Characteristics of market segmentation for sustainable medical tourism

This study investigated the characteristics of markets segmented by the push–pull factors associated with medical tourists. The questionnaire sought information on attributes of medical tourism motivations and included eight push factor attributes, 10 pull factor attributes, and 13 demographic and medical tourism behavior variables, for a total of 31 items. The surveys were translated into Chinese, Japanese, and English. This paper proposes a market segmentation that consists of three significant segments, the quality seeker, the essential services seeker, and the rest seeker. The results indicate that these segments have strategic implications for reaching individual markets in the medical tourism industry.     

Beyond the journey: the lasting impact of culinary tourism activities

In general, food tourism research has focused on tourist behaviour prior to or during trips, as well as food tourism development and marketing from a destination perspective. This exploratory study investigates food tourism from a broader context to determine if food tourism activities may impact attitudes and future behaviours. Data from a nine-country survey indicate that food activities likely impact trip satisfaction and influence intention to return and likelihood to recommend a destination. Food experiences are connected with memory, and these food experiences and souvenirs may influence destination image and lead to future purchases. Suggestions are provided for further research.     

Mix between Satisfaction and Attributes Destination Choice: A Segmentation Criterion to Understand the Ski Resorts Consumers

This study examined the attributes prioritized by tourists when choosing a winter sports destination and their degree of satisfaction with the services provided by Portugal's only ski resort. Two hundred tourists completed a questionnaire with factor analysis then deployed to extract the data that served as the basis for cluster analysis. Our results report discrepancies between the attributes valued by tourists when choosing winter sports destinations and their degree of satisfaction with the ski resort's services. Moreover, the combination between attributes/motivations prevailing in destination selection and the subsequent satisfaction with the services provided may generate information of relevance to evaluating organizational competitiveness. Copyright © 2014 John Wiley & Sons, Ltd.     

Examining individuals preferences for hybrid electric and alternatively fuelled vehicles

This paper examines individuals motivations when purchasing vehicles, focusing upon what factors would encourage individuals to purchase hybrid electrical vehicle (HEV) or alternatively fuelled vehicle (AFV). AFVs in this paper refer to any cars run on alternatives to petrol and diesel. This research attempts to ascertain whether reductions in fuel costs, vehicle registration tax (VRT), or green house gas emissions would encourage individuals to purchase a HEV or an AFV instead of a conventional vehicle. VRT is an Irish tax that is levied on the purchase of new vehicles. One of the motivations to conduct this research was to examine a new car tax and VRT scheme introduced by the Irish government in 2008. This new policy rewards the purchase of environmentally friendly cars, with lower VRT and car tax rates. To understand individuals’ perceptions of these new taxes a survey was sent to recent customers of a car company in Ireland. The survey asked respondents about their recently purchased vehicle and how important they considered vehicle attributes such as environmental performance, fuel cost, and safety, before making their car purchase. The survey also contained a number of stated preference experiments that were designed to ascertain what factors influence individuals’ decisions when purchasing their new car. The results showed that respondents did not rate green house gas emissions or VRT as crucial attributes when purchasing a new vehicle. The vehicle attributes that respondents rated most highly were reliability, automobile safety, fuel costs, and the cost price. The majority of respondents agreed that HEVs and AFVs are better for the environment, cheaper to run than conventional vehicles and would be the vehicle of choice in ten years time.     

Does a Terroir Product Tell the Same Story to Tourists,Day‐trippers and Local Consumers? The Moderating Role of Variety‐seeking Tendency and Perceived Authenticity

The issue of segmentation of the culinary tourism market is central for local economic actors because many products and activities address several marketing targets, including tourists and residents. This research shows that the assessment of the attributes of a terroir cheese is not altered by the consumer's tourist status. In contrast, taking into account the underlying motivations behind culinary tourism, an individual variable (the variety‐seeking tendency) and a variable related to the product (its perceived authenticity) appear as relevant segmentation criteria for such a culinary tourism product. Copyright © 2015 John Wiley & Sons, Ltd.     

