Supply Chain Pricing in B-to-B Markets – A Case Study Application

The purpose of this paper is to illustrate an effective coordination process in the B-to-B section of a supply chain. In particular the paper focuses on the interactions between a supplier of raw materials and a buyer processing them into end products in the food industry. These interactions are governed by a delivery contract. Under the terms of the current contract a season's entire crop is purchased at time of planting at an unit price per pound regardless of volume and quality delivered. This simplicity of the contract is an attractive feature of the interaction in the B-to-B section. It is shown that the supply chain's optimum cannot be realized with a single price. From several alternatives a pricing scheme is proposed in which prices are related to quality. The goal is to determine prices which facilitate the supply chain's maximum performance assuming rational behaviour of the supplier and the buyer. Conditions for realizing the supply chain's maximum are formulated and an approach is presented which generates a significant improvement in performance. The authors thank an anonymous referee for his/her constructive suggestions.     

我国农户消费理性行为的实证研究

本文利用偏自相关函数（PACF）、DF检验、工具变量法（IV）等分析方法,对农户的消费行为进行了实证分析,得出农户消费在统计上是符合随机游走假说的,但实际上有0．223的偏差．1阶滞后以后的农户消费对当期消费仍具有一定的负向影响。根据实证分析结果,在农户消费的增加额中．有47．6％来自农户当期收入的增加,有52．4％来自农户持久收入的增加。因此,虽然理性都是有限的,但与西方典型消费者相比,我国农户呈现出了更多“有限理性”的特点。针对我国农户消费行为,为了开拓农村市场,应该提高农民素质、完善农村市场、改善农村消费环境。     

中国碳试点市场集中交易行为的理论研究

通过构建一个代表性控排企业跨期决策理论模型,分析碳配额交易企业在履约日与非履约日的最优交易量。均衡结果显示,企业在非履约日的最优交易量与其自身的风险规避系数、市场流动性提供者的风险规避系数、履约日随机碳需求的标准差成正比,而与企业的碳产出效率成反比。在此基础上,探讨了中国碳交易试点市场上履约日附近交易量巨大,而非履约日交易量稀少的原因,并提出相关政策建议,以帮助实现我国碳市场交易量的平滑及整体市场效率的提升。     

Developing A Framework for EthicallyQuestionable Behavior in Consumption

In light of the growing interest in "ethically questionable" consumer behavior, this study explores possible explanations of the occurrence of such behaviour, and subsequently develops a theoretical framework. The study is based upon data collected from 72 U.K. consumers, acquired from a projective approach with scenarios. Taking the theory of planned behavior (TPB) as an initial analytical framework, attitude, social influence, opportunity(as perceived behavioral control in TPB) and perceived unfairnessare identified as the antecedents of ethically questionable behavior (EQB). Social influenceis extended to include a broader range of external influences from subjective norm in TPB. Opportunityis considered to represent an aspect of perceived behavioral control as available resource to engage in EQB. Perceived unfairnessis presented as an additional component and refers to the extent to which an actor is motivated to redress an imbalance that is perceived as unfair. Binary logistic models suggest that attitudeand social influenceconsistently impact on EQB, as TPB would predict. Analysis of variance suggests that perceived unfairnessand opportunity, though context specific, also show signs of significant influence on the acceptance and practice of this behavior. Additional to the construct of TPB, this study develops the dimension of perceived unfairnessin the context of EQB decision-making. In the context of TPB, it provides further insight into our understanding of EQB, helping to provide a theoretical framework.     

我国上市公司多元化经营的决定因素研究

This paper empirically studies the determinants of diversification of Chinese listed companies from the perspectives of motivation and conditions. Results show that the traditionally believed motivations of economic rationality, organizational rationality and individual rationality have all exerted influences upon the choice of diversification models. By comparison, the choice of diversification mode for Chinese listed firms is largely based on organizational rationality motivation (to reduce company risks) and individual rationality motivation (in the self-serving interests of the top management). Meanwhile, such conditioning factors as company size, ownership structure, age of being listed, and the industry in which a company is all have significant effects on the choice and degree of diversification for Chinese listed firms. Translated and revised from Guanli shijie 맜理世界(Management World), 2006, (5): 128–135     

Patterns and Determinants of Entry in Rural County Banking Markets

In this paper I consider 115 rural markets in the USA, and both describe and explain patterns of bank and thrift entry over the past 10 years, with particular interest in the decisions of top bank holding companies to enter rural markets and the influence their presence has on entry of smaller banking institutions. The paper explores several dimensions of entry and competition in rural banking markets. In terms of explaining both numbers of banks across markets and gross and net entry within markets, market size and its growth seem to be major factors, consistent with recent literature. The role of leading bank holding companies is found to be important in stimulating entry of smaller rivals. This result is consistent with earlier work suggesting that merger and acquisition activity tends to stimulate de novo entry, while also with the view that large firm presence may be a signal to potential entrants of future growth prospects in the market.

