Knowledge management and tourism recovery (de)marketing: the Christchurch earthquakes 2010–2011

New Zealand has a history of deadly earthquakes, the most recent of which in Christchurch (2010–2011) has had major consequences for the tourism sector. Tourism destinations affected by major natural disasters face significant challenges during the response and recovery phases. Christchurch lost a large proportion of its lifelines infrastructure and accommodation capacity, and experienced an unprecedented drop in domestic and international visitor arrivals. The theoretical frameworks informing this paper come from the fields of tourism disaster planning, knowledge management and recovery marketing. They inform an empirical study that draws upon qualitative expert interviews with national and regional destination management organizations regarding their experience of the Christchurch earthquakes. The findings of this research highlight the critical importance of knowledge management and effective inter-agency collaboration and communication in the immediate disaster response, as well as during the development and implementation of (de)marketing strategies, in order to expedite medium- to long-term tourism recovery.     

Wine Tourism in Spain: Denomination of Origin Effects on Brand Equity

This research focuses on the analysis of wine tourism in four Spanish regions. Specifically, its main purpose is the development of a model to study the influence of the denomination of origin brand image, as a regional brand, and destination image on wine tourism destination brand equity. Due to the importance of destination marketing strategies, this study has been carried out from the wine industry's perspective. The conclusions obtained are applicable to the tourist sector and, particularly, to those wineries that wish to start a new line of business: wine tourism. Copyright © 2011 John Wiley & Sons, Ltd.     

Slopeland disaster risk management in tourism

Complex disasters have received greater attention because of the earthquake that struck Japan on 2011. Taiwan is not only in a region in which various disasters occur frequently, but because of its complex geological and topographical conditions plus overdevelopment of sensitive areas caused by rapid expansion of the tourism industry, many tourist areas are under direct threat, increasing the risk of safety of human life and impacting the overall economic development to a greater extent. The objective of this study is to examine the impact of complex disasters on the tourism industry in Taiwan. Using slopeland disasters as an example and employing the concepts of modern risk management, the study aims to strengthen and integrate relevant research results and techniques, such as analysis of potential disasters, analysis of structural vulnerability, and analysis of aggregate loss probability. The study provides suggestions related to complex disaster assessment patterns and management strategies in the tourism industry. It is expected that relevant information and results of the risk assessment analysis presented in this work not only benefits government departments, tourist facilities’ owners, insurance companies, and financial institutions, but also assists in effective management of risk stemming from natural disasters in relation to the tourism industry.     

Restoring tourist confidence and travel intentions after disasters: some insights from a rejoinder to a series of unfortunate events in Malaysian tourism

Many countries face a decline in tourist confidence and reduced travel intentions after disasters. However, Malaysia – a country that experienced a series of aviation tragedies throughout 2014 – encountered an overall increase in inbound tourists and monetary receipts. This article more closely examines the effects of these unfortunate events on Malaysian tourism and identifies several strategic avenues that can contribute to restoring tourist confidence and reigniting tourist interest in travelling to disaster-stricken countries.     

Big data in smart tourism: challenges,issues and opportunities

In the era of digital transformation, Big Data have assumed a crucial role in changing the global travel and providing significant challenges and opportunities for established companies, as well as new entrants into the tourism industry. All these companies can get valuable information on Big Data for predicting tourist demand, enabling better decision-making, managing knowledge flows and interaction with customers, and providing the best service in a more efficient and effective way. This can result in improved productivity, increased customer satisfaction, personalized marketing campaigns, and more efficient operations. However, open research issues about the role of Big Data in the tourism industry can be still recognized. With these premises, this Editorial aims to present the articles included in the special issue of Current Issues in Tourism titled ‘Big data in smart tourism: challenges, issues and opportunities’, which has called for research contributing to the recent debates on the implications and challenges of the adoption of Big Data to improve the competitiveness of tourism destinations and companies. Main topics considered by the accepted articles include a literature review proposing a novel theoretical investigative frameworks, metrics and critical dimensions, and empirical investigations of the use of Big Data in different tourism contexts.     

