共查询到20条相似文献,搜索用时 0 毫秒
1.
Patrick D. Thelen Katy L. Robinson Cen April Yue Rita Linjuan Men 《Journal of Promotion Management》2021,27(1):27-49
AbstractThis study examined how the 117 Twitter profiles maintained by U.S. headquartered agencies appearing in the 2017 Global Top 250 PR Agencies list from the Holmes Report are using this platform to communicate with their publics. Guided by the dialogic communication theory, a content analysis of 1,120 tweets (from the 112 agencies identified as having public active accounts) published between January and October 2017 were analyzed to better understand the content strategies implemented by these agencies as well as the relationship between levels of public engagement and the implementation of dialogic principles. Additionally, this study placed a special emphasis on thought leadership and the means being employed by agencies to introduce and promote their ideas. The study’s results suggest that while media vividness increases the public’s levels of engagement, interactivity has an inverse effect. At the same time, the findings indicate that agencies are not fully employing the dialogic capacity of Twitter. From a strategic point of view, this study provides significant implications for social media communication practices by public relations agencies. 相似文献
2.
Irma Martam 《Journal of Marketing Management》2016,32(11-12):1174-1182
ABSTRACTGender equality is still facing many challenges in Indonesia; this also includes a prominent problem of gender-based violence. Social marketing approach has been used to promote gender-equality programmes tackling gender-based violence. MenCare+ is one of the examples of programmes in Indonesia that engage men with multicomponent, strategic, involves campaigns, education, training and policy advocacy with a number of objectives including improving access to services, increasing sexual and reproductive rights, and fostering gender equality. Some achievement has been made such as MoU with local government to promote male involvement in the use of contraception. However, gender-equality movement is still needed in order to change the mind set and paradigm towards gender equality, and social marketing can become a powerful tool to do it.Abbreviations: MoU: memorandum of understanding; NGO: non-government organization 相似文献
3.
《Journal of Foodservice Business Research》2013,16(2):95-98
AbstractThis article provides a case study of how Fresh Choice Restaurants use neighborhood or local area marketing to create positive community relations. Specific examples of how Fresh Choice implements neighborhood marketing are provided in the article. 相似文献
4.
本文运用1985-2008年中国相应数据,检验了中国劳资关系因素对外国直接投资的影响。结果表明,由于中国劳资关系制度仍不健全,工会力量较薄弱,因此其对FDI不构成显著影响,一些传统因素如GDP、工资以及对外开放政策等仍然是影响FDI的显著变量。但可以预见,随着中国劳资关系规制的健全、工会谈判力量的增强以及行业、地区水平集体谈判的推进,劳资关系因素对FDI的影响将逐步显现。 相似文献
5.
Ngan Collins Alan Nankervis Sari Sitalaksmi Malcolm Warner 《Asia Pacific Business Review》2013,19(3):361-377
Western labour–management relationships (both formal and informal), their respective rights, obligations and negotiating frameworks, have been well- established, understood, and supported by a complex set of associated legislation for decades. However, in many developing countries, including Vietnam and Indonesia, historical, socio-cultural, ideological or political factors constrained the development of such formalized employee relations until very recent times. This paper explores the different paths taken by Vietnam and Indonesia towards a modern employee relations system, with its concomitant positive and adverse consequences. 相似文献
6.
《Business History》2012,54(6):795-810
This article focuses on social capital among the French business elite, the period under study coinciding with the implementation of privatisation programmes in France from 1986 to 1998. The Chirac government (1986–1988) sought to change the rules of the economic game, the political aspirations invested in privatisation centring on the free play of market forces and competition, to which the programme purported to reconcile the public at large. The article reveals how privatisation, far from breaking with the past by widening participation in economic life, strengthened the ties that bind the French establishment elite through the concentration of power in ‘hard cores’ of stable investors in newly privatised firms. High levels of social capital within the French national business system ensured that members of the ruling elite, united by multiple ties and similar backgrounds, connived, as before, to manipulate institutions and situations in their perceived collective interest. 相似文献
7.
