Supply‐side perspectives on ecotourism in Northern Thailand

This study provides a supply‐side perspective on ecotourism by exploring the ways in which travel agents and tour operators in Chiang Mai, Thailand conceptualise, prioritise and furnish ecotourism. Although travel agents and tour operators serve as crucial intermediaries between tourists and destinations, the ecotourism literature has largely ignored the ways in which retailers and suppliers of tourism experience approach and define ecotourism. Using quantitative data gathered from 300 travel agents and tour operators, this paper illustrates that the conceptualisation of ecotourism among agents and operators in Chiang Mai is expansive, flexible and, in some ways, internally contradictory. Copyright © 2010 John Wiley & Sons, Ltd.     

Travelling with a Purpose: Understanding the Motives and Benefits of Volunteer Vacationers

With the growing trend of volunteer vacations, research has been warranted in regard to understanding the motivational factors of individuals who participate in such endeavors. With this understanding, the goal is to increase these travel offerings in the industry, which will bring better understanding between cultures. This study examines different travel motivation factors for someone who chooses to use part of their vacation participating in volunteer or humanitarian activities. Considering that ‘mission’ often has connotations of a religious purpose, the phrase ‘travelling with a purpose’ brings on even more significance as this concept expands. To understand travel motivation in general, a variety of scales and theories have been researched. Maslow, Dann, Iso-Ahola, Plog and Pearce are some included in the Literature Review. A qualitative focus group and semi-structured, in-depth interviews were conducted. The analysis of the data revealed that four main themes for why people traveled with a purpose emerged. Cultural immersion was a strong objective; the desire to give back; the camaraderie that occurs on volunteer vacations; and the fourth theme focused on family. Non-verbal communication and bonding occurs at several levels with the local people and family members. This is a good example of cultivating peace through tourism.     

Commodification of Volunteer Tourism: a Comparative Study of Volunteer Tourists in Vietnam and in Thailand

Volunteer tourism (VT) has often been depicted as a means of avoiding the commodification of tourism (and even ecotourism) by ensuring that local communities benefit from VT, both environmentally and economically, and that there is authentic engagement by the tourists with indigent people and their cultures. However, critics have questioned this claim, arguing that VT has become little different from tourism and ecotourism, entailing commodification by providing profit for VT organizations rather than for local communities and consuming rather than respecting local environments and cultures. This study tests these claims and counterclaims by a comparative analysis of two VT experiences, one in Vietnam and the other in Thailand. The findings of the study are that although each cohort of volunteer tourists (VTs) exhibited elements of both decommodification and commodification, on a continuum of decommodification and commodification, the Vietnam VTs were closer to the decommodification node, whereas the Thailand VTs were closer to the commodification node. In part, this was because the Vietnam VT project was pitched more towards conservation research, whereas the Thailand VT project was pitched more towards vacation conservation. Copyright © 2011 John Wiley & Sons, Ltd.     

The self‐presentation and self‐development of serious wildlife tourists

The notion of self‐concept and choice of tourism products has yet to be applied to wildlife tourism. The question of how consumers perceive themselves is considered fundamental to understanding purchase and consumption behaviours. This ethnographic study is based upon ‘serious’ wildlife tourism participants, for whom studying fauna and flora is the primary motivation for travel. The findings demonstrate how the ‘culture’ of ‘serious’ wildlife tourism is made up of individuals who differentiate themselves from other tourists in terms of dress, behaviour, development of skills, equipment and intellectual capital, illustrated by their desire to scope, identify and photograph wildlife. Copyright © 2009 John Wiley & Sons, Ltd.     

