Urban heritage and cultural tourism development: a case study of Valletta’s role in Malta’s tourism

ABSTRACT

Despite significant potential for cultural tourism, the predominant form of tourism in Malta is sun and sea. This paper evaluates Malta’s potential for cultural tourism with a focus on Valletta, a fortified historic city that overlooks the Grand Harbour. Valletta’s rich urban heritage and historic narrative makes it ideal for the development of a more culture-oriented tourism. The paper explores how, over more than half a century of tourism activity in Malta, culture and heritage retained a secondary role. Since the mid-nineties, Malta’s tourism policy shifted with culture and heritage being given greater importance, even if the sun and sea tourism remained a priority. Public and private investment brought about changes in Valletta that made it more amenable to cultural activity and tourism. Although European Capital of Culture Valletta 2018 provides new opportunities for cultural tourism to Malta, it is unclear whether this will bring a lasting legacy for Malta’s tourism. This Valletta case study shows that, for destinations with an established form of tourism, the development of cultural tourism meets with difficulties, in spite the presence of a rich urban heritage.     

The inner struggle of visiting ‘dark tourism’ sites: examining the relationship between perceived constraints and motivations

Numerous conflicting factors impact the tourism decision process especially as it relates to dark tourism, that is, tourism that focuses on mortality. This research examines the relationships among constraints and motivational factors that affect tourists’ decision to visit the Memorial of the Victims of the Nanjing Massacre in China. Seven dimensions of constraints were revealed with the most important factor being an interest in other leisure activities. Of the three motivational factors discovered, the obligation the respondents feel to visit the site was discovered to be the most important. The major contribution of this research is its analysis of the relationship between motivations and constraints and the discovery that there are both positive and negative relationships between constraint and motivation factors. The most important finding may be that an increase in curiosity motivation may result in a decrease in disinterest constraints but an increase in the strength of the constraint of Chinese cultural perspectives on death and taboos. The findings suggest that the most effective marketing might not focus too much on the development of curiosity but on other motives, such as obligation and education.     

Understanding the changing Intangible Cultural Heritage in tourism commodification: the music players’ perspective from Lijiang,China

ABSTRACT

While Intangible Cultural Heritage (ICH) emerges as a new topic in the fields of heritage studies and tourism studies, the changeability of ICH in tourism commodification is still under-researched. The tension between protection and commodification of ICH is intensified when ICH is regarded as a heritage to protect and a resource for commodification, such as in the case of China. With a musical ICH element in Lijiang, China as the case, this paper applies a Critical Heritage Studies approach to investigate the values and components of ICH from the perspective of the music players. From both the diachronic and synchronic dimensions, the research shows that the players construct the values of their ICH in a subject, diverse and dynamic process. The less- and the more-commodified forms of performance are not clearly differentiated; rather, they are regarded as equally important to realise players’ dynamic and subjective needs. Provided practitioners can engage with their ICH freely, commodification can be seen as an indispensable form of the ICH-making process. This paper aims to reveal the dynamism of ICH, to rethink the commodification of ICH, and to rethink the relationship between the commodification and the making of ICH from a critical approach.     

Urban transformation and diffusion of tourist practices: visiting Alcântara at the turn of the twentieth century

This article examines the effects of tourism on the transformation of the perception of the urban world. I aim at exploring the role that tourist practices have played in the evolution of the organisation and uses of urban spaces or, in other words, in the way the city has been experienced and lived. The development of tourist practices and situations has contributed to framing the discontinuous progress of urbanisation. To better understand this process, I propose to move beyond exploration of specific tourist contexts and places, and to think about the complex relationship between, on the one hand, the material and social arrangements of the city, and on the other, the discourses and representations produced around it. My research draws on a specific case study, namely: The transformation of representations of the Alcântara neighbourhood in turn-of-the-century Lisbon, from an industrial suburb to a popular and ‘urban’ place [Vidal, F. (2006). Les habitants d'Alcântara. Histoire sociale d'un quartier de Lisbonne au début du XXe siècle [The inhabitants of Alcântara. A social history of a Lisbon neighbourhood in the early twentieth century]. Villeneuve d'Ascq: Presses Universitaires du Septentrion]. During the turn to the twentieth century, Alcântara became ‘visible’ and ‘visitable’. The former industrial suburb was thenceforth perceived as a pleasant and urban place, both in a practical way (patent, for example, in the experience of walking down the streets or of visiting industrial sites) and in a symbolic way (through the construction of neighbourhood identities and heritage policies).     

