浅谈我国实施绿色营销的障碍与对策

绿色时代的到来,使人类生产和消费模式发生了巨大的变化,众多国家和地区掀起了绿色营销大潮,绿色营销也逐渐成为21世纪的主流营销模式之一。作为发展中国家,中国同样面临着绿色浪潮带来的机遇和挑战。本文分析了我国实施绿色营销的障碍,并提出了解决对策。     

中小企业绿色营销应用策略

随着全球环境剧烈恶化,消费者注重绿色生态环境的意识日益增强,要求企业开发环保绿色产品、保护人类大自然的呼声越来越高,传统的企业营销策略面临着新的挑战。本文从中小企业绿色营销的现状出发,就国内中小企业绿色营销存在的问题及原因作出分析,阐明绿色营销是中小企业稳定持续发展的必然选择。     

企业营销观念创新

营销观念的创新是 企业根据新的营销环境 的客观变化来改变企业 的经营指导思想,它是 企业营销创新的导向, 从方向上综合支配企业 营销创新的各项活动。 受传统营销观念深深影 响的企业经营管理者和 员工只有首先进行观念 创新,解放思想,才能积 极、有效地推动企业的 全部营销创新活动。 一、绿色营销的观 念 随着工业的发展, 人类生存环境受到了越 来越严重的破坏,生态 环境的失衡使越来越多 的人环保意识增强,引 发了追求人与自然和谐 共处的环保运动,促使 了可持续发展道路的确立和可持续发展战略的实施,迫使企业彻底改变对自然…     

论绿色营销的特征脉络及其必然选择

随着各国消费者消费观念的转变,人们在进行商品购买的过程中注意的不再单单是产品的价廉物美,而且更为关注的是商品是否环保及是否对消费者的身体健康有益。由此,各国企业纷纷推出"原始生态"、"绿色环保"产品,实行绿色营销。绿色营销作为人类营销活动理念的新飞跃,是实现人与自然、社会三者共生共存的营销活动与营销组合的过程。它的产生不仅有其特定的时代背景,也是人类理性消费的必然结果。它以环保意识与生态平衡为前提,运用综合性的方式和手段,有鲜明的绿色标记,实行国际绿色标准,以力求达到人与自然和谐和可持续发展这两个绿色文明价值目标,实现人、自然、社会三者共生共存的伟大愿景为使命。我国实施绿色营销活动时间较短,在发展的过程中还存在着一些问题。     

对云浮石材业实施绿色营销战略的思考

石材业是云浮市的支柱产业之一，在当今节约能源、减少消耗、保护环境、倡导绿色消费、提供绿色服务的观念下，面临着巨大的发展压力。作为“绿色经济”核心内容之一的绿色营销在环保潮流推动下产生，在绿色消费趋势下发展，必将对石材业的发展产生重大影响。文章通过分析云浮石材业发展面临的营销挑战，着力倡导建立绿色营销体系，实施绿色营销战略，是实现石材业可持续发展的必然选择。     

制约企业开展绿色营销的原因及其对策

当今社会,经济飞速发展,科技日趋发达,人们的物质水平和精神生活都有着质的变化。在这样的背景之下,我国企业为了顺应人们的需求和环境的变化,需要召开一种新式的,更加环保和节能的营销方式,这种营销方式就是绿色营销。企业发展绿色营销是非常有必要的,但是目前企业开展绿色营销还受到诸多问题的制约。我们只有解决相应问题,采取一系列的对策才能让企业更好实行绿色营销,为绿色环境献出一份力,同时让企业得到更好更快的发展。     

现代企业的绿色营销策略

<正> 21世纪是“绿色世纪”。人们越来越关注人与自然的协调共生,在经济活动中保护环境日渐成为时尚。与之相伴的“绿色营销”崭露头角,成为新世纪营销的一大趋势,也是现代企业可持续发展的重要内容。 绿色营销是以促进可持续发展为目标,为实现经济利益、消费者需求和环境利益的统一,根据科学性和规范性的原则,通过有目的、有计划地开发及同其他市场主体交换产品价值来满足市场需求的一种管理过程。现代企业无论是     

我国企业如何开展绿色需求激励

人类绿色意识的觉醒始于20世纪70年代对资源浪费,生态失衡、环境污染等社会问题的关注。1992年在联合国环境与发展大会上通过的《21世纪议程》提出了可持续发展理论,标志着人类社会进入“保护环境,崇尚自然,促进持续发展”的绿色时代。于是,绿色需求,绿色营销的概念在营销理论与实践中应运而生。     

绿色营销和循环经济

1999年联合国环境与发展大会通过《21世纪议程》、《环境与发展宣言》、《关于森林问题的原则声明》三个文件，标志着世界进入保护环境、崇尚自然，促进可持续发展的“绿色营销时代”。所谓绿色营销，是指企业以可持续发展为目标，以绿色文化为价值观念，以生态平衡和环境保为出发点，以满足绿色消费需求为中心的营销策略，包括“9G”：树立绿色营销观念、搜集绿色信息、制定绿色计划、     

