A Leg(acy) to stand on? A non-host resident perspective of the London 2012 Olympic legacies

This study extended the temporal and spatial evaluation of mega-event impacts, by investigating residents' perceptions of the Olympic legacies from a non-host community perspective. The study site was the Borough of Weymouth and Portland in South West England, which hosted the sailing competitions of the 2012 Olympic Games. Cross-sectional data were collected at two post-event intervals in 2013 and 2016. Across the two stages, the overall perceived legacies improved, with the most significant change related to perceived economic legacies and community legacies at the national level. Since residents’ attitudes toward the 2012 Olympic Games influenced their support for future event hosting, a strategic approach to event planning and leveraging is important to engender positive legacies that benefit broader communities than the host city. Future studies are recommended which replicate and extend this research to more fully understand resident support for mega-events.     

Revisiting the host city: An empirical examination of sport involvement,place attachment,event satisfaction and spectator intentions at the London Olympics

This paper tests a model based on hypothesized relationships among sport involvement, place evaluations; at the level of venue and host city, and event satisfaction as antecedents of behavioral intentions. The relationships are explored among a sample of people attending the 2012 London Olympic Games (n = 603). Spectators completed questionnaires at event venues, providing responses at the place and time of the consumptive experience. Confirmatory factor analysis was employed to determine the dimensions of the constructs and to test the validity of measurement items. The structural model indicated that sport involvement and place attachment influenced revisit intentions but this was not the case for event satisfaction. This suggests that although tourism will benefit when spectators experience a psychological connection with event venues, the Olympic Games offer a distinctive event experience that does not have a direct influence on intentions to revisit the host city.     

Residents’ perceptions of the 2014 Sochi Olympic Games

This study examines the perceptions of local residents prior to the 2014 Sochi Olympic and Paralympic Games. A survey conducted amongst residents, 5 months prior to the Games opening, reveals a lower level of support for the Games during the preparation period compared to other Olympic host cities. Socio-demographic data about the residents help explain the varying attitudes towards the Games that were identified. The conclusions suggest that Sochi residents’ perceptions have been largely influenced by their thoughts regarding potential economic and socio-cultural impacts, whether positive or negative. When these opinions are analysed further, three main considerations were found: (1) impacts on urban development and quality of residential life; (2) positive impacts on tourism and the destination’s economy and (3) negative results of hosting the Games. The study also finds, using structural equation modelling, that residents of Sochi, who could receive some benefit from the Games, were involved in the decision-making process or had more information about the upcoming Games, demonstrated more positive attitudes towards hosting the Olympics.     

The role of corporates in creating sustainable Olympic legacies

Abstract

The Olympic Games is a major stimulus for increased tourism. In recent years, there have been greater calls for this and other mega-events to leave sustainable positive legacies for the host city, partly to offset the massive cost of hosting. To date, little consideration has been afforded to the role corporates might play in contributing to event legacies. This gap is compounded by the lack of research examining stakeholder engagement in legacy planning more generally. This paper adopts Holmes, Hughes, Mair and Carlsen’s (2015) sustainable event legacy timeline to conceptualise how corporates through the corporate social responsibility (CSR) initiatives of sponsorship and employee volunteering can engage across the Olympic event planning cycle to generate volunteering legacies. Drawing upon a comparative study of the Sydney 2000 and London 2012 Olympic Games, tentative evidence of corporate engagement was noted but for the most part it was fragmented and CSR initiatives primarily focused on the immediate planning and delivery stages of the event cycle. The paper advances new knowledge of how volunteering legacies can be generated through the best practice engagement of corporates as key stakeholders involved in legacy planning and governance across the Olympic planning cycle.     

Mega-sporting events and children’s rights and interests – towards a better future

Abstract

The public subsidy of Olympic Games and FIFA World Cup hosting opportunities is invariably justified on the basis that they will secure a range of public good outcomes. Problematically, the information available inspires less confidence that these ambitions will be met and highlights how social costs and benefits are unevenly distributed. As a result, interest in the social dimension of hosting has grown, yet the knowledge to support responsive and evidence-based events policy remains relatively underdeveloped, particularly in relation to the specific needs and experiences of affected communities. The impact on children as a particularly stakeholder group reflects this context of recognition and knowledge gap. For example, while it is accepted that immovable deadlines and risk of reputational consequences raise a variety of social justice concerns throughout the event lifecycle, the nature and scale of these impacts on children is poorly understood and frequently mismanaged. Findings drawn from research commissioned by Terre des Hommes International Federation which explored the intersections between children’s rights and social justice concerns highlights how such initiatives present risks and opportunities that cannot be managed effectively until children are included within associated planning processes as a specific stakeholder group with distinct needs and interests.     

