公路货运物流服务定价机制结构、问题与发展对策

我国公路货运价格经历了从政府定价到完全由市场定价的变迁.在我国公路货运物流服务价格结构中,燃油费、通行费以及人工成本占到近八成,折射出我国公路货运物流服务价格构成不合理、公路货运物流服务价格明显不具竞争优势、公路货运物流服务定价机制扭曲、公路货运物流服务定价管理制度不健全等一系列问题.应通过完善法律法规、营造正向的行业发展氛围、优化公路货运价格结构、减轻从业者压力、借力物流行业创新、提高公路货运价格竞争力、加大对公路货运物流服务企业的引导等措施,不断完善我国公路货运物流服务定价机制.     

第三方物流服务的定价分析框架

第三方物流服务价格是第三方物流关系能否成功最重要影响因素之一。针对第三方物流服务定价实践和研究缺乏系统性这一特点,从产品角度介绍定价概念模型,将其扩展并形成第三方物流服务定价的概念模型,根据第三方物流服务交易过程及其特点,结合概念模型,提出第三方物流服务定价的分析框架,为第三方物流服务定价建模及决策提供了一种系统思维方式。     

浅论经营者科学定价与价格诚信

一、科学定价及价格诚信的含义及相互关系 科学定价,是指体现商品或服务内在价值,成本和合理利润,符合价值规律和竞争规律,反映供求规律的经营者合理定价行为。诚信,乃诚实信用之意,其基本含义是守诺践约,     

基于顾客认知价值与公司战略目标的服务产品定价

本文针对服务产品这一特殊产品的特征,进行基于顾客认知价值及公司导向相结合的分析,表明其价格是由顾客和公司双方共同作用的。分析了服务产品分类,对顾客认知价值的逻辑结构和公司的定价战略目标进行细致的研究,运用层次分析和联合分析法对服务产品定价进行了量化探索。     

3PL服务提供商参与下的供应链定价及协调策略

基于单个制造商,单个3PL服务提供商和单个零售商组成的三级供应链系统,将第三方物流服务提供商定量的引入到供应链协调中来,并在物流服务价格由制造商和零售商共同分担的条件下,应用博弈论理论对供应链系统的定价、产量和利润进行了分析。联合定价时,运用相同利润总增长率的协调方式,确定了批发价和物流服务价格的大小;对独立决策和联合协调决策两种情形下均衡解的比较,得出协调定价不仅批发价、零售价和物流服务价都降低,而且还提高了供应链系统的整体利润;通过观察企业定价的大小,可以判断企业是否采取合作的态度,从而为决策者提供理论依据。     

物流服务产品定价策略

鉴于目前物流市场定价体系中存在的问题和缺陷及其不利影响,本文通过挖掘物流产品价格的构成要素及经济学含义,找出了影响物流服务定价问题的宏、微观因素;进一步结合服务产品一般定价方法及策略,提出解决物流定价问题的宏、微观解决办法和建议。     

“同品不同价”:价值感知与定价差异——基于当当网自营与入驻商家的比较

平台经济发展日益加剧网络零售市场竞争和价格离散,商家间同商品定价差异背后的理论逻辑亟待厘清。由于消费者对商品各价值特征存在差异偏好,从而产生不同程度的溢价意愿。研究表明:商家在质量、服务、评论反馈方面所代表的价值感知差异对不同商家商品定价差异的传导机制有显著影响。其中,商家间的服务体验价值差异对网络商品定价的提升影响效用明显,评论反馈所代表的信息价值在初次购买后的影响力减弱。面对价格分档,市场上价格敏感者更看重功能价值,追求物美价廉;中高价位商品的消费者更注重增值服务的体验价值感知。互联网零售商要有针对性地制定相关价值感知提升策略;相关管理部门要防范"感知过度"式哄抬物价以维护市场竞争秩序。     

定价平衡术

定价更多的是一种艺术而非科学。要想正确地制定价格，必须在管控和灵活性之间寻求平衡。如果能协调好定价的政策、流程和工具，就有助于企业在每一次销售中实现最大价值。     

顾客认知价值在新产品定价策略中的应用

文章分析了顾客认知价值的驱动因素,提出用简化的价格敏感度测试法来测量顾客认知价值的范围,并用一个案例介绍了利用这一范围来确定新产品定价策略中的高、低价格。     

物流服务企业定价若干问题的探讨

随着全球市场的形成、供应链竞争的加剧,各国物流业得以不断发展壮大。但在物流业发展的过程中存在着多方面的问题,特别是在物流服务定价方面。通过对有关物流服务企业定价的相关问题进行探讨。对物流服务企业如何做好定价提出了建议。     