Tourist use of public transport at destinations – a review

Understanding tourists' use of public transport (PT) at the destination is important for sustainable mobility, destination satisfaction, PT management and destination management. This paper provides an overview of research in PT and tourism since 2000. The review identifies main topics and issues including how PT is used for tourism purposes in different contexts. It also recommends policies and strategies for a modal shift to PT in tourism, and identifies potential areas for future research. The review indicates that there are differences in the level of PT use by visitors between rural and urban destinations. PT is often not favoured by visitors in remote areas, although the situation is more promising in urban destinations. However, the overall potential of PT as an alternative mode for travelling is unclear, given tourist motivations and behaviours, and provision of visitor-oriented PT services including the need for appropriate communication and social marketing strategies.     

Local community perceptions of disaster tourism: the case of L'Aquila,Italy

Despite increasing research in dark tourism, few attempts have been made to explore local community perceptions of becoming the object of the dark tourist gaze, an issue that is of particular relevance at disaster sites given the potential sensitivity of local people to the intrusion of tourists in the aftermath of a disaster. This paper addresses this significant gap in the literature. Based on research undertaken in L'Aquila, an Italian city that in April 2009 suffered a devastating earthquake, it explores the responses of members of the local community to their city becoming a dark (disaster) tourism destination. In so doing, it reveals an evolving response towards tourism that not only contradicts traditional understandings of resident perceptions of tourism, but also points towards how appropriate responses to disaster tourism might support the disaster recovery process.     

Modelling international tourism demand and volatility in small island tourism economies

Small island tourism economies (SITEs) vary in their size, land area, location, narrow resource bases, economic development, overwhelming reliance on tourism and consistent inflow of foreign direct investment for economic growth. Small island tourism economics differ in their ethnic diversity, political systems, economic and environmental vulnerability, ecological fragility and the risks facing investors. Owing to natural disasters, ethnic conflicts, crime and the threat of global terrorism, there have been dramatic changes in the arrivals of international tourists to SITEs. These variations in international tourism demand to SITEs, particularly the conditional variance (or volatility) in international tourist arrivals, have not previously been analysed in the tourism research literature. An examination of the conditional volatility of international tourist arrivals is essential for policy analysis and marketing purposes. This paper models the conditional mean and conditional variance of the logarithm of monthly international tourist arrivals and the growth rate (or log‐difference) in the monthly international tourist arrivals for six SITEs, namely Barbados, Cyprus, Dominica, Fiji, Maldives and Seychelles. Diagnostic checks of the regularity conditions of the logarithm of monthly international tourist arrivals and their growth rates suggest that the estimated univariate models of trends and volatility are statistically adequate. Therefore, the estimated models are appropriate for purposes of public and private sector management of tourism. Copyright © 2005 John Wiley & Sons, Ltd.     

The Tsunami and Tourism: A Comment

The tsunami of December 26th 2004 had a devasting impact on the coastal regions of the countries around the Indian Ocean, bringing death and destruction on an unimaginable scale. Almost 300,000 people lost their lives, widespread damage was caused to infrastructure, transport and communication networks, ecosystems and livelihoods throughout the affected region and, overall, the economic cost of the disaster is expected to exceed $10 billion. Nevertheless, natural disasters on the scale of the tsunami are not unknown. However, the global response to the disaster was unprecedented both in its scale and immediacy. As this paper observes, this response was primarily driven by the fact that thousands of western tourists were also victims of the tsunami, transforming the event into a truly global disaster. Noting that the tsunami served to highlight the dependency of many of the affected regions on tourism and, hence, the vital importance of attracting tourists back to those regions, it suggests that, although attention will undoubtedly be focused on the management of the crisis, tourism played a positive role in that it united the world in its response to the needs of the communities devastated by the tsunami.     

