公共事业组织营销理念选择与模型构建

目前学界对公共事业组织营销的研究明显滞后于企业,对于是否需要营销、选择什么理念以及采用何种程序模型等基本问题,尚缺乏理性认知与系统阐述.公共事业组织引入并践行营销思想具有多维价值.文章指出,公共事业组织应选择以顾客为中,心兼顾组织和竞争的营销理念,构建基于顾客价值的营销模型,该模型以创造和实现顾客价值为核心,以顾客为中心兼顾组织与竞争营销理念的具体化.     

超组织视角下员工价值与顾客价值关系问题研究

知识经济时代,组织环境日趋复杂,超组织经营理念应运而生。自然此时的员工价值、顾客价值及企业价值内涵都发生了变化,其相互关系也更加复杂和系统化。员工在组织获取与维持竞争优势中扮演着十分重要的角色,顾客则成为组织应对日益激烈的市场竞争的关键环节。本文立足于超组织视角,对员工价值与顾客价值进行全新界定,并对其相互关系进行深入分析,提出了知识经济条件下企业创造和平衡员工价值与顾客价值的战略指导思想。     

国外顾客价值测量研究及其启示

顾客价值测量的研究相当薄弱,特别是有关顾客价值的量表开发研究几乎是凤毛麟角。本文试图对国外顾客价值测量的研究成果进行综述,并在此基础上提出和阐述顾客价值测量的一些观点,为顾客企业如何评价供应商的价值创造潜力并进而选择最佳供应商开发一个有效的价值测量量表提供一些指导性的意见。     

论网络定制营销的实现

随着国际互联网等先进信息技术的蓬勃发展,企业有可能实现与客户一对一的双向交流,准确发现顾客的需要,并通过大规模定制来创造个性化的价值,满足客户的个性化需要。在这个价值创造与传递的过程中,一对一的沟通不仅针对顾客,而且还适用于作为伙伴企业的供应商。为此,企业的组织结构、生产管理方式必须借助信息技术进行变革。     

组织网络下物流企业战略联盟中的价值创造

物流功能要素是物流企业提高服务质量和水平,实现更多价值创造的核心及着力点。组织网络化发展及战略联盟值得现代物流企业发展借鉴,有助于物流企业价值创造及竞争力的显著提升。通过物流服务功能要素的分析,阐明组织网络化下的战略联盟对物流企业价值创造的作用,促进物流企业又好又快发展。     

知识经济时代企业组织的层级结构变革

知识已成为在现代社会所有创造价值要素中最基本的要素。在新的以知识为主要生产资料的经济时代,企业的组织结构,特别是正式的层级结构必然要有与之相适应的调整。本文即借助企业内部代理成本分析框架,通过分析知识经济对组织总成本,及组织内层级结构的影响因素的影响,提出知识经济时代企业组织应向网络化的层级结构变革。     

社会创业组织商业模式的案例分析

目前,社会创业组织已经受到越来越多学者的关注,然而我们仍然不知道如何建立组织的社会和经济双重价值。本文试图对全球被广泛认可的三家创业组织进行商业模式要素对比研究,从战略资源、价值网络和客户界面进行全要素分析,从而为我国创业组织的建设提供理论指导和参考。     

基于顾客价值视角的电子商务网站竞争优势构建研究

在电子商务市场中,企业保持竞争优势的核心要点是不断为顾客创造价值。电子商务网站的顾客价值直接决定了消费者的购买意愿。运用差异矩阵和三维模型的方法构建竞争优势,并设计了在顾客价值基础上构建电子商务网站竞争优势的流程,得出了影响电子商务顾客价值的主要因素包括竞争优势要素、竞争标准要素、竞争特色要素和无战略意义要素。企业需要根据顾客价值驱动因素的不同效能,采取不同的竞争策略。     

基于供应商合作环境下员工行为与组织氛围研究

作为企业经营管理的重要组成部分,企业员工行为和组织氛围不仅关系着企业管理,而且对于企业经济的整体发展也具有重要作用。基于此,本文将基于供应商合作环境下员工行为与组织氛围作为研究对象,通过对供应商合作的意义进行分析,进而对供应商、员工行为与组织氛围的关系和对其的影响进行了研究。旨在加强供应商合作,为企业员工行为与组织氛围提供参考,并提高企业管理水平。     

