探究药品销售和互联网融合的优势与劣势及其解决办法

医药行业作为传统行业的代表,在中国市场经济发展和人民生活稳定中起到不可替代的作用,进入药品销售行业的企业一般实力雄厚,因为面临高投入、风险和高回报相互制衡的关系,整体的销售周期比较长,受到行业渠道混乱和运营效率低下的影响,医药企业的运营和发展中也存在较多的问题。基于互联网的发展,创新营销模式,实现技术变革和新零售创新相互融合,用好互联网技术,打造优质化的医药行业营销新平台,并建构全新的商业模式,就需要把握“互联网+医药”销售优劣性,借助东风优化营销模式,并为企业拓展医药销售市场,为消费者提供更高效、更便捷、更优质的服务。     

医药零售公司会计监督体系的构建

随着我国医药行业的发展壮大,企业财务管理问题逐渐成为医药零售公司中最普遍、最棘手的问题。提高医药行业的财务管理水平,构建会计监督体系迫在屑睫。本文将具体介绍当前我国医药零售公司中财务管理的现状,并提出构建会计监督体系的具体措施,以期为医药行业的发展壮大提供有价值的参考。     

药品电商平台的发展策略研究

近几年,医药行业整体市场规模正在飞速发展,传统医药行业正在向数字化医药转型,由此衍生出了多种不同线上药品销售模式(如新零售O2O渠道、电子处方购药、在线问诊等)。文章基于医药行业现状,结合我国每年政策的不断完善更新,研讨了医药电商未来趋向、问题及战略方针。在医药政策范围逐年放宽、国家对创新药更为支持的大环境下,线上药品种类更为繁多,更能让用户形成线上购药的习惯,这极大地缩短了医药行业向数字化经济转型的时间。同时,医药电商也面临诸多方面待完善的问题：处方药网售政策未细化、药品供应体系待完善、网购药品监管工作需加强,突破当下困境是医药行业破圈的关键所在。未来,对患者进行慢病全周期管理,对冷链物流技术深入研究,以及对国内外医药电商行业的发展趋势把控,是数字化医药逐步走向成熟的重要举措。     

浅谈医药电子商务平台建设与人才培养

医药电子商务是医药行业信息化建设任务之一,实现医药电子商务需要行业特有的商务平台。迅速培养架构合理、可靠的行业电子商务平台及复合型的医药电子商务人才是医药行业的当务之急。本文探讨了医药行业电子商务平台的构架目标、技术关键和医药电子商务人才培养。     

浅谈医药电子商务平台建设与人才培养

医药电子商务是医药行业信息化建设任务之一,实现医药电子商务需要行业特有的商务平台.迅速培养架构合理、可靠的行业电子商务平台及复合型的医药电子商务人才是医药行业的当务之急.本文探讨了医药行业电子商务平台的构架目标、技术关键和医药电子商务人才培养.     

浅谈医药电子商务平台建设与人才培养

医药电子商务是医药行业信息化建设任务之一，实现医药电子商务需要行业特有的商务平台。迅速培养架构合理、可靠的行业电子商务平台及复合型的医药电子商务人才是医药行业的当务之急。本文探讨了医药行业电子商务平台的构架目标、技术关键和医药电子商务人才培养。     

大数据分析下的药店精准营销策略研究

一直以来,我国对药品流通有着非常严格的管控机制,然而随着社会经济的改革发展,国家的医药政策也频频优化,这给医药零售行业带来了难得的发展机遇。如今,我国很多医药零售企业构建了大规模的连锁药店,将我国医药零售行业推入到市场白热化的竞争时期。基于此,医药零售行业要实现转型升级发展,必须要突破市场密集的重围,通过大数据技术获取不同客户的差异化需求,在此基础上为客户提供更具针对性、个性化的医药服务,继而达到精准营销的目的,最终有效提升医药销量,为企业扩大医药市场份额,形成强大市场竞争力。     

新零售背景下服务零售业态的创新路径探析

随着新零售的到来,零售业界和学术界都在探寻新零售下服务零售业的转型升级路径。但大部分研究都将整个零售业态作为整体来分析,鲜有针对服务零售业态这一单一业态的分析。本文立足服务零售业态,以消费者需求为核心,以提升消费者体验感为目的,基于业态创新营销组合要素归纳了产品升级、场所提升及沟通加强三个主要路径来实现服务零售业态创新,最后以服务零售业态——健身行业为例,分析当前健身行业如何在新零售背景下通过这三个路径进行业态创新,以供行业参考。     

