Detecting common method bias in predicting creative tourists behavioural intention with an illustration of theory of planned behaviour

With the rapid development of creative industries in the global economy, creative tourism is viewed as a development tool for stimulating national economies and highlighting industries, regions, and cities, making a significant contribution in changing the tourist experience. The theory of planned behaviour (TPB) is empirically well-supported as a conceptual framework for predicting human behavioural intentions and behaviours. This study aims to apply the TPB to develop a theoretical framework for understanding tourists’ revisit intentions in the context of creative tourism. Moreover, this study also intends to detect the potential effects of common method bias (CMB) within applications of the TPB in tourism domains. An empirical study was carried out in three popular creative tourism attractions, Meinong, Singang, and Yingge, in Taiwan. The data collection resulted in 395 valid questionnaires. The current study validates the notion that the TPB is a theoretical and practical framework for understanding tourists’ intention to revisit in the context of creative tourism. In addition, this study also contributes to enhancing awareness of the potential effects of CMB with regard to the application of the TPB in tourism.     

A model of wine tourist behaviour: a festival approach

The study constructs a temporal model of wine tourist behaviour on the basis of the social psychologist' theory of consumer attitudes and related concepts with regard to past behaviour, satisfaction, perceived value and behavioural intentions. More importantly, this study added two dimensions to this model by proposing that satisfaction and perceived value had an impact on the attendees' intentions (i) to visit a local winery and (ii) to buy local wine products. Using a path analysis approach and data collected from the attendees at a regional wine festival, the study examined the above relationships. The results of this path analysis can be summarised as: (i) past behaviour influenced the intention to revisit and the level of perceived value, but had no effect on the level of satisfaction; (ii) perceived value strongly affected the level of satisfaction; (iii) satisfaction had a strong impact on future intentions to revisit and also an effect on intentions to visit local wineries and to buy local wine products; and (iv) perceived value affected the intentions to revisit the festival and to visit local wineries but did not influence the intentions to buy local wines. It is believed that the results of the present study will be useful to organisers of wine festivals and/or wine tourism developers. Copyright © 2008 John Wiley & Sons, Ltd.     

A Structural Model for Examining how Destination Image,Perceived Value,and Service Quality Affect Destination Loyalty: a Case Study of Orlando

The primary objectives of this study were to investigate and develop a theoretical relationship among destination image, service quality and perceived value and to empirically test the constructs that are likely to affect tourist satisfaction, which in turn influence revisit intentions and word‐of‐mouth referrals. The results of empirical study indicated that destination image influences service quality and perceived value. In addition, the findings revealed that perceived value has a significant effect on satisfaction and loyalty. These research findings contribute to an extant knowledge in this domain, specifically focused on a family‐oriented destination where it was not studied yet with these relationships. Copyright © 2012 John Wiley & Sons, Ltd.     

Palestine's International Visitors Barriers: Case Studies of Bethlehem and Ramallah

This study investigated the demographic characteristics, the travel experiences and the intentions to revisit of international tourists to the cities of Bethlehem and Ramallah, which are located in Palestine. The study conducted a survey to collect data from 293 international visitors, 8 years after the second Palestinian uprising called ‘intifada’ began. The results revealed that the majority of the foreign tourists were Europeans who traveled for religious and spiritual purposes. Moreover, most of the tourists were willing to revisit Palestine. This study resulted in a comprehensive understanding of tourism characteristics under the current political circumstances of Palestine, leading to significant implications for tourism policy‐makers. Copyright © 2011 John Wiley & Sons, Ltd.     

Growing competition in the healthcare tourism market and customer retention in medical clinics: New and experienced travellers

This research sought to investigate international medical travellers’ post-purchase decision-making process by utilizing key concepts in medical tourism (i.e. medical product quality, effective communication, satisfaction, switching costs, and past experience [first-time vs. repeat experiences]). A visitor survey was conducted at medical clinics. Results of the structural model generally supported the proposed relationships among study variables. The role of study variables in generating revisit intention was found to differ significantly between new and repeat customers, and the strength of the proposed relationships was generally greater in the repeater group than in the first-timer group. This study also identified the mediating impact of satisfaction and switching costs. Additionally, the prominent role of satisfaction in the proposed theoretical framework was identified. The results of a structural-model comparison also revealed that a quality–satisfaction linkage was stronger than its alternative ordering in the proposed framework. Overall, this study provides great insight into medical travellers’ post-purchase behaviours.     

The effect of community attachment on cultural festival visitors' satisfaction and future intentions

This paper explores the characteristics of multicultural festival visitors on the basis of their attachment to a certain culture or a cultural community, and examines the influences of this attachment on levels of overall satisfaction and future intentions. Two distinctive types of visitors to cultural festivals are recognised based on their attachment to the culture of the festival. A total of 420 valid questionnaires from three multicultural festivals in Korea were collected. This study found that community attachment, defined as an attachment to a certain culture or a cultural community, had significant impacts on intention to revisit and positive word-of-mouth (WOM). Visitors who are attached to an ethnic culture or a cultural community are more likely to revisit and spread positive WOM than people who are not attached. The paper concludes that community attachment influences cultural festival visitors' future intentions, and can be used as a predictor of the relationship between satisfaction and future intentions. From the results of the study, strategic marketing and management implications, based on community attachment, are suggested to increase repeat visitation and attract more visitors through positive WOM.     

