经济学视角下的组织学习理论研究述评

随着信息技术日新月异的发展以及经济全球化竞争的加剧,21世纪的人类社会已经进入一个以知识为主导的时代,知识取代传统的劳动、土地和资本成为企业最重要的战略性资源。面对环境的巨变,组织学习能力被认为是企业获取竞争优势的重要来源,并由此引发各学科对组织学习理论的研究。基于经济学视角,对古典经济学及经济学的两个分支创新经济学和企业经济学对组织学习理论的研究进行了梳理、归纳和述评,以期对该问题的深入研究有所裨益。     

Organizational Learning in China: The Role of Returners

ABSTRACT

The Chinese authorities have launched a range of policies and incentives at the national and regional level to attract citizens who have studied and worked abroad to return in order to contribute to upgrading the competitiveness of the Chinese economy, particularly in light of China's entrance to the World Trade Organization. In other words, the returners are expected to stimulate organizational learning in existing organizations and in new companies. This article provides an overview of what has been done to date and points out that simply increasing the number of returners is not enough to achieve organizational learning. Drawing on research findings about the barriers to organizational learning from returned expatriate managers in international companies, the article develops recommendations for government policies, corporate strategies, and Chinese returners.     

Electronic Word-of-Mouth in Social Networking Sites: A Cross-Cultural Study of the United States and China

ABSTRACT

Understanding electronic word-of-mouth (eWOM) in social networking sites (SNSs) is crucial as consumers have potential to reach global audiences quickly and easily. This article presents the first cross-cultural study on eWOM in SNSs by examining social relationship variables between the United States and China. Specifically, social capital, tie strength, trust, and interpersonal influence were examined as potential predictors of eWOM communication in the emerging online social channels. The results suggest that national culture plays a significant factor that affects consumers’ engagement in eWOM in SNSs in the two countries. Theoretical and managerial implications for global Internet marketers were presented and discussed.     

Measuring Corporate Citizenship in Two Countries: The Case of the United States and France

Based on an extensive review of the literature and field surveys, the paper proposes a conceptualization and operationalization of corporate citizenship meaningful in two countries: the United States and France. A survey of 210 American and 120 French managers provides support for the proposed definition of corporate citizenship as a construct including the four correlated factors of economic, legal, ethical, and discretionary citizenship. The managerial implications of the research and directions for future research are discussed.     

The Paradox of Power in CSR: A Case Study on Implementation

Purpose Although current literature assumes positive outcomes for stakeholders resulting from an increase in power associated with CSR, this research suggests that this increase can lead to conflict within organizations, resulting in almost complete inactivity on CSR. Methods A Single in-depth case study, focusing on power as an embedded concept. Results Empirical evidence is used to demonstrate how some actors use CSR to improve their own positions within an organization. Resource dependence theory is used to highlight why this may be a more significant concern for CSR. Conclusions Increasing power for CSR has the potential to offer actors associated with it increased personal power, and thus can attract opportunistic actors with little interest in realizing the benefits of CSR for the company and its stakeholders. Thus power can be an impediment to furthering CSR strategy and activities at the individual and organizational level.     

战略联盟的学习过程及其管理

随着商业环境的变化,战略联盟已成为企业提高竞争优势的有效途径,学习是企业参加战略联盟的主要动机。通过战略联盟学习类似于一种实物期权投资,在获取新知识和新技术方面将使企业更具有灵活性并能有效地控制投资风险。然而,战略联盟的学习过程比组织内部的学习过程存在更多的障碍。     

The Role of Buyer Trust in Outsourced CRM: Its Influence on Organizational Learning and Performance

Purpose: Company outsourcing of customer relationship management (CRM) functions is increasing (Kalaignanam and Varadarajan 2012). Although outsourcing CRM may provide financial benefits, the tasks of developing and utilizing the complex, cross-functional processes needed to gain enhanced customer knowledge from CRM may be more difficult when some or all CRM activities are outsourced. Trust in the information provided by the outsourced CRM supplier is vital. In this study, the authors examine the influence of buyer trust in its outsourced CRM supplier on cross-functional learning processes and firm performance within the buyer firm.

Methodology: Data were collected from a survey of marketing managers in 221 firms. LISREL 9.2 was used to assess convergent, discriminant, and nomologic validity using the two-step approach (Anderson and Gerbing 1988). Convergent and discriminant validity were evaluated in the measurement model phase, whereas the structural model provided an appraisal of nomologic validity.

Findings: The results provide evidence of buyer firm trust in the outsourced CRM supplier playing a critical role in the buyer firm’s success with information sharing, and both trust and information sharing strongly influencing information interpretation and information access in the buyer firm. All three organizational learning processes positively influence buyer firm customer satisfaction/retention and market performance.