基于双边市场理论的物流信息平台定价策略研究

面向车货匹配的物流信息平台具有典型的双边市场特征,而价格是物流信息平台与其双边用户货主和车主利益博弈的主要工具。本文运用双边市场理论分析了物流信息平台的定价问题。文章分别从垄断平台双边定价和单边定价的角度给出了物流信息平台最优定价决策,并进行了对比分析和敏感性分析,最后扩展到竞争平台的定价决策。通过建模分析发现,物流信息平台对货主的定价与货主的网络效应强度有关,当货主的网络效应强度大于车主的网络效应时对货主收费,否则对货主免费或补贴;物流信息平台对于车主的定价与车主的增值服务效益成负相关关系,当车主为平台带来的增值服务收益大于某临界值时对车主免费甚至补贴;物流信息平台单边收费时的总利润低于双边收费时的平台总利润。最后结合我国车货匹配市场,以某物流信息平台为对象进行了案例分析。     

网上银行信息安全产品服务定价策略研究

作为营销新观念,服务营销以客户需求为中心,以提供优质服务为手段和方式,除了向顾客提供满意的产品以外,还注重向顾客提供与之相关的各种服务。本文试图从服务营销中的顾客感知价值的角度出发,运用服务定价的基本理论,将顾客感知价值与网上银行信息安全产品的服务定价联系起来,从顾客感知价值的角度探讨网上银行信息安全产品的顾客服务与服务定价策略,不仅关注网上银行信息安全产品的销售,更加关注顾客的需求、顾客购买和使用产品全过程的感受,旨在通过取得顾客满意度、忠诚度,实现网上银行业绩的持续改善和长期增长。     

Software Development Project Pricing:

Over the past three decades, there has been considerable amount of research done in the area of pricing and the role price plays as a determinant of a purchase decision. Although price is only one aspect that stimulates a purchase decision, it is probably the most important. With the history of pricing filled with failures, ongoing efforts are being made to enhance the processes and techniques used in pricing. The nature of software development projects, taking on the characteristics of a service, and the inherent inaccuracies of software cost estimation methods, adds further considerations on what pricing objectives should be used, how pricing strategies should be formulated, and which pricing method should be adopted. The complexities of pricing are further aggravated by the technical and business context of software development projects. Decision makers and marketers also have to price competitively and yet profitable for software development contracts which are mostly awarded through bidding. Current pricing practices are reviewed, and a pricing framework is presented to aid practitioners and academicians in the pricing of software development projects.     

Pricing Strategies of Software Vendors

Due to the economic characteristics specific to the software industry, pricing concepts existing in other industries cannot be transferred without adaptation. Therefore, this article provides an overview of pricing models for software. In this context we discuss the six parameters formation of prices, structure of payment flow, assessment base, price discrimination, price bundling, and dynamic pricing strategies. Furthermore, we refer to recent software delivery models, such as Software as a service. The results are based on literature research and empirical studies.     

Pricing coordination of a dual-channel supply chain considering offline in-sale service

With the rapid development of e-commerce, the problem of pricing conflicts between online and offline channels has become increasingly prominent. And the in-sale service has become an important factor influencing consumers' purchase decisions. To study the impact of in-sale service, this paper establishes a dual-channel supply chain model considering offline in-sale service. Using Stackelberg's game theory and backward induction, it solves the optimal pricing of supply chain members and makes comparisons in both cooperative and non-cooperative situations. Finally, it coordinates the supply chain through a two-part tariff contract. The results show that (1) The optimal wholesale price and offline retail price are positively correlated with in-sale service quality. And the opposite of the optimal online direct selling price. (2) With the quality of in-sale service improving, the retailer's profit will increase and then decrease but the manufacturer's profit will always decrease under non-cooperation. The total profit of the supply chain will rise and then fall under cooperation. (3) The two-part tariff coordination maximizes profits with the manufacturer reducing the wholesale price and the retailer paying a transfer cost. (4) Cooperative decision is better than the non-cooperative decision in terms of the supply chain as a whole.     

Pricing of Services: An Interdisciplinary Review

Basic theories and widely held beliefs about pricing in the fields of economics and cost accounting are reviewed, but found not to have total relevance to the pricing of services. Marketing principles reviewed offer some guidelines to the pricing problem, which is rooted in service characteristics. A pricing procedure is suggested. The purpose of this article is to show how the service price decision is uniquely constrained by environmental and product characteristics, and to review the price-related literature of several disciplines.     

基于展望理论的企业定价策略研究

展望理论描述了人们在风险条件或不确定条件下的决策行为。在阐述展望理论主要观点的基础上,从探讨框架效应、参照点、价值函数等因素影响消费者决策心理的角度,提出了企业优化产品定价策略的相应建议。