共查询到14条相似文献，搜索用时 15 毫秒
1.
Miranda Goode Kelley Main 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2020,37(1):5-8
This special issue of the Canadian Journal of Administrative Sciences features four articles using various methodologies to explore the interplay of technology and consumption. Through an exploration of identity expression in virtual reality to the consumption of fashion media and culture to inspiring the use of wearables, we learn that although new technologies may change traditional consumption patterns, fundamental human needs persist. From this special issue, it is evident the so-called brave new world will require companies, and marketers especially, to not lose sight of the human when using and experimenting with technologies to streamline and enhance consumption and marketplace experiences. 相似文献
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《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2018,35(1):65-78
We consider the influence of personal and social identity among adolescents on the importance they attach to clothing products and brands. The conceptual framework includes more conventional variables such as socialization (family, peers, media, and celebrities) and individual characteristics (gender and grade level). Based on a sample of 1,596 French high school adolescents, our results highlight: (i) the influence of identity on the importance attached to product and brand; (ii) the mediating effects of personal and social identities; and (iii) the moderating effects of gender and grade level. We conclude with an analysis of theoretical contributions, practical implications, and future research directions. Copyright © 2016 ASAC. Published by John Wiley & Sons, Ltd. 相似文献
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Wei Fan Zhenyuan Wang Wen Wang 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2024,41(1):23-39
This study examines subordinate subjective congruence resulting from personal ethical identity and perceived ethical leadership (PEL) on followership behaviors, including: obedience, proactive, and constructive resistance behaviors through identification with supervisors. Using polynomial regressions, results from self-reported data of 208 employees in China supported that higher level of identification with supervisor occurs because of the following: (1) ethical congruence rather than ethical incongruence; (2) high-high rather than low-low congruence; (3) incongruence when personal ethical identity is lower than PEL rather than when personal ethical identity is higher than PEL. Moreover, such perceived ethical congruence facilitates followership obedience and proactive behaviors but not constructive resistance behavior via identification with supervisors. Relevant theoretical and practical implications are discussed. 相似文献
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Bonnie F. Canziani Dianne H.B. Welsh Léo-Paul Dana Veland Ramadani 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2020,37(1):68-81
This study focuses on the creation of a family identity as a central communication objective in business storytelling. We contribute to the field of business website marketing by identifying, through textual analysis of US winery website narratives, how businesses communicate family brand identities. Results show that three claims that are critical for family brand identities—character, temporal continuity, and distinctiveness—do appear in the website texts. Our study provides beginning evidence that family identity does not require family ownership alone but can be built upon complementary narrative elements and tactics, including kinship references and heritage storytelling. Both content and linguistic style of narratives are useful in conveying a family brand identity to an external public for website design. Implications are discussed. 相似文献
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Yuanyuan Cai Tingting Mo 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2020,37(3):259-267
This research examines how brand personality (excitement) and logo size used in product design (big versus small) interacts in affecting consumer brand evaluation. We first demonstrate that combining a big logo and a high-excitement brand (versus a small logo combined with a high-excitement brand) leads to high processing fluency, further resulting in more favourable brand evaluation (Study 1). We then determine the consumption situation as a moderator of such an interaction effect: the influence of the big logo and high-excitement-brand combination on brand evaluation is significantly weakened in a private consumption situation (a T-shirt worn at home) compared to a public consumption situation (a T-shirt worn outside, Study 2a), and becomes insignificant for a private product category (slippers, Study 2b). 相似文献
6.
Essi Pöyry Petri Parvinen Osmo Mattila Jani Holopainen 《Journal of Marketing Management》2020,36(3-4):334-360
ABSTRACT Using new technologies in customer interactions is a popular way of trying to increase customer engagement. It is, however, unknown how such efforts by marketers’ affect engagement, and particularly to what that engagement relates to. By analysing interview and observation data, the engagement manifestations of customers of a B2B company using virtual-reality technology were studied. The results show that customer engagement can be targeted at not only brands or firms but also the service the firm offers or the technology that enables the service. It is argued that the different objects of engagement can coexist and support each other but engagement with the firm is less susceptible to fluctuations. Marketers should be aware of what triggers customer engagement and what it is targeted at. 相似文献
7.