Research implications: An important area for future research is the possibility of varying levels of trust needed for success with outsourced CRM depending on the buyer firm’s goals for its CRM system. It is possible that the simpler CRM functions could be outsourced effectively through efficiency strategies that do not require significant levels of trust, whereas the more complex CRM activities that affect organizational learning require more stringent coordination and inter-organizational development. Varadarajan’s (2009) cost versus quality classifications of outsourcing could be a useful starting point for this type of analysis. Considering the finding in this study that information sharing is critical for information interpretation and information access in the buyer firm, another area for future research is possible differences in the extent of information sharing required by firms that are outsourcing CRM versus those that conduct the CRM function in-house. One starting point could be possible differences in relevance among Maltz and Kohli’s (1996) factors affecting information dissemination.

Practical implications: For effective use of CRM data, it is important for buyer firms to develop trust in their outsourced CRM supplier. Managers can assist in this by communicating qualifications of the outsourced CRM supplier, such as any trade-specific certifications, awards, information about the supplier’s number of years in business, and examples of other companies the supplier has assisted. Managers can also help employees develop confidence in the supplier’s integrity by sharing the supplier’s code of ethics and serving as a champion for the supplier. In addition, firms engaged in outsourced CRM are encouraged to develop reward systems that motivate employees to build relationships with their counterparts in the supplier firm, and it would be useful for the buyer firm to help its employees understand the importance of the CRM outsourcing relationship to the buyer firm’s success. Finally, it is important for management to provide opportunities for interaction between the outsourcing partner and key buyer firm employees who will use the CRM data, to encourage effective processes in information sharing, information interpretation, and information access.

Contribution of the article: This article addresses the significance of outsourcing the CRM function and provides evidence that buyer trust in its CRM supplier is a critical factor in its utilization of CRM data for organizational learning and firm performance. It also demonstrates that effective sharing of information, cross-functional integration of customer data, and CRM information accessibility are critical for firm success.     

组织学习量表的开发

组织学习的定义与量表呈现多元化,基于国内外主要组织学习定义与量表的系统研究,整合界定了一个组织学习定义,并适用该定义,参照Churchill的量表开发程序,开发了一个组织学习量表,新开发量表包括发现、获取、比较、反思、纠错、记忆六个测量维度和18个测量项目,以两组中国企业样本数据进行了实证检验,结果表明具有较好的信度与效度。     

团队权力分布的概念、效用机制与未来方向

团队权力分布的效用机制是团队权力领域的研究热点之一,但相关研究结果却并不一致。部分研究认为团队权力分布对团队绩效有促进作用,而另一些研究则发现其会抑制团队绩效。通过梳理团队权力分布文献,明确了团队权力分布概念,即团队权力分布是指团队中有价值资源的分布情况。在分析团队权力分布主要测量方式的基础上,基于等级制度理论,从功能主义及功能障碍主义两种典型的研究视角,分析当前研究结果不一致的原因：一是研究者所持的理论基础存在差异,二是团队权力分布效用受到团队权力相关因素、团队任务因素及团队领导特征因素等边界条件的影响。最后指出了未来可从团队权力分布概念、研究方法多元化、研究设计整体化和引入更多情境因素等方面进行深入研究。     

中小企业学习代理模式与组织学习绩效关系实证研究

中小企业通过学习代理人从组织外部获取知识是促进组织学习的重要途径.因此,如何通过有效学习代理模式获取组织所需要知识,如何处理企业发展过程的学习策略以提高学习绩效,成为目前研究中小企业战略的重要课题.文章从学习代理基本理论出发,分析了学习代理的内涵与构成,提出了中小企业三种学习代理模式,提出了学习代理模式与组织学习绩效的概念模型与假设,通过实证研究对假设进行了统计验证,得出了基本结论与进一步研究展望,最后建议中小企业通过学习代理有效获取知识从而提升学习绩效.     

组织学习的跨文化效应:中国和荷兰的比较

Based on the theory of cross-cultural management and organizational learning, this paper comparatively analyzes the role of culture differences between China and the Netherlands in organizational learning processes, climate, and capabilities. Three propositions are proposed to help multinational corporations (MNCs) build learning-oriented subsidiaries in China.      

Organizational Change in Difficult Times: A Case Study on the Top Management Team of Founder Group from 1999 to 2008

This paper examines organizational changes in Founder Group during 1999–2008, one of the leading computer manufacturers in China. It aims to reveal the basic logic behind the top management team’s behaviors for organizational change in firms facing difficulties. Results show that building a strong management team is a prerequisite for successful organizational changes. Furthermore, there is evidence indicating that top managers should make strategic adjustment, and seek solution to cash-flow-related problems to achieve successful organizational transition.     

