Factors influencing theme park visitor brand-switching behaviour as based on visitor perception

With the development of theme parks, which represent a multi-million-pound industry worldwide, research investigating the factors affecting theme park visitor brand-switching behaviour is an important method for improving theme park competitiveness. In the present work, models and research hypothesis are constructed based on visitor perception, and the survey data are collected and analysed to assess the hypothesis and to revise the conceptual model in this paper. The results indicate that there are seven factors influencing visitor brand-switching behaviour: ‘visitor variety-seeking', ‘visitor satisfaction', ‘switching cost', ‘perceived value', ‘competitor attraction', ‘theme park image' and ‘visitor involvement'. The perceived value and visitor satisfaction strongly influence brand-switching behaviour as intermediate variables. Visitor variety-seeking and competitor attraction are positively related to visitor brand switching behaviour, whereas the other five factors are negatively related to visitor brand-switching behaviour.     

The quays in salford: an analysis of visitor perceptions,satisfaction and behavioural intention

Despite an extensive literature on urban regeneration, visitor perceptions of urban waterfront destinations and their subsequent outcomes remain largely unexplored. The paper reports the findings from a survey of visitors to the Quays in Salford; it focuses on their perceptions, satisfaction and behavioural intentions. While the primary attractions were found to have an important influence, the secondary elements explain more of the variance in overall satisfaction and intention to return to the Quays and the environmental aspects have a greater influence on visitor intention to recommend the destination. The implications of the findings for destination management and marketing are discussed. Copyright © 2011 John Wiley & Sons, Ltd.     

Beyond the rhetoric of visitor management in transboundary protected areas: the case of Peneda–Geres

Although the objectives for transboundary protected areas are often clear, in practice the development and management of these areas, particularly for tourism, are complex. Often explained, in part, by cultural and political differences evident among border partners, this complexity adds to the challenge of managing these often pristine natural areas for tourism. Through a case‐study of Peneda–Geres National Park, Northern Portugal, which forms part of the Transfrontier Park of Geres–Xures, and which encompasses the Natural Park of Baixa–Limia Serra do Xures of Galicia, Spain, this paper sets out to explore the effectiveness of transboundary partnerships for purposes of visitor management in transboundary protected areas. The paper introduces 12 core guidelines, developed by the authors, for transboundary visitor management and highlights the range of constraints and limitations that impede effective visitor management. Thereafter, the paper compares and contrasts the 12 core guidelines with the visitor management ‘actions’ and ‘decisions’, and their underlying rationale, taken by the transboundary protected area authorities of the Transfrontier Park of Geres–Xures. The paper concludes with an assessment of the success to date of the Portuguese authorities in their attempts to meet the core guidelines. Subsequently, a preliminary assessment as to the implementation of further guidelines for the future is conducted. A Portuguese perspective is emphasised throughout this paper, owing to recent developments in Portuguese National Policy aimed towards the promotion of nature‐based tourism, efforts in the establishment and embetterment of a network of Protected Areas and the political and economic importance of cross‐border activities for northern Portugal and Galicia, Spain. Copyright © 2004 John Wiley & Sons, Ltd.     

Call for Papers: Special Edition of Current Issues in Tourism

Many national parks around the world are major tourist attractions. While increases in national park tourism provides business opportunities, there are several economic, social and ecological aspects that need to be monitored in order to sustain high quality visitor experiences. This paper reports findings from visitor surveys at Fulufjället National Park, Sweden–one year prior to and one year after the national park designation in 2002. The purpose is to monitor short term changes in park use. Data from on site visitor counters show a 40% increase in the number of visitors, while follow-up mail surveys reveal several changes in visitor characteristics, use patterns, expenditures and attitudes.     

Assessing visitor preferences in the management of archaeological and heritage attractions: a case study of Hadrian's Roman Wall

Managing archaeological and heritage sites requires information on visitor preferences to guide displays of cultural exhibits. A choice experiment is used to investigate visitor preferences in the management of Vondolanda Roman fort, within Hadrian's Wall World Heritage Site. It assesses visitor preferences, utility and value of attributes of the site: excavation and research, interpretation information, museum displays, reconstructions, visitor amenities and admission price. Interaction effects between attributes are analysed. The analysis reveals a preference for the status quo and greater choice uncertainty associated with alternative hypothetical attribute bundles. Neighbouring substitute Roman forts affect the price that visitors are willing to pay for entry. Copyright © 2009 John Wiley & Sons, Ltd.     