Food for tourists—determinants of an image

Eating is a physical necessity, but catering services and food image are also very important ingredients of cultural tourism. Food and tourism are increasingly being combined, e.g. in agri‐tourism, wine tours and the sale of food products as souvenirs. However, as this paper illustrates, the development and standards of food for tourists are not determined uniformly by tourism policies, but more significantly by national economic, agricultural and food policies. A comparison between Denmark and Italy illustrates core elements in food cultures. Particularly in Denmark, food production is a major economic activity, and the power of the agricultural and food processing industries has in many cases compromised the quality image. In Italy, on the other hand, food policies and traditions, which give a high priority to freshness, intrinsically allow consumers to stay in control of food to a much larger extent than in Denmark. In both countries, a concentration of tourists in space and time tends to result in a decline of food profile. The paper concludes that only residents are in a position to put a more permanent pressure on food suppliers, and only if they are given the appropriate instruments. Further improvement of the food heritage in both countries (but especially in Denmark) will have to include a reconsideration, and probably changes, in food policies in more global terms. Copyright © 2000 John Wiley & Sons, Ltd.     

Cultural tourism in an ethnic theme park: tourists’ views

The quest for cultural exoticism has inspired mass Han Chinese visits to regions in China, such as Yunnan, where several ‘ethnic theme parks’ have been developed. Employing surveys, informal interviews, observations and secondary sources, this study explores tourists’ views of their experiences, including their perceptions of cultural authenticity at an ethnic theme park in Yunnan, China. Mixed reactions existed to the experience of park patronage, with greater satisfaction with the overall experience than with the specific qualities and authenticity of park offerings. Most tourists had a favorable view of the site and enjoyed their overall experience. Many appreciated a packaged version of minority cultures. However, some visitors were concerned about misrepresentation, insufficient interpretation, poor service, high costs and inauthentic souvenirs. Tourists’ perceptions of authenticity and their satisfaction were significantly influenced by their individual backgrounds. The study raises important issues concerning management and promotion of ethnic attractions, given that modern tourists may have diverse needs and expectations.     

The development of tourist art and souvenirs — the arc of the boomerang: from hunting,fighting and ceremony to tourist souvenir

This paper examines the history and development of tourist art and souvenirs and discusses the reception of such artefacts, alongside works of fine art, within the museogallery system. Beginning with the relationship between cultural tourism and anthropology, it identifies common links between ethnographic artefacts, works of fine art and souvenirs collected in Australia during the latter half of the 20th century. Approaching these objects from the discipline of art history, this research takes as its priority the formal qualities of the artefacts and charts the transition of the boomerang, among other Aboriginal artefacts, from functional tool designed for hunting, to a marker of people and place made for sale as a tourist commodity. Other questions addressed in this research are as follows: What, other than size and price, attracts tourists to certain souvenirs and not others? Where is their final resting place and what meaning is attached to them through the narrative appended by the maker and by the consumer? How is it effected by the resulting location of display? Copyright © 2008 John Wiley & Sons, Ltd.     

An evaluation of satisfaction levels among Chinese tourists in Vietnam

This paper examines the extent to which Vietnam satisfies the various destination attributes sought by Chinese tourists. The research investigates a number of variables, including socio‐demographics and travel characteristics, and compares the importance that travellers attach to various destination attributes with their associated satisfaction with Vietnam's various tourism products. By investigating the relationship between importance and satisfaction from the perspective of Chinese tourists, the paper makes a contribution to the literature. The findings should provide Vietnamese service providers with insights into the perceptions and satisfaction levels of Chinese tourists. Copyright © 2009 John Wiley & Sons, Ltd.     

Assessing preferences for mega sports event travel products: a choice experimental approach

Hosting mega sports events spreads positive destination images and generates massive tourism arrivals for the host communities. It is, therefore, important for tourism businesses to better understand what types of travel products, tailored for particular mega sports events, are purchased by sport tourists. Using a choice experimental approach, this study aims to examine how sport tourists formulate their preferences for travel products customized for the 2018 PyeongChang Winter Olympic Games by making intricate trade-offs among various product attributes. We utilize a gender perspective to further understand the preference dynamics embedded in segmented sport tourism markets. Study results suggest that sport tourists put distinctive weights on each of the attributes comprising the Olympic travel products. Gender differences are also identified in sport tourists’ choice decisions for sports event travel products. Based on the study findings, this paper proposes several marketing strategies to meet the needs of targeted market segments.     

