人才创造力发展规律的数学模型

本文结合创造心理学与系统科学的知识,探索性地对创造力展开系统研究,提出了“创造系统”的概念,它就像一座桥梁,连接了创造力研究与可靠性理论,使在创造力研究中引入可靠性理论中的数学模型成为可能。     

Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention

The current study investigates the potential of applying interactive music to the design of e-commerce websites, aiming to create more engaging consumer experience. The model of Theory of Interactive Media Effects (TIME) is applied to propose two psychological mechanisms – heightened consumer control and perceived vividness of the website – that explain the effect of interactive music on consumer engagement. A single-factor experiment with three conditions (the control condition without background music, the static background music condition, and the interactive background music condition) was conducted and data from 248 consumers were collected. Results found that consumers in the interactive music condition were more affectively engaged in the shopping task compared to those in the other two conditions due to a higher level of novelty. The novelty dimension of affective engagement subsequently led to stronger behavioral intention and more positive perception toward the website and its brand. Whereas consumer control explained only affective engagement with the online store, perceived vividness of the website predicted both cognitive and affective engagement. In conclusion, the present study contributes to scholarship by addressing limited discussion on interactive music under the context of consumer behavior and drawing attention to perceived control and vividness as critical mediators of consumer engagement in the digital retailing environment.     

Organic consumerism: A comparison between India and the USA

This study is an investigation of consumer perceptions relating to organic food products based on the factors of the theory of planned behaviour and protection motivation theory with consideration of the variances in culture and economic conditions in two different countries viz. India and the USA. The study also examines how these factors affect consumers purchase intention of organic food in developing (India) and developed (USA) countries. Results of multi-group moderation and multi-group moderated mediation analysis with the data collected from India (n = 714) and the United States (n = 656) using an Amazon Mechanical Turk (MTurk) show the existence of significant difference in the proposed relationships viz. Responsive efficacy → Attitude, Responsive efficacy →Purchase intention, Responsive efficacy → Perceived behvioural control, Attitude → Purchase intention, and Perceived behvioural control → Attitude with respect to the country type (i.e. India and USA). Further, attitude and perceived behavioural control perfectly act as mediators for both the country samples. Outcomes of this study recommend for marketers and promoters of organic food products to consider the consumer culture and settings behind the landscape they live in.     

公益广告繁荣机制论——广告业发展与和谐社会建设研究

改革开放30年来,公益广告获得了长足发展,然而,作为市场体制下的公共舆论,公益广告发展陷入无主体困境,缺乏必要的法律保障和稳定的资金来源。社会各界重视不够参与不足、发布地域与传媒不均衡、主题针对性和创意水平受局限,也影响了公益广告作用的发挥和可持续发展。本文在具体考察公益广告的形成、特点与规律的基础上,参考国外经验,从体制层面提出解决方案：由公共机构出面,建立一个负责统筹管理公益广告日常运作的专门性事业机构,作为公益广告主体,承担筹集审核计划、吸引管理基金、制订落实规范、协调各方关系、保障公益均衡、推进相关活动、组织赛事测评、鼓励相关研究等职能,并形成长效机制,运用沟通服务解决公益问题。这一机构,或可称之为公益广告基金会。     

The Psychological Influences of Threat on B2C E-commerce Adoption: An Extended Study and Explanatory Framework

In order to better understand how internet users actually decide to conduct business transactions or related activities in a B2C e-commerce environment, this article adds a new lens of study by investigating the roles of Threat Appraisal (TA) and Perceived Coping Appraisal (PCA) from the end user's perspective. Based on established academic theories and relevant industrial practices, it is suggested that TA and PCA are critical behavioral components influencing the user's intentions to participate in online transactions. These functions serve as important inputs to formalizing our understanding of how services offered by e-commerce websites are utilized.     

续贷限制与出口企业创新——基于上市公司数据的经验分析

探讨续贷限制对于出口企业的影响,对于全面认识融资约束的微观经济效应具有十分重要的意义。据此,文章立足2007年续贷标准改变这一政策事实,基于中国2000-2015年上市公司数据,就续贷限制对出口企业创新的影响展开了分析。研究结果表明,第一,续贷限制不利于出口企业创新的提升,对企业专利申请总数、发明类专利申请数均产生了显著的负面效应。第二,这种抑制作用对不同企业的影响表现出一定的异质性。续贷标准紧缩对出口企业创新的抑制效应会因出口企业规模、所处行业、生产率水平以及要素密集度不同而有所差异。续贷限制对大规模出口企业、制造业出口企业、高生产率出口企业和劳动密集型出口企业创新的抑制作用更显著。文章的研究拓展了融资约束对于企业出口行为影响的认识。     

Spillover effects from unintended trials on attitude and behavior: Promoting new products through access-based services

Access-based services (ABS) provide an opportunity for brands to promote their new products by enabling (unintended) trials. However, the mechanisms and impact of consumer exposure to products in ABS and the subsequent potential spillover effects on both the brand and the product perception are largely unknown. Our hypotheses are derived from the information integration theory (IIT) and subsequently tested. Study 1 is a field study investigating an unintended trial moderated by involvement and positive experience. The results indicate the positive effects of the unintended trial on product and brand attitudes, brand purchase intention, and word of mouth. In line with IIT, these effects are more pronounced for positive trial experience, although in contrast to IIT, they are less pronounced for high-involvement consumers. While the results of Study 2, an online experiment, show substantial effects of both trials compared with nontrials, they also reveal that intended and unintended trials have a similar impact on attitude, but ABS experiences have a stronger positive impact on brand purchase intention. We thus recommend that brand managers promote not only new products but also their brands in unintended trials. This study fills a gap in current discussions about the trial effect(s) of ABS.