Chinese International Students. An Avant‐Garde of Independent Travellers?

Though most long‐haul Chinese travellers participate in group‐based tours, many young Chinese are now travelling overseas to acquire educational qualifications. These ‘study tourists’ travel independently around their place of study, often accompanied by friends and relatives whom they are hosting. Understanding the characteristics of such independent behaviours may offer insights into China's future outbound travel market. This study of 1400 Chinese studying in Australia highlights distinctions between independent student travellers and youth travellers more generally such as backpackers. The findings challenge established typologies of independent youth travellers and raise prospective implications for marketers. Copyright © 2013 John Wiley & Sons, Ltd.     

Serious tourists: a proposition for sustainable indigenous tourism

This article proposes serious tourist as an approach that has the potential to assist in the development of sustainable indigenous tourism. Many indigenous places have reformed their economies by introducing tourism with ethnic culture as the core attraction. However, many have experienced adverse consequences, resulting in threats to the sustainability of indigenous communities. The main debates over sustainable indigenous tourism involve tensions and disputes regarding culturally appropriate development and economic gains. A serious tourist approach can contribute to the achievement of these dual goals of sustainable development. Visitors with a serious approach towards indigenous tourism will more likely express economic support for indigenous culture by spending on culture-related products and services. Likewise, serious travellers will reveal their respect and support for indigenous culture by seeking authentic experiences and donating to cultural conservation. These propositions regarding serious travellers are assessed and confirmed in the context of an indigenous destination in Taiwan.     

Travel difficulties and barriers during later life: Evidence from the National Travel Survey in England

Using data from the National Travel Survey in England, this study investigates which factors lead to experiencing travel difficulties amongst people aged 60 years old and above. The ability to be mobile is one of the key factors enabling older people to maintain their wellbeing and independence while ageing. Given the shift towards an ageing population that our society is experiencing, providing an age-friendly transportation environment becomes necessary to allow older people to be able to fulfil their travel needs and keep involved in societal participation. By employing a conceptual framework based on five interrelated domains shaping mobility during later life, this paper explores older people's difficulties in accessing transport resources, mode usage and undertaking out-of-home activities. Poor health and wellbeing conditions, lack of access to transport resources and gender are identified as the main predictors to experiencing travel difficulties in later life, while activities more affected in this sense are medical appointments, visiting family or friends and social ones. The findings have implications for policies, planning and interventions targeting age-friendly and inclusive transport and environment and show the need to move beyond the transport domain and employ a more holistic and intersectionality-based approach to understand what affects and shapes mobility in later life.     

An explorative study of corporate travellers’ perception at a German airport

The modern working environment is changing at a fast pace due to factors such as globalisation, digitalisation, and demographic trends. Taking an exploratory approach, this study examines how prevailing factors shaping the working world may influence the perception of business air travellers. Relevant factors are identified through a literature review, which results are confirmed by expert interviews (N = 11). Business travellers are surveyed (N = 67) at Munich Airport regarding their personal experiences and their evaluations of these identified factors. Their perceptions concerning the psychological and physical experience, digitalisation, age, and gender are examined in detail.Findings provide insights into the development of business air travel, with a focus on German business travellers. Despite the influence of advanced information and communications technology, survey results reveal that air travel might stay an essential part of the working world, as face-to-face meetings are not fully replaceable. Increasing multi-partner project work and flexible work structures could even lead into an increase of air travel. The study also delineates recommendations and research potential, such as the extension of the study in the light of the global COVID-19 pandemic. The question of how trends within the working world influence the perception of business related air travel is rarely studied. This study contributes to this gap in the scientific community.     

A preliminary examination of the relationship between consumer attitude towards space travel and the development of innovative space tourism technology

With increasing global competition in service sectors, innovative technologies have radically changed the tourism industry, and to be successful innovative products/services must have clear, significant points of difference that are related to needs in the market place. Furthermore, changes in consumer perceptions that emanate from an innovation are central to its effective product and service design. Although for most of us space travel is still a faraway dream, it is in fact a future probability that will increasingly attract travellers who seek new vacation experiences, and as a result, sustain academic interest. Thus, in initiating space tourism for the purposes of recreation, leisure and knowledge enhancement, a preliminary estimation of potential global demand characteristics that are specific to consumer innovators for space travel needs to be undertaken prior to promotion of research and development. In this context, this paper investigates both consumer attitudes towards space travel by analysing the components of motivated consumer innovativeness and the interest that potential consumers have in developing space tourism technology innovations within Taiwan. Consumer innovativeness is complex and comprised four innovativeness types, namely, social, functional, hedonic and cognitive. As product/service innovation development has been relatively unexplored in the mature industry of tourism, many business managers would welcome an understanding of which vacation travellers are most likely to be the earliest buyers of such an exciting new product. With data collected from a sample of 354 Taiwanese, this research uses mediated regression to examine the influence of the four types of consumer innovativeness on consumer's attitudes and acceptance of a space tourism technology innovation, and the mediating role perceived novelty plays in the relationship. The findings indicate that only hedonic and social innovativeness are associated with improved consumer attitude and that novelty partially mediates the relationship for those two types of consumer innovativeness. The implications for theory and practice are discussed. Limitations and directions for future research are also addressed.     