计划行为理论和中国消费者绿色消费行为

影响消费者绿色消费行为的因素包括消费者的认知和心理变量、社会文化因素、个人因素、自我效能、实施环境行为的便利或障碍程度等,本文基于计划行为理论整合了这些因素,以审视不同变量的相对影响程度,探究介于这些变量与绿色消费行为之间的中介变量,认为绿色消费行为是行为意图和感知行为控制的函数,行为意图依次取决于态度、主观规范和感知行为控制,这三种因素分别取决于信念、个人相对利益、社会相对利益和复杂性以及自我效能与便利条件。     

Challenges and opportunities of new retail horizons in emerging markets: The case of a rising coffee culture in China

Economic growth and a rising middle class consumer base make emerging markets an attractive prospect for many international businesses. Changing patterns of retail in these countries present opportunities for business expansion that many are keen to capitalize on, but also present challenges for reaching their ambitions. This article examines the growth of the coffee shop industry in China—considering its key dynamics and drivers—in order to address questions about successful retail expansion in emerging markets. We aim to explore how changing consumer cultures have contributed to a rapidly growing industry and what strategies businesses have used to enter the market and maintain growth, as well as considerations for potential retail success in the future.     

证券市场投资者的心理和决策特征评述

本文探讨了证券市场投资者的心理和决策特征问题,归纳了10条投资者的心理特征,重点对投资者的理性决策理论、有限理性决策理论和期望理论及其应用进行了评述。     

A Preliminary Test of an Index for International Consumer Behavior

ABSTRACT

Marketers need to understand both the similarities and differences among groups of consumers to ascertain which aspects of the marketing mix to globalize and which to localize. The purpose of this research is to begin to bridge the knowledge gap by testing a tool to measure cultural environment, the International Consumer Behavior Scale (ICBS). The ICBS is applied in Russia and the United States in an effort to ascertain potential similarities and differences in consumption based on culture. In this research, the authors assess the usability of the ICBS cultural scale developed by Samli (1995), offer a preliminary understanding of two diverse cultures, and discuss managerial implications of this knowledge.     

Consumer Perceptions and Reality of Cheating by Sellers in Food Markets in Ukraine

Abstract

In developing markets the degree of regulation of weights and measures is often at a low level. In such an environment consumers frequently believe themselves to be the victims of unscrupulous sellers. Markets in the Ukraine fit such a pattern. In an effort to assess the costs of cheating, two studies were undertaken. First, consumers were surveyed to assess their perceptions and defenses against cheating. Second, purchases were made in the market to assess the actual degree of cheating. In general, consumers believe that they are almost always cheated and have no recourse. However, based on purchases, on average, sellers do not cheat consumers.     

"生活方式"研究综述:一个消费者行为学的视角

“生活方式”自19世纪60年代被引入消费者行为学研究领域以来,已取代人口统计学方法,成为最重要的市场细分工具之一。本文首先回顾了生活方式市场细分研究的历史,然后针对中国市场的特殊情况,着重介绍了AIO方法的理论和应用,并指出对消费者生活方式的深入研究,是现阶段中国营销人在市场竞争中取胜的关键。     

网购食品消费者选择行为的影响因素

利用1 790份网络调查问卷数据,采用相关分析、交叉分析等统计方法,研究网购食品消费者选择行为,分析网购食品市场渗透率不高、用户黏性不足的主要原因,结果表明,消费者个性特征差异会导致对网购食品的不同态度,进而影响消费者对网购食品的选择行为;良好的网购环境、物美价廉的食品、优质的网购服务,是促使消费者选择网购食品的主要因素,对网购食品安全的担忧、习惯于传统购物方式、网购维权难度大,是抑制消费者选择网购食品的主要因素,尤其是网购食品"难维权、维权难"可能会放大消费者对网购食品产生的消极态度。为此,应加强网购食品多主体协同监管,消除消费者怀疑心理和不放心态度;建立以消费者需求为中心的网购食品质量安全供应链管理体系,推动线上市场和线下实体店紧密结合、融合发展;完善网购食品维权制度,畅通维权渠道。     

后现代主义与传统生活方式研究的比较:消费者行为学视角

本文从消费者行为学的视角,对比了后现代主义与传统生活方式研究范式,发现五个关键的差异点:传统方法的研究目标是简化细节,而后现代主义方法则更注重细节;传统方法更关注品牌对消费者的普遍意义,而后现代主义方法关注的是品牌对不同消费者的不同意义;传统生活方式研究更偏好定量研究方法,而后现代主义者则更偏好定性研究方法;传统方法得到的市场细分边界是模糊的,而后现代主义的市场细分边界是明显的;传统方法着重于生活方式的特征描述,而后现代主义方法则侧重于理论的发展。文章最后讨论了后现代主义生活方式研究的营销管理意涵。     