“This is the only tour that sells”: tourism,disaster, and national identity in New Orleans

For many, New Orleans, LA, USA, was an ideal vacation destination, with the commercial tourist industry providing one-third of the municipal budget. This changed on 29 August 2005, when Hurricane Katrina made landfall and, due to a series of events, the majority of the city was submerged underwater. In December 2005, the multinational tour operator, Gray Line, announced that its business in New Orleans would re-launch featuring “Katrina tours.” Controversy immediately arose, particularly as neighborhoods previously outside commercial tourist imaginaries now were on tourists' itineraries. Drawing on secondary debates and participant observation of the tour performances, the author argues that tourist practices at sites of disaster offer a compelling mode to negotiate the social drama of nationhood through challenging tourist imaginaries of space and belonging. Although exploitation, catharsis, and mourning can occur, touring extreme calamity also offers opportunities for education, civic identification, and cultural change. Gray Line's Katrina tours help remind tourists that the rebuilding necessity will continue to require federal aid, volunteer labor, and tourist revenue. The controversy surrounding Katrina tours also provides an opportunity to consider the ethics and the efficacy of commercial and noncommercial tourist practices in the aftermath of an unjust environmental disaster.     

Understanding the motivation of museums,galleries and cultural exhibition visits – evidence from Taiwan internet use types

Are museums, galleries and cultural institutions (MGC) educational institutions or accommodations of leisure market? The aim of the present study is to understand why people visit MGCs through analysing a potential link between internet use types and MGC visits. Internet use is categorized into three types: independent activities, recreational activities and social activities. The empirical results indicate that internet use for recreational activities is negatively related to MGC visits, while internet use for independent activities is positively related to MGC visits. The findings suggest that MGCs are expected to provide visitors with educational experience rather than with social or recreational experience.     

Residents’ perceptions of tourism development – implications for small economies business: the case study of Ali Sadr,Iran

Ali Sadr Cave is the world's largest water cave and is a protected national heritage of Iran. This paper examines the residents’ perceptions of tourism development. In total, 250 residents of Ali Sadr village were interviewed. To improve the economic outcomes of the exchange between individuals from various cultural backgrounds, it is important to resolve the conflicts between residents and international tourists. In the management of tourism in the region, the local people who strongly support tourism development are not involved much. This paper concludes with recommendations for tourism managers to improve the economic outcomes of local people through tourism development.     

Prediction,explanation and big(ger) data: a middle way to measuring and modelling the perceived success of a volunteer tourism sustainability campaign based on ‘nudging’

The overall aim of this paper was to explore the dichotomy between explanation and prediction and to suggest that there is a middle way. Explanation has often been the domain of academics while prediction has often been the domain of businesses. The former have frequently used smaller sample sizes, the latter larger sample sizes and now increasingly data that have high volume, high velocity, and high variety, i.e. big data. These differences may place the parties at opposite ends of a spectrum which suggests that there is a middle way. This middle way uses ‘automatic linear modelling’ that can cope with big data and presents the results as visualisations. An example is outlined based on a sustainability campaign involving leaders in the context of volunteer tourism. The campaign used an informational ‘nudge’ approach. The results of the study are discussed in relation to both the application of the technique and the success of the campaign. It is pointed out that the technique is exploratory but can aid both prediction and theory building in the area of volunteer tourism and that academics must not be afraid to embrace new methods that may be less conventional but bring the universities and industry closer together.     

An innovative transit system and its impact on low income users: the case of the Metrocable in Medellín

The Metrocable in Medellín, Colombia, is an innovative system to improve access to deprived areas located in hilly zones. The idea to use cable cars as feeders to the metro was integrated into an ambitious urban project that, to date, has improved accessibility dramatically for some low-income residents. Using data before and after the project’s implementation, we evaluate the impact on social equity for the population in the zone of influence, considering changes in accessibility to employment and in housing-related costs. The access provided by the project to the main high-employment centres has doubled the number of opportunities that can be reached by the “target population,” even though travel-time savings and costs have seen only small changes. In fact, prior access to the CBD was poor and expensive, but time and costs were reduced with the Metrocable, although this reduction was not equal for all locations in the metropolitan area. In general, we argue that the main benefits, in terms of accessibility that differentiates the areas analysed from those used for comparison, are related to a localised ease of access to specific centres of activity according to the centralised development of the city’s job market along the mass transit lines. In terms of housing costs, we developed a set of difference-in-difference models that considered rent, transport, and public utilities costs; however, none of them have allowed us to conclude that there was a statistically valid relationship between the Metrocable and the changes in costs between the two analysed populations.     