Information searching and the travel behaviours of MICE travellers: a cross‐cultural study

Despite growing academic interest in meetings, incentives, conventions and exhibitions (MICE) travel in recent years, there has been little investigation of the comparative information search behaviours of MICE travellers on the basis of their country of origin and cultural background. This paper proposes that country of residence and primary language spoken are significant factors in explaining the information searching and travel behaviours of MICE travellers. The sample population included Japanese‐, English‐ and Chinese‐speaking MICE travellers. A self‐completion questionnaire was administered to travellers undertaking MICE‐related travel in Taipei, Taiwan. Some significant differences were identified between the three respondent groups. The findings demonstrate the important role that is played by internal and external information sources among MICE travellers as a predictor of their subsequent travel to Taiwan. Copyright © 2011 John Wiley & Sons, Ltd.     

Components of cultural tourists’ experiences in destinations

Destinations provide a combination of products and services. Using these resources, tourists create their own experiences. Providing a pleasing tourist experience is crucial for destinations’ long-term success. Although travellers’ experiences have been subject to extensive research, various segments might perceive them differently based on their motivations. Despite the fact that cultural tourism is considered as an important segment for most urban destinations, factors affecting cultural travel experiences have not been clarified in the literature so far. Therefore, the primary purpose of this study is to determine the factors affecting cultural tourists’ overall travel experiences. In order to achieve this study's goals, we chose Istanbul as a research context. After interviewing 21 tourists and analysis of transcribed data, 64 items were merged under 5 dimensions emerging as the key constructs affecting cultural tourist experiences in a destination, namely social interaction, local authentic clues, service, culture/heritage and challenge. Theoretical and practical implications were discussed.     

The value and usage of ticket flexibility for short haul business travellers

Fully flexible business class and “full economy” airline tickets are aimed at meeting the needs of business travellers whose travel requirements may change after a ticket is purchased. The provision of these products has implications for airlines’ revenue management systems, which may lead to overbooking and denied boarding. Low-cost carriers have developed a method by which tickets can be changed only when required. This paper investigates the usage and value of ticket flexibility by business travellers as the popularity of high fare-fully flexible tickets has fallen in recent years. A survey of 284 business travellers showed that business travellers change their flight arrangements in only 32% of short haul trips. A stated preference study investigated the likelihood of respondents to change tickets in three hypothetical scenarios. The results indicate that to extend a business trip for business purposes travellers are confident that their company will bear the cost of changing a ticket valuing additional time at about £54 per hour but that the value of personal time when travelling is fairly low at £15 per hour. The study concludes that business travellers do not need to change their tickets often and that when they do, low-cost carriers offer a more cost-efficient method of providing ticket flexibility. This pay-for-usage approach to ticket flexibility undermines the traditional airlines’ pricing structures and this has contributed to the reduced, relative value of business class and full economy class tickets for short haul air travel.     

Estimating social travel demand of senior citizens in the Netherlands

Like many other countries, the Netherlands is experiencing a sharp rise in the ageing population. As age increases, people’s mobility may decrease. However, older people have more leisure time compared to their younger (working) counterparts, and potentially spend more time on social activities. Therefore, this group can possibly increase social travel demand. However, to date, the travel demand for social activities of senior citizens has received only little attention. This paper studies trip-making for social purposes, with a special focus on the demographic ageing factors. Using social activity diary data, models are estimated to predict the number of social trips, the travel distance and mode of transport for social trips. The results indicate that the elderly of today seem to be as mobile as their younger counterparts with respect to the number of social trips. High education and involvement in clubs on average result in more social trips and full time work is found to result in fewer social trips. With regard to trip distance the results show that the average travel distance does not decrease as people get older. Full time work is found to result in longer social trips. Shorter trips were found for people in urban as well as rural areas. Trips for the purpose of visiting or joint activities tend to be longer than average. With regard to transport mode choice the results indicate that older seniors (75+) are less likely to choose the bicycle, relative to driving. No other significant age effects were found. Significant effects were found for gender, household structure, education level, car ownership, having a disability, urban density, distance and the purpose of the social activity.     