我国企业实施绿色营销的对策研究

企业实施绿色营销是一项复杂的系统工程,是可持续发展战略的必然要求。文章从我国企业实施绿色营销面临的问题出发,阐明了开展绿色营销需要政府、消费者和企业三方的协调和共同努力,并相应提出了实施绿色营销的基本策略。     

An environmental marketing system – a proposed model based on Indian experience

This paper is based on a study conducted in India on venvironmental marketing practices of Indian companies. The study was set in the backdrop of a new environmental‐friendly culture in India in the early 1990s, primarily due to the complex environmental problems encountered in different parts of the country. The increased awareness and interest shown by Indian companies in respect of environmental management and marketing was evident in the sharp increase of ISO14001 certified companies in the country. However, an important question at this context was how effectively Indian companies were practicing environmental marketing for the benefit of their customers and other stakeholders. The present paper is an attempt to trace the extent and nature of environmental marketing practice in india and to propose a model for guiding the practice. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.     

A Polish Survey of Human Issues

A bstract . Suffering is the most common phenomenon in the world today, according to the Polish sociologist, Jan Szczepanski, former president of the International Sociological Association. There is an external world differentiated from the internal world that is said to be the highest level man can reach. In it, he believes, loneliness prevails. Freedom is always a search for an absence of co-dependence. The purpose of life is not achieving something but is in man himself. In the internal world one gains freedom, one transcends any determinism. Perhaps Szczepanski has been influenced by Indian philosop.     

论我国碳排放权交易体系的构建

全球变暖是当今世界必须面对的重要环境问题,而碳排放权交易正是最有效的减排制度。目前,该制度在各国已得到广泛实践,而我国碳排放权交易体系的构建尚处于探索阶段。为此,我国应借鉴国际经验,选择适合中国的碳排放权交易机制,构建起有中国特色的碳排放权交易体系。     

关于环境工程管理体系的研究

当今世界,环境问题越来越成为世界各国关注的对象,各国在环境保护与改善方面也都作出了很大努力。本文通过对产生环境问题的环境因素及环境管理体系实施现状的分析,指出了环境管理存在的问题,并给出了完善其管理体系的四项制度及要做到的八个结合。     

新形势下的农产品绿色营销策略探析

随着世界各国环境保护意识的加强和可持续发展战略的实施,绿色营销正成为21世纪的主流。文章从顺应绿色消费潮流和应对绿色贸易壁垒,提升农产品国际竞争力两个方面进行分析,指出实施农产品绿色营销的必要性,进而对我国实施农产品绿色营销提出了建议。     

自然环境和人类社会的关系研究

人类社会和自然环境的关系是现代地理学研究的重要课题,也是当今社会发展探讨的问题,还是人类认识世界的永恒命题。对于人类社会和自然环境的相互关系,应建立人与自然和谐发展关系。     

绿色供应链管理的内容及实施途径

当今人类社会面临着十分严峻的环境问题和资源问题,绿色供应链管理就是为适应世界经济全球化发展,提高企业竞争力和人类社会对可持续发展的需要而提出的现代管理模式。论文分析绿色供应链管理基本思想,论述了绿色供应链管理的内容．阐明我国实施绿色供应链管理的方法途径。     

Characteristics of research on green marketing

This paper aims to describe and analyze the main characteristics of articles on green marketing published in the most relevant journals within the period 1993–2003, in order to determine the evolution of this current issue of research over recent years and improve our understanding of this subject. We built up a database with 112 articles on green marketing and we have explored the topic, the methodology and the techniques of analysis, as well as other relevant aspects of the research. In order to complete this analysis, we made a review of articles published in two journals specializing in environmental management: BSE and CSREM. In this way, this paper offers practical help to those who are beginning research on this topic because the results will help us to determine what still needs to be investigated in this topic and hence propose a research agenda for the coming years. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.     

Nature,Economy, and Equity: Sacred Water,Profane Markets

Numerous conflicts over natural resources can be overcome by restoring reciprocity between public and private sectors of the economy. Chapter 1 reviews two competing forms of environmentalism: one that accommodates business interests by giving public resources to them, and one that sacralizes the bond between society and nature by protecting both environmental quality and social equity. Chapter 2 discusses problems around the world that can be traced to mismanagement of natural resources, including land grabs and poverty. It also reveals a natural confluence between environmental, economic, and social concerns. Chapter 3 shows problems created by California's water tenure laws. California's 19^th century equitable solution (the Wright Act) is examined, along with inequities in legal regimes of India, Pakistan, South Africa, and the Philippines. Chapter 4 is a case study of how water laws have affected one river in California's Central Valley by preventing efficient water use. Chapter 5 shows why “water markets,” the standard panacea offered by most economists, have failed to improve either the efficiency or equity of water allocations in California and why such schemes are likely to fail for other natural resources. The missing element in such plans is a method of creating reciprocity by compensating the public, as the original owners of all natural resources. Chapter 6 concludes with four principles derived from the foregoing analysis.