Yousra Hallem Wissal Ben Arfi Frédéric Teulon 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2020,37(1):82-94
Online collaborative consumption enhances peer networks, members of which communicate, collaborate, and even deliver services to one another via digital sharing platforms. Despite the tremendous increase in collaborative consumption, due in large part to the development of the Internet, the reality of the economic and social movements that underpin this trend is much less visible. Of course, not all consumers seek collaborative consumption or interact through online platforms. Using a qualitative approach, this paper aims to investigate motivational factors and barriers against collaborative consumption and to establish a typology of collaborative consumer profiles, identifying the most suitable type of online sharing platforms for each profile. The findings reveal the following collaborative consumer profiles: committed, pragmatists, intermittent, and skeptical, each demonstrating different preferences for the different type of online sharing platform. 相似文献
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Claudine Gaibrois Julia Nentwich 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2020,37(4):468-482
In this article we analyze how privilege is dynamically constructed as well as contested. A positioning analysis of interviews with employees of a multinational organization reveals the construction of a hierarchy of privilege. As this hierarchy is based on English proficiency along with other diversity dimensions, privilege is multifaceted. Furthermore, privilege is also contested. Contesting English-proficiency–related privilege is connected to the speaker's position in the hierarchy of privilege. The analysis shows that both category membership and specific competences and skills cumulate to produce privileging effects, but also the possibilities for contesting privilege. At the same time, although the privilege gained by English proficiency is not invisible and is regularly contested, it is nevertheless silenced by those in advantage. 相似文献
10.
Leire San-Jose Txomin Iturralde Amaia Maseda 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2009,26(2):150-169
We delineated the extent to which various facets of information communications technology (ICT) are used and are perceived as useful by treasury managers, focusing on three indicators of financial department performance: cost savings, improvements in the quality of the information, and enhancements in the use of scenario simulations for decision making. Specifically, we examined the relationship between ICT use in cash management functions within financial departments, perceptions of the importance of cash management to treasury managers, and their perceptions of the usefulness of ICT to financial department performance. The theoretical and applied implications of these findings are discussed. Copyright © 2009 ASAC. Published by John Wiley & Sons, Ltd. 相似文献
11.
Yana Du Li Zhang Qiong Bu Aldo Kurniawan 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2020,37(3):211-224
This study draws on resource allocation theory to examine the relationship between job control and two kinds of job performance, namely employee creativity and in-role performance, as well as to investigate whether supervisor encouragement of creativity moderates these two potentially nonlinear relationships. To test the proposed model, we collected data from 234 employees in Indonesia. The results show that job control has an inverted U-shaped relationship with employee creativity, but a U-shaped relationship with in-role performance. Supervisor encouragement of creativity moderates both relationships, such that the control–creativity relationship becomes U-shaped, while the control–in-role performance relationship becomes inverted U-shaped when supervisor encouragement of creativity is high. Implications for managers on how to provide resources to employees are discussed. 相似文献
12.
Françoise Cadigan David Kraichy Krista Uggerslev Kasey Martin Neil Fassina 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2020,37(2):180-192
As high-performing employees with high potential (or superstars) are rare in the workplace, practitioners often face a performance–potential trade-off when deciding who to promote. We use regulatory focus theory as a framework to examine whether Canadian managers (n = 58) and human resource (HR) professionals (n = 121) show a preference for performance or potential when making near-term promotion recommendations. We show that respondents generally had a preference for performance versus potential when making their recommendations, and HR professionals versus managers accorded greater weight to potential. We discuss the implications of the relative emphasis on performance versus potential in promotion recommendations and when this may contribute to organizational inefficiencies. 相似文献
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Teresa Tiaojung Hsu Kuen‐Hung Tsai Ming‐Hung Hsieh Wei‐Yuan Wang 《Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de lu0027Administration》2014,31(1):44-58
Although prior research has examined the linkage between strategic orientation and new product performance, existing empirical evidence suggests exploration of the effects of a firm's internal factors on this linkage is required. This study aims to fill the marketing literature gap by addressing how technological capability moderates the strategic orientation‐new product performance relationship. This study measures new product performance as a two‐dimensional construct to avoid the oversimplified bias. Research hypotheses are tested using a sample of 121 information system product projects and a hierarchical regression approach is utilized. Results show that (a) technological capability strengthens the market orientation‐performance relationship and (b) technological capability affects the financial performance effects of market and technology orientations via market performance. Copyright © 2014 ASAC. Published by John Wiley & Sons, Ltd. 相似文献