Differences between first time and repeat spectator tourists of a youth soccer event: intentions and image approaches

The understanding of behaviours of sport tourists is an important topic for destination tourist development. Given that repeat visitation is often a desired outcome for tourism destinations, this study examines whether there are differences in behavioural outcomes and image perceptions of spectators of a small-scale sport event based on past behaviours. Data were collected from tourist spectators attending a youth soccer sport event. The hypotheses focused on differences among first-, second-, and third-time attendees regarding their future behaviours and images of the event and the destination. The results revealed no differences in these variables between the three groups. Implications for this study suggest that youth sport event spectators may form strong behavioural and image perceptions from the first time they attend the event, which do not change with attendance frequency. Destination marketers can invest marketing resources to attract first-time attendees and achieve long-term behavioural outcomes.     

Film-induced tourist motivations. The case of Seville (Spain)

Tourists' attraction to filmed sites has increased destination marketing organisations (DMOs) interest in film-induced tourism. Seville, Spain, has been the setting of many national and international film productions. Film tourism research has focused on impacts, travel preferences and destination choice, but there is a lack of research on motivations of film tourism. As a consequence, DMO actions in film tourism are often developed ad hoc, in an unplanned and opportunistic way without understanding the phenomenon. This research tries to fill this gap by focusing on film tourism in Seville in order to identify film tourists' motivations. Results identify film tourism activity and find five motivations of the film-induced tourist in Seville: film site experiences, fantasy, novelty, touring the film and personal film-location connection. Results show films add something valuable to destination experience (as a secondary or tertiary attraction). Destination managers should consider novelty factor as an element to enhance tourist experience, especially for non-European ones as well as for female tourists and tourist above 25 years, to motivate a slightly positive site experience.     

Wine tourism research: a systematic review of 20 vintages from 1995 to 2014

This paper provides a review of 176 papers on wine tourism published between 1995–2014, highlighting research fields, wine regions studied, theory and methodologies used, journals and authors publishing wine tourism research. This paper aims to provide a reference guide for future researchers through a systematic review of wine tourism research over 20 years. The study contributes to the existing literature reviews of wine tourism and consequently, identifies key gaps for further study. Wine production and wine tourism have very different business foci within wineries. However, the findings reveal the importance of strengthening the synergies between wine production and tourism to be successful. In addition, findings revealed different research agendas between New World and Old World wine countries, where the former has a focus on wine tourism while the later on wine production. There has been an increase in theory building which highlights the complexity of the wine tourism experience. Based on this review, the wine tourism research framework developed by Carlsen (2004) has been extended to include two themes: regional development and the experiential wine tourist. The results reveal relevant findings for academics, winemakers and tourism managers regarding the background and future trends of wine tourism.     

Beyond the journey: the lasting impact of culinary tourism activities

In general, food tourism research has focused on tourist behaviour prior to or during trips, as well as food tourism development and marketing from a destination perspective. This exploratory study investigates food tourism from a broader context to determine if food tourism activities may impact attitudes and future behaviours. Data from a nine-country survey indicate that food activities likely impact trip satisfaction and influence intention to return and likelihood to recommend a destination. Food experiences are connected with memory, and these food experiences and souvenirs may influence destination image and lead to future purchases. Suggestions are provided for further research.     

Tourism in Dubai: overcoming barriers to destination development

The Middle East as a whole attracts comparatively few visitors, and political events in the current century have generated new uncertainties and tensions which seem likely to further discourage tourists and investors. Additional barriers relate to poor accessibility, a perceived lack of conventional attractions and limited promotion. Despite these apparently unfavourable circumstances, international tourism has been adopted by the Dubai authorities as a core element in a programme of economic diversification. They have invested heavily in expensive facilities, as well as undertaken extensive marketing, and the outcome has been strong growth in tourism. There are great expectations of the future, reflected in the setting of very high arrival targets. However, there are also several constraints that might inhibit progress, with a need to review strategies. The experience of Dubai thus serves to illustrate factors that are critical to destination development, major impediments and approaches to overcoming these. Copyright © 2006 John Wiley &Sons, Ltd.     