The ethnographic self as resource. Writing memory and experience into ethnography

Based on a critical reading of the history of Ashtanga yoga, participant observation, and interviews with Americans attending the K. Pattabhi Jois Ashtanga Yoga Institute in Mysore, this article explores the notion of authenticity within Ashtanga yoga itself and amongst yoga practitioners journeying to India hoping to find an authentic travel experience. Many of these tourists assume that the yoga experienced in Mysore is more genuine than that practiced in the West due to its location and groundedness in a distinct lineage. These yogis also desire a travel experience that matches their definition of the ‘real’ India, a narrow conception that spurns Western aesthetics, rejects technologies of modernity, and scoffs at local Indians who seek commodified relationships with tourists. Acknowledging that authenticity is ‘ultimately a discourse of power’ (Korpela, M. (2010). A postcolonial imagination?: Westerners searching for authenticity in India. Journal of Ethnic and Migration Studies, 36(8), 1299–1315. p. 1311), I suggest that the perceptions of authenticity that inform both the Ashtanga practice and the travel expectations of yoga tourists function to maintain Orientalist imaginings of a timeless, exotic, and mystical India defined in opposition to the materialistic and rational West. Consequences of these discourses include a rejection of the syncretic evolution of yoga, a denial of India's vibrant postcolonial present, and the construction of Otherness.     

On commodification: volunteer experiences in festivals†

This paper is about the creation of non-commodified volunteer experiences, for tourists and local volunteers participating in festivals. How is the tourist experience created when most of the traditional tourism demands are not fulfilled? And what are the experiences and how do they relate to different ‘regimes of value’? The experience context includes tourists who work together with locals voluntarily in a festival, where the volunteers pay for their own travel, food, overnight stay, and work for free. To gain more knowledge on the volunteers is important because local cultural life becomes more festivalized, most festivals are reliant on the involvement of volunteers, and the festivals gain an important role in an economy where even small places are engaged in branding [Löfgren, O. 2003. The new economy: A cultural history. Global Networks, 3, 239–254]. This paper uses a qualitative approach. Interviews were conducted (n?=?23) and participants were observed during four festivals in Finnmark, Norway. Nothing in the experiences was facilitated, and the experience creation occurred in the work tasks together with volunteer colleagues. It was like a holiday experience, without a stream of commodified moments. It was a value creation that could be seen as authentic and real, created in the interaction between the local and visiting volunteers.     

Imagining the Scottish nation: tourism and homeland nationalism in Scotland

Genealogical tourism is one of the fastest growing sub-segments of heritage tourism. The travel motivation for genealogical visit stems from the search for familiarisation and identification with ‘the native other’ through which tourists seek to reaffirm their cultural affinity and commonness. The purpose of this article is to see how renewed cultural affinity with the homeland constructs a form of nationalism. Qualitative data collected through field surveys, interviews and questionnaires with genealogical tourists showed that such travel bestows a renewed sense of self-identity, enhances cultural affinity to their ‘homeland’ nation and plays a role in articulating ‘homeland’ nationalism. The article contributes in understanding the articulation of root, identity and ancestral belonging in the context of genealogical tourism and the way it can be linked with the ‘Nationalist’ sentiment in Scotland.     

Regenerating urban traditions in Bahrain. Learning from Bab-Al-Bahrain: the authentic fake

Gulf cities are determined to diversify their economies in an attempt to face the new realities resulting from the post-oil paradigm. Knowing the fact that its oil resources are about to dry up, Bahrain is forced to bank on alternative activities in order to sustain its development. For Bahrain, the diversification into the financial and tourism sectors is more urgent than for its neighbours. As a major development strategy, a tangible tendency towards using the visual scenery of their culture and history can be observed in new projects intended to achieve economic diversification. The aim is to create dreams, fantasies and models to attract tourists, travellers and visitors who are ready and prepared to ‘consume’ the ‘authentic’ heritage of such traditional cities. This construction of an image of the past – a persona – is part of what Baudrillard call ‘reality by proxy’, a stimulated environment. This paper uses Bab-Al-Bahrain as a case to investigate notions of ‘hyper-reality’ and ‘hyper-traditions’ emerging from, and imported by, globalisation. This hyper-tradition emerges from the ‘birthplace’ of the tradition it is stimulating. This might also provide a case study of what Eco refers to as ‘authentic fake’. The inevitable necessity of diversifying Bahrain's economy allowed the island to see itself as the financial, commercial and recreational hub for the gulf region. Historically, the old port that was once the main gate to Manama city, the Bahraini capital, actually called Bab-Al-Bahrain (Bahrain Gate), was a commercial pole that extended to the main market (souq). This paper focuses on the area of Bab-Al-Bahrain and its urban and architectural adjacencies to illustrate Bahrain's efforts in promoting its historical and cultural heritage and using it as a vehicle for touristic development. An emphasis on the relation between event, place and the community in the selected context will provide a different vantage point from where to explore the importance of religious festivity and ethnic diversity in tourism development. The paper will also investigate the legitimacy and the complex dynamism of transforming historical heritage into a ‘hyper-tradition’ or a sort of ‘authentic fake’ in order to facilitate the tourists' consumption process of Bahraini culture. It would also argue that tourism changes the host community and influences its ‘authenticity faking’ process.     