The governance of Olympic legacy: process,actors and mechanisms

The purpose of this research was to examine the governance system used to monitor and manage the legacy accrued as a result of bidding for and subsequently hosting the Olympic Games (OG). More specifically, this study aimed to (a) examine the legacy governance process from the bid phase to post-Games, and (b) to identify the governance controls (e.g. actors and mechanisms) that impacted the governance system responsible for legacy at the OG. Two cases within a multiple holistic case study design (i.e. the Sydney 2000 Olympic Games and the Vancouver 2010 Olympic Winter Games) were built using a combination of archival material and interviews. Findings highlighted four governance phases specific to OG legacy: conceptualisation, planning and implementation, transfer/transformation and post-Games governance. Two legacy-related governance controls emerged: actors (e.g. government, sport organisations) and mechanisms (e.g. laws, contracts, policy).     

A case study investigating the impact of the London 2012 Olympic and Paralympic Games on participation in two non-traditional English sports,Judo and Fencing

The hosting of the London 2012 Olympic and Paralympic Games (LOPG) brought with it detailed legacy plans aiming to ‘Inspire a Generation’. The idea that hosting a sports mega-event will encourage the host population to engage in more physical activity is commonly used by governments to justify the large investments they make. The aim of this research paper was to investigate the impact that hosting the 2012 Games had on grass-root sports participation within the host nation. This paper focuses on two non-traditional English sports, Fencing and Judo and investigated the changes in mass sports participation. The membership rate analysis of our sample highlighted an overall increase in participation between 2007 and 2013, in both Judo and Fencing. The data gathered from the interviews with the head office staff at the National Governing Bodies (NGBs) and local club coaches suggested that the grass-root participation programmes were the most effective way of increasing participation, rather than the reliance, solely on the inspiration effect from hosting the LOPG itself. The study highlighted the importance of strengthening communication between local voluntary clubs and the NGB, to ensure sports could promote themselves and capitalise on this global sporting phenomenon, which provided unprecedented media coverage and opportunities for these non-traditional sports. This case study provides initial results relating to the effect that a major international multi-sport event can have in the development of non-traditional sports in the host population, in terms of membership variations, participation programmes and organisational dynamics.     

The role of voluntary sport organisations in leveraging the London 2012 sport participation legacy

ABSTRACT

This study aimed to understand the perceptions of national Voluntary Sport Organisations (VSOs) managers towards a mega sports event and identify the components they felt enhanced or inhibited their organisations capacity to implement a sport participation legacy. London 2012 was the first Olympic Games to explicitly attempt to deliver this type of legacy, and an exploratory, online mixed-method survey examined the perceptions of 105 senior managers from 37 VSOs, post-event. Principal Component Analysis identified four distinct factors: ‘objectives, standards & resources’, ‘event capitalisation & opportunities’, ‘monitoring & evaluation’ and ‘club engagement & implementation’, explaining 51.5% of the variance. Also, relevant organisational characteristics such as sport type, funding and sport size were examined to investigate the influence this had on their capacity. From these findings, the main recommendations are that future mega sport event hosts should: 1) Engage and consult with multiple stakeholders to engender sustained sport participation. 2) Set clear and monitorable objectives. 3) Establish funding and support mechanisms relevant to each sport. 4) Engage non-competing sports in the leveraging process. 5) Finally, event organisers should try to ensure personnel consistency.     

Evaluating the London 2012 Games’ impact on sport participation in a non-hosting region: a practical application of realist evaluation

In the literature on Olympic legacies and impacts, there is a dearth of materials that specifically address the issue of Olympic impact for non-hosting regions. The literature tends to deal with impacts at a national level, or at a hosting-city region level, neglecting in large part the degree to which benefits can be leveraged by non-hosting regions. A further limitation identified in the literature is a failure to engage in detailed formal evaluation of policy implementation where assertions of potential policy impact are based on untested assumptions. This study is intended to address both of these concerns. It presents an empirical, ‘bottom-up’ application of a Realist Evaluation framework to assess the impact of a policy initiative – Workplace Challenge – aimed at leveraging enhanced sports participation in a non-hosting region – Leicestershire – in the period leading up to the 2012 Games. In doing so, it seeks to identify which causal mechanisms worked within this particular context to produce the observed outcomes. The evaluation results demonstrate that the programme represented a positive approach to fostering regular engagement with sport and physical activities for some groups in some types of organisations, and that awareness and motivational factors associated with the London 2012 Games are, in this case, linked (albeit weakly) to an increase in sport and physical activity participation for specific groups taking part in the programme in particular organisational contexts.     

