The value of celebrity endorsements: A stock market perspective

Are celebrity endorsements worthwhile investments in advertising? To answer this question, we analyze a unique sample of 101 announcements made between 1996 and 2008 by firms listed in the USA. Internet is the main medium of communication for these announcements. We employ event study methodology and document statistically insignificant abnormal returns around the announcement dates. This finding is consistent with the notion that the incremental benefits from celebrity endorsements closely match the incremental costs due to such contracts. Further, we investigate if the announcement date return depends on a number of characteristics that are often used in the endorsement literature. As a result, we find that endorsements of technology industry products coincide with significant positive abnormal returns around the announcement dates. Finally, we find weak support for the match-up hypothesis between celebrities and endorsed products.     

从金融改革看当今股市

当今中国股票市场真可谓牛气冲天! 2006年股指从1月4日1160多点,涨至12月29日收盘2675点,离2700点仅一步之遥,全年上涨1500多点;进入2007年后更是高潮迭起,并在春节前最后一个交易日再创历史新高——沪指一举突破3000点整数大关。中国股市为何一反常态,“二八现象”大行其道而技术分析连连失效?一言以蔽之,中国股市怎么了?不识庐山真面目,只缘身在此山中     

The effect of listing switches from a growth market to a main board: An alternative perspective

We examine whether firms switching listings from the Korean growth market (KOSDAQ) to the main board (KOSPI) experienced improved trading-related market quality. We focus on market macrostructure and use a difference-in-difference technique with nearest matching. Contrary to previous research and practitioners' opinions, we find that trading-related market quality mostly deteriorated or remained unchanged following the switch, indicating that the specific market macrostructure of a country matters. Listing switches produce a negative externality by weakening KOSDAQ and thereby impairing funding for innovative new firms, suggesting that policymakers should encourage firms whose characteristics fit the standalone growth market to remain listed there.     

Completion of the internal market and consumer protection: A UK perspective

The question has been raised of whether UK consumers have benefitted or suffered a decline in standards as a result of the UK's membership of the EC. Additionally some have queried whether the UK itself has fulfilled its obligations of implementing European Community law in this field. This article addresses these questions, concentrating on areas the authors deem to be of specific relevance to UK consumers, namely, product liability, package holidays, misleading advertising and enforcement. The treatment of these areas is preceded by a discussion of the basic philosophies underlying UK and European Community consumer protection policies.

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Zusammenfassung Die Vollendung des gemeinsamen Marktes und der Verbraucherschutz aus englischer Perspektive Es ist eine Diskussion darüber entstanden, ob britische Konsumenten als Folge der Mitgliedschaft Gro\britanniens in der Europäischen Gemeinschaft eher einen Vorteil erzielt oder eher einen Nachteil erlitten haben. Zusätzlich wurde gelegentlich in Zweifel gezogen, ob Gro\britannien selbst bei der Einführung europäischen Gemeinschaftsrechts in diesem Bereich überhaupt seine Verpflichtungen erfüllt hat. Bei der Behandlung dieser Fragen konzentiert sich der vorliegende Beitrag vor allem auf Gebiete, die nach Meinung der Autoren für englische Konsumenten von Bedeutung sein dürften, nämlich Produkthaftung, Pauschalreisen, irreführende Werbung und Rechtsdurchsetzung. Die Behandlung dieser Bereiche wird eingeleitet durch eine Diskussion der gedanklichen Grundlagen, die einerseits der britischen und andererseits der europäischen Gemeinschaftspolitik im Bereich des Verbraucherschutzes unterliegen.

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Joan Hunter was formerly a Lecturer in the Faculty of Law at the University of Dundee; she is now a trainee solicitor.     

The moderating role of managerial ties in market orientation and innovation: An Asian perspective

This empirical study contributes to the extant literature by investigating the relations among market orientation, managerial ties and innovation simultaneously and interactively, from an Asian perspective. Our findings reveal that customer orientation and interfunctional coordination have a positive impact on innovation. Moreover, managerial ties play a moderation role in the market orientation–innovation linkage. Business ties enhance the relation between customer orientation and interfunctional coordination and innovation. On the other hand, business ties and competitor orientation have a negative interaction effect on innovation. In addition, political ties also dampen the relation between interfunctional coordination and innovation. Such results add new insights to the extant literature and provide implications for future research and marketing practices in Asia.     

职业经理人惨遭市场红牌

入世后,在人力资源上,中国公司与跨国公司各自的竞争力将出现一场大比拼.而个中焦点,当汇聚于各层级职业经理人上.……     

股利政策的股东财富效应:来自中国股市的经验证据

Based on the special separated equity management structure of the listed companies in China and using a sample of the listed companies with distributed dividend in 2003 and 2004, this paper tests the shareholder wealth effects of dividend policy in Chinese separated equity market. Results show that shareholders of non-circulating stock get a high return rate by cash dividends, and circulating shareholders obtain a high short-term return rate by stock dividends. Translated from Nankai Guanli Pinglun 南开管理评论 (Nankai Business Review), 2006, 9(2): 4–10     

从主流船东资金链和订单状况看新船市场前景

近来市场不断传出一些船东开始订造新船的消息。那么,这究竟是压低船价的烟雾弹,还是意味着船市抄底时机已经成熟呢？从目前形势推断,欧洲主权债务或将引发欧洲经济危机。由于航运市场复苏在2010年下半年具有不确定性,     

中国轿车:离市场远近的思考

近期国内<经济参考报>年轻记者孙勇先生,向<经济日报>资深记者程远先生就轿车市场问题提出一系列质疑,在北京的两大媒体上展开了舌仗.程远先生的观点是:中国轿车工业离市场远了;孙勇先生的反驳论据是:中国轿车工业离市场近了.而本人作为国内准轿车生产厂家的一分子,则以为中国轿车虽离市场近了,但仅是离暴富阶层近了却离老百姓远了.与此同时也想为生产厂家说几句公道话,不敢说希望能与程孙二位先生商榷,只是想表达一下个人观点.     