Travel behaviour: a study of older Malaysians

The worldwide demographic shift towards population ageing has made older adults an attractive market segment not only for developed countries but also for developing countries such as Malaysia. This study explores travel behaviour among older adults living in Malaysia. Using non-probability quota sampling, 1356 older adults responded to the personal interviews carried out in Peninsular Malaysia. The main travel motivations were ‘to spend time with friends or family’ and ‘relaxation’, and the most preferred destinations were big cities. The majority of the respondents preferred to travel in tour groups. Their decision to travel was largely influenced by cost and recommendations from their family. During their holiday, common problems faced by them were tiredness, health problems and worries over safety and security. There were significant differences with respect to their travel behaviour, among the different ethnic groups and religions. Based on the results, this paper provides some management implications to marketers and other tourism organisations.     

The Evolution of Gay Travel Research

This paper explores literature relating to the gay travel market. It argues that the current discourse in this area has largely concentrated on the demand‐led approaches such as the motivations and demographic profiles of gay travellers and the use of gay space. However, in light of societal change as well as the increasing role of technology, there is a need to revisit the demographic, motivational and behavioural characteristics of gay travellers, particularly in the context of their use of gay space. With this in mind, this paper highlights a number of significant opportunities for future research into the gay travel market. Copyright © 2015 John Wiley & Sons, Ltd.     

Supporting the needs of special assistance (including PRM) passengers: An international survey of disabled air passenger rights legislation

Passengers who require special assistance at airports and on aircraft represent one of the fastest growing demographics for aviation worldwide. At some airports, annual growth in PRM (persons with reduced mobility) traffic is six times greater than the overall rate of passenger growth yet barriers to accessible air travel remain and disabled passengers continue to exhibit a lower propensity to fly than other travellers. In an attempt to aid disabled passengers’ accessibility to air travel, countries have introduced dedicated air passenger rights and consumer protection legislation which seeks to specifically address the needs of disabled travellers. These regulations typically state minimum service standards and levels of service provision that must be provided by air transport operators to enable disabled travellers to access air travel on an equal basis to other passengers. These legal interventions, however, have been developed on a country-by-country basis and this has created a lack of international regulatory alignment. This paper reports on the findings of an international survey of disabled air passenger rights legislation in 47 countries covering 20 aviation markets (the single market in the European Union and 19 other States). It identifies the differences in regulatory frameworks, highlights their implications for consumers and ultimately concludes by recommending the formation of more harmonised global policy making to better support the needs of special assistance passengers and facilitate their greater mobility by air.     

The Tourist Bubble and the Europeanisation of Holiday Travel

This account explores certain aspects of the developments in international, interEuropean holiday travel as a part of the phenomena characterised as modernity and Europeanisation. The focus is on the idea of 'travelling parochialism', i.e. whether large proportions of contemporary international holidaymakers and other travellers on their tours within Europe adopt some kind of furtherance of a home-like culture. The main point of departure is the idea of the 'tourist bubble' understood here as a territorial and functional differentiation and as an expectation of holidaymakers going abroad. The concept of 'travel ecumene' is introduced to examine implications for travellers of the development of a western European travel system. Moreover, the study analyses the extent to which the notion of the tourist bubble is still beneficial in comprehending significant aspects of inter-European holiday travel in relation to current discourses of internationalisation, Europeanisation and cosmopolitanism. The paper also discusses advances of cosmopolitan predilections and aspirations and their possible influences on contemporary international European tourism.     

The impact of the perception of risk on international travellers

The primary objective of this paper is twofold: (i) to investigate the impact of perceived risk on the tendency to travel internationally; and (ii) to explore if there is any difference in the perception of risky places among three clusters segmented based on the Hofstede's uncertainty avoidance index. The sample population of the study consists of 1180 international travellers visiting Hong Kong in the fall of 2003. The research findings show that the majority of travellers are more likely to change their travel plans to a destination that has elevated risk while the minority reports they are more unlikely. These findings suggest that international travellers appear to be sensitive towards the occurrence of any type of risk in their evoked destinations. Differences were also observed from one continent to another in terms of the influence of perceived risks. The final note is that travellers from different national cultures may have varying degrees of the perceived risk. Implications both for theory and practitioners are also discussed. Copyright © 2007 John Wiley & Sons, Ltd.     

