The Padded Posse

Imagine walking into the office one day and finding out that （good news!） nearly everybody on the focus group you assembled was familiar with your brand. Now for the bad news： They also all thought it was best not to use it.     

GUANGZHOU ZHUJIANG BREWERY GROUP CO., LTD.

Founded in 1985, Guangzhou Zhujiang Brewery Group Co., Ltd. (hereinafter referred to as "Zhujiang") is a large state-owned enterprise that deals mainly in beer and its relative industries. Being one of 500 strongest enterprises all over the country, authorized enterprise of State-owned assets by Guangzhou Municipal Government, the largest breweryin the world, Zhujiang holds its technical center of national grade with its brand Zhujiang Beer being one of the three top brands, single brand volume leading the same trade nation-wide.lt also enjoys a good reputation of Zhujiang Brewery at Southin China's brewing industry.     

Better Memorizing Several Numbers than Bringing All the Keys——Mr.Taft,President of Shanghai Tefuta Electronic Locks Co.,Ltd.

In the large booming lock manufacturing industry, there is a "Tefuta" which blossoms as an international brand.Mr. Taft runs the company from rags to riches. After more than ten years' efforts, it becomes a famous enterprise with the headquarter in Shanghai and many subsidiary companies of thousands of workers such as Yili Information Button Lock Co.. Ltd. With the idea of "better memorizing several numbers than bringing all the keys", coded locks are researched and manufactured continuously and sold     

传统品牌价值的回归

Many Chinese companies are expanding rapidly-and are eyeing Europe as a market for their brands.But how to launch your brand successfully in the fragmented European market?Find out about possible strategies and the European attitude towards brands.     

Green Olympics

It seems all happened in a mo- ment.White clouds float in blue sky,green trees are decorated by colorful flags with warm smiling images,and the building are taking a brand new appearance...Some magic must has been done to Beijing:it turns to a cleaner,healthier and more beautiful city.     

Green Olympics

It seems all happened in a moment. White clouds float in blue sky, green trees are decorated by ,colorful flags with warm smiling imagcsl and the building are taking a brand new appearance...Some magic must has been done to Beijing： it turns to a cleaner, healthier and more beautiful city.     

Rugrats and the Barnyard Animals Sighted on Singapore Airlines

From their birth in the United States to their escapades in Paris, the Rugrats toddlers are heading to the skies for their next mad-capped adventure. Joining them in this latest journey are the original, "udderly" hilarious, party animals from Barnyard. The world's most awarded airline, Singapore Airlines, is expanding its partnership with the leading entertainment brand for kids, Nickelodeon, to bring Barnyard and Rugrats to all young travellers this year-end.     

Zhejiang Huangyan Sanye Group Co., Ltd.

Zhejiang Huangyan Sanye Group Co., Ltd. is a comprehensive enterprise, which is specialized in manufacturing snow brand motorcycle and parts, engine, all kinds of plastic shapes and moulds. It succeeded to introduce the ISO9002 quality certificate. At present, the group owns the fixed asset RMB120million, a plot of land 34000 square meters and a team of 1000 staffers, more than 38% of those are technicians and managers with high or medium-grade post titles, both of them formed     

Joint Efforts to Build ＂Made-in-China＂ Brand—Address at the Press Conference ＆ Flag Presenting Ceremony on the 5th China Auto International （Russia） Exhibition Tour

Ladies ＆ Gentlemen, Good morning! A year after last tour exhibition, with joint efforts of all of us, Chinese automobiles will set out overseas together again, this time, to Russia for an exciting exhibition tour. I＇m really proud that Chinese automakers can unite again for another promotion campaign to build a ＂Made-in-China＂ brand. It is also an honor for FAW to participate in this year＇s exhibition as one of the co-organizers.     

Famous Brand Products Created in Beijing

Following the Chinese market opening to the world, many international famous brand products have entered it, creating a grave challenge to Chinese enterprises. Now they have resolved to create famous brand products to compete on the international market. So famous brand products are now being created in Beijing. Since the reform and open policy     

Beijing Bianyifang,No.1 of the 600-year ＂Kiln-roast Duck＂

The brand of Bianyifang was established in A.D. 1416(Yongle 14th, Ming dynasty), 590 years ago. It is one of the oldest restaurants in China, famous for its roast duck. Its unique method of kiln-roasting has been its trademark all throughout its history. However, as it faces competition from new brands, especially foreign brands, how can Bianyifang ensure its survival and continued success? Looking at Bianyifang's own successful history and the histories of other successful Chinese brands, we can conclude that Bianyifang should insist on self-innovation and increasing its competitive ability to make a name for itself internationally.     