Job Embeddedness as a Moderator of the Impact of Organisational Justice on Turnover Intentions: a Study in Iran

The purpose of this study was to examine job embeddedness as a moderator of the effects of distributive, procedural and interactional justice on turnover intentions. This study also investigated the relationship between the aforementioned justice dimensions and turnover intentions. Data were gathered from a sample of full‐time frontline hotel employees with a time lag of 2 weeks in Iran. The results demonstrated that the negative effects of distributive, procedural and interactional justice on turnover intentions were stronger among frontline employees with high levels of job embeddedness. The results further revealed that these justice dimensions had negative relationships with turnover intentions. Copyright © 2012 John Wiley & Sons, Ltd.     

Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: a Case of North Dakota,USA

Destination managers in rural states, like North Dakota, understand the benefits of tourism and, thus, the importance of studying visitors' intentions. This study investigated visitors' perceptions of destination image, value and satisfaction and those variables’ relationship with future behaviors, with a specific focus on their intent to return and make recommendations to others. The results showed that destination image directly affects visitors' perception of value and revisit intentions, and it indirectly affects satisfaction and recommendation intentions. The results also demonstrate how tourism practitioners can apply past models to their destination. The overall findings support the concept that a positive image is important to attracting repeat visitors. Copyright © 2011 John Wiley & Sons, Ltd.     

How do the services of low cost carriers affect passengers' behavioral intentions to revisit a destination?

Understanding the main factors that affect travelers' behavioral intentions are essential for countries that intend to develop their tourism industry. This research investigates how the services of low cost carriers (LCCs) affect travelers' behavioral intentions to revisit and a willingness to recommend the destination to others. The results show that the perceived services of LCCs have a significantly positive effect on the destination's image, and the destination's image has a significantly positive effect on behavioral intentions.     

The experience of forming business relationships in tourism

This study examines the formation of business relationships among tourism organisations. A phenomenographic study conducted with 25 managers drawn from regional tourism organisations in Queensland, Australia revealed three qualitatively different but interrelated ways of experiencing relationships: as competition, co‐operation and collaboration. Differences among experiences were accounted for by the way managers defined the meanings of several dimensions common to each experience. The results suggest managers' experiences can be developmentally ordered on a continuum of relationships that demonstrate progressively more complex and inclusive approaches to forming relationships. Copyright © 2001 John Wiley & Sons, Ltd.     

The business model and balanced scorecard in creative tourism: the ultimate strategy boosters

Despite the various studies on creative tourism, little managerial frameworks such as a business model and a balanced scorecard are investigated for this new phenomenon. The overall image that emerges from the literature is ambiguous and fuzzy. Also, many activities known as creative tourism experiences may provide new participative experiences but rarely include a creative process. This study covers a whole aspect in designing a feasibility test model for creative experiences based on balanced scorecard through qualitative content analysis and as the essence of that, a Business Model by content validity and clustering analysis. Analysis of data by the mentioned methods reveals that four perspectives and 13 critical success factors are essential for the feasibility of a creative tourism experience. In addition, 22 indicators in 3 main dimensions determine the success of a creative tourism business model. This study is part of a growing body of research focused on discovering hidden aspects of creative tourism.     

The effects of perceived authenticity,information search behaviour,motivation and destination imagery on cultural behavioural intentions of tourists

This study tested a structural model which investigates the effects of perceived authenticity, motivation, information search behaviour and destination imagery on tourists' behavioural intentions to consume cultural attractions. Data were collected at selected cultural and natural heritage sites in the island of Mauritius (N?=?600). The sample was split into two data sets. Structural equation modelling and hierarchical multiple regression were employed to test the hypothesised relationships. Findings revealed a significant positive relationship between perceived authenticity and cultural behavioural intentions of tourists. Destination imagery had an influence on tourists' cultural intentions. Information search behaviour was found to exert a negative influence on tourists' cultural intentions while motivation did not have any influence on the latter. Perceived authenticity was seen to exert a moderating effect on the respective relationships between motivation, information search behaviour, destination imagery and cultural behavioural intentions of tourists. The theoretical and managerial implications of the study are discussed.     

Investigating factors that influence passengers' shopping intentions at airports – Evidence from Taiwan

This study examines the influence of passengers' socio-demographic characteristics, trip characteristics and perceptions of airport shopping on their shopping intentions at airports. We collected a sample of passenger survey data at two major international airports in Taiwan. Two primary shopping intentions, namely pre-planned shopping and impulse shopping, are identified based on the results of factor analysis. A seemingly unrelated regressions (SUR) model is then adopted to measure the relationships between the two buying tendencies and potential determinants. Passengers' perceptions of airport shopping show positive impacts on their shopping intentions. The SUR results also reveal significant differences among the personal profiles of passengers in determining various shopping tendencies.     

