世界博览会与城市旅游:互动中共创辉煌

从世界旅游发展角度看，一个半世纪的世博会发展轨迹，也是近现代城市旅游活动发展、成熟历程的缩影。世博会通过文化旅游活动、休闲娱乐活动、主题公园、旅游服务业和参观游览者等诸多方面，与城市旅游活动之间形成互相依赖、互相推动、共同成长、共铸辉煌的互动发展关系。     

顾客满意度调查对主题公园运营服务影响的研究——以柳州卡乐星球为例

随着旅游业的快速发展,主题公园已逐渐成为人们休闲娱乐的新宠。顾客满意度作为评价主题公园竞争力及反应顾客真正需求的一个重要指标开始受到主题公园运营者的关注。本文主要通过文献调查法、问卷调查法以及SPSS数据统计分析的形式对柳州卡乐星球主题公园运营过程中遇到的问题进行调查研究,并有针对性地探讨提升柳州卡乐星球公园顾客满意度的运营策略,寻找提高我国主题公园运营能力的切入点,为提高我国主题公园运营质量提供一定的参考。     

基于数据挖掘技术的主题公园游客体验初步研究

<正>主题公园产业是一个庞大的行业,且其市场规模正在逐年扩张。在欧美地区,前十大主题公园的年游客量数以亿计,形成了有关主题公园的大数据群体。对该群体客户体验数据进行分析,能够为升级主题公园建设方案、优化基础设施和相关管理系统、指导主题公园未来发展提供参考。文章以当前国外最受欢迎的社交媒体Twitter和Facebook为例,利用数据挖掘技术收集游客对主题公园的体验反馈,通过自然语言处理技术识别和提取相关用户特征（如年龄、性别、日期等）,运用机器学习方法分析用户评论,获取游客对主题公园的观点和满意度,进而为主题公园产业的发展提供参考。分析结果表明,利用数据挖掘技术指导主题公园产业发展是一种有效的方法,具有重要意义。     

基于生态位的主题公园竞争格局研究:以珠三角为例

本文引入生态位理论,在分析其适用性的基础上,构建了珠三角主题公园生态位评价的指标体系。运用因子分析法,对珠三角23家主题公园的14个指标进行了分析,获取了主题公园生态位的因子得分与综舍得分,通过聚类分析,提出了珠三角主题公园初步呈现出金字塔式竞争格局,揭示了主题公园竞合过程中的生态位影响机理。本文的研究对珠三角主题公因的投资、运营及国内其他区域主题公园群落的发展具有借鉴作用。     

深圳华侨城2000年游客调查分析研究——兼析中国主题公园的发展

本文力图通过对当前中国主题公园中具有代表性的四大主题公园--深圳华侨城旅游景区中的锦绣中华、民俗村、世界之窗、欢乐谷的游客调查,了解游客对该类型景观的满意度和主要需求方向,以期对未来中国主题公园发展提供建设性的建议.     

城市主题公园发展现状与开发——以重庆乐和乐都主题公园为例

主题公园是一种新型旅游目的地形态,深刻影响着人们娱乐休闲选择方向。本文分析我国主题公园发展现状和重庆乐和乐都主题公园发展路径,指出了主题公园开发面临的困境,对我国主题公园未来发展提出了建议。     

主题公园游客满意度曲线研究——以深圳欢乐谷为例

游客量直接决定主题公园的经营绩效,游客满意度是影响游客量的关键要素之一。本文首先通过对深圳华侨城三大主题公园的预调研,构建了主题公园游客满意度曲线模型;然后以深圳欢乐谷为例,通过回归分析,对主题公园的游客满意度曲线进行了拟合检验,发现主题公园的游客满意度曲线表现为倒U形。为了使主题公园经营者能够有效地利用倒U形模型,本文将游客满意度曲线划分为5个区间,针对每个区间给出了提高游客满意度水平的策略,为主题公园稳定游客量提供了理论依据。     