Understanding strategic alignment for destination marketing and the 2004 Athens Olympic Games: Implications from extracted tacit knowledge

Major international hallmark events, especially the Olympic Games, represent a significant opportunity for marketing tourism to the host country. Due to the scale and importance of the event, the coordination between the Olympic organizing committee and the destination marketing organization of the host country becomes a knowledge-intensive and exceptionally complicated task. Analyzing on-site interview data collected from top executives of the two major organizations involved in the 2004 Summer Olympic Games (ATHOC and GNTO), this research achieved two objectives: (1) extracted and organized the tacit knowledge from both organizations to discover major issues concerning the Athens 2004 Olympic Games, and (2) identified the strategic alignment issues between the domains of Olympics planning and destination marketing and proposed a conceptual framework for the future Olympic host countries.     

Mega-events and their legacy: Image and tourism in Genoa,Turin and Milan

Hosting, or organising, a mega-event is a form of destination branding; it is a way to generate the leveraging process of the event itself and promote the image of a location. Besides, these events allow a destination to attract the attention of the public and the media, enhancing its awareness nationally and internationally. Mega-events promote greater flows of tourists and visitors, especially in the short term. Nevertheless they produce long-lasting effects, such as the attraction and stimulation of investments, urban regeneration, advanced facilities and equipment, in addition to the improvement of accommodation, services and infrastructures. Thanks to those investments and to the growth in tourist arrivals, the mega-events could have a positive impact on the local economy, also over years, but some of their most important outcomes deal with the so-called intangible legacy, or rather social, cultural and political effects, more difficult to identify and measure. They can modify local identity and image, supporting the repositioning of the hosting place at an international level. The above considerations are discussed in this study; most attention is paid to three Italian cities, involved in top events: Genoa, appointed as European Capital of Culture in 2004; Turin, that hosted the XX Olympic Winter Games in 2006; Milan, that is now organising the Universal Expo 2015.     

Destination risk perceptions among U.S. residents for London as the host city of the 2012 Summer Olympic Games

Risks associated with the Olympic Games have been studied; however, there is lack of research that examines prospective tourists' perceptions of a host city in terms of destination risk. To examine prospective tourists' destination risk perceptions for the 2012 Summer Olympic Games, a survey of 4000 American residents was conducted. Overall, U.S. residents perceived the host city to be safe. Hierarchical regression revealed that demographic factors were drivers of the intention to travel to an Olympic Games host city. While controlling for demographics, past experience traveling to a host city and attending an Olympic Games affected the likelihood to travel. Three destination risk perception items were drivers of the intention to travel to a host city, when controlling for demographics and past experience. Lastly, when controlling for all the independent variables, travel risk type index was a driver of the intention to travel to an Olympic Games host city.     

Hosting mega-events: A guide to the evaluation of development effects in integrated metropolitan regions

Each time a city or region seeks to host a mega-event such as the Olympic Games, boosters proclaim vast benefits related to increased tourism and wealth flowing into the area. While benefits can exist in some form or another, the net gain for a region seeking to bolster its economic standing is often overstated. This is especially true for highly integrated regions when a center city is the sole entity making the event investment. Much of this results from a collection of erroneous assumptions and a failure to account for the integration of economic activity within a region. We address common issues with these reports and provide a guide for evaluating the net benefit of hosting an event. More specifically, we argue with detailed examples that industry share and commute shed analysis are indispensable tools when evaluating capture rates of new spending within the boundaries of the investment area.     

An Olympic legacy for all? The non-infrastructural outcomes of the Olympic Games for socially excluded groups (Atlanta 1996-Beijing 2008)

The use of mega sporting events to achieve social goals for socially excluded groups is heavily contested. Comparative evidence regarding the effects of the Olympic Games for these groups is scarce, and there is an even greater dearth of studies focusing on non-infrastructural programmes (such as sport participation initiatives, volunteering opportunities, training and employment schemes). This study identifies planning principles that allow for the development of such non-infrastructural benefits for socially excluded groups in host cities, and reviews their application in recent Olympic Games.This study examines data from 7 Olympic cities (Atlanta, Nagano, Sydney, Salt Lake City, Athens, Turin and Beijing). It shows that the Olympic Games generally bring few benefits for socially excluded groups, although these benefits are often important justifications in the bidding stage. The study highlights the growing importance placed by the International Olympic Committee on environmental sustainability, and proposes a similar emphasis on social sustainability.     

Athletes’ Expectations,Experiences, and Legacies of the Winter Youth Olympic Games Innsbruck 2012

The first Winter Youth Olympic Games held in Innsbruck in January 2012 attracted about 1,000 adolescent athletes aged between 14 and 18. At large-scale events such as the Youth Olympic Games, coaches, chefs de mission, and others accompany athletes and, therefore, gain a deeper insight into their behavior. This study aims at assessing young elite athletes’ perceptions of the Youth Olympic Games experience from the point-of-view of different stakeholder groups. Qualitative data was retrieved during the games from 12 athlete and 4 other stakeholder focus groups. The data analyzes sports and educational legacies and indicates that social leveraging is another central benefit for the young athletes.     

