Warranties: Continued Readability Problems After the 1975 Magnuson-Moss Warranty Act

A major thrust of the Magnuson-Moss Warranty Federal Trade Commission Improvement Act (MMWA) passed by Congress in 1975 is to make warranties “easy to read and understand.” This study examines readability levels for 121 warranties in ten categories of consumer durables. The warranties analyzed are found to require readability levels beyond what most Americans have attained. Limited warranties require significantly higher readability levels than full warranties. Results suggest the MMWA, since passage in 1975, may have increased the number of limited warranties and the difficulty of reading level.     

Built on Stone or Sand: The Stable Powerful Are Unethical,the Unstable Powerful Are Not

Prior studies have shown that powerful individuals are more unethical than powerless individuals. In real life, power is unstable, and multiple social interactions may cause loss of power. However, extant research has assumed the power structure to be stable and thus overlooked the potential interaction of power and stability in affecting unethicality. Using the approach-inhibition theory of power, we predicted that stability of power moderates power’s effect on unethical behavior. Results from four studies revealed that powerful individuals showed more unethical behavior than powerless individuals only when power was stable, but not when it was unstable. The higher level of unethical behavior under the condition of stable power was explained by attitude toward risk. Our results highlight that the link between power and unethicality is broken when power is unstable. Powerful individuals are no more unethical than powerless individuals when they face a greater possibility of losing their power.     

对如何真正读懂酒店员工的探讨

随着中国酒店业蓬勃发展,各大酒店都在为如何满足客人的各种需求而费尽心思,力求创新,追求卓越,但往往忽略了员工需求的满足。酒店员工是酒店最重要的利益相关者,是为客人创造正性情感体验的主体,只有快乐的员工才能产生快乐的客人。真正读懂酒店的员工,需要了解他们的需求,满足他们的愿景,尊重他们,信任他们,善待他们,减缓他们的压力和工作强度,酒店员工需要来自上司的称赞,提高职业自豪感,这样,在服务过程中才能心怀感恩的给客人带来春天般的温暖。     

Competition and Regulation in Network Industries: Not an Easy Balance to Strike. Comments on Koski and Kretschmer*

Network industries present several counterintuitive aspects. This peculiarity has attracted particular attention among policymakers, but public intervention has not always been irreproachable. A continuously improving appraisal of network industries tends to allow a better informed policy action and a good balance between otherwise potentially competing policies (competition policy and sector-specific regulation in the first place, but also innovation and standardization policies).     

直面城市形象广告

从2000年1月1日昆明市在央视推出了“昆明天天是春天”，广告首开城市形象广告的先河，到央视推出“2004年中国魅力城市展示”和目前正在进行中的“魅力中国&;#183;魅力名镇展示”，已有三百多个城市在各类媒体上不同程度地做过形象广告，形成了令人目不暇接的“城市形象广告秀”。     

到底怎样阐发和把握中国人口发展--由国内持续的人口争议所想到的

国内持续的人口争议表明,到底怎样阐发和把握中国人口发展从根本上制约着我们的思维和学术倾向.老一辈人口学家确认的通过社会生产方式考察人口问题,是科学的方法论,为此,必须将这一方法论贯穿于我们的研究认识之中,从生产力出发阐发和把握中国人口发展.     

到底怎样阐发和把握中国人口发展——由国内持续的人口争议所想到的

国内持续的人口争议表明,"到底怎样阐发和把握中国人口发展"从根本上制约着我们的思维和学术倾向.老一辈人口学家确认的通过社会生产方式考察人口问题,是科学的方法论,为此,必须将这一方法论贯穿于我们的研究认识之中,从生产力出发阐发和把握中国人口发展.     