“十三五”医药创新驱动战略与创新人才培养研究

创新人才是增强城市创新能力的战略性资源。"十二五"时期,我国中医药事业取得了跨越式的发展,而在"十三五"时期,受新医改政策的影响,我国医药行业竞争日趋激烈,而医药创新驱动战略的实施使得对创新人才的需求大增。但由于我国医药队伍庞大、医药企业经营多元化、医药零售药店数量众多等原因,在培养医药创新型人才方面还面临很大挑战。我国应勇于创新,坚持中医药特色;同时加快在高校实行教学改革,并树立教育和管理的基本理念,以培养出优秀的医药创新型人才,适应创新型城市的需要。     

医药连锁 方兴未艾

入世后的中国药品零售市场竞争将愈加激烈，医药零售业的毛利率将逐步降低，医药零售企业间的兼并、合资将司空见惯，经过大规模的行业整合及优胜劣汰后，市场将最终形成少数大的连锁医药经营企业，这是中国医药零售业发展的大趋势。     

制造业投入服务化对价值链升级的影响——基于参与度和分工地位的双重视角

制造业投入服务化作为实现制造强国战略的重要手段之一,对价值链升级具有重要推动作用。本文运用世界投入产出数据库2000-2014年的数据,实证考察了制造业投入服务化对中国在全球价值链参与度和分工地位的影响并检验了相关作用机制。研究表明:(1)总体来看,制造业服务化对中国在全球价值链参与度存在“天花板”效应,即随着制造业服务化趋势的加强,其对中国在全球价值链参与度的促进作用是边际递减的,而对制造业分工地位产生显著的正向促进作用。(2)不同服务投入与中国制造业在全球价值链参与度和分工地位的关系存在一定差异,与传统的服务投入(批发零售和运输服务化)相比,现代化的服务投入(电信和金融服务化)对价值链升级的作用更为明显和重要;目前来看,由于国外服务的渗透率较低,所以占据主导力量的国内服务投入对中国制造业分工地位的促进作用更为明显;服务使用率高的制造行业要比服务使用率低的行业对价值链的升级效用更大一些。(3)我国制造业服务化水平整体较低,还未达到制造业投入服务化的最优临界水平,仍都具有很大的提升空间。(4)作用机制检验表明,研发创新是制造业投入服务化促进价值链参与度深化的可能作用渠道。但是制造业服务化通过研发创新对价值链分工地位的影响不存在提升效应,可能还存在其他作用渠道。本文的研究对于中国发展服务型制造业,融入全球价值链生产分工具有重要政策启示。     

网络信息技术与零售业市场结构变迁

进入网络信息时代以来,零售服务业的"沃尔玛现象"逐步显现,并以广泛运用信息技术,不断突破规模经济和范围经济的界限,对市场结构产生重大冲击。本文从"沃尔玛现象"入手研究零售业市场结构的变迁,发现信息技术创新对熊彼特的五大创新活动有着强烈的整合作用,对市场结构及消费者福利等方面产生了深远影响,而且新的创新模式已经展开。     

服务创新视角下的零售企业盈利模式转变研究

服务创新是零售企业盈利模式转变的重要途径,零售企业服务创新应是服务概念创新、顾客界面创新、服务传递系统创新、零供关系创新和技术创新5个方面的协调与共进,仅依靠某单一方面的创新难以实现盈利模式的真正转变.因此,应通过增加零售企业组织化程度、加强零售领域制度建设、加强流通信息基础设施建设、加强零售领域产学研结合、加强知识产权保护、加强零售人才培养等手段推动零售企业进行服务创新,实现盈利模式转变.     

“新零售”供应链场景化价值逆向重构

随着信息环境、技术环境以及商业环境的变化,"新零售"在生鲜零售、连锁服务、快消餐饮等领域迅速发展,以创新模式满足消费者特定时空的消费期望,是零售业转型升级的重要表现。场景化要素在零售业嵌入程度的不足,导致零售业同质化现象严重,消费者体验未得到明显改善。为了使零售业能符合当前环境,提高消费者体验的愉悦度,应以零售商主导的供应链逆向整合为创新点,通过综合运用场景化要素的融合功效,依据由消费者、零售企业和供应商为核心要素的供应链创新机理,遵循全面性、分节点和成体系的原则,从消费者的消费需求、消费习惯和消费偏好出发对商业情境进行多维度、立体化的配置,强化零售商的自主经营能力,促进消费者消费体验的良性循环,提高消费者与场景的黏性,提高其持续购买的意愿,形成"新零售"供应链创新路径。     

