着代理方数量的增加变得越来越陡峭,使代理方净贸易条件趋于恶化;跨国公司运用转移价格手段使U形曲线变得更加陡峭,代理方利益受损。这正是我国在国际分工中处于U形曲线底端的原因,我国贸易条件的变化与外国直接投资流入以及加工贸易发展有较大关系,单纯依靠数量扩张来改善收入贸易条件的空间越来越小,我国应把利用外资的主要目标放在外资的技术含量和产业结构调整上,应对成本动机的外国直接投资予以高度关注并给以必要的政策引导。  相似文献   

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