Collaboration and meta-organisation in event tourism – Effects of the Olympic Agenda 2020 on planning the 2026 Winter Olympics

Mega-events such as the Olympic Games are often seen as the most prestigious tourism events in the world. However, public support for such mega-events has decreased over the past decades. To counteract this negative trend, the International Olympic Committee launched the Olympic Agenda 2020 and later amendments. With Milan and Cortina d'Ampezzo (Italy) hosting the Winter Olympic Games in 2026, two independent tourist destinations will be required to collaborate and share resources in multi-contextual environments as they become members of a meta-organisation. Moreover, they will have to implement the requirements of the Olympic Agenda 2020. Building on meta-organisation theory and 35 semi-structured interviews, our findings highlight the organisational challenges in times of increased awareness of sustainability and positive legacy expectations. Our research makes recommendations for the further organisation of the 2026 Winter Olympic Games in six areas of action that require the attention of professionals and the support of academics.     

Support of politicians for the 2016 Olympic Games in Rio de Janeiro

The purpose of this research was to explore and describe politicians’ evaluations of the work done by the government, perceptions of legacy and support for the Rio de Janeiro 2016 Olympic Games. The literature has argued that organisers must know in advance the opinion of main stakeholders in order to plan, organise and stage sport mega-events which are going to leave important legacy to the hosts. Considering politicians have privileged information about costs and benefits of sport mega-events, they are more likely than any other group of stakeholders to be able to make rational choices about social exchanges related to such events. Social exchange theory provided the theoretical background to test a structural model, where evaluations of the work done and perceptions of legacy were antecedents of support. Out of 715 politicians, 13 senators, 40 congressmen, six Rio state representatives and five Rio city councillors took part into a survey responding a questionnaire. Controlling for political affiliation of respondents, the tourism legacy was evaluated as the most likely to happen, while the environmental legacy was evaluated as the least likely to stay after the games. Political affiliation affected the evaluation of the work of the government, but not perceptions about positive legacies and support. Overall, politicians’ support depends on evaluations of the work of the government and perceptions of legacy.     

Effects of the event and its destination image on sport tourists’ attachment and loyalty to a destination: the cases of the Chinese and U.S. Formula One Grand Prix

ABSTRACT

We aim to determine the antecedents of sport tourists’ loyalty toward both the event and destination. Data were collected from both the 2017 Chinese Grand Prix (n?=?361) and the 2017 U.S. Grand Prix (n?=?351). Then, the data were analyzed by using confirmatory factor analysis and structural equation modeling. The results showed the image associated with the hosting destination and the event is positively related to the sport tourists’ attachment and loyalty. The outcome may be utilized in planning a recurring sport event that achieves higher sport tourist destination loyalty.     

Rio 2016 and the sport participation legacies

The aim of this study was to investigate the perceptions held by physical education professionals of the sport participation legacy associated with the 2016 Olympic Games (Rio 2016). Semi-structured interviews were conducted with 24 professionals who resided in Rio de Janeiro at the time of the study. In general, apart from the tangible legacies, individuals were completely unaware of what is being proposed by the different levels of government and the organising committee to maximise the potential benefits of the event for the local community. According to participants, the local population was never consulted about, or properly informed of, what was involved in staging the event and its planned legacies. The perceptions of post-Games changes in sport participation, using the 2007 Rio de Janeiro Pan-American Games as a point of comparison, ranged from no impact to a short-term increase. The reason for this, according to participants, was the lack of long-term planning and policies to encourage and promote sport participation. In conclusion, in order for benefits of mega events to be leveraged, the different levels of government need to develop long-term actions and policies to encourage sports participation in conjunction with the employment of the infrastructural legacy towards this end.     

A framework for monitoring during the planning stage for a sports mega-event

This paper proposes a monitoring framework to be used during the planning stage for a sports mega-event. The research identifies a lack of monitoring and evaluation studies during the development stage for sports mega-events. Importantly, it notes the absence of research which evaluates an event systematically from the outset of the process and from the perspectives of host residents and event planners. The framework was developed on the basis of the philosophical approach of pragmatism; it focused on a sustainable development perspective, and it was applied to a case study of the Kaohsiung 2009 World Games. A survey of the views of 606 host residents about the potential impacts of the event revealed that the respondents tended to show higher levels of agreement on the host benefits. The results of 38 interviews with various stakeholders indicated big gaps in both the city's long-term development aspirations and the Games themselves and also in the event strategies adopted. Using this information, key sustainability issues can be identified and monitored during the event planning stage so that the desirable outcomes of events can be enhanced and then sustained in the longer term.