聚焦顾客价值创造——公司制度建设核心

许多公司一贯关注顾客满意度,但顾客满意度并不能确保顾客对公司的忠诚,驱动顾客忠诚的要素是价值.创造顾客价值可以通过提高顾客认知利益或降低顾客认知价格实现,包括价格、质量、服务、速度、创新、品牌等六要素。而为顾客创造价值的理念必须以公司的制度保证为基础,据此顾客价值创造的制度三角形模型,文化理念、支持系统、人力资源、顾客价值是制度三角形中四个相互关联而又不可缺少的要素。     

A Relationship Governance Perspective of Organizational Buyers' Supplier Choice Decisions

Although the transaction cost analysis (TCA) has long been used by marketing and management scholars to study organizational buyers' make-or-buy decisions, it sheds limited light on their choice behavior beyond the make-or-buy trade-off. In the meantime, many organizational purchase decisions are structured around which independent supplier to buy from, rather than a typical make-or-buy decision. This study extends existing research on TCA by applying this theoretical framework to explore why organizational buyers make purchases from among independent suppliers. The article posits that (1) two forms of relationship governance—buyer trust and market (i.e., the relative dependence between the buyer and supplier)—help explain the differences in buyer decision-making uncertainty involving independent suppliers, which further influences the buyers' propensity to purchase; and that (2) trust further influences the buyers' propensity to purchase due to its effect on customer perceived value. The empirical study based on organizational purchasing decisions lends support to the predictions of the relationship governance theory.     

基于组织学习的动态能力研究

作为能更新自身能力的能力,企业的动态能力具有知识性和学习性的特征,它的形成和组织学习密切相关。本文从组织知识学习的过程性着手,构建一个基于组织学习的动态能力的理论模型,分析组织学习对动态能力的作用机理,在此基础上提出如何开展组织学习提升动态能力的建议。     

Microfoundations of dynamic new venture partnering capabilities

Managing relationships with new venture suppliers require the adaptation of supplier management practices and routines. This research builds upon the dynamic capabilities perspective to explicate the ability to partner effectively with new venture suppliers as a dynamic capability. We argue that new venture partnering capability (NVPC) encompasses sensing, seizing, and transforming capabilities. Firms with sensing capabilities can interpret new ventures' value propositions and then match them to the needs of their business units. Seizing capabilities allow firms to coordinate and develop the relationship with a new venture supplier to capture value. Transforming capabilities enable firms to adapt resources and reconfigure their sensing and seizing capabilities. Our findings suggest that firms accelerate the transformation and strengthen dynamic NVPCs by applying entrepreneurial behavior through high-quality and regular interactions with new venture suppliers and embedding a dedicated new venture function. We also find that dynamic NVPCs can reside at different levels and that entrepreneurial managers can stimulate the development of organizational NVPCs. In general, we provide further empirical evidence on how buying firms can more effectively leverage the potential of new venture suppliers.     

Logistics Service Providers and Their Customers: Gaining Commitment Through Organizational Implants

The current research examines the following question: how can on‐site representatives (i.e., organizational implants) be used to generate greater interorganizational relationship commitment? The relationship marketing literature explores many facets of interorganizational relationships and commitment, but until now, it has not considered the colocation of employees from separate firms. Dyadic survey data were collected from logistics service providers (LSPs) and their customers. The paired dyads were then analyzed using path analysis. Results indicate that organizational implantation can lead to greater levels of outcome interdependence between the organizations, which can then generate greater levels of commitment from the LSP toward the customer. Results also suggest that organizational implantation can lead to greater levels of relational capital and responsiveness, which is shown to generate greater levels of commitment from the customer toward the LSP.     