Crime and tourism: organizational opportunities and social marketing in LA Gang Tours

Existing investigation on tourism and crime has indicated a negative relation between these two concepts where crime appears as an influential factor in limiting tourist flows. Albeit tourists have repeatedly reported the importance of safety in their travels, this paper presents a paradoxically positive relation between tourism and present crime, where gang culture is the main attraction of the visit. This case study is focused on ‘LA Gang Tours’, a non-profit organization and its use of social marketing in the re-interpretation of an organization threat to an opportunity in Los Angeles, the ‘gang capital of the world’. For this purpose, I have applied conceptual content analysis of online data referring to this touristic attraction.     

Application of cultural tourist typology in a gaming destination – Macao

The aim of the paper is to study how cultural tourist typologies apply in an urban gaming destination and how such typologies could aid in the segmentation and profiling of this niche tourist market. Results showed that there exists a certain demand for cultural tourism in Macao and there are different ways to distinguish between cultural and non-cultural tourists, as well as to identify sub-groups of cultural tourists. The three approaches used to distinguish between the two cohorts came up with different percentages of cultural tourists within the total tourist sample. Other findings showed significant differences in trip characteristics and information search behaviour between the two cohorts and among sub-groups of cultural tourists. Such information could be used for profiling purposes. The resulting profiles have implications on marketing and promotion strategies which should not focus only on tourists' primary motives but should attempt to induce or arouse their secondary interests. The methodology could be applied to other destinations hoping to develop cultural tourism.     

A new take on an old structure? Creative and slow tourism in Krakow (Poland)

The contemporary tourism market trends indicate an increasing need for the individualisation of tourist experience and necessitate a move away from the standardisation of tourism products, including those offered within the cities that primarily market their cultural heritage. The concept of creative tourism as a way of practising cultural tourism is a response to the changing needs and expectations of tourists. This is because it offers non-traditional uses for the cultural potential of cities. This article attempts to embed creative tourism in the overall tourist product using an example of a historic city – Krakow. The authors examine the development of tourism products in Krakow, focusing primarily on cultural and historical heritage tourism and secondarily on new forms of tourism that have emerged, such as creative tourism and slow tourism. They analyse this issue in terms of districts – traditional and new tourist areas, indicating the potential for tourism growth.     

Taiwan's international tourism: a time series analysis with calendar effects and joint outlier adjustments

In this paper, we examine monthly tourist arrivals from Japan, Hong Kong and the USA between January 1971 and December 2008. Our purpose is to find events or variables that affect Taiwan's international tourism. We find that the Chinese New Year has a positive effect on tourist arrivals from Hong Kong, but negative effects for other countries. Through outlier detection, we obtain a better understanding of the effects of non‐recurring events that have impacted Taiwan's international tourism. Using transfer function model with automatic outlier detection and adjustment, we find that the exchange rate influences tourist arrivals from Japan and Hong Kong. Copyright © 2010 John Wiley & Sons, Ltd.     

Guided Tour Influence on Cruise Tourist Experience in a Port of Call: An eWOM and Questionnaire‐Based Approach

The study aims at exploring the importance of guided tours in cruise tourists experience while visiting a port of call and analyzing qualitative (electronic word of mouth from Tripadvisor) and quantitative (personal interviews with tourists) data. The results obtained from the electronic word of mouth analysis suggest that taking a guided tour is a highly satisfactory and sentimentally positive experience for the cruise tourist. Moreover, the empirical findings revealed that taking a guided tour has a moderating effect on (1) the interaction between destination image–satisfaction, (2) the satisfaction–loyalty causal relationship and (3) the destination image formation process regarding the infrastructure and atmosphere, and tourism resources image dimensions. Copyright © 2016 John Wiley & Sons, Ltd.     

The Formation of a Tourist Destination's Image via Information Sources: the Moderating Effect of Culture

The present study aims to outline the growing importance of culture in the field of tourism. More specifically, it highlights culture as a moderating variable in pre‐visit tourist destination image formation, through the information sources utilized by the tourist in the selection of a holiday destination (that is, travel agencies alone vs. travel agencies together with the Internet). For this purpose primary research used a multicultural sample of 371 tourists from different European countries. The results show that the formation of a destination's pre‐visit image amongst tourists, based on the information sources they use, is moderated by the level of uncertainty‐avoidance of their national cultures. Copyright © 2011 John Wiley & Sons, Ltd.