Behavioral intentions of public transit passengers—The roles of service quality,perceived value,satisfaction and involvement

Understanding the behavioral intentions of public transit passengers is important, because customer loyalty is seen as a prime determinant of long-term financial performance. This study highlights such behavioral intentions and explores the relationships between passenger behavioral intentions and the various factors that affect them. Apart from the factors recognized by past studies, such as service quality, perceived value, and satisfaction, this study addresses the importance of the involvement of public transit services in passenger behavioral intentions. By using passenger survey data from the Kaohsiung Mass Rapid Transit (KMRT), a newly operating public transit system in Taiwan, we apply the structural equation modeling technique to analyze the conceptualized relationship model. The findings reveal that all causal relationships are statistically significant. Managerial implications are discussed.     

Airline brand equity,brand preference,and purchase intentions—The moderating effects of switching costs

This study examines the relationships between brand equity, brand preference, and purchase intentions on international air passengers’ decisions in Taiwan. The findings indicate positive relationships between brand equity, brand preference, and purchase intentions with a moderation effect of switching cost affecting the relationship between brand equity and purchase intentions. More specifically, the effect of brand equity on purchase intentions is not significant for passengers with low switching costs.     

In-flight physical surroundings: quality,satisfaction, and traveller loyalty in the emerging low-cost flight market

The purpose of our research was to investigate the relationships among overall service quality, customer satisfaction, and behavioural intentions by considering the moderating impact of in-flight ambient conditions (air quality, temperature, odour, and noise) in the low-cost airline industry. A survey was conducted on international flights. Results of the structural equation modelling from a sample of 402 passengers indicated that quality and satisfaction are significant drivers of intentions; and satisfaction acted as a significant mediators. Additionally, supporting the moderating impact of ambience, findings from the tests for metric invariance revealed that the effect of satisfaction on intentions was stronger for the high air quality, temperature, odour, and noise groups than for the low groups; and the strength of the relationship between quality and intentions was greater in the high noise group than in the low noise group. Our results will help practitioners/researchers develop effective strategies/theories for passenger satisfaction and retention.     

Thanatourism or peace tourism: perceived value at a North Korean resort from an indigenous perspective

This paper examines the underlying factors that affected perceived value among South Korean tourists who visited the North Korean Mt Kumgang resort. Results identified emotional, functional and economic values as core elements that directly affected guest satisfaction, which influenced intentions to recommend and revisit. Seen as a peace tourism site when the Sunshine Policy of rapprochement guided inter‐Korean strategy, we argue that the resort project is a heterotopia of comparison combining idealized cultural and contradictory political spaces in one place. Understanding this needs Korean ideas that lead to a thanatourism with an indigenous perspective, which is applicable to other non‐Western thanatourism‐like sites. Copyright © 2011 John Wiley & Sons, Ltd.     

Memorable Tourist Experiences and Place Attachment When Consuming Local Food

The purpose of the study was to model the memorable travel experiences, place attachment and behavioral intentions for consuming local food. Data were collected by self‐administered surveys of 378 tourists visiting Tainan, Taiwan. The survey results show that the experiences of consuming local cuisines enable tourists to create positive and unforgettable memories, and such positive memories further enhance their identification with or strong attachment to local attractions and behavioral intention. Place identity under place attachment also revealed mediating effects between memorable travel experiences and behavioral intention. Copyright © 2016 John Wiley & Sons, Ltd.     

Up in Smoke? The Impact of Smog on Risk Perception and Satisfaction of International Tourists in Beijing

This research explored the perceptions of on‐site international tourists towards the smog in Beijing. A scale measuring the degree of tourists' concern about smog conditions was developed. The links among smog concern, risk perception, trip satisfaction and destination loyalty were tested with a structural equation model. Direct relationships were found for the hypothesized effects of smog concern on risk perception and satisfaction. Further, the influence of risk perception on reducing satisfaction as well as the role of satisfaction in forming revisit intention (loyalty) was identified. The broad concerns of this study are applicable across all key Chinese tourism cities visited by international tourists. Copyright © 2015 John Wiley & Sons, Ltd.     

Impressions of Liusanjie: a study of motivation,theatrical performance evaluation,and satisfaction

This paper examines the relationships between motivation to visit, performance evaluation, satisfaction, and behavioural intentions for tourists experiencing ‘Impressions of Liusanjie’, an iconic, outdoor, theatrical performance in Guilin, China. The study finds that motivation does not affect satisfaction directly but that performance evaluation is an intervening variable between motivation and satisfaction. It also finds that experiential evaluation of the theatrical performance has more effect on satisfaction than evaluation of technical and functional attributes. Tourists were surveyed after the performance and the results analysed using cluster, correlation analysis and structural equation modelling (SEM). The first two techniques were used to identify existing relationships amongst the study variables. SEM was applied to determine if a causal relationship existed and, if so, their strength. This research provides a contribution to the understanding of tourist motivation, theatrical performance evaluation, satisfaction, and behavioural intentions.