The use of infrared sensors and digital cameras for documenting visitor use patterns: a case study from D'Aguilar National Park,south-east Queensland,Australia

This study assesses the use of pyroelectric infrared sensors combined with digital cameras to document visitor use patterns on a Horse Trail Network within an area of D'Aguilar National Park; a peri-urban bushland reserved for a range of purposes and used by several user-groups. Data were obtained from four cameras and comprised 7000 photographs over 1000 days. Forty-five percent of photographs were false triggers attributable to environmental factors and 42% were of confirmed users. An exercise aimed at assessing camera success revealed that in this study capture rates were in the order of 63% for cyclists, 82% for pedestrians, 90% of motor vehicles and 100% for horses. Sources of error can be minimised and primarily include the internal and external camera settings. Major advantages of infrared digital cameras include the portability of the technique, low cost, digital data format and discrimination of user types. In this case study, two-thirds of total observed visitor numbers occur on weekends and two-thirds of all use occurs during morning daylight. Cyclists were the most common user-group per day, followed in descending order by walkers, joggers, motorised users, dogs, bushwalkers, horse-riders and trail-bike riders. Implications of this data for management are discussed.     

Shopping value,tourist satisfaction and positive word of mouth: the mediating role of souvenir shopping satisfaction

We propose new insights into key satisfaction outcomes for souvenir retailers, such as positive word-of-mouth recommendations, seeking deeper comprehension of overall tourist satisfaction determinants, by analysing the mediating role of tourist souvenir shopping satisfaction. We apply variance-based structural equation modelling by means of partial least squares to a sample of 408 tourists all of whom had purchased souvenirs. The results suggest that tourist shopping satisfaction partially mediates the relation between shopping value and positive word of mouth, while tourist shopping satisfaction completely mediates the relation between shopping value and overall tourist satisfaction. The results and their implications are then discussed to arrive at pertinent conclusions on tourist souvenir shopping satisfaction.     

Museums,exhibits and visitor satisfaction: a study of the Cham Museum,Danang, Vietnam

Museums have several functions as custodians of heritage and culture, disseminators of knowledge about heritage and as places that attract tourists as well as local residents. Arguably all these functions require visitors to be satisfied with the visit experience if museums are to achieve their objectives. This paper reports findings from 411 visitors to the Cham Museum, Danang, Vietnam. It describes the nature of the museum and argues that satisfaction involves the conative, which may be measured by the willingness of visitors to make recommendations to others. However, the study identifies that interpretation and displays are important determinants and simply adjuncts to the generation of satisfaction.     

The contribution of holiday trips to life satisfaction: the case of people with disabilities

This study analyses the contribution of holiday trips to the life satisfaction (LS) of people with disabilities as compared to people without disabilities. Particular attention is paid to the effects of the intensity of taking part in holiday trips on LS. We are interested in testing two different hypotheses: (a) holiday trips increase individuals' LS and (b) the effects of holiday trips on LS are different for people without and with disabilities, being greater for this latter group. Using longitudinal data from the German Socio-Economic Panel, we estimate LS equations (running generalised least square random-effects models) for people without and with disabilities which include a set of variables measuring participation or not in holiday trips and its intensity. Although people with disabilities are less likely to participate in holiday trips than people without disabilities, the results indicate that people with disabilities obtain higher levels of LS than people without disabilities from their participation in holiday trips, especially when this participation is more intense. Policy-makers and the tourism industry must promote and facilitate full access and participation of people with disabilities in holiday trips by eliminating all barriers, understanding their differential needs and providing an inclusive leisure environment.     

Establishment and application of fuzzy decision rules: an empirical case of the air passenger market in Taiwan

This paper develops a framework for creating fuzzy decision rules by socio‐economic variables, transactional record variables and customer benefit variables. Fuzzy decision rules may be applied on marketing systems of businesses. This research uses fuzzy k‐means algorithm and C4.5 decision tree algorithm to generate fuzzy decision rules. The framework is applied on the air passenger market of Taiwan for an empirical case study. Results of this research found two non‐fuzzy (crisp) decision rules and two fuzzy decision rules, which can be applied on the customer relationship management systems of airlines. Copyright © 2010 John Wiley & Sons, Ltd.     

The influence of perceived discrimination,orientation to mainstream culture and life satisfaction on destination loyalty intentions: the case of international students

This study examines three psychological phenomena (perceived discrimination, orientation to mainstream culture and life satisfaction) in explaining destination loyalty of international students. A sample of 489, short-term (n?=?174) and long-term (n?=?315) international students completed an online survey. Results from structural equation model-AMOS (analysis of moment structures) indicated that (1) orientation to mainstream culture positively influences destination loyalty intention and (2) orientation to mainstream culture mediates the relationship between perceived discrimination and destination loyalty intention. These results suggest that to facilitate destination loyalty intention, institutions may need to develop a support system that can promote positive cross-cultural adjustment.     

Attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China: Evidence from a qualitative study

This study seeks to explore attributes affecting the level of tourist satisfaction with and loyalty towards theatrical performance in China. Based on four focus group discussions with 31 participants, the study identifies 34 attributes that affect the level of tourist satisfaction with theatrical performance, and groups them into five categories: stage, performance, venue, service and tourist‐related attributes. The findings on tourist loyalty reveal that 21 of the 31 respondents would not watch the same theatrical performance alone in the future; however, they would recommend it to others. The study concludes with a discussion of the rich and insightful findings and their implications for tourism industry practitioners. Copyright © 2010 John Wiley & Sons, Ltd.     

