Renato Giannetti and Michelangelo Vasta. L'impresa italiana nel Novecento. Bologna, Italy: Societa Editrice il Mulino, 2003. 486 pp. ISBN 88-15-09496-2, {euro}30.00.

Italian business history is not well known abroad. This is quiteobvious. Even though Italy has been industrialized since the1920s, it is a small country, with little international influence.Its historical patterns of evolution privileged the internalmarket, and although its domestic corporations have traditionallynot been very active abroad, foreign firms have also manifestedopenly their reluctance to invest in a promising but too turbulentenvironment. As a result, Italian business history has fromthe beginning been a domestic story, scarcely appealing forforeign scholars. The Italian historiographic climate was partiallyresponsible for this situation. Business history as a disciplinehas only recently been "legitimized" in Italy (still there areno chairs in the field). For a long time, the     

Marcelo Bucheli. Bananas and Business: The United Fruit Company in Colombia, 1899-2000. New York: New York University Press, 2005. xi + 241 pp. ISBN 0-8147-9934-5, $45.00 (cloth).

The United Fruit Company (UFC) long has been maligned as animperial bastion of American business interests, quick to exploitits workers for a buck and slow to return profits to where itscommodity is extracted. This interpretation came early to Colombiancritics after a 1928 massacre of striking workers left hundreds,maybe thousands, dead. Gabriel Garcia Marquez exaggerated thedetails of this violence for One Hundred Years of Solitude,and few others have believed the company did more     

Arthur L. Norberg. Computers and Commerce: A Study of Technology and Management at Eckert-Mauchly Computer Company, Engineering Research Associates, and Remington Rand, 1946-1957. Cambridge, Mass.: MIT Press, 2005. x + 347 pp. ISBN 0-262-14090-X, $40.00 (cloth).

Arthur Norberg’s Computers and Commerce is a much-neededstudy of the technical and business history of the Eckert-MauchlyComputer Corporation (EMCC) and Engineering Research Associates(ERA). Although there have been many historical studies aboutIBM, there have been relatively few accounts describing thefirm’s primary competitors or of the early formation ofthe industry. Norberg’s study offers valuable insightsinto the latter by providing a detailed history of the technicaldecisions and financial strategies of the two entrepreneurialfirms that     

Jarol B. Manheim. Biz-War and the Out-of-Power Elite: The Progressive-Left Attack on the Corporation. Mahwah, N.J.: Lawrence Erlbaum, 2004. xii + 216 pp. ISBN 0-8058-5068-6, $34.50 (cloth).

Over the past ten years a large, diverse, and increasingly sophisticatedliterature has emerged to explain the decline—indeed thedeath—of liberalism and the rise of the New Right to politicaldominance. Jarol Manheim argues that the death knell for liberalismand the left has been rung too soon. While conservatism currentlyis the dominant American ideology, Biz-War contends that itfaces a real threat from a reinvigorated left now known by anew, less pejorative name, the Progressive movement. Manheim’s     

Leslie Berlin. The Man behind the Microchip: Robert Noyce and the Invention of Silicon Valley. New York: Oxford University Press, 2005. xi + 402 pp. ISBN 0-19-516343-5, $30.00.

The last few years have seen a number of books on the rise ofSilicon Valley. Martin Kenney’s Understanding SiliconValley (2000), Ross Bassett’s To the Digital Age (2002),Frederick Terman at Stanford by C. Stewart Gillmor (2004), andmy own book on Making Silicon Valley (2006) are notable examples.Another addition to this literature is The Man behind the Microchip:Robert Noyce and the Invention of Silicon Valley by     

Geoffrey Jones. Multinationals and Global Capitalism: From the Nineteenth Century to the Twenty-First Century. New York: Oxford University Press, 2005. xi + 340 pp. ISBN 0-19-927209-3, $144.50 (cloth); ISBN 0-19-927210-7, $44.50 (paper).

Geoffrey Jones introduces Multinationals and Global Capitalismin the preface as a radically revised edition of his The Evolutionof International Business: An Introduction (Routledge, 1996),which has hitherto remained the only history of the developmentand impact of multinationals worldwide. He indicates, quiterightly, that in the meantime globalization has been recognizedas a controversial and widely debated phenomenon. Indeed, itis indicative of the sweeping changes that have reshaped ourperceptions of the world economy that, at its publication lessthan a decade ago, Evolution was innocent of the very term ‘globalization’;     

Tuija Mikkonen. Corporate Architecture in Finland in the 1940s and 1950s: Factory Building as Architecture, Investment and Image. Helsinki, Finland: Bookstore Tiedekirja, 2005. 269 pp. ISBN 951-41-0982-1, {euro}30.00.