Deconstructing the indigenous in tourism. The production of indigeneity in tourism-oriented labelling and handicraft/souvenir development in Northern Europe

ABSTRACT

In literature on tourism in northern or ‘Arctic’ areas and on regions and places in northern areas, terms such as ‘indigenous’ and ‘non-indigenous’ are often used to distinguish people and places from each other. The aim of this paper is to deconstruct the ‘indigenous’/‘non-indigenous’ categories as well as the geographical categories to which they are linked, using examples from tourism in northern Fennoscandia and northwest Russia, selected as areas with circumstances that vary greatly both locally and regionally. Specific focus is on the construction of labels and restrictions of use, particularly regarding handicrafts/souvenirs as a specific object of indigeneity to separate it from other objects. The study reviews the processes in tourism for constructing, labelling, and valuing – and thereby also exerting power upon – specific conceptions, and thereby also on the contesting of such processes amongst broader, but often unacknowledged, local groups.     

Exploring the role of expedition staff in volunteer tourism

Conservation volunteer tourism (VT) (or nature conservation expedition)‐related organisations can provide a meeting point for both tourists and field‐based scientists. Expedition leaders should be aware of the needs of the volunteer tourists that can be fulfilled through VT. It appears that the role of expedition leaders is central to the successful execution of the VT expedition. This study aimed to understand the expedition leaders' perceptions of VT, their perspective of the expectations of their volunteer tourists and their requirements of the volunteers, and assess how volunteers perform with regard to those requirements. The results suggest that there may be some differences in perceptions between leaders and volunteer tourists that may affect the success of the expedition. Copyright © 2008 John Wiley & Sons, Ltd.     

Not a ‘museum town’: discussions of authenticity in coastal Denmark

ABSTRACT

This article investigates community perceptions of authenticity in connection to the fishing and tourism sectors and the relationships therein. Inspired by fieldwork in three Danish coastal communities, the article attends to discussions on fishing, tourism, and change, in which residents referred to ‘museum’ or ‘museum town’ as shorthand for an undesirable transformation. The article answers: (1) what are the underlying concerns of becoming a ‘museum town?’ and (2) how is authenticity employed by community members in connection to desirable and undesirable outcomes of transition? The analysis probes the ‘museum town’ expression as a means to understand host communities’ relationship to the fishing and tourism sectors and their expressed interest toward authenticity. Empirical material from semistructured interviews and ethnographic field observations initiates the thematic analysis, which then continues with a theoretical reflection on authenticity. Coastal community members understood authenticity through demonstrations of realness, waterfront and community activity, and a desired independence for the fishing industry. Being authentic required a working fleet, which carried deeper implications for transformation and the complementarity of tourism, as opposed to its suitability as a substitute for the fishing industry. Calls for the fishing industry to remain independent highlight the importance for cross-sector dialogue for local development.     

Coping with ambiguous relationships: sex,tourism, and transformation in Cuba

Relationships between foreign tourists and members of the visited population in Cuba tend to be ridden with ambiguities with regard to their instrumental and commoditized dimensions. In the realm of sexual encounters, these ambiguities become a source of moral controversy, as they call into question notions of ‘sex tourism’ and ‘prostitution’. Focusing on how foreign men travelling to Cuba account for sexual relationships with Cuban women, this article shows how a variety of notions of tourism and of being a tourist are played out to justify people's engagements. From the establishment of continuities between sexual seduction ‘at home’ and ‘on tour’, to the normalization of sex for money exchanges, to the quest for an ‘authentic Cuban sexuality’, different modalities and moralities of travel are actualized in tourists' narratives, alternatively silencing and highlighting transformations in the places, people, and conceptions of tourism. In addressing the question of what counts as ‘transformation’, this article sheds light on the situated and purposeful ways this notion is deployed, the controversies, and struggles it generates, as well as its moral underpinnings, affordances, and limits. Ultimately, this illustrates the interests of investigating change and notions of change in tourism in a reflexive and empirically grounded manner.     

