An Insight into the Slips of the Tongue

1. The definition and a general introduction ofthis language phenomenonHave you ever opened a meeting by declaring itclosed rather than open? Have you ever surprisedothers- - and yourself- - by blurting out something otherthan what you thought you had meant to say? Many ofus have experienced this type of speech blunder at onepoint or another, in one language or another. As weknow only too well, these verbal behavior mistakes canbe exquisitely funny for the listener, but deeplyembarrassing for …     

浅谈英语结构the more...the more...的用法

本文阐述英语结构the more...the more...用法上两个比较显著的特点。     

Introduction to the administration office

As the integrated functional section for coordinating, teaching management and service, the school administration office holds the following 5 subsections： the educational administration subsection, the teaching and research subsection, the test center, the practice teaching management subsection and teaching material subsection. Under the wise leadership of the school party committee and the school administrations, according to the school＇s service orientation of ＂base upon Guizhou, towards the nation＂, we are implementing the strategy of ＂rejuvenate the country through science and education＂ and ＂western development program＂,     

Where is the opportunity without the customer? An integration of marketing activities, the entrepreneurship process, and institutional theory

Marketing and entrepreneurship have long been recognized as two key responsibilities of the firm. Despite their tight integration in practice, marketing and entrepreneurship as domains of scholarly inquiry have largely progressed within their respective disciplinary boundaries with minimal cross-disciplinary fertilization. Furthermore, although firms increasingly undertake their marketing and entrepreneurial activities across diverse settings, academe has provided little insight into how changes in the institutional environment may substantially alter the processes and outcomes of these undertakings. Herein, we integrate research on marketing activities, the entrepreneurship process, and institutional theory in an effort to address this gap. We first discuss market orientation as enhancing a firm??s opportunity recognition and innovation, whereas marketing mix decisions enhance opportunity exploitation. We then examine how entrepreneurship leads to innovation directed toward market orientation and marketing mix activities. Based on this foundation, we examine differences in marketing and entrepreneurship activities across institutional contexts.     

Historic Nodes in the Chinization of Marxist Economic Thought——An Analysis of the First Half of the 20th Century

20世纪上半期,中国革命的伟大实践,马克思主义研究的日益深入,为马克思主义经济思想中国化提供了丰富的营养.中国的先进分子运用马克思主义,论证了中国经济的性质,剖析了中国半封建半殖民地经济形态的基本规律,构建了新民主主义经济思想的框架,形成了马克思主义经济思想中国化发展的三大“节点”,对马克思主义经济思想的发展,以及20世纪下半期中国经济的改造产生了深远影响.     

Should we delight the customer?