On academic publishing,the myth of the East–West nexus,and tourism scholars in a regime era – a commentary on “The global permutations of the Western publication regime” by Erik Cohen,Scott A. Cohen,and Victor T. King

The article, “The global permutations of the Western publication regime” (http://dx.doi.org/10.1080/13683500.2016.1272556), inspires this short commentary. I respond directly to two points made in the original article about academic publishing and divisions between the “East” and “West” and make an additional point about the role of tourism scholars in these debates. My reason for writing this commentary is twofold: to take seriously the publishing regime’s influence in academia around the world and to challenge a universalizing critique of its features.     

Why did the chicken cross the road,and what’s funny about it? The role of transportation cartoons in social experiences

This article samples a number of transport related situations that cartoonists sketch in the media, thereby taking a stand and offering solutions regarding transportation issues. We discuss the relationship that is created by the cartoonists and ultimately involves both the general public and transportation professionals. Our analysis offers insight into popular perceptions of transportation experiences through social commentary, transmitted as graphic humor, regarding common situations, which are observed in transport systems. A theory and qualitative research based approach is used to address the complex connections between our daily responses and transportation contexts. An analysis of topical components of transportation systems and experiences as perceived by users and policymakers utilize the representations by cartoonists. By examining how the issues interrelate, we built a storyline that presents observations and critiques.     

The relationship between the ‘push’ and ‘pull’ factors of a tourist destination: the role of nationality – an analytical qualitative research approach

Using qualitative research techniques, this paper explores the relationship between the ‘push’ and ‘pull’ factors of a destination and the influence of nationality on these factors. These relationships were explored for a sample of 103 international tourists to Mauritius. The data were analysed by using (a) thematic analysis and (b) an analysis using the text analysis programme, CatPac. The results indicated relationships between specific motives, cognitive and affective images and it was also found that nationality has a strong influence on these variables. Different motives for visiting Mauritius were found to exist between different national groupings. Implications for use of thematic and content analysis, management of destination, marketing and tourist experiences are provided.     

Seamless,accessible travel: users’ views of the public transport journey and interchange

Emphasis on the need to reduce the deterrence effects and costs associated with interchange, so that increasingly seamless public transport journeys can be provided, is now a key policy goal. This paper reports the findings from a series of focus groups and in-depth interviews of both public transport users and car users that were undertaken for a Scottish Executive funded study on interchange and travel choice. It explores how interchange is perceived and how this perception deters public transport use amongst car users or limits public transport use amongst public transport users. The paper also provides insights into lifestyles, the decision-making processes and types of considerations that are made at key stages in the journeys of both car users and public transport passengers.     

Residential self-selection and travel behaviour: What are the effects of attitudes,reasons for location choice and the built environment?

In studies of the effect of built environment on travel behaviour, residential self-selection is an increasingly important issue. Self-selection implies that households locate in places that provide them with conducive conditions for their preferred way of travelling. In these studies, it is assumed that attitudes toward different travel modes are an important factor in location choice, and that households are unconstrained in choosing their preferred residential location. This paper challenges these assumptions, by distinguishing between the more passive travel attitude and travel considerations as a deliberate reason to locate in a certain place. Based on a survey among 355 recently relocated households in Dutch TOD locations, we find that the association between travel attitude and residential environment is weak, and that the association between travel attitude and travel as a factor in location choice is moderate at best. Multivariate models show that both travel attitude and travel being a reason for location choice influence travel mode use, suggesting that travel attitude is insufficient to fully reflect self-selection processes. In comparison to other travel modes, train travel is most influenced by the fact whether residents deliberately chose to live in an environment conducive to using this mode.     

Exogenous shocks and managerial preparedness: A study of U.S. airlines’ environmental scanning before the onset of the COVID-19 pandemic

Managerial preparedness is a constant concern for firm stakeholders. This concern is exacerbated during times of immense stress brought about by exogenous shocks. In this paper, we analyze the preparedness of U.S. commercial airline management teams to the largest systematic exogenous shock to date, namely the COVID-19 pandemic in 2019 and 2020. We do this by underpinning the paper with theory on environmental scanning and managerial dysfunction and then documenting the signals and actions of management around multiple public health scares. These include the SARS outbreak, the Swine Flu outbreak and the COVID-19 outbreak. Our results, based off of corporate filings with the SEC, is that airline management had multiple “dry runs” before the COVID-19 outbreak that should have lead them to prepare for financially catastrophic scenarios such as the one observed in 2020. Instead, management teams failed to learn from these, and other, prior shocks. Instead, they focused on other, less serious threats while diffusing their financial buffers through dividends and share buybacks.