Decision Strategy and Structure in Households: A “Groups” Perspective

From a practical perspective, (arguably) most consumer decisions are not made in isolation of the households in which consumers are inserted, yet we commonly treat them econometrically as if they were. The purpose of this workshop was to take some initial steps in defining needed research in household decision making that structurally accounts for goal sharing, utility interdependence, taste heterogeneity, choice set formation, power structures, group size and composition, and so forth. We also considered conditions under which aggregation of tastes, utility and choices might occur and make sense from both behavioral and modeling perspectives.     

消费者行为研究的社会科学视角与中国本土化研究的主题

多年来社会科学的许多理论和方法被用于研究消费者行为,其中阐述实证主义导向的社会科学理论和方法从外部思考消费者行为,阐释主义导向的社会科学理论和方法更多的是论述了对消费者行为"是什么"的问题,二者应该能够相辅相成。无论以哪种理论和方法进行研究,重要的是将消费者行为研究与中国消费者行为特色结合起来,在中国背景下检验西方理论和模型的适用性,提出符合中国国情的理论模型,开展针对中国情境的特定理论或知识研究。     

Cultural Dimensions and Prototypical Criteria for Multi-Criteria Decision Support in Electronic Markets: A Comparative Analysis of Two Job Markets

Electronic markets are virtual meeting places where buyers and sellers interact to trade products or services. The main motivation for both buyers and sellers to participate in an electronic market is the desire to maximize their private utility (Bakos 1998). Electronic markets therefore usually provide some form of communication, decision or negotiation aid for buyers and sellers to support their utility maximizing goals. This paper presents a comparative analysis of two electronic job market case studies conducted at a university in Europe (Brussels, Belgium) and in the United States (Newark, New Jersey). At the occasion of the universities’ career fairs, students (n = 392) and local companies (n = 57) were invited to participate in an electronic job market to identify the best job offers (n = 137) and students, respectively. Participants were able to create personalized software agents to aid their search and decision making activities in the market. Every software agent was embedded with a multi-criteria decision support tool to produce a rank ordered list of students or job offers. Preference data gathered from market participants’ use of the multi-criteria decision model allow us to construct relational preference structures using a technique based on the mathematical theory of fuzzy relations (Bandler and Kohout 1980). These preference structures express relationships among the criteria that students and companies have used to identify job offers and companies, respectively. The purpose of the paper is to present the communicative and cultural implications of these relational preference structures. The theories of Hofstede (1983), Hall (1977) and Trompenaars (1993) on cultural dimensions allow us to discuss cultural differences on the choice of prototypical criteria. The paper concludes with implications for the use of electronic markets in the staffing industry and the role of software agents in such job markets.     

Market Potential Estimation in International Markets: A Comparison of Methods

ABSTRACT

Marketers use various market potential estimation techniques in international markets. These include method of analogy, proxy indicators, chain ratio method, time series analysis, and multiple regression modeling. This study shows how demand or market potential can be estimated using these methods and compares the findings. The study should be useful to both managers and academics interested in the theory and practice of demand estimation. Although emerging markets and durables are used as examples, the methods discussed are universal and can be applied in any country market.     

Competition in the Post-Trade Markets: A Network Economic Analysis of the Securities Business

In order to analyse the role of competition in the post-trade markets a normative network economic analysis of the securities business is provided. The theory of monopolistic bottlenecks constitutes the theoretical reference point for this analysis in order to identify stable network specific market power. It is shown that clearing and settlement are competitive value-added telecommunications services and therefore do not justify ex ante market power regulation. Precondition for competition on the markets for clearing and settlement is non-discriminatory access to the complementary technical regulatory function-the notary function (authenticity, registry, links between competing end custodians). JEL classification  L51, L96, G28     

The Day of the Week Effect in Consumer Behavior: Analyzing Utilitarian and Hedonistic Consumer Modes

Marketing research has long acknowledged that consumers act differently around traditional holidays and family occasions. Further, the seasonal nature of consumption is well documented. Retailing and other fields of research have acknowledged that the day of the week impacts the behaviors of individuals. The finance literature, for example, has long noted the presence of a day of the week effect within the investment sector. Using daily U.S. website activity by 10 million internet users per day over a two year period, this study finds evidence of a day of the week effect in consumer behavior over 16 of 18 industries studied using Ordinary Least Squares (OLS) regression. Ten of the industries were found to be weekend dominant. Six industries experienced weekday spikes in activity. Using qualitative analysis methods, a model of utilitarian and hedonistic consumer behavior, based on the day of the week effect, is presented.