Critics have suggested that delighting the customer “raises the bar” of customer expectations, making it more difficult to satisfy the customer in the next purchase cycle and hurting the firm in the long run. The authors explore this issue by using a mathematical model of delight, based on assumptions gathered from the customer satisfaction literature. Although delighting the customer heightens repurchase expectations and makes satisfying the customer more difficult in the future, and the delighting firm is injured by raised customer expectations, the (nondelighting) competition is hurt worse through customer attrition to the delighting firm. If customers forget delighting incidents to some degree from occasion to occasion, the delighting firm suffers if it is in a position to take customers from the competition. If taking customers from the competition is difficult, the delighting firm actually benefits from customer forgetting, because the same delighting experience can be repeated again, with the same effect. Roland T. Rust (Ph.D., University of North Carolina at Chapel Hill) is the Madison S. Wigginton Professor of Management and Director of the Center for Service Marketing at the Owen Graduate School of Management at Vanderbilt University. His publication record includes more than 60 journal articles and five books. His 1997Marketing Science article, “Customer Satisfaction, Productivity, and Profitability: Differences Between Goods and Services,” won the Best Services Article Award from the American marketing Association, for the best services article in any journal, and his 1995 article, “Return on Quality (ROQ): Making Service Quality Financially Accountable,” won theJournal of Marketing's Alpha Kappa Psi Award for the article with the greatest impact on marketing practice. He has also won best article awards from theJournal of Advertising and theJournal of Retailing. His honors include career achievement awards from the American Statistical Association and the American Academy of Advertising, as well as the Henry Latané Distinguished Doctoral Alumnus Award from the University of North Carolina at Chapel Hill. His work has been covered widely in the media and has resulted in aBusiness Week cover story and an appearance onABC World News Tonight with Peter Jennings. He is the founder and chair of the American Marketing Association (AMA) Frontiers in Services Conference and serves as founding editor of theJournal of Service Research. He also serves on the editorial review boards of theJournal of Marketing Research, Journal of Marketing, andMarketing Science. Richard L. Oliver (Ph.D., University of Wisconsin, Madison) is the Valere Blair Potter Professor of Management at the Owen Graduate School of Management, Vanderbilt, University. His research interests include consumer psychology with a special focus on customer satisfaction and postpurchase processes. He holds the position of Fellow of the American Psychological Association for his extensive writings on the psychology of the satisfaction response. He is the author ofSatisfaction: A Behavioral Perspective on the Consumer (Irwin/McGraw-Hill) and coeditor ofService Quality: New Directions in Theory and Practice (Sage). He previously served on the boards of theJournal of Consumer Research, theJournal of Marketing, theJournal of Personal Selling & Sales Management, and theJournal of Retailing and has published articles in theJournal of Consumer Research, theJournal of Marketing Research, theJournal of Marketing, theJournal of Applied Psychology, Psychology & Marketing, Behavioral Science, theJournal of Economic Psychology, Applied Psychological Measurement, Psychometrika, Organizational Behavior and Human Decision Processes, Advances in Consumer Research, theJournal of Retailing, theJournal of Personal Selling & Sales Management, theJournal of Consumer Satisfaction/Dissatisfaction & Complaining Behavior, theJournal of Advertising, theJournal of Consumer Affairs, and others. He previously taught at the Wharton School, University of Pennsylvania, and at Washington University in St. Louis.     

Quantifying the relative importance of export industries in a small open economy during the great depression of the 1930s: an input–output approach

This paper provides a quantification of the relative importance of export industries in a small open economy using new data provided by input–output tables describing the Finnish economy in 1928. The Finnish analysis of the Great Depression of the 1930s has been particularly focused on the importance of foreign trade. Despite the lack of quantified evidence, it is commonly accepted that the export industries had a major role in the economic development. The basic input–output framework is extended into a production–consumption model to produce a more elaborate model that provides a quantification of changes in final demand of some key industries in the economy. Results suggest that even though the role of export industries was dominant, domestic market industries and private consumption also had a significant role in the depression.

Health, market integration, and the urban height penalty in the US, 1847–1894

This study analyzes trends and determinants of the height of men born in the 100 largest American urban areas during the second half of the nineteenth century and compares them with heights of the rural population. In this sample of 21,704 US Army recruits, there is an urban height penalty of up to 0.58 in. (1.5 cm). An increment in urban population of 100,000 is associated with a height decrease of about 0.31 in. (0.8 cm). Urban heights declined after 1855 followed by stagnation until the early 1890s, whereas rural heights stagnated from the late 1840s until 1885. Urban recruits from the northeast were 0.46 in. (1.2 cm) shorter than urban Midwestern recruits. There is some evidence of a height convergence between large and small cities toward the end of the century and of an inverted U-shaped relationship between height and city size. Urban heights were positively correlated with the extent of the railroad network, the real wage rate in the manufacturing sector, and high socioeconomic status, while they were negatively correlated with the death rate, and the percentage of the city’s population employed in manufacturing.     