As Alfred Chandler has shown in his writings, particularly thethree monographs Strategy and Structure (1962), The VisibleHand (1977), and Scale and Scope (1990), the development oflarge industrial corporations has been an important featureof society from the nineteenth century onwards. These organizationsbecame not only significant employers but also important providersof goods to consumers and to other industrial firms. Furthermore,their development has had considerable consequences for thelandscape in     

Peter H. Spitz, ed. The Chemical Industry at the Millennium: Maturity, Restructuring, and Globalization. Philadelphia, Pa.: Chemical Heritage Foundation, 2003. x + 387 pp. ISBN 0-941901-34-3, $45.00 (cloth).

Peter Spitz’s new book is a continuation of his earlierwork, Petrochemicals: The Rise of an Industry (1988), whichdetailed the development of the modern chemical industry beginningin the 1930s. The Chemical Industry at the Millennium picksup the story at the end of the 1970s and examines the momentouschanges that have taken place in the last twenty-five years.Subtitled Maturity, Restructuring, and Globalization, this isan excellent collection of essays by industry     

Clifford J. Doerksen. American Babel: Rogue Radio Broadcasters of the Jazz Age. Philadelphia: University of Pennsylvania Press, 2005. xi + 157 pp. ISBN 0-8122-3871-0, $34.95 (cloth).

In American Babel: Rogue Broadcasters of the Jazz Age, CliffordDoerksen presents a lively discussion of the economic implicationsof cultural hierarchy on radio broadcasting. In this slim volume,only 176 pages (including footnotes), he tells the stories ofseveral radio pioneers who have been largely ignored in theretellings of the medium’s history. The difficulties inexploring the world of independent broadcasters long has beena lament of radio scholars, and Doerksen’s book represents     

Fred Turner. From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism

The Whole Earth Catalog provided the commune-dwellers of the1960s with a forum in which to discuss tools and systems forbuilding alternative life styles. From Counterculture to Cybercultureexplains why and how the Catalog's perspective on tools andsystems became a dominant paradigm for information networksand the technology industry. Using archival material and hisown interviews with many key figures, Fred Turner has writtenan engrossing and in-depth account of the role the Catalog andits founder, Stewart Brand, played     

Edith Sparks. Capital Intentions: Female Proprietors in San Francisco, 1850-1920

The history of business is an ever expanding topic. Numerousbooks on the role of women in modern American business and onwhy women continue to lag behind men in both earning power andbusiness leadership are available. But, few such studies haveplaced the issue of women in business in a historical context.Edith Spark's Capital Intentions: Female Proprietors in SanFrancisco, 1850–1920 is thus both welcome and overdue.Sparks, an assistant professor of history at the University     

Michael Augspurger. An Economy of Abundant Beauty: Fortune Magazine and Depression America. Ithaca, N.Y.: Cornell University Press, 2004. viii + 292 pp. ISBN 0-8014-4204-4, $34.95 (cloth).

A curious blend of business and intellectual history, with anemphasis on the latter, Michael Augspurger’s An Economyof Abundant Beauty offers a reading of Fortune magazine fromits founding in 1930 through the election of Dwight D. Eisenhowerin 1952. Distancing himself from other observers of the publicationwho have interpreted Fortune’s heavy coverage of highculture and aesthetics during the 1930s alongside more prosaicbusiness news as the result of a distinct split between a progressivestaff of writers, including James Agee and Archibald MacLeish,and more conservative editors and publisher Henry Luce, Augspurgerclaims to discern a     

Jack Goody. Capitalism and Modernity: The Great Debate. Cambridge, U.K.: Polity Press, 2004. vii + 200 pp. ISBN 0-7456-3190-8, $56.95 (cloth); 0-7456-3191-6, $21.95 (paper).