Determinants of collective transport mode choice and its impacts on trip satisfaction in urban tourism

The continuous growth of tourism has important environmental impacts and transports account for a large proportion of the CO₂ emissions generated by tourists. Understanding the motivations and characteristics of collective transport users in contemporary cities may contribute to promote more sustainable forms of tourism. Based on an extensive questionnaire to international tourists in Barcelona, this study employs a multinomial logistic regression to explore the links among visitors' characteristics, motivations, and means of transportation, while an ordinal logistic regression is applied to investigate whether the preference for collective transport has an impact on the satisfaction with the trip. The novelty of our approach is testing the hypothesis that the choice of collective transports is more related to trip motivations (professional, leisure, or personal) than to socio-demographic or personal characteristics of tourists. The results show that professional travelers are more oriented to the use of private cars, but they prefer collective transports when the length of stay is higher and combined with other trip motivations. Also, using collective transports is linked to high satisfaction with the visit for the tourists using this form of transportation. This study puts forward policy implications and suggestions for future research directions, in particular regarding the utilization of non-motorized forms of transportation cities.     

A Grid‐group Analysis of Tourism Motivation

Marketing theorists have widely proposed that culture is one of the underlying determinants of consumer behavior and that increasing globalization is creating a multicultural marketplace. Empirical inquiries in the field of tourism remain scarce, particularly regarding the understanding of behavioral influences. This study aims to fill this gap by investigating the influence of sub‐cultures on tourism motivation. Drawing on grid‐group cultural theory, an analysis of survey data from 727 Chinese tourists reveals that respondents classified as different cultural types had different travel motivations. Contributions and limitations of the study are discussed, and future research directions are suggested. Copyright © 2013 John Wiley & Sons, Ltd.     

Visitors’ diversified motivations and behavior – the case of the pilgrimage center in Krakow (Poland)

The article presents the visitors’ motivations and behavior at the pilgrimage center in Krakow (Poland). Here, the relation between these elements, i.e. whether their motivations have a correlation with what buildings they visit, is emphasized for the first time. The most important motivations for visits were religious and tourist ones, often rated equally high by the same respondents. They visited religious, cultural and tourist buildings and facilities. The stay of visitors with religious motivations was not limited to religious practices, but was extended by tourist behavior. Similarly, visitors with tourist motivations visited religious buildings and participated in religious practices. However, they visit tourist and cultural facilities more often. Additionally, the three groups of respondents were categorized and, on the basis of importance of the religious and tourist motivations, three types were distinguished, i.e. pilgrims, religious tourists and tourists. Their characteristic has been expanded by the analysis of their behavior. Nowadays, visitors’ motivations and behavior at pilgrimage centers include those typical for pilgrims and tourists in the traditional meaning. In addition to their religious function, these sites offer cultural and tourist facilities. The article highlights the dedifferentiation approach to visitors’ motivations and behavior, and in respect of the spatial organization of pilgrimage centers.     

Mixed logit analysis of trade-off effects between international airline fares and fences: a revenue management perspective

As transportation is essential for tourism development, effectively utilizing its perishable resources has become an important issue. This study aims to analyse the relationship between airline fares and using conditions from the perspective of millennial tourists and taking the Taipei–Tokyo market as an example. The study attempts to show a revenue management practice in the manipulation of homogeneous seat service and give millennial tourists a better understanding of their preferences for ticket choices. We categorize availability of flight, advance booking, ticket validity, and changing conditions as main attributes and develop a stated-preference questionnaire with multiple hypothetical scenarios for respondents to select in the experiment. We effectively collect 390 valid samples for a mixed logit analysis and the results show that all applied attributes are statistically significant. Ticket validity is revealed to be the most important fence with the largest willingness-to-pay value and followed by availability of flight, advanced booking, and changing conditions.     

The influence of the environment on adventure tourism: from motivations to experiences

Inherent in most definitions of adventure tourism is the fact that it takes place in natural outdoor settings. Yet, the influence of this setting on the behaviour of adventure tourism consumers has yet to be adequately addressed. This study, therefore, investigates the relative strength and nature of environmental influences on adventure tourists in both motivations for participation and in the context of the experience. The results are based on questionnaires collected from 459 participants in adventure tourism activities along the southern coast of South Africa. They show that, although the majority of research on adventure tourism focuses on the ‘thrill’ involved, the environment is increasingly recognized as influential. The assessment of motivations, using a push and pull factor approach, demonstrates that the environment not only plays an important role in attracting adventure tourists towards specific destinations, but that they also seek out interactions with nature. In addition, participants suggested that the environment is an especially significant component of their experiences. The fact that the findings demonstrate the importance of the environment in both the motivations and experiences of adventure tourism participants, means that such an approach would make a definite contribution to discussions, planning, and policy linked to the adventure tourism industry.     

Battlefield visitor motivations: explorations in the Great War town of Ieper,Belgium

In this study a quantitative method was used to measure the motivations for education, holiday and remembrance for an international sample of visitors to the Great War town of Ieper in Belgium. Three clusters could be formed based upon different structure and intensity of their motivations. A small number of visitors could be identified as pilgrims, while the remainder were tourists, and they evidenced most of the characteristics of the pilgrims. The theory of thanatourism provides a framework through which the motivations and experiences of battlefield tourists for remembrance and education as well as leisure can be better understood. Copyright © 2010 John Wiley & Sons, Ltd.     

The Attractiveness of Wellness Destinations: An Importance–Performance–Satisfaction Approach

The attractiveness of tourism destinations is a topic of great interest to researchers and professionals wishing to understand the ability of destinations to attract and satisfy tourists. However, there is a lack of consensus on the attributes that could explain the attractiveness of destinations, attributes that can also vary according to the tourist product under analysis. An importance–performance–satisfaction approach is adopted, to identify the attributes that are important for tourists travelling to enjoy wellness vacations, assess the performance of Gran Canaria in those attributes and analyze the possible association between the performance of Gran Canaria and tourist satisfaction. Copyright © 2013 John Wiley & Sons, Ltd.     

Adventure tourist destination choice in Tanzania

It is said an adventure is an experience and experience is a part of expectations. Yet as adventure tourists expect unique experiences, certain ingredients of services (degree of satisfaction) affect their deeper needs to become attached to a place. Are such needs developed over time at a new destination? This paper suggests tourist behaviours and preferences towards destination choice change over time. The proposed model suggests that tourists’ expectations and motivation at early stages of planning affect satisfaction and level of perceived constraints, and these further predict place identity and dependence at the end of travel. As much as satisfaction arises from concrete services such as food and transportation services, constrained activities are expected to have a negativeconsequence on expectations and motivations. Since this paper is based on international adventure tourists, typically willing to take on calculated risks during their visits to Tanzania, we expect many of these hypothesised gaps to diminish as tourists become mature and aware of services offered at the destination. To test awareness and familiarity, we add different proxies for maturity (i.e. late stage of stay, repeat visitors and loyalty intentions) and awareness (i.e. tourists with escape motives) of services provided at the specific destination.     

Luxury shopping in tourism

This study explores the concept of luxury shopping behaviour in tourism and identifies the perceived importance of different types and characteristics of the luxury products and services that tourists buy on vacation, as well as the importance of various shopping venues and destinations for luxury shopping. The study examines the significant differences in luxury purchasing patterns among various types of tourists identified on the basis of the frequency of shopping and the degree of importance attached to shopping. The results show that three groups, infrequent shoppers, sometimes shoppers and frequent shoppers, as well as non‐shoppers, neutral shoppers and great shoppers, significantly differ in their luxury shopping behaviour. The implications of study results and recommendations for future studies are discussed. Copyright © 2009 John Wiley & Sons, Ltd.