Adapting to succeed? Leveraging the brand equity of best sellers to succeed at the box office

Many movies are based on best-selling novels. While book adaptation is an often used strategy in the motion picture industry, it has received little academic attention. Using a multi-method approach, this research investigates the drivers behind the success of book-based movies. In Study 1, we analyze over 700 movies and find that book-based movies perform better at the box office on the opening weekend than non-book movies. However, this superior performance dissipates after the opening weekend. Further, the opening weekend performance of book-based movies is positively driven by book equity, book-movie similarity, and recency between the book??s peak equity and movie release. After the opening weekend, many of these book-related variables cease to have an impact, and the effect of movie-related variables (e.g., reviews) increases. Because Study 1 documents that book-movie similarity positively impacts the movie??s performance, contrary to prior findings that content similarity has negative or null impact on performance of a movie sequel, we undertake a second study to reconcile the discrepancy. Study 2 finds that content similarity results in satiation and therefore hampers the movie success for sequels; however, when a movie is adapted from a book, due to experiential modality change (i.e., from book format to film format rather than film to film), content similarity increases the movie??s chance of success.     

the的语篇照应及翻译

在语篇衔接中,定冠词the既可作前照应,又可作后照应;既可用于直接照应,又可用于间接照应,指称它所修饰的名词或短语为何人或何物,翻译时无论是文内照应还是文外照应,指的都是词项与所指之间的语义关系。     

Convergence (and divergence) in the biological standard of living in the USA, 1820–1900

Standard economic indicators suggest that the USA experienced long-run economic growth throughout the nineteenth century. However, biological indicators, including human stature, offer a different picture, rising early in the century, falling (on average) mid-century, and rising again at the end of the century. This pattern varied across geographical regions. Using a unique data set, consisting of mean adult stature by state, we test for convergence in stature among states in the nineteenth century. We find that during the period of declining mean stature (1820–1870), heights actually diverged. Later in the century (1870–1890) we find a type of “negative” convergence indicating that stature among states tended to converge to a new, lower steady state. Only towards the end of the century (1880–1900) do we find classic convergence behavior. We argue that the diversity of economic experiences across regions, including urbanization, industrialization, and transportation improvements, explain this pattern of divergence and then convergence.

Constructing the Win-win situation between Capital and High-tech

China is expected to realize its all-around comfortable life as well as industrialization within 20 years or so. The statethus carries out an array of new strategies, such as, in terms of regions, the strategies of all-around development of thewestern area and the northeast area's industry bases, and in terms of industries, the strategies of rationalizing industrystructure, speeding up the development in high-tech industry as well as improving traditional industries by means ofhigh tech. Definitely, the high tech industry plays a vital part in not only residents'daily life such as food, clothes,housing as well as transportation but the process of rationalizing industry structure, signaling that with the soaringdevelopment in China economy, its high-tech industry is to enjoy another spring.     

ied,scored and sequenced to the coll

ata relevant to the soil fertility in the selected plots by using PCA.The result showed that the score of 13 years-old Eucalyptus camalduensi     

the的语篇视点空间建构探讨

定冠词the是语篇视点空间建构的重要标记。从视点空间视角出发对定冠词the的语篇视点空间建构的可及性进行认知分析,并对the的语篇认知功能做进一步的探讨可以看出,对定冠词the的传统认识在阐释定冠词的语篇现象时有很大局限性,定冠词the的语篇视点空间建构分析会对其提供新的理论依据。     

解读The Lady or the Tiger的悲剧叙事

The Lady or the Tiger是美国法兰克·史塔顿1882年出版的一部著名悲剧短篇小说。小说从践踏生命权、漠视尊严权的人权悲剧叙事开始,描述了一个充满悲凉和残酷的社会悲剧现状,并借此引出人物悲剧。在个人悲剧叙事部分,小说对人物内心的伦理纠结进行了详尽叙述。整个小说交替使用非聚焦型叙事方式和声音叙事方式,从视觉和听觉上强化悲剧的冲击力和震撼力。小说的字里行间从始至终弥漫着无奈的悲情色彩,悲剧情节扣人心弦。