Yuliani Suseno 《Asia Pacific Business Review》2018,24(2):174-195
AbstractExisting research on social capital has primarily focused on examining the outcomes of social capital, whether these are about individual, organizational or even societal outcomes. However, much research is still needed in terms of examining how social capital is created. We contribute to filling this gap by examining the ways in which social capital is created in urban communities in an emerging economy. Social capital, in this study, is viewed as being created as a consequence of an organization’s disruptive innovation. We analyse the context of Go-Jek, a rather newly established service firm in Indonesia, and examine how the disruptive innovation of Go-Jek’s service provision influences the creation of social capital in terms of social connectedness, trust, and shared understanding, in Indonesia’s urban communities. 相似文献
8.
Corporate social responsibility (CSR) increasingly receives attention from managers and researchers, especially in the area of consumer perception and response of CSR. However, most of this research was conducted in the context of developed countries. It shows that research on consumer perception towards CSR in developing countries needs to be developed. This paper will examine consumer perception in the developing country of Indonesia. This research produced mixed results, suggesting that CSR is still a concept waiting to be applied in the developing country. Consumers are often unaware and unsupportive towards CSR. This is the opposite finding of consumer perception in developed countries, where most consumers are willing to support CSR launched by corporations. Nevertheless, there is an interesting finding: When consumers have to buy similar products with the same price and quality, CSR could be the determining factor. They would buy from the firm that has a socially responsible reputation. 相似文献
9.
Simon Fry 《Asia Pacific Business Review》2014,20(4):603-617
Considerable emphasis has often been placed on cultural factors in explaining the peculiarities of East Asian employment relations. By comparison with workplace relations in the West, East Asian employment relations are characterized by low rates of unionization and collective bargaining, and a relative absence of industrial disputation. A critique of notions of culture found in employment-relations scholarship is presented which draws on long-established conceptualizations developed in historical, post-colonial, anthropological and cultural studies. Most of the peculiarities of East Asian workplace relations can be adequately accounted for through manners other than invoking a grand theory of culture. 相似文献
10.
邹晓涓 《湖北商业高等专科学校学报》2008,(2):77-81
1949-1957年是中国产业结构转换的转折期。从经济史学视角对这一时期产业政策导向演变以及产业结构变动的研究表明,经济发展战略和产业政策对产业结构转换起到了决定性的作用,但是,中国政府选择的重工业优先发展的跨越式产业结构转换模式也带来了潜伏的危机。 相似文献
11.
Organizational learning for innovation is critical for the success of multinationals. In this study, we examine two multinationals and their learning and innovation, when operating in Indonesia as the host country. As research on organizational learning has largely overlooked the influence of regional contexts, we examine the role of contextual conditions of the host country with regard to its economic, political and competitive conditions, and the changing customer demands, on organizational learning and innovation. We also consider organizational learning process, taking into account organizational factors that influence such process. The implications, contributions and limitations of the study are then discussed. 相似文献
12.
城市化与产业结构高级化——基于浙江省的协整分析 总被引:1,自引:0,他引:1
基于我国产业转型升级的大背景,以探索符合我国国情的产业转型升级之路为目的,运用浙江省1990—2009年数据,实证研究城市化与产业结构高级化的关系。结果表明:产业结构高级化水平是城市化的格兰杰原因,且两者存在长期的均衡关系,由此说明产业转型升级必须通过进一步城市化来推动。 相似文献
13.
Denni Arli Tania Bucic Jennifer Harris Hari Lasmono 《Journal Of Asia-Pacific Business》2013,14(3):231-259
Ethical consumption studies in developed countries suggest consumers are becoming more ethically minded, as manifested in the shift toward purchasing ethical products. However, little is known about ethical consumption in developing countries, which is problematic because these countries host the greatest share of the world’s youth population. In this study, the authors examine the perceptions and motivations of Indonesian college student consumers toward corporate social responsibility (CSR). The authors find that despite the country-based differences, Indonesian college students express perceptions of CSR similar to those of consumers in developed countries. Furthermore, female consumers have stronger intentions to support ethical products than their male counterparts. 相似文献
14.