Yeats's country and “Yeats Country”: conceptualizing literary spaces

The year 1991 saw Dublin named as a “European Capital of Culture”; 1991 was also the year that the Dublin Writers' Museum found a permanent home in numbers 18 and 19 Parnell Square. Currently, there are 12 other attractions in Dublin designed to draw tourists interested in Dublin's literary history. What does it mean for a nation to capitalize on its literary production? Failté Ireland, currently responsible for marketing Ireland to tourists, seeks not to create the artifice of an “authentic” Ireland, but to allow tourists to experience on a more personal level what Ireland has produced. The increasing emphasis on cultural production over cultural difference belies the extent to which contemporary tourists struggle with the issue of authenticity. As Erik Cohen shows, the desire for authenticity forms a central part of the tourist experience. Considering the tourist from this perspective, my project analyzes tourist sites related to literary figures in both Ireland and St Petersburg, Russia. Exploring this form of tourism as a model for life in general, my paper asks whether tourist attractions related to literature can work against the larger process of “spatial homogenization” endemic in the postmodern era.     

Making an effort for free – volunteers' roles in destination-based storytelling

Many destinations are dependent on volunteers. Storytelling is one of the areas to which volunteers are increasingly contributing; however, the role of volunteers has been offered only sporadic attention. The aim of this study is to provide insights into volunteer involvement by studying volunteers as destination stakeholders with focus on their roles, influence, and contribution. A cross-case analysis of three Nordic cases is undertaken. A theoretical framework is developed based on volunteer tourism, stakeholder theory, and marketing literature on storytelling. A three-phase model of the storytelling process is developed. Findings show substantial variation. Unsurprisingly, early inclusion of volunteers result in substantial influence on the storytelling concept, however, this does not guarantee volunteer involvement later on. Conversely, late inclusion of volunteers does not necessarily hinder engagement among volunteers in the execution of the stories. All cases demonstrate that developing a strong concept that can tie together the efforts of stakeholders across professional and volunteer divides is a major challenge. The results point at the importance of strategic goals coordinating storytelling activities, volunteer inclusion, and ‘use’ of volunteers' local knowledge and enthusiasm in all phases of the destination-based storytelling process planned along with strategic goals such as ‘selling place’ or ‘building community’.     

Different but Similar: Social Comparison of Travel Motives Among Tourists

Although previous research suggests that people prefer to think of themselves as being authentic (or individualistic) travellers rather than stereotyped tourists, there have been few studies investigating the external validity of such claim. This paper addresses this research gap by investigating tendencies to dissociate the self from typical tourists in terms of travel motivation. Findings suggest that people perceive their own travel motives to be different from those who they perceive as typical tourists and that these tendencies generalize across people involved in different forms of tourism. This paper discusses the results from a social psychological perspective and provides implications for future research and destination management alike. © 2014 The Authors. International Journal of Tourism Research published by John Wiley & Sons, Ltd.     

Literary enthusiasts as visitors and volunteers

Previous studies of literary tourism have investigated visitor perceptions and responses to literary heritage, concluding that literary attractions and landscapes attract both the generalist heritage visitor and a niche segment of highly motivated ‘literary pilgrims’. Volunteers are increasingly significant within the heritage sector and this paper draws on research with managers and volunteer staff at a sample of literary heritage attractions in the UK. Although the literary properties and figures play a minimal role in the motivations of volunteers, many derive significant rewards from the literary aspects of the sites. In parallel with literary pilgrims, for a core of literary enthusiast volunteers, the literary figure is the primary motivation and reward. Copyright © 2003 John Wiley & Sons, Ltd.     