Online consumer behavior: Comparing Canadian and Chinese website visitors

Zajonc's (1980) theory of emotions and Mehrabian and Russell's (1974) stimulus-organism-response (SOR) framework inform the development of a model of online customer behavior. The model examines the impacts of the three types of emotions (pleasure, arousal, and dominance) on perceptions of site atmospherics (informativeness, effectiveness, and entertainment). In turn, the associations of site atmospherics on site attitudes, site involvement, service attitudes, and purchase intentions are investigated. The model is compared between Canadian and Chinese customers based on Hofstede's (1991) cultural value dimensions. The findings supported the model and revealed several non-invariant paths between the groups. Particularly, the impact of pleasure (dominance) on the other behavioral variables was higher for Canadian (Chinese) compared to Chinese (Canadian) customers. Moreover, the impacts of low (high) task relevant cues were stronger for Chinese (Canadian) customers compared to their Canadian (Chinese) counterparts. Discussion centers on the theoretical and practical implications of the findings.     

FDI decisions and business-group insider control: Evidence from Taiwanese group-affiliated firms investing in the Chinese market

Based on resource-dependence theory, three hypotheses are developed and tested regarding the negative relationship between equity stakes in group-affiliated firms held by business-group headquarters and (1) the slack resources of group-affiliated firms, (2) the products of group-affiliated firms that are similar to those of the business-group headquarters, and (3) the human capital of group-affiliated firms. OLS regressions are used to test the hypotheses on a sample of existing group-affiliates of 218 business-groups entering the China market to establish a new affiliate, including 1015 observations during the 2004–2011 period. This study points to a new avenue for research on international business and business-group literature regarding ownership relations between group-affiliated firms and business-group headquarters.     

A value-based perspective of market orientation and customer service

This study aimed to build a model of business performance based on customer value-defined market orientation. In the context of a service retail industry, both firms’ and customers’ perspectives were involved in the development of the construct, using such dimensions as management support, employee efforts and customer satisfaction. The authors undertook a large-scale fieldwork to collect matched response data from firms and consumers and to test the proposed model. The results provide empirical evidence of the effects of a customer value-based market orientation on business performance, measured in terms of customer retention. In addition, this study identified three drivers of employees’ effort to implement market orientation from a value perspective.     

浅析次贷危机对中国资本市场的影响及启示

2007年爆发次贷危机后,全球金融市场都受到很大的影响,我国的资本市场亦然.而我国作为新兴市场国家,资本市场亟待建设和完善,有必要从这次次贷危机中汲取发达国家资本市场的经验和教训.     

中国广告市场发展与新媒体趋势

谈中国广告的趋势,数字确实非常重要,这个趋势背后有很多的动因。     

American and Canadian perspectives on affirmative action: A response to the Fraser Institute

The publication of the Fraser Institute's Discrimination, Affirmative Action, and Equal Opportunity offers an occasion to review some of the practical and philosophical issues raised by affirmative action policy. Canadian affirmative action programs derive from the American context, which is here reviewed, but do not have the legal recourse available in the American system. Perhaps as a consequence, most Canadian programs have been carried out by governments acting in their role as employers. The Canadian Union of Public Employees has been especially active in developing union perspectives on affirmative action programs, which do raise special concerns for organized labour. Affirmative action raises several basic questions: the importance of proportionality, merit, compensation and role models in determining who is entitled to opportunities in our society. Differences between the Fraser Institute's attitude about affirmative action and attitudes of other social groups, such as the labour movement, lie in their very different assumptions about what constitutes a free society.     

The anatomy of financial crises: Evidence from the emerging ADR market

We study the anatomy of recent financial crises in Mexico, East Asia, Russia, Brazil, Turkey, and Argentina by investigating the efficiency and pricing of the emerging American depositary receipt (ADR) market. We use a non-parametric technique to test for persistent regime shifts in two basic structural relationships for ADR returns in 20 emerging countries — identified via arbitrage and capital mobility considerations — that should always hold in efficient and integrated capital markets. We find that those “normal” market conditions were instead often violated in proximity of financial crises: The law of one price often weakened (by 54% on average) and domestic sources of risk became more important (often by more than 100%) for many emerging ADRs. We also find the likelihood of these regime shifts to be related to proxies for uncertainty among investors, exchange rate volatility, trade linkages, and liquidity (but not stock market trends, currency devaluations, capital flight, or capital controls).     

The anatomy of financial crises: Evidence from the emerging ADR market

We study the anatomy of recent financial crises in Mexico, East Asia, Russia, Brazil, Turkey, and Argentina by investigating the efficiency and pricing of the emerging American depositary receipt (ADR) market. We use a non-parametric technique to test for persistent regime shifts in two basic structural relationships for ADR returns in 20 emerging countries — identified via arbitrage and capital mobility considerations — that should always hold in efficient and integrated capital markets. We find that those “normal” market conditions were instead often violated in proximity of financial crises: The law of one price often weakened (by 54% on average) and domestic sources of risk became more important (often by more than 100%) for many emerging ADRs. We also find the likelihood of these regime shifts to be related to proxies for uncertainty among investors, exchange rate volatility, trade linkages, and liquidity (but not stock market trends, currency devaluations, capital flight, or capital controls).