资源型城市产业转型的研究 总被引:2,自引:0,他引:2
我国资源型城市作为工业化进程的主要动力源,为国家的经济建设和社会发展做出了重要贡献,但资源型城市本身存在的问题制约了其发展,因此找出我国资源型城市存在的问题的原因以及对症下药,制定对策来加快资源型城市的转型实现其健康发展就显得很有必要。 相似文献
15.
上个世纪60年代,日本政府根据煤炭工业衰退不可逆转的实际,实施了一系列政策措施,对煤炭产业进行调整与改造,九州地区产业的成功转型给人很大启示。本文借鉴九州地区产业转型的经验,并结合徐州煤炭产业存在的问题,提出有效的对策和具体措施,借以加快徐州老工业基地的全面振兴。 相似文献
16.
《Business History》2012,54(6):749-764
Stakeholder relations that are available through networks of various sorts are one benefit from social capital. According to the stakeholder approach to organisations, those relationships that contain most of the important attributes – such as power, legitimacy, frequency of contact and urgency – hypothetically dominate the business environment. This has caused modern corporations to view chiefly the dominant stakeholders as important. This study tests the importance of these attributes in early modern international trade; in other words, which attributes played a major role in the relations between Finnish tradesmen and their foreign contacts? The archives of two major Finnish trading houses from 1781 to 1852 provide sources for studying these stakeholder relations. The results of the study seem to confirm the importance of legitimacy and power in stakeholder relations, but they particularly emphasise the significance of frequency and urgency. Furthermore, dealings repeated over time between the parties created a resource dependency, thus further underlining frequency and power as important stakeholder attributes. 相似文献
17.
随着我国民营经济的发展,劳资关系由政府部门的行政调控为主转变成市场调节为主,作为一种劳资力量平衡及平等对话的机制,工资集体协商引起了政府、企业和学术界的广泛关注。基于对武汉市部分民营企业的调查,发现实质性工资集体协商可显著提升员工的组织承诺、工会承诺及双组织承诺,与积极劳资关系气氛中度正相关;而形式化工资集体协商显著降低员工的工会承诺及双组织承诺,与消极劳资关系气氛高度正相关;双组织承诺在工资集体协商与劳资关系气氛之间起部分中介作用。 相似文献
18.
There is growing evidence from practitioners that the advertising industry is in a state of crisis. As campaigns become more integrated and multi-disciplinary, the relationship between advertising agencies and clients is being tested to its limits and is presently considered to be at an all-time low. Agencies feel less valued and are being excluded from C-suite discussion. Clients feel that agencies do not appreciate the changing landscape and how the customer experience is now key. Both sides recognise the need for more trust and collaboration. This study applies the agency theory and the social power theory to understand the pressures that the relationship is under. It looks for evidence that IMC is creating a movement away from a business alliance relationship by comparing qualitative data collected from both agencies and clients, using NVivo to identify themes. The findings identify four themes which illustrate this shift towards a supplier relationship: the client ownership of the customer journey, the lack of a strategic role of agencies, the challenges of agency collaboration and difficulties of agency specialisation. 相似文献
19.
There has been widespread and growing interest in corporate social responsibility (CSR). This study examines how CSR practices have changed, corresponding to the changes in social issues by tracking back to the prevalence of CSR advertising in print magazines from 1980 to 2009 when CSR had thrived. Our findings from content analyses of print CSR advertising with Time Magazine and Better Home and Garden suggest that there are significant relationships between social issues and CSR practices by year, target audiences, and industry types. With recent increasing needs for CSR practices in society, this study lays the theoretical and practical groundwork for strategic CSR communication by documenting historical data on CSR advertising. 相似文献
20.
《Business History》2012,54(6):801-816
Industrial relations were reconstructed in the UK in the 1970s, but only in a limited way. This article examines how business preserved ultimate managerial prerogative in the organisation of the firm and the workplace by constraining the process of reconstruction. The analysis contributes to understanding of business in the 1970s and varieties of capitalism literature on comparative political economy by suggesting that changes in industrial relations were accepted by business only where congruent with corporate strategy. Evidence comes from industrial relations surveys and the Bullock Inquiry on board-level worker participation. 相似文献