组织模块化及其挑战:组织形态演进的思考

本文基于现有研究,分析了组织形态从家庭作坊到工厂组织,再到公司制组织,并最终进化为模块化组织的演进历程,认为资本增值性、技术进步、市场因素(需求、贸易、竞争)、交易费用和新经济元素(信息技术、互联网络、知识资本)等因素影响并推进着组织形态变迁,并最终催生了模块化组织。其中,技术进步是组织形态向模块化组织演进的关键动因。技术模块化引起的价值链解构、竞合机制的形成、顾客直接参与价值分配是模块化组织价值释放效应的表现,这将使以交易费用为理论基石的传统企业组织理论受到挑战。     

Unintended Consequences: How Suppliers Compensate for Price Concessions and the Role of Organizational Justice in Buyer‐Supplier Relations

“You get what you pay for” is one of life's lessons that predominates in purchasing decisions individuals make in their personal lives. The results of this study suggest this lesson should also prevail among management when price‐related purchasing decisions in businesses are being made. An evaluation of over 1,700 purchasing instances across seven years of a longitudinal panel data set collected from Tier 1 production suppliers to the six major North American automotive Original Equipment Manufacturers (OEMs), Chrysler, Ford, General Motors, Honda, Nissan, and Toyota, found that suppliers compensate for price concessions and price reduction pressure from the OEM in the year following the concession, by reducing product quality, service support, and R&D expenditures associated with goods provided to the OEM. This industry is particularly relevant because it is highly adversarial, yet at the same time reliant on interdependence. The results show that supplier price concessions granted to an OEM led to compensatory supplier behaviors of reduced quality and R&D expenditures toward that OEM. Further, the results suggest that the organizational justice dimensions of distributive justice, procedural justice, interpersonal justice, and informational justice can ameliorate negative supplier compensatory activities. A buyer–supplier relational environment that engenders organizational justice tactics such as open and honest communication with suppliers provides suppliers the expectation of an acceptable return on business over the long term, provides help to suppliers to reduce costs, and builds supplier trust of the OEM had generally positive effects on quality, service, and R&D expenditures. From a management perspective, these results indicate there is a very real risk versus reward issue associated with pressuring suppliers for price reductions.     

创业网络与新企业绩效:组织合法性的中介作用及其启示

基于整合制度理论与社会网络视角,从政治网络、投资者网络和顾客关系网络三个方面提出并检验组织合法性在创业网络与新企业绩效关系间的中介效应。基于209份新企业数据,通过多元回归方法对研究假设进行检验,结果显示:政治网络、投资者网络、顾客关系网络与组织合法性正相关;政治网络与新企业绩效关系不显著,投资者网络、顾客关系网络与新企业绩效正相关;组织合法性在顾客关系网络与新企业绩效关系间存在部分中介效应,在投资者网络与新企业绩效关系间存在完全中介效应。     

组织二元性的前因与影响结果研究进展

发轫于西方发达国家大企业实践之中的组织二元性被视为企业竞争优势的新来源。文章在梳理组织二元性研究文献的基础上,整理出组织二元性的前因与影响结果的整体研究框架。对结构分离、情境设计、领导行为、企业网络等多种实现组织二元性机制进行分析。同时,关于现有研究对组织二元性与企业绩效的作用得到了正向、负向、不显著等三种不一致的结论,文章从两个方面对其成因做出解释。     

Moderating Effect of Perceived Organizational Support on Human Resource Development Practices and Organizational Citizenship Behavior

This study examined the moderating effect of perceived organizational support on the relationship between human resource development practices and organizational citizenship behavior of hotels in Thailand. The results from a survey of 733 frontline employees revealed that the relationship between human resource development practices and organizational citizenship behavior was stronger for employees with the high level of perceived organizational support, compared to employees with the low level of perceived organizational support. Therefore, this finding contributes to a significant understanding of moderating effect of perceived organizational support in service organizations. Discussion and implications are also provided.     

我国农业产业化与组织创新的理论研究

农业产业价值被低估和农业市场化组织效益低下是制约我国农业发展和"三农"矛盾不断被激化的一个重要原因。在我国农业产业化实现问题、农业产业价值实现问题、市场主体积极性问题是实现我国农业从传统农业向现代农业转变的核心。如何在农业产业化框架内解决农业产业价值的实现问题和农业市场主体的积极性问题是我国农业发展的根本出路,而多层次的要素整合机制和组织创新与分工是该框架内研究的核心内容。