物流企业:了解客户,把握商机

近几年。中国物流业高速增长。据中国物流信息中心统计测算,2003年,全国社会物流总值达295437亿元。同比增长27．5％(按现价计算),明显高于同期GDP的增长速度;国内物流业实现增加值为7880亿元,同比增长10．5％。物流总值高速增长。表明经济增长对物流需求越来越大。经济发展对物流的依赖程度也越来越高。许多物流应用企业为了提高效率、降低成本。     

净化银屏，媒体先行

当大量违背社会道德规范的垃圾广告成为了媒体。尤其是电视荧屏的主角之时，受考验的不仅仅是广大受众，同时也是媒体。媒体在依靠广告盈利之时，必须考虑到在这一过程中自身品牌形象的塑造。倡导绿色、健康营销环境的建设，是媒体，尤其是受众覆盖面最广的电视媒体杜绝挑衅社会道德规范、有违社会责任的广告，持续性建设媒体形象的重要准则。     

当地化重于全球化:我国企业跨国经营之路

在经济全球化迅猛发展的背景之,我国应更为主动地参与国际分工。由于目前我国缺乏超级规模的特大型企业,整体技术水平不高,营销网络不健全,产品替代性较强等原因,我国企业“走出去”不宜选择全球化经营战略,而应走当地化经营之路。     

After the Brits Have Gone and the Trumpets Have Sounded: Turning a Drama into a Crisis That Will Not Go to Waste

The EU institutions must diagnose the crisis that Brexit and Trump have brought to the fore as an economic crisis that is malleable to policy, and they must forcibly sell that diagnosis to the member states if they want to halt the further disintegration of the EU. Doing so would give member states room to experiment with locally appropriate policies rather than simply accept "one size fits none" policy rules. Such a diagnosis would be nothing less than an explicit political intervention by a supposedly technocratic set of institutions. But technocracies work best in good times, and these are not good times.     

不求做大但求做好--华菱-五十铃商用汽车下线

在今年6月举办的北京国际汽车展上，华菱汽车展台的数款华菱重型卡车引起了汽车媒体和客户们的注意，华菱重卡名不见经传何以成为人们关注的焦点?为此，我刊曾对安徽华菱汽车集团公司刘汉如董事长进行过专访(详见中国汽车市场杂志04年第7期)。从刘汉如董事长的介绍中，让我们了解了安徽华     

理解企业社会责任要有“元定义”

在ISO26000发布前,关于“什么是社会责任？”有着林林总总的回答,ISO26000尽管给了“社会责任”一个较为明确的回答,但是,关于如何界定企业社会责任的内涵和外延,仍然有着各种各样的解读。曾经有学者戏言,在企业社会责任领域,大家都如同“盲人摸象”,每个人摸到的都只是象的一个部分,便以为是整体。作者从“元定义”的角度另辟蹊径,对“什么是企业社会责任”进行了最高层次的抽象定义,即：企业社会责任的“元定义”就可界定为：在特定的制度安排下,企业有效管理自身运营对社会．利益相关方．自然环境的影响,追求在预期存续期内最大限度地增进社会福利的意愿．行为和绩效。     

不只是终端，看丝宝巧用央视广告

说到丝宝，人们往往津津乐道于它的终端优势。事实上，在终端的精耕细作也确实是导致舒蕾、风影等丝宝旗下品牌成功崛起的一个重要原因。     

"三个代表"重要思想的全球视阈解读

在全球视阈中,我们说"三个代表"重要思想是与时俱进的马克思主义,其中一个重要的客观依据,就在于它是对当今世界社会进步潮流和发展趋势的准确把握和科学概括.代表中国先进生产力发展要求的思想,是对以现代科技为核心的世界先进生产力发展潮流的准确把握;代表中国先进文化前进方向的思想,是对以民族凝聚力为核心的世界文化发展潮流的深刻体认;代表中国最广大人民根本利益的思想,是对以人为本和人才资源开发的发展潮流的自觉意识.     

Identity,Ethnicity and Gender: Using Narratives to Understand their Meaning in Retail Shopping Encounters

This paper examines the ways in which two women (Sweetie and Desiree) experience a dissatisfying retail encounter. Citing data derived from memory-work methodology, we illustrate how stories can be used to gain a detailed insight into the complexity of consumption experiences and give voice to women consumers. By allowing women to write about, and critically reflect on their experiences, we show how consumers attach meaning to retail encounters and how we, as researchers can offer alternative interpretations of consumer behavior to those commonly reported in the literature. In this paper we use memories of "nasty" retail encounters to illustrate how social constructs related to identity, such as ethnicity and gender, have meaning in shopping experiences. Because of the new understandings possible via this method, we argue for using reflexivity in our research and analyses informed by feminism.