Observations of fundamental changes in the demand for aviation services

This paper addresses the seemingly inexorable decline in yield in the airline industry. The external shocks to the industry of the terrorist attacks of 9/11/2001, wars in Afghanistan and the Arabian Gulf and SARS all had downward impacts on the demand for air travel. However, these effects mask a more fundamental change in the demand for aviation services. The analysis uses published sources and a survey of 264 travellers to examine the fall in yields. The traffic mix of economy, business and first class passengers is shown to have changed over a 10 year period as proportionally more travellers choose to use economy class products. This combined with a fall in yield by a third in this cabin during the same period has lead to a significant fall in industrywide yields. Behavioural shifts in business travel and leisure demand are examined. Business travellers have switched from business class products as the difference between business class and leisure fares have increased significantly and as economy class and low-cost carrier products are increasingly viewed as acceptable for business traveller needs, particularly in short-haul markets. Leisure travel has increased as low-cost carriers have introduced low fares, generating new traffic and winning market share from scheduled and charter airline competitors alike.     

Attitudes of ageing passengers to air travel since the coronavirus pandemic

The coronavirus pandemic has had a devastating impact on the demand for air transport. One passenger segment that has received relatively little attention is ageing passengers (defined as aged 65+), in spite of the fact that this group has been disproportionately affected by COVID-19, and in recent years has been viewed as a potential growth market. Therefore, the aim of this brief paper is to analyse the attitudes of ageing passengers by assessing air travel plans in the next 12 months, examining the factors influencing future flying decisions, and investigating the impact of the coronavirus pandemic on perceived risks and experiences associated with flying. The findings show that over 60% of ageing passengers are planning to travel by air in the next 12 months, although the nature of their trips may change. Factors such as flexible ticket booking and quarantine rules do not appear to be key drivers affecting travel decisions and within the different stages of the air journey, getting to/from the airport is perceived as the safest stage. The findings suggest that there are various COVID-19 implications for airlines and airports serving this market segment, ranging from the use of self-service technology, the generation of commercial/ancillary revenues and the design of surface access policies.     

A typology of solo independent women travellers

This paper aims to profile solo independent women travellers in Tropical North Queensland, describe their key motivations for travel and behaviours, and locate this group on a typology of solo independent travellers in Australia. Previous research has painted solo independent women at one end of a travel spectrum as fearful and risk‐adverse and at another end, as risk‐takers who have few concerns about safety within the destination. This analysis is based on visitor surveys completed over 21 months at Cairns Airport (n = 2,618). The results indicated that solo independent women travellers (n = 228) felt safe in the destination and participated in a wide variety of activities including those with some degree of risk. Copyright © 2009 John Wiley & Sons, Ltd.     

Exploring the multi-dimensionality of travellers' culinary-gastronomic experiences

This study explores the multifarious nature of food-related experiences on a destination. A questionnaire was designed to capture the importance of culinary experiences on destination choice and travel satisfaction as well as the dimensionality of food experiences as perceived in destination restaurants. Fixed choice and open-ended questions were asked to explore the dynamics of travellers' food experiences. First, the findings validate the importance of understanding the relationship between food and tourism. Food may trigger destination choice and contribute to perceived satisfaction. Second, the findings illustrate that the structure of travellers' food-related experiences consists of three dimensions: what is served, the restaurant environment and food-related behaviour. Third, the findings suggest that food experiences include a dynamic aspect that prolongs lived experiences. In essence, the results imply that although not all travellers search for culinary-gastronomic experiences, each traveller is most likely exposed to the influence of food and food experiences. Moreover, travellers' food experiences are multi-dimensional and influential on many levels and they hold a dynamic characteristic that deserve scholars' and marketers' attention. Hence, various marketing activities that attempt to provide travellers with positive, memorable food experiences deserve to be managed on a strategic level as means of destination branding.     

Modelling the effects of capacity constraints on air travellers’ airport choice

This paper analyses the effects of limited capacity on air travellers’ airport choice. The analysis is based on a market-segment specific airport choice model that accounts for limited capacities. The region of Stuttgart in Germany serves as a case study to examine the impact of limited airport capacity on air travellers’ airport choice. Air travellers’ choice depends on the supply of flights and accessibility of the airports in their choice set as well as on their preferences and willingness-to-pay. To elaborate the effects of limited airport capacity, scenarios relating to the capacity situation at airports serving the air travel demand of the Stuttgart region are analysed. This paper reveals the mutual dependence among airports. Capacity constraints at one airport cause spill-over effects and thus influence air travel demand served at other airports. In some cases this may even lead to new capacity constraints elsewhere.     

The return from travel: a new beginning?

Within the context of the return from long-term travel, this paper uncovers the transitional and at times traumatic nature of return for 24 OE (overseas experience) travellers. Important considerations are raised in respect of easing repatriation distress among those returning from long-term travel. Contributing an understanding of the experience of return from travel, this paper proffers that return to the place one left to travel from does not necessarily mark the end of the journey. Conversely, it can mark a new beginning. As such, we argue that a broader framework for examining the travel experience is called for; notably, one that extends the examination of the travel experience to the return phase and beyond.