Death of a Backpacker: Incidental but Not Random

This case study of the fatal shooting of a backpacker by a policeman in the otherwise peaceful town of Pai in northern Thailand aims to show that, though incidental, it was not just a random occurrence. Rather, the event can be interpreted in terms of wider social structural processes and personal agency. The growing tension between the police and the backpackers in town, partly resulting from pressures to upgrade the community for more up-market domestic tourism, created the conditions for the occurrence of the event; but the personal predispositions of the main antagonists exacerbated these tensions, eventuating in tragic consequences. The article examines the contrasting versions of the event, and the ‘ethno-victimology’, implicit in the manner various groups of foreigners allocated the responsibility for the shooting between the antagonists. The article concludes that the event may have a negative effect on backpackers’ image of Pai (but not on the domestic tourists’ image), while the growth in the number of foreigners killed in Thailand may have an accumulative effect on the touristic image of the country as a whole. Some ideas for the further study of events in tourism are suggested.     

Tourism Demonstration and Value Change

This paper studies the empirical views and opinions of local residents towards the socio‐cultural effects of tourism and both queries and extends theory related to the demonstration effect and within that perceived change in values. The research is applied to Pattaya, Thailand, a destination that has been subject to foreign tourist contact over a 50‐year period. Changes are specifically related to ‘foreign’ tourists rather than domestic tourists. The tourism demonstration concept is made operational through qualitative in‐depth interviews with a spectrum of local residents. Contrary to previous assumptions, tourism demonstration is muted in its effect on value change. This has implications for management and destination development. Copyright © 2013 John Wiley & Sons, Ltd.     

Travel behaviour among inbound medical tourists in Kuala Lumpur

Despite recording the highest growth among tourism sub-sectors [Dhesi, D. (2009, March 25). Medical tourism rises in Malaysia despite economic downturn. The Star Online. Retrieved from http://www.malaysiahealthcare.com/; Leonard, T. (2009, July 24). Medical tourists to bring in RM 540 million by 2010. Retrieved from http://www.malaysiahealthcare.com/; Tourism Malaysia. (2008). Profile of tourist by selected markets 2008. Kuala Lumpur: Tourism Malaysia], little is known empirically with regard to travel behaviour among inbound medical tourists in Malaysia. This study examined the demographic profile, travel motivation, healthcare consumption, and expenditure behaviour among them in Kuala Lumpur. Using the combination of purposeful and convenience sampling, a total of 138 questionnaires were completed, returned, and analysed. The majority of the respondents were female, middle aged, travelling with two others and Indonesians. Their main travel motivation factors were ‘value for money’, ‘excellent medical services’, ‘supporting services’, ‘cultural similarity’, and ‘religious factor’ in descending order of importance. Medical treatment, cosmetic procedure, surgical procedure, and medical check-up were important healthcare services sought after by the respondents. On average, medical tourists spent MYR 26,844.19 per visit, with females and tourists of European descent contributing significantly more. Tourists from ASEAN had stronger motivation of ‘cultural similarity’ compared with other tourists. This paper is unique in providing the empirical evidence of the city's unique selling points (pull factors) in attracting inbound medical tourists. It also highlights the potential economic contribution and some managerial implications in terms of marketing and product development.     

Situating the tourist gaze: from appropriation to negotiation

For decades, scholars have emphasized the power of the Western tourist gaze to construct Third World destinations as the ‘Exotic Other'. Scholars have also shown that ‘Third World’ tourism fuelled by media fantasies of the Other represents neo-colonization in the twenty-first century. However, considering all its intentions/claims of impartiality, tourism research has generally travelled in only one direction (from the West to the East). In this study, conducted in Goa and Puducherry, focusing on the social contexts in which people are viewed and photographed, we ask – what do the ‘Third World’ people think of Westerners gazing at them, and their surroundings? How do Western tourists react when photographed by domestic tourists? What are the power relations within which the photographer and the photographed are located? We recognize that no simplistic analyses are possible in the postcolonial context. Directing a critical lens at the tourist gaze, this essay moves from an understanding of the gaze as appropriating to that of the gaze as negotiated.