关于昆明世博园市场前景的预测

根据深圳华侨城主题公园和国内主题公园的一般发展路径所给出的参老信息,本文对昆明世博园开业高峰期以后的前景作了探索,文中阐述了行政地主题公园巨大作用,以及它的一次性特征,国内主题公园旅客市场的一般发展轨迹,与国外主题公园游客市场发民展轨迹的区别等观点,这是目前主题公园投资和经营过程中较为重要,但又展开不够的问题。     

主题公园黄金周游客流季节性研究——以深圳华侨城主题公园为例

旅游季节性是旅游活动的普遍特征,是主题公园经营需要面临的一个难题.文章以深圳华侨城主题公园(深圳欢乐谷、世界之窗和锦绣中华)为例,选取了2002年春节黄金周到2008年春节黄金周之间的数据,对主题公园旺季游客流季节性及其影响因素进行分析.研究表明,主题公园游客流的时间集中性较低,近程市场和重游市场比重增加的主题公园的黄金周游客流集中性逐年降低;不同类型主题公园具有不同的市场结构和气候要求,其黄金周游客流波动存在明显差异;主题公园黄金周的峰值日出现在假期的前半段,且游客流高峰持续时间短.在此基础上,结合以往研究,文章归纳出黄金周内峰值日的一般规律.     

论主题公园体验价值的创造——以深圳华侨城主题公园为例

主题公园的建设与发展在中国方兴未艾,短短20年取得了很大成就,也暴露出了很多问题.尤其是世界主题公园巨头迪斯尼中国市场的进驻,更给中国主题公园提出了严峻挑战.在体验经济的今天,本文从体验的视角入手,剖析我国主题公园体验经营的内涵.并以发展最为成功的深圳华侨城主题公园为例,着重探讨主题公园体验过程的创造和体验价值的创新,为我国主题公园的经营与发展寻找一些借鉴.     

Exploring a theme park's tourism carrying capacity: A demand-side analysis

To better understand a theme park's tourism carrying capacity (TCC), this paper proposes a conceptual framework that classifies the determinants of theme park TCC across three levels: fundamental determinants, mediating determinants, and direct determinants. The authors empirically tested a portion of the framework from the demand side by surveying 1356 visitors at a theme park in China. PLS path modeling, one-way ANOVA, linear regression, and multi-group moderation tests were used to analyze the impacts of attendance from a visitor perspective, day perspective, and visitor perspective at different attendance levels. Results indicate that theme park attendance either directly and/or indirectly affects visitors' experience, satisfaction, and behavioral intention. Theme park attendance also moderates the effects of visitors' experience on visitor satisfaction and behavioral intention, all of which determine a theme park's TCC. Corresponding management practices are recommended based on these results.     

Self-congruity and flow as antecedents of attitude and loyalty towards a theme park brand

Brand loyalty is believed to be a sustainable advantage for theme parks. Since theme parks represent a man-made environment purposefully built for specialized market segments, studying factors that lead to brand loyalty for theme park products is of strategic importance. These factors have yet to be identified in the current literature, however. Recognizing the potential influence of self-congruity and flow in the theme park consumption experience, and thus its influence on loyalty, the current study investigated the effect of these constructs on visitor attitude and loyalty towards a theme park brand. The results revealed that both self-congruity and flow are the antecedents of visitor attitude and brand loyalty. The theoretical contributions of this study, as well as managerial implications concerning image projection, branding strategy, and park experience design, are discussed.     

Customer emotions minute by minute: How guests experience different emotions within the same service environment

For years, the importance of customer emotions has been recognized in the service literature. Despite existing research, the discrete emotions generated by each service encounter within the theme park setting deserves more attention. The present research uses a quantitative research method to ascertain the various customer emotions experienced throughout the theme park experience using the Positive and Negative Affect Schedule (PANAS). Data was analyzed using multinomial logistic regression as well as correlation analysis. Results indicate that the emotions most likely to produce a satisfying theme park experience take place when enjoying rides, dining, and interacting with others. In contrast, the emotions generated while buying tickets were negatively associated with a satisfying theme park experience. Based on the results of this study, the authors provide a series of recommendations to generate positive emotions at key service encounters within the theme park experience.     