When and why did the West gain its current economic advantageover the rest of the world? This topic is the source of an animateddebate within the academy today. Jack Goody, a noted socialanthropologist, analyzes these questions and offers his ownviews in his new book, Capitalism and Modernity: The Great Debate. The participants in this debate often have been divided intotwo broad camps. On the one side, which I will call here theEuropeanists, are those who     

Paul Jobling. Man Appeal: Advertising, Modernism, and Menswear * Linda Welters and Patricia Cunningham, eds. Twentieth-Century American Fashion

Since the New Millennium, the study of fashion and apparel hasblossomed as an academic subdiscipline, riding on the achievementsof curatorial pioneers like Claudia Kidwell and the next generationof historians, Valerie Steele and Christopher Breward. In thepublishing world, Berg Press has capitalized on the fervor withthe journal Fashion Theory and the dress, body, and culturebook series. Over the past decade, more than three dozen books—monographsand edited volumes—have come out of the dress, body, andculture series. Many of     

Arthur McIvor and Ronald Johnston. Miners' Lung: A History of Dust Disease in British Coal Mining

Over the course of the past two decades, historians have begunto pay serious and sustained attention to the history of occupationalhealth, much of it analyzing the role of social, economic, andpolitical factors in the medical recognition of industrial disease.Although much has been published about the British coal industry,this is the first book to address the issue of health and safetyin this critically important sector of the British economy.Miners’ Lung, building on the work done by Jo     

Reaganomics and the world economy

The upswing in the US economy, which has long since surpassed all expectations, has undoubtedly been a great success for the economic policy embarked upon by President Reagan. But has the treatment which has done the USA so much good also been good for the rest of the world? American observers always draw attention to the import boom, whilst overseas commentators are more concerned with the worldwide effects of the USA's very high interest rates.     

Walter A. Friedman. Birth of a Salesman: The Transformation of Selling in America. Cambridge, Mass.: Harvard University Press, 2004. 356 pp. ISBN 0-674-01298-4, $27.95.

Given the centrality of selling to the emergence of the modernbusiness corporation, it is surprising that there has been nofull-length study of the subject before. Walter A. Friedman’spathbreaking Birth of a Salesman is a truly welcome attemptto fill this void. While he begins with earlier developmentsin selling techniques, Friedman’s real focus is on theemergence of "modern" selling, when the selling process becamesystematically organized and managed. Friedman maintains thatthis came about in the United States, not in Europe,     

Roger Horowitz. Putting Meat on the American Table: Taste, Technology, Transformation. Baltimore, Md.: The Johns Hopkins University Press, 2005. xiii + 170 pp. ISBN 0-8018-8240-0, $35.00 (cloth); ISBN 0-8018-8241-9, $19.00 (paper).

Roger Horowitz opens Putting Meat on the American Table: Taste,Technology, Transformation with the observation that Americais a meat-eating nation. Throughout his narrative, he examinesthe forces that allow so much meat—six to eight ouncesper person per day—to satiate Americans’ appetite.The central questions driving Horowitz’s analysis are(a) what is the relationship between producing and consuminga product and (b) how does the nature of the good affect thisrelationship? In     

Hermann-J. Rupieper, Friederike Sattler and Georg Wagner-Kyora, eds. Die mitteldeutsche Chemieindustrie und ihre Arbeiter im 20. Jahrhundert

This collection of fifteen articles is based on the proceedingsof a November 2003 conference held by the Martin-Luther Universitätin Mitteldeutschland, or Central Germany. Most people tend toforget that the area of Mitteldeutschland in the former easternGermany (German Democratic Republic or GDR), that is the areaaround Halle, Dessau, Leipzig, and Jena, was traditionally oneof the centers of German intellectual and economic life. MartinLuther posted his 95 Theses at a Wittenberg church. It was hometo such firms as the original     

Shop Talk: Liberalism, Consumerism, and the American Revolution

T. H. Breen. The Marketplace of Revolution: How Consumer PoliticsShaped American Independence. Oxford: Oxford University Press,2004. xviii + 380 pp. ISBN 0-19-506395-3, $30.00. The Marketplace of Revolution is the culmination of more thantwenty years of sustained inquiry by the distinguished earlyAmerican historian T. H. Breen into the economic culture ofcolonial America. Sweeping in scope and magisterial in conception,it sets forth a novel interpretation of the American Revolutionthat is predicated on the assumption that the pursuit of happinessin the eighteenth-century America referred more to the promiseof personal fulfillment than to the promotion of the commongood. In the language of colonial historians, Breen’sAmerican revolutionaries were paragons of ‘bourgeois virtue’rather than ‘civic humanism.’ Breen’s principalhistoriographical foil is Bernard Bailyn and the so-called republicaninterpretation of the American Revolution with which Bailyn