Social Exchange in China: The Double-Edged Sword of Guanxi

We present two studies that examine the effects of guanxi on multiple social groups from the perspective of Chinese business people. Study 1 (N = 203) tests the difference in perceived effects of six guanxi contextualizations. Study 2 (N = 195) examines the duality of guanxi as either helpful or harmful to social groups, depending on the contextualization. Findings suggest guanxi may result in positive as well as negative outcomes for focal actors and the aggregate.     

Beyond Paternalism: Cross-cultural Perspectives on the Functioning of a Mexican Production Plant

Expatriate managers of international businesses in emerging countries often struggle to mobilize their workforces. They sometimes perceive profound cultural differences as a barrier to the progress of their organizations. Some international businesses may adopt a paternalistic attitude toward their employees; but this questionable strategy brings mixed results. Are there ways out of paternalism for international businesses in emerging areas? This paper examines the diverging views held by foreign managers and local personnel of a foreign-owned production plant in Mexico, which managed to mobilize its workforce by building a strong sense of community, allowing a certain form of collective control to replace the paternalistic model, with its bonds of personal allegiance. Contrasting perspectives between Mexican and foreign employees show that intercultural misunderstandings, rather than the peculiarities of the local culture, are the greatest challenge to cooperation.     

Social Enterprises and the Timing of Conception: Organizational Identity Tension,Management, and Marketing

Nonprofit organizations that engage in social enterprises can have difficulty reconciling the social service and business identities of their organization. In this exploratory qualitative interview study, we examine how social enterprises affect this organizational identity tension and how executive directors of nonprofits manage these multiple identities. Findings suggest that identity tension varied dependent upon the timing of conception of the social enterprise. Nonprofit leaders used different approaches to identity management and identity marketing for social enterprises: after conception and social enterprises: at conception. Initial guidance is provided about how nonprofits engaged in social enterprises can manage identity tension issues.     

Munificence of Parent Corporate Contexts and Expatriate Cross-Cultural Training in China

The practice of providing expatriates with cross-cultural training varies widely among business corporations. To examine the proposition that some characteristics of the parent corporation context could be munificent to the practice of providing cross-cultural training, a mail survey was addressed to business expatriates in China. Surprisingly, the results showed no association between corporate size, international stake, and international experience on the one hand and the extent to which the expatriates had received cross-cultural training on the other hand. Although an ad hoc analysis found a positive relationship between international experience and the provision of sequential cross-cultural training, there was no association between any of the variables depicting corporate context and predeparture or postarrival training. The findings and their implications are discussed in detail.     

Entrepreneurial Orientation and Performance of Chinese High-Tech Firms： The Mediating Role of Organizational Learning and Moderating Role of Firm Life Cycle

The evidence about how entrepreneurial orientation （EO） affects firms＇ performance remains inconclusive. This study joins the research by incorporating organizational learning （OL） as a micro-macro link and by extending empirical work to the largely underexplored context of Chinese high-tech industries. Results from a survey of 252 Chinese high-tech firms demonstrate： （1） entrepreneurial orientation is positively related to firm performance; （2） organizational learning is also positively related to firm performance; （3） organizational learning partly mediates the positive impact of entrepreneurial orientation on firm performance; and （4） high-tech companies in the start-up and growth stage are likely to demonstrate stronger linkages in the EO-OL-performance relationship than in mature stage, which shows that the EO-OL-performance relationship is moderated by firms＇ life cycle.     

山西农村老年照料的个案研究

利用“社会照料”的理论,通过对永济市农村老年照料模式的个案研究,从三个维度分析了农村老年照料传统模式的特点,指出了传统模式的优势和面临的挑战。     

Technological Innovation and Brand Management: The Japanese Watch Industry since the 1990s

This article discusses the transformation of the Japanese consumer electronics industry since the late 1990s. Based on an analysis of the three largest watch companies (Seiko, Citizen, and Casio), it demonstrates that these firms shifted from technology-driven management to a new model focused on marketing (brand management and distribution) and upper-positioning targeting. The change has been only partial, however, as technological innovation remains the basis of branding and product development. This case study thus contributes to the discourse on the transformation of Japanese manufacturing.     

Genre and Postemergency Contexts: The Nexus of Strategic Communications

This article explores why organizations choose to enact public relations discourse genres after an emergency situation —organizational crises, disasters, and issues—has been resolved. In the aftermath of emergency situations, we argue that organizational communicators employ discourse messages according to five governing “commitments,” which corporate officials use to shape postemergency messages the way they do. This essay, then, is not so much a retrospective analysis of what happened in selected emergency situations but, rather, is more a prospective explanation about how to use these five governing commitments when anticipating emergencies that could happen. Organizational learning and organizational renewal are addressed accordingly. In this argument we draw upon literature in linguistics, rhetorical theory, and organization studies. Examples of postemergency situations are used to bridge theory and practice to show how what was done retrospectively can be done prospectively to prepare for communication during postemergency contexts.