A relational performance model for developing innovation and long-term orientation in retail franchise organizations

A relational performance model is developed to show how innovation and long-term orientation can be evaluated and monitored within franchised retail service organizations. Using principles of justice from social exchange theory as a guide, our performance model measures how franchisee entrepreneurial passion (EP) and perceptions of fairness help to promote innovation and long-term commitment across retail franchise organizations. We test our model using data collected from one large U. S. retail service organization ($5B+ annual revenue) and its independent franchise operators. We discover that targeting distributive justice (or fairness) helps to leverage the EP of the independent operators for promoting innovation, while both procedural and distributive elements of the organizational justice climate help to enhance franchisee's long-term commitment. Moreover, we find that retail franchise operators perceive organizational justice differently than do corporate district managers, which suggests several important implications for both research and practice.     

An innovation perspective on Chinese retailers' competitive advantage

Given the emergence of strong local retail firms in China over the last two decades, this paper aims to explore their competence enhancement and capability building process from the innovation perspective. Innovative measures on retail format, activity and governance dimensions of three leading local retailers in China are investigated using an in-depth case study approach. After each case is studied on the three dimensions, a cross-case analysis is conducted using thematic analysis to examine their innovative strategies and to explore their sources of innovation. The three cases share notable similarities in their strategies that are in sharp contrast to those of foreign retailers. On the retail format dimension, they have all achieved differentiation by formulating niche strategies and succeeded in creating a strong reputation among customers and retaining the same. On the retailing activities dimension, they have all developed a profit-making model through unique supply chain management and stressed construction of logistics centres and operational standardisation. On the governance dimension, they have established an efficient incentive and reward mechanism to motivate employees and encourage innovative practice. They have also built long-term collaborative relationships with their suppliers. Based on these three cases, it is also found that local embeddedness, latecomers' advantages, business agility and a risk taking entrepreneurial mentality are the crucial factors behind the generation of efficient innovations of China's local retailers. With these findings, this paper has extended and enriched existing knowledge on latecomers' catch up and service innovation. It has constructed an analytical framework for retail innovation by building on relevant attempts in the existing literature. A theoretical framework that explains how indigenous Chinese retailers have managed to successfully compete with foreign retailers in China using innovative strategies has also been established based on empirical data.     

Exploring information technology success of Augmented Reality Retail Applications in retail food chain

Augmented reality retail applications (ARRAs) have emerged as rapidly developing innovative and futuristic retail innovation used in both physical store and online shops to improve the retail settings and customer experience. So, the objective of this research was to identify predictors of user benefits of ARRA in the retail food chain. By integrating the theory of information system success model, this study proposes a model to investigate the mediating effect of two values: (1) user satisfaction and (2) user continuance intention between quality perspective as explanatory variables (system, service, and information quality) and user benefits as the outcome variable. Both the mediating factors are found positively playing mediating roles among all proposed relationships. This paper provides valuable course of action for retailers and marketers on assessing customers satisfaction and using ARRA to create marketing strategies effectively.     

Collaboration on technological innovation in Danish fashion chains: A network perspective

With brand owners struggling to compete with new products, physical production processes and sourcing logistics, innovation taking place in retail networks is often overlooked. Networks in retailing are comprised by the brand owner, the varieties of single- and multi-brand stores, chains and departments stores, technology and service providers, ownership structures and local level supply chain facilities. This paper analyses theoretical and empirical views of innovation in international retail networks using lead actors in the (Danish) fashion industry as a case to highlight how this industry maintains branded stores as primary retail channels better than other industries. In order to approach the retail network as an important organisational innovation system in relation to brand owners, the aim of this paper is to characterise key elements of innovation in retail networks. The approach of this work is based on four qualitative studies of medium/larger fashion brand owners and their respective retail and service provider networks. The study shows that innovation in retailing has a continuously emergent character with open-ended strategic design requirements and strong utilisation of relations in business networks. The network comprises an innovation system that focuses on organisational learning and iterative development of the intended technologies. Implications of the current study are suggestions to brand owners, network partners and retailers on how to identify, understand, support and promote innovation via this network through systematic management of the network rather than the innovation itself.