Strenathen Business Compliance Operation——Enlightenment from reconstruction of Siemens compliance system

In 1980s when I studied in Germany,I visited Siemens Museum of Siemens,in order to get an understanding of the development history of Siemens,this century-old brand.I have always studied transnational corporations assuming Siemens is an important benchmark.Two years ago,Siemens     

How Green is the Kitchen?——Fairmont Experts Find Creative Solutions for Sustainable Operations

As part of Fairmont’s Hotels & Resorts’new commitment to organic, sustainable and local menus, measures are taken everyday at Fairmont hotels across the globe to also find creative ways to run an environmentally responsible kitchen. Going beyond simply purchasing sustainable food items,these efforts include recycling,reusing and donating,all resulting in an overall impact that lessens the luxury brand’s footprint on the planet.     

These Brands Build Community

NEW YORK For Tony Hsieh, CEO at Zappos, meeting up with a customer at a bar in midtown Manhattan was perfectly natural. Most execs with 1,600 employees and doing over $1 billion in annual sales would probably pass on having drinks with an individual customer, but Hsieh is not your typical CEO. In the past week alone he had given away shoes on Twitter, sent out an open invitation to a company barbecue and solved a service problem a customer left in a blog comment. If this seems exhausting, Hsieh sees it as part of a larger strategy to build Zappos into a brand on par with Virgin.     

Century-old Teahouse——Wuyutai

Beijing is an old capital of long history and culture, and those time-honored firms in Beijing have undergone centenary vicissitudes which are incorporated in it. The ups and downs of them are no better a proof of rule of commodity economy. As its name suggests those firms are the famous-brand manufacturers, shops and products. Beijing Wuyutai Tea Company is one of those time-honored brands with more than 100 years‘ history. In different historical periods, Wuyutai struggled to the front of China‘s time-honored brand through tough efforts. How to seize the opportunity, meet the challenge and succeed in economic reform?     

Meiling Refrigerator——China's First Famous Brand Name

A Meiling brand refrigerator stood forabout four hours in the fire.but afterthe fire was extinguished,the food in therefrigerator was still cold,and after the powersupply was restored,the refrigerator operatednormally. One year,hundreds of Meilingrefrigerators were socked in a flood in AnhuiProvince for three to four months.Althoughthey were covered with sludge,after thepower supply was connected,everythingfunctioned well as usual. The Meiling Company vision so-called non-opening sales indicating a 100percent guarantee.When customers buy a     

Huiyuan in asset sale talks again

While striving to increase presence in domestic cities, Chinese sports shoemakers continue to explore overseas market despite the international financial crisis. Peak, the first Chinese sport goods brand to manufacture large-sized sports shoes, signed a strategic contract in March with the Federation International Basketball Association （FIBA） to be the latter＇s Asia＇s sports brand partner, according to Xu Zhihua, Peak General Manager. FIBA is an authori- tative association governing international basketball competitions.     

OWN BRAND MATTERS——UK Advertising Chiefs Encourage 100 Chinese Consumer Brands to Go Global

Top members of the UK＇s ad industry have created a list of 100 Chinese consumer brands they believe have the potential to achieve brand success globally. In this May, they held a creative workshop during the Shanghai Expo with Chinese brand owners to explore international and national image perceptions of the China brand and Chinese brands with the potential to achieve consumer acceptance globally.     

Production Value of Silk Industry to Reach US$31.25 billion in 2010

Information Center of Ceramic Intellectual Property Rights was set in Jingdezhen. The Center is in Jingdezhen Ceramic Institute, it＇s the only .national ceramic intellectual property rights information center in China ceramic industry. It will provide the public service of collecting coordinating processing and disseminating ceramic intellectual property rights documents and information, as well as investigating, analyzing, researching domestic and foreign patents in ceramic field, offer research reports of ceramic intellectual property right development strategy to government, at the same time, develop services of search, promotion,     

Chinese Fashion Overwhelmed London

As the first Chinese men,s clothing brand marching into London Fashion Week this late February,EVE CINA,attracted eyeballs from all over the world,and this is the only Chinese menswear brand that showed alongside other UK high-end brands such as Antoni & Alison,Vivienne Westwood,Mulberry.How was the journey for Beijing-based EVE to go to London?China's Foreign Trade had an interview with Xia Hua,Chairman of EVE Group to learn more.