An examination of the consequences of corporate social responsibility in the airline industry: Work engagement,career satisfaction,and voice behavior

Underpinned by social exchange and social information processing theories, our study proposes and tests a research model that investigates flight attendants' perceptions of corporate social responsibility practices. Data came from flight attendants in a major low-cost carrier at different, successive points in time. The structural equation modeling results reveal that work engagement is the underlying mechanism through which corporate social responsibility, as manifested by the economic, legal, ethical, and philanthropic practices, is linked to flight attendants' career satisfaction and voice behavior. Simply stated, the empirical data support all hypotheses and the research model we have proposed is viable. The results have important implications about flight attendants' perceptions of corporate social responsibility practices and the aforesaid outcomes.     

Destination choice and the identity of places: A disaggregated analysis for different types of visitor population environment in the Netherlands

Individual behaviour relates to the ecological structure or identity of places. In this study, we investigated the relationship between the space–time ecologies of different types of visitor population environment in the Netherlands and destination choice. Multinomial logistic regression modelling for car users was applied to determine the relative importance of various personal and household attributes on choosing for a particular purpose a particular type of visitor population environment during a particular time period of the day. The attributes with the strongest link to the space–time ecologies of destination environments proved to be age, educational level, car ownership, and household income and type.     

Linkages between customer service, customer satisfaction and performance in the airline industry: Investigation of non-linearities and moderating effects

The paper investigates the linkages between customer service, customer satisfaction, and firm performance in the US airline industry. In particular, the moderating effects of market concentration and firm dominance on the service-satisfaction-performance relationship are examined. Our major finding is that market concentration dampens the relationship between customer satisfaction and airline profitability. Although the same moderating relationship was not found for market power, these results, combined, indicate that airlines can increase profits in concentrated markets without providing for the same, concomitant increases in customer satisfaction as airlines operating in more competitive markets. From a public policy perspective, our results point to the importance of regulators monitoring airline actions, such as mergers and alliances, that serve to increase the concentration of markets, but may result in lower levels of customer satisfaction.     

In search of authenticity in historic cities in transformation: the case of Pingyao,China

This article uses a series of controversies that unfolded in the Little Bighorn Battlefield area of Montana (USA) to critique the guest/host distinction that pervades tourism research. The battlefield where Custer made his legendary last stand is now a popular but contested American heritage site. This article describes how individuals have used the discursive space opened by the conjuncture of local conditions and the site's growing touristic appeal to accomplish objectives marginal to tourism. Many of those have taken shape within and served local, regional, and national identity politics. All have sought to either challenge or defend the status quo. The issues raised and positions defended during the struggle for control of the battle site and story reveal social rifts and ideological differences among, as well as between, guests and hosts. The events and interactions described complicate those categories and blur the distinction between cultural politics and critical public history. The article concludes by calling for an elaboration of the social relations found within the touristic context driven by indigenous saliences rather than scholarly concepts. Only then can the intersection of touristic and non-touristic processes be brought within the analytical purview.     

Spatial analysis of access to and accessibility surrounding train stations: a case study of accessibility for the elderly in Perth,Western Australia

Approximately one-fifth of Perth’s population is aged 60 or older. Projections suggest that this proportion will continue to increase as a result of the large number of children born after the World War II (1946–1964). Access to and accessibility around train stations for the aging population is and will become a more important issue as the elderly population continues to grow. The aim of the paper is to develop and apply a new measure of accessibility to train stations at a fine spatial scale, justified by the special circumstance of the elderly using a case study in Perth, Western Australia. Intercept surveys are used to collect data on factors affecting train station accessibility for patrons aged 60 years or older, at seven highly dispersed train stations. Overall accessibility is measured separately using a composite index based on three travel modes (walk-and-ride, park-and-ride and bus-and-ride). The results illustrate that key variables, such as distance from an origin to a station, walking or driving route directness, land-use diversity, service and facility quality, bus connection to train stations, all affect the accessibility to train stations for the elderly. This implies that improvements to these factors will improve accessibility for this population group.     

A critical discourse analysis of racial violence in South Carolina,U.S.A.: implications for traveling while Black

ABSTRACT

The purpose of this paper is to present a rich, detailed case that illustrates the way in which the discourse of racial violence has been constructed in the United States (U.S.), and how that has impacted Black travel. Using South Carolina, a state centrally-located along the East coast with historic, political, and social ties to the U.S. South as the context for this analysis, this paper employs a critical discourse analysis to examine the intersection of racial violence and tourism, situating cases of violence – historic to the modern. This study makes a case for more focused attention on the intersection of tourism and violence within the literature, as well as a call to the tourism industry to be proactive to discourses of violence, demonstrate a desire for diversity in their visitors, consider the critical issues of racial representation in their tourism products, and be aware of the emerging organizations supporting and facilitating Black travel.