Achieving Attraction Accountability Through an Attraction Response Matrix

Whereas investments in new attractions continue to rise within the theme park industry, knowledge regarding the effects of new attractions on theme park performance and attendance remains scarce. In order to predict the impact of new attractions on the performance of European theme parks, this article presents an Attraction Response Matrix (ARM). The Attraction Response Matrix offers an integrated framework in which research into the effects of new attractions can take place in a systematic manner. The ARM attempts to transform post priori knowledge into a priori knowledge by better understanding the impact of a new attraction and its' mediating causes. The main premise of the ARM is: “in situation A, attraction B will most likely have effect C on target audience D.” By performing research into the relevant effects within certain cells of the ARM and consecutively investigating the relationship between the various cells, a better insight will be gained in the working of new attractions. ARM is based on an extensive ZMET study conducted in The Netherlands.     

Application of revenue management practices to the theme park industry

Revenue management (RM) has been an essential strategy to maximize revenue for many capacity-limited service industries. Considering the common industry characteristics of traditional RM industries, the nature of the theme park industry suggests potential for enhancing revenue by exercising a variety of RM techniques. This study suggests practices for theme park operators for successful RM application. In addition, this study examines how customers perceive RM practice in the theme park industry compared to a traditional RM industry, hotel industry. The findings indicate that customers seem to perceive RM practice in the theme park industry as relatively fair practices as similarly perceived for the hotel industry. The findings are encouraging for the theme park industry because a relatively similar level of its customers’ perceived fairness of the RM practice compared to the hotel industry suggests that adoption and implementation of the RM practice has great potential to become successful as it has been in traditional RM industries, such as hotels.     

Novelty in Theme Park Physical Surroundings: An Application of the Stimulus–Organism–Response Paradigm

Many theme parks and other “facility-driven” leisure services seek to market and differentiate themselves through the creation and recreation of their physical surroundings. This study examines the extent to which the physical surroundings are perceived as novel influences the shopping values and revisitation behaviours of theme park visitors. This empirical investigation explored two types of theme park. The findings indicate that the more theme park visitors perceive physical surroundings as novel, the higher the level of shopping values (utilitarian and hedonic value) and the stronger their intention to revisit. The researchers propose a number of theoretical and managerial implications.     

Integrating the tourist gaze with the social servicescape: Implications for creating memorable theme park experiences

This research examines how the social servicescape-directed gaze (i.e., perceptions of similarity, appearance, and behavior of other customers) influences theme park visitors’ affective states and experiences. A quantitative, survey-based research design was adopted with a total of 561 theme park patrons participating in the study. Results of structural equation modeling analyses reveal that similarity and behavior positively affect visitors’ feelings of arousal and curiosity, which in turn contribute to memorable theme park experiences. Other visitors’ appearances, however, are not a significant predictor of affect/experience. From a theory standpoint, this research represents a first attempt to study the tourist gaze at theme parks and makes a unique contribution by integrating the three dimensions of the social servicescape with the theoretical lens of the tourist gaze. Practically, this research provides suggestions for theme park management to create more memorable experiences by leveraging the social servicescape-directed gaze among visitors.     

Applying augmented reality (AR) technologies in theatrical performances in theme parks: A transcendent experience perspective

This study aims to investigate the attributes of AR theatrical performance in theme parks that impact a visitor's emotional experience and how it would do so. Data were obtained from tourists who had experienced AR theatrical performances at the Fantawild theme park in China. Drawing on a transcendent experience perspective, this study proposed and tested a theoretical model depicting the relationship between the perceived experiential quality of AR theatrical performance with five major dimensions—visual appeal, heightened enjoyment, education and curiosity, escapism, and focused immersion—as well as visitors' emotional responses (i.e., nostalgia, and emotional arousal) and feelings of belonging to the theme park, which were statistically analyzed via partial least squares structural equation modeling. The results showed that AR experiential quality exerted positive effects on visitors' nostalgia and emotional arousal, all of which triggered a feeling of belonging to the theme park.