Economic Geography and Business Networks: Creating a Dialogue between Disciplines: An Introduction to the Special Issue

This introductory article presents an outline of the papers accepted for this special issue. The Guest Editors provide an overview of the work within industrial marketing where synthesis between economic geography and industrial marketing literature has occurred. A discussion of the most synthesised areas of economic geography is advanced and each article is then discussed, compared and contrasted with other articles in the special issue and with articles within industrial marketing that have previously synthesized concepts drawn from economic geography. Within this narrative, the Guest Editor’s propose an agenda for future interdisciplinary research at what they refer to as the ‘nexus of interest’ between the disciplines.     

The use of logit and probit models in strategic management research: Critical issues

The logit and probit models have become critical parts of the management researcher's analytical arsenal, growing rapidly from almost no use in the 1980s to appearing in 15% of all articles published in Strategic Management Journal in 2005. However, a review of three top strategy journals revealed numerous areas in their use and interpretation where current practice fell short of ideal. Failure to understand how these models differ from ordinary least squares can lead researchers to misunderstand their statistical results and draw incorrect conclusions regarding the theory they are testing. Based on a review of the methodological literature and recent empirical papers in three leading strategy journals, this paper identifies four critical issues in their use: interpreting coefficients, modeling interactions between variables, comparing coefficients between groups (e.g., foreign and domestic firms), and measures of model fit. For each issue, the paper provides a background, a review of current practice, and recommendations for best practice. A concluding section presents overall implications for the conduct of research with logit and probit models, which should assist both authors and readers of strategic management research. Copyright © 2007 John Wiley & Sons, Ltd.     

Relationships and networks as examined in Industrial Marketing Management

The importance of the study of relationships and networks within business-to-business marketing is clear from the numerous articles written over the years that aim to give us greater insight into these two concepts. This paper reviews six of these articles. What sets these six apart from others is that they are the most highly cited articles on relationships and networks published in Industrial Marketing Management between 1995 and 2004. We examine each of these articles in terms of their scholarly impact and identify what researchers have learnt from these highly cited papers. Our conclusions show some interesting similarities that we feel has led to these articles being so highly cited. We conclude that the key to citation success is the identification of new research avenues. In addition, the chances of writing excellent papers seems to be improved when collaborating with others, rather than writing alone. By introducing new ideas these authors have not only been successful in their own work, but have given others the platforms to build on, thereby generating much more research in this area.     

Broadband and rural areas in the EU: From technology to applications and use

The paper examines current trends and policy issues related to broadband access and use in the rural areas of European Union (EU) member states. It draws selectively on the findings of a recently completed, multi-country project focused on current and future trends in broadband provision, applications and use in the enlarged European Union.The paper reviews key aspects and examples of the research literature and policy initiatives related to socio-economic and policy aspects of broadband, especially those focused on spatial inequalities of network rollout, access and use. It presents the main trends and issues related to broadband access and use in rural areas in EU countries and considers some related implications and conclusions.     

Do special issues offer something special? An overview of research trends in Telecommunications Policy special issues

This study explores the value of special issues by analyzing the characteristics of special issues of Telecommunications Policy (TP). Specifically, this study examines the status of special issue publications, the characteristics of their articles compared with those of general issues, and the factors affecting article citations. For the analysis, all information on TP articles published from 1976 to 2018 was collected from the Scopus database. A comparative analysis as well as a negative binomial regression were conducted on papers published after 1994, when the first special issue was published. The results show that special issues are distinguished from general issues by various characteristics, such as multinational author collaboration, number of references, keywords, and funding. While general issue papers are more frequently cited in academia, special issue papers show better performance in terms of online captures and social media sharing. Moreover, the smaller number of variables affects the frequency of citations in the case of special issues, revealing that content and format are more influential than author factors.     

Connecting IMP and entrepreneurship research: Directions for future research

As a research field, entrepreneurship emerged from an increasing interest in fostering new business ventures. Over the past decade, interest in entrepreneurial phenomena also triggered several studies in the IMP research stream. We examine connections between these two research streams in terms of the phenomena in focus, key concepts, and approaches to identify research areas fruitful for advancing our understanding of entrepreneurial phenomena. In pursuit of this aim, we analyzed 48 IMP-based entrepreneurship studies and the abstracts of the 227 most cited papers in eight main entrepreneurship journals; among the latter, we conducted an in-depth analysis of 30 articles, in which we found connections with IMP studies. Based on our analysis, we identify four directions for future research, where confronting and bridging the key concepts has the potential to contribute to conceptualizing entrepreneurial phenomena and related theory development. The four areas are: variety in the context of new ventures; multiplicity of networks embedding new ventures; connecting the new venture to its context; and the new venture's learning and management.     

What's next in key account management research? Building the bridge between the academic literature and the practitioners' priorities

This research contrasts the academic literature on key account management (KAM) with the topics in this subject that are most critical to practitioners. Sixty four academic articles published in 17 journals, and ninety practitioners' articles appearing in the Velocity Magazine — published by the Strategic Account Management Association — were content analyzed and classified under ten ‘topic’ categories. Similarities and differences in the results for academics and practitioners are discussed. In addition, two specific topics were identified as being extremely important to managers but still under-researched by academics: the role of senior management in KAM, and the importance of internal alignment in determining KAM success.     

A systematic review of the trade show marketing literature: 1980–2014

The trade show marketing literature has been growing over the past decades, attracting a steady stream of research and journal publications. However, this body of research has not been subject to a systematic literature review. Accordingly, the purpose of this article is to provide a systematic review of the trade show marketing literature with the aim of delineating its current state, trends, gaps and inconsistencies. To this end, multiple electronic databases were searched and 91 trade show articles published in 24 marketing journals were extracted. The extracted articles were carefully analyzed with the help of a comprehensive classification framework focusing on broad thematic, theoretical and methodological dimensions. The findings revealed that: (a) trade show research is marked by inconsistencies that concern core thematic issues, such as trade show participation modes, trade show activity stages and trade show performance; (b) trade show research is atheoretical for the most part, but has become increasingly theory oriented in recent years; and (c) trade show research is heavily dependent on a combination of cross-sectional designs and surveys, with limited application of other designs and data collection approaches. Building on these findings, the review proposes an extensive research agenda to help move the trade show marketing literature forward.     

Business-to-business marketing research: Assessing readability and discussing relevance to practitioners

Business practitioners tend to show little interest in academic journals, raising concerns that research-based knowledge potentially relevant to their managerial practice might evade them. The literature suggests academic writing style as one of the major reasons for this lack of interest. Against this background, we quantitatively examine the readability of 150 business-to-business (B2B) marketing research articles published in five leading journals. Our analysis identifies certain variations across journals and categories of papers, implying that it is possible to improve readability. We discuss the possible role of improved readability in encouraging practitioners to read B2B marketing research, while potentially increasing its relevance.     

A bibliometric analysis of extended key account management literature

Key account management (KAM) has played an important role in business, and this study reviews key account management research using bibliometric techniques. This review includes 373 KAM relevant articles published in 68 journals between 1979 and 2016. In our analysis, we extend the discussion on KAM literature by highlighting areas such as the roles of technology and conflict as well as relationship planning and implementation. We discuss the value of co-creation, inter-organizational design elements, and dyad-level performance measures. We examine five distinctive time-periods and find that KAM relevant literature has progressed 1) from selling and relationship-building approaches to key network management, 2) from network innovation to governance, 3) from network-level performance to co-creation of business solutions and values, 4) from product and service performance to incorporating sustainability. Finally, we present the fifth transition based on a network-view of KAM and identify future research aimed at integrating areas such as network-based orientation, applications of organizational theories, organizational innovativeness, network competence for optimal structure and processes, network-based KAM teams, value-sharing mechanisms, co-created value measurement, and value sustenance within networks. We identify areas of future research and expect the adoption and application of key account management concepts to grow across multiple disciplinary fields.     

A SURVEY OF ENGINEERING DESIGN LITERATURE: METHODOLOGY,EDUCATION, ECONOMICS,AND MANAGEMENT ASPECTS

This paper provides a comprehensive list of relevant books and articles pertaining to the subject area of “engineering design,” with specific focus on the methodology, education, economics, and management aspects of the design discipline. The purpose of this survey of engineering design literature is to provide a compendium of books and articles that may be instrumental in facilitating the process of sharing and disseminating design knowledge     

A review of the internationalization of Chinese enterprises

This article reviews the scholarly research on the internationalization of Chinese enterprises (ICE) through bibliometric citation analysis. We do so through a data visualization technique and analysis of 206 articles which are authored by 382 scholars in 72 different journals published between 2003 and 2016. The results reveal four research streams in the context of ICE: (1) testing traditional FDI theory, (2) location choice, (3) entry mode choice, and (4) drivers and motivations of internationalization. While international business (IB) journals, such as the Journal of World Business, the Journal of International Business Studies, and International Business Review, have taken a lead role in pushing the ICE literature stream forward, geographically focused general management journals, such as the Asia Pacific Journal of Management and Management & Organization Review, have also made a singular contribution. The impact of perspective, in terms of author and institution affiliation, on the literature set is also examined. Finally, issues related to data, methodological rigor and theoretical underpinnings are highlighted. To advance the ICE literature, we proposed a holistic framework of drivers and motivations of Chinese outward FDI and present some promising future research areas.     

De-constructing technology’s masculinity

Several studies conducted by the European Union (e.g., Eurostat 2004, Implementation of “education & training 2010” work programme) demonstrate that women and girls are consistently significantly underrepresented in technological education, areas, and jobs. This is highlighted in the Joint Interim Report “Education and Training 2010” by the European Commission under the domain of Maths, Science and Technology (MST). The joint report highlights the persistent shortage of women in technical fields and calls on Member States to encourage the development of a technical culture among its citizens. In particular, it was recommended that action be taken to motivate young people, especially girls, to undertake scientific and technical studies and careers. In this paper we will explore issues related to the delivery of technology education in the middle and secondary school sectors. Other papers in this special edition consider various curricula from around Europe and offer an analysis of early years and primary education in this respect. We do not intend to undertake an in-depth analysis of technology education curricula in the secondary sector but will, rather, explore the kinds of perceptions that are held by school students about technology and technology education when they enter into the secondary stages. We will argue that technology education is perceived to be masculine in nature, procedural in delivery and lacking in any conceptual dimension. This, we will claim, serves to restrict female interest in the subject. We will also discuss a case study undertaken in the name of the UPDATE project that attempts to redress this imbalance. It should be noted, however, that whilst the emphasis in this paper is on the female, it must be acknowledged that the same conclusions will also hold for many males.     

Digital mediation in business-to-business marketing: A bibliometric analysis

Digital mediation in business-to-business marketing is becoming increasingly important to firms, due to customer needs and evolving technological environments. The extensive research in this area for the past twenty years has created a need to synthesize extant research. This paper examines the literature in the domain, to create a classification scheme for subdomains and to explore future research directions. This study reviews 119 relevant articles published in 29 journals between January 1999 and March 2019, to detail the domain. In addition to providing details on most cited articles and published authors, our analysis classifies the digitally mediated business-to-business marketing literature into four subject clusters—a framework for digitally mediated business-to-business marketing, the digital business-to-business marketplace, value creation through digital marketing, and the use of social media for business-to-business marketing. Four shifts in the literature are described: the emergence of Internet research and business-to-business technology; the evolution of e-commerce; the focus on social media; and the broadening of research. Finally, directions for future research are identified and discussed.     

An Analysis of Student Existing Technological Capability: Developing an Initial Framework

This paper reports on the analysis of student (ages 6–15 years) technological capability as they undertake technological tasks. The activities covered a number of different contexts (including different subject areas), and had differing degrees of openness and methods of presentation. Data was obtained from 261 of the 400 students that took part in the classroom activities. A holistic approach to analysing student performance was developed and this provided insights into the strategies adopted by the students. Some preliminary conclusions are: the focus of students on an end-product meant that they did not fully consider the processes that might be required to solve the problem; student technological approaches were influenced by the culture of the classroom; and existing concepts of technological processes influenced the approaches undertaken. This revised version was published online in August 2006 with corrections to the Cover Date.     

环境规制对技术创新的影响及启示——基于Meta回归技术的多重误设定偏差分析

环境规制与技术创新之间存在着何种关系,学者们提出了不同的观点。“促进说”、“抑制说 ”和“不确定说”均得到了一些研究的支持。本文运用定量文献研究中的Meta回归技术,以 28篇重要文献中的100个观测样本为研究对象,多层面、多角度地探讨了导致不同研究结论 的原因。通过对影响环境规制与技术创新关系的误设定偏差分析及10个相关假设的检验,从 样本、方法、变量和文献发表特征4个方面获取了一系列有价值的调节因素。研究认为,由 于纳入文献中的调节因素不同、调节因素的作用不同,导致研究结果出现差异。这一发现有 助于理解环境规制与技术创新之间的内在关系,为今后该领域的理论研究和实践工作提供参考。     

Zero tolerance rules in food safety and quality

In this introduction to the special section on zero tolerance rules, we identity examples from the known literature, which focus almost exclusively on deviant behavior. In contrast, we assembled papers that focus on zero tolerance as a characteristic of an increasing number of public and private rules that govern and shape the agrifood system. The contributions to this section illustrate the importance of an interdisciplinary approach for the conceptualization and exploration of zero tolerance rules, as well as an examination of the impact of zero on a range of value chain stakeholders including consumers. A thread running through the articles is that a society’s culture, and the political economy in which it is embedded, matter. Moreover, the authors show that the meaning of “zero” is ambiguous and application of “zero” is problematic at best. Perhaps most important is the argument that absolute safety is simply an illusion.     

A survey of the current state of business policy research

This paper is an analysis and evaluation of a cross-section of current research in the policy area. The data used as representative of current policy research are the 51 papers submitted for possible presentation at the 1979 Business Policy and Planning Division Meeting in Atlanta, and the evaluations of these papers by blind reviewers. The areas covered by the papers are compared to the recommendations found in Schendel and Hofer (1979). The research methodologies used are also enumerated. The quality of the papers, as perceived by the blind reviewers